IES Outreach ProgramThe

“Hyderabad Air” Campaign

By:Winrock International India

With the Support of:USAID, USEPA & NREL

Prepared For: Better Air Quality Workshop, Agra, India

December 2004

Background

• Hyderabad is one of the most air polluted cities in India

• Apparent public apathy/cynicism despite some awareness

• Outdoor air quality taking its toll on public health – especially children

Objectives

• Raise awareness – linking outdoor air quality and public health

• Encourage action at the individual, local and community levels to address air quality issues

Approach

• Launching a campaign that reaches the masses – focus on children

• Gaining support from government and other agencies

• Recruiting potential partners• Media and Outreach• Public Education Strategy

Supporting Government Agencies

• The National Green Corps – Andhra Pradesh chapter (APNGC)

• Andhra Pradesh Pollution Control Board (APPCB)

• Municipal Corporation of Hyderabad (MCH)

Partners

• NGOs: CSIM, Planet3…• Schools • Youth & Cultural Clubs• Hospitals & Health Institutions• Corporations

Media Outreach

• Theme for the campaign – children• Objectives:

Compelling visual Simple yet powerful meaning Minimal text and clear message

Health Effects

• Respiratory diseases• Headaches• High blood pressure• Heart problems• Kidney damage• Neurological and brain damage• Cancer• Reproductive problems• Various other health effects

What Can You Do?

• Pool cars as often as possible• Plant a tree…and maintain it• Travel by public transport whenever

possible• Do not hire autos or taxis belching

smoke• Make sure your vehicle is properly

maintained• Combine vehicle trips whenever

possible• Cross streets at designated sidewalks

What Can You Do? - continued

• Discuss air pollution issues with family and friends – raise awareness

• Login to our website – make suggestions and win a prize

• Details on our website – www.HyderabadAir.com

Public Education Strategy

• Advertisement campaign: Newspapers Magazines Bus & Auto Backs Posters Leaflets Website

Outreach Events• Hosting various events for children

and young-adults – idea forums, quizzes, , etc..

• Sponsorships and Road Shows• Postcard Campaign for school children

Evaluating Campaign Impact

• Gauging feedback on campaign website

• Conducting surveys in schools• Review entire campaign and in a

lessons-learned document for future work

Giving Thanks

• USAID and USEPA for funding this project

• NREL for their guidance and for making this happen

• All partners – especially children