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212 SECOND STREET, SUITE 204 LAKEWOOD, NEW JERSEY 08701
Lakewood Resource & Referral Center
“Which way you ought to go, depends on where you’re trying to get too”
Strategic Planning
“If we could first know where we are and whither we are tending, we could better judge what to do and how to do it.”
Strategic Planning
What Is It
What does it Accomplish
How is it Done
Scope of Agency Involvement
The Topics We’ll be CoveringSt
rate
gic
Plan
ning
The process of determining a company's long-term goals and then identifying the best approach for achieving those goals
Present
Future
How do we get from here to there
What Is It
Full and active executive support
Effective communication
Employee involvement
Thorough organizational planning and competitive analysis
Widespread perceived need for the strategic planning
Scope of Agency Involvement
Defines purpose and realistic goals
Makes goals known to stakeholders
Builds consensus about direction
Ensures resources directed to priorities
Establishes ways to measure progress
What does it Accomplish
“If we do what is necessary, all the odds are in our favor.”
Where are we trying to go?
Strategic Analysis
Strategic Positioning
Vision, Mission and Values
Where are we today?
How do we bridge the gap?
Three Step Process
How is it Done
Vision, Mission and Values
Vision Statement
Mission Statement
Values Statement
How my business will impact the
Future
What do we do, how we do it
And who do we do it for
What values drive our
mission and vision
Where are we trying to go? Vision, Mission and Values
Vision Statement
Why did I start This Business?
When I move on from this Place, What do I want to leave Behind?
What am I really providing for My Customers, Beyond Products and Services?
If My Business could be everything I Dreamed, How would it Be?
“There will be a personal computer on every desk running Microsoft software.”
Where are we trying to go? Vision, Mission and Values
“The future belongs to those who believe in the beauty of their dreams.”
Mission Statement
What do we do
Who do we Serve
Why do we Exist?
Where are we trying to go? Vision, Mission and Values
Values Statement
Incorporate these values into the Mission Statement
What Values are driving our Vision?
What Values are important to the Market we are Targeting?
What are the Values of all the involved Stakeholders
Where are we trying to go? Vision, Mission and Values
“Why do you sit there looking like an envelope without any address on it?”
Strategic Analysis
Macro Environment
Industry Environment
Micro Environment
Strategic AnalysisWhere are we today?
Understanding the Environment
Macro Environment
Industry Environment
Micro Environment
What forces contribute to our industry’s
growth & contraction
What is the competitive landscape of our industry
What Strengths and
weaknesses does our
agency have as it relates to the
outside environment
Strategic AnalysisWhere are we today?
Macro Environment
P
E
S
T
Political
Social
Economic
Technological
PEST Analysis
Strategic AnalysisWhere are we today?
Industry Environment
Suppliers
Substitutes
Buyers
Entrants
Competitive Landscape
Porter’s Five
Forces
Strategic AnalysisWhere are we today?
Micro Environment
Strengths Weaknesses
•Financial•Physical•Intellectual•Social
•Financial•Physical•Intellectual•Social
Strategic AnalysisWhere are we today?
Opportunities Threats
Weaknesses
Helpful Harmful
Inte
rnal
Exte
rnal
Strengths
SWOTModel
This is where we Stand
Today
Strategic AnalysisWhere are we today?
“By failing to prepare, you are preparing to fail.”
Strategic Positioning
Strategic Positioning How do we bridge the gap?
Setting the goals
Communicating the Tasks
Developing Action Plans
Valu
es
Strategic Positioning How do we bridge the gap?
Setting the goals Vision
Mis
sion
Goal
s
Within the Framework of the Vision, Mission and
Values
Within the Environment that we Currently are in
Environment
Environment
Setting the goals
Strategic Positioning How do we bridge the gap?
Exploit Opportunities
Resolve Weaknesses
Avoid Threats
Build on Strengths BEAR
Strategic Positioning How do we bridge the gap?
M
A
R
T
Measurable
Accountable
Realistic
Time Based
S Specific
SMART Goals
Strategic Positioning How do we bridge the gap?
Mission, Vision and Values
Timeline
Objective
Goal 1
Objective
Strategies
Tasks
Objective
Goal 2
Objective Objective
Goal 3
Objective
Timeline
Strategies
Tasks
Timeline
Strategies
Tasks
Timeline
Strategies
Tasks
Timeline
Strategies
Tasks
Timeline
Strategies
Tasks
Action Plan
Communicating the Goals
Strategic Positioning How do we bridge the gap?
Inputs OutputsProcesses Outcome
PhysicalFinancialSocial/ HumanIntellectual
Tasks &Activities
Strategies &
ObjectivesGoals
LogicModel
Summing It all up
What is It?
What does it Accomplish?
How is it done?
Vision, Mission & Values
Strategic Analysis
Strategic Positioning
Thank You
Q&A
Bryson’s Strategic planning in Public and Nonprofit OrganizationsAlliance for Non Profit ManagementManagement help.orgDr. Carter McNamara PhDVenture Philanthropy Partners PublicationsThe Kellogg Foundation PublicationsClifton Gunderson L.L.P. PublicationsBrody Weiss and Burns PublicationsManagance Consulting PublicationsU.S. Dept of Energy PublicationsMunicipal Government of Boise, Idaho PublicationsWikipediaSusan M Heathfield - Heathfield Consulting AssociatesKordell NortonThinking More Effectively about Long Term Management of Radio Active Waste – A Visual Analytics approach R.E. Horn, Stanford University 2004Competitive Advantage – Creating and Sustaining Superior Performance, Michael E. PorterThe Strategy Focused Organization – Robert S. Kaplan, David P. Norton - Harvard Business School PressBalanced Scorecard InstituteLewis Carroll – Alice’s Adventures in WonderlandLewis Carroll – Through the Looking GlassWalt Disney Pictures 1951 - Alice in WonderlandGoogle Images
Credits