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ORGANIZATIONAL PEtEPAREDNOSS AKHILESH K.B. AND MQIAN T.R. WOW INSTITUTE Qp SCIENCE6 BANGALORE Abstract Effective technology management depends mostly on the emphasis laid by the organization on learning at all levels. This paper based on several c.ase studies and empirical analysis of over 2GG organizations describes the organizational issues involved in successful technological transformation. Flexibility, planning, emphasis , on training and development and unique experiments such as gang-planks (gatekeepers) facilitate technological i nnov'at i on. I. Introduction Technological change in capita? goods sector has been recognised as the most powerful and important instrument to bring about rapid and extensilve economic growth i! ~ fi].This sector employing both both market (formal ) and non-market i informal i information promotes capital-saving technical changes which have cascading effects, on the economy [2]. Previous studies of technological change have dealt with industry levei variables for analysig [3,5,71. These studies assume diffrences among firms to be transitory or unimportant unless based on economic of scale. However, recent research contends that f i rm-market characteristics play a dominant role in the technological change in the sector [3,4,8]. Recently the focus of analysis has shifted to investigate what mechanisms fosteriinhibit the process. Previous studies have focused on certain aspects of the transformation process. Kim and associates C5,6,7j on the basis of their analysis of Korean fi rms observe, that management capability and technology policy of a firm are .important for i t s long term development. I n view of the fragmentary knowledge about %he dynamics of the process, exploratory qualitative methods are the best way to arrive at a comprehensive view of the technological change process at firm level. This article, based on several case studies and analysis of over 200 firms, presents what organizational mechanisms foster/inhibit the technological change process at various stages - adoption, adaptation and innovation. Dominant Factors The case analysis and empirical ananlysis of the organizations offered quite interesting insights into th4 dynamics of technological transformation in Indian manufacturing firms. The most important factors influencing the technologicai transformation process in Indian manufacturing organizations werepl anni ng , top management support, donor characteristics, training and development, vendor management, national plan priorities, and university-industry linkages. Following paragraphs provide a descriptive account of critical elements. The management of technological transformation depends upon rational decision-making behavior. The decisions made at the technology selection has cascading effect on the technological efforts a firm undertakes. ApDropriate selection mechanisms 1 i ke formal structures represented from different functions can effectively search and scan for any technological opportunities and threats. involvement of S 8 T personnel in the technology selection not only influenced eariy adoption but also a more rational technology content selection. The firms thus benefit from paying for the right mode of technology transfer when formal groups inclusive of S & T personnel select a technology for absorption and development. Hence, 143

[IEEE Engineering Management Society Conference on Managing Projects in a Borderless World - New Delhi, India (17-18 Dec. 1993)] Proceedings of Engineering Management Society Conference

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Page 1: [IEEE Engineering Management Society Conference on Managing Projects in a Borderless World - New Delhi, India (17-18 Dec. 1993)] Proceedings of Engineering Management Society Conference

ORGANIZATIONAL PEtEPAREDNOSS

AKHILESH K.B. AND MQIAN T.R.

W O W INSTITUTE Qp SCIENCE6 BANGALORE

Abstract

E f f e c t i v e technology management depends mostly on the emphasis l a i d by the organizat ion on learn ing a t a l l leve ls . This paper based on several c.ase studies and empir ica l analys is o f over 2GG organizat ions describes the organizat ional issues involved i n successful technological t ransformat ion. F l e x i b i l i t y , planning, emphasis , on t r a i n i n g and development and unique experiments such as gang-planks (gatekeepers) f a c i l i t a t e technological i nnov'at i on.

I. Int roduc t i on

Technological change i n capi ta? goods sector has been recognised as the most powerful and important instrument t o b r i ng about rap id and extensilve economic growth i! ~ f i ] .This sector employing both both market ( formal ) and non-market i informal i informat ion promotes capi ta l -sav ing technical changes which have cascading e f f e c t s , on the economy [ 2 ] . Previous studies o f technological change have dea l t w i th industry l eve i var iab les f o r analysig [3,5,71. These studies assume d i f f rences among f i rms t o be t r a n s i t o r y or unimportant unless based on economic o f scale. However, recent research contends t h a t f i rm-market cha rac te r i s t i cs play a dominant r o l e i n the technologica l change i n the sector [ 3 , 4 , 8 ] . Recently the focus o f analys is has s h i f t e d t o invest igate what mechanisms f o s t e r i i n h i b i t the process.

Previous s tud ies have focused on c e r t a i n aspects o f the transformation process. K i m and associates C5,6,7j on the basis o f t h e i r analys is o f Korean f i rms observe, t h a t management c a p a b i l i t y and technology p o l i c y o f a f i r m are .important f o r i t s long term development. I n view o f the fragmentary knowledge about %he dynamics o f the

process, exploratory q u a l i t a t i v e methods are the best way t o a r r i v e a t a comprehensive view o f the technological change process a t f i r m l eve l . This a r t i c l e , based on several case s tud ies and analys is o f over 200 f i rms, presents what organizat ional mechanisms f o s t e r / i n h i b i t t he technological change process a t var ious stages - adoption, adaptation and innovation.

Dominant Factors

The case analys is and empir ica l ananlysis o f the organizat ions o f fe red q u i t e i n t e r e s t i n g i ns igh ts i n t o th4 dynamics o f technological t ransformat ion in Ind ian manufacturing f i r m s . The most important f ac to rs i n f l uenc ing the technologicai t ransformat ion process i n Ind ian manufacturing organizat ions werepl anni ng , top management support, donor cha rac te r i s t i cs , t r a i n i n g and development, vendor management, nat ional p lan p r i o r i t i e s , and un ive rs i t y - i ndus t r y l inkages. Fol lowing paragraphs provide a desc r ip t i ve account o f c r i t i c a l elements.

The management o f technological t ransformat ion depends upon r a t i o n a l decision-making behavior. The decis ions made a t t he technology se lec t i on has cascading e f f e c t on the technological e f f o r t s a f i r m undertakes. ApDropriate se lec t i on mechanisms 1 i ke formal s t ruc tu res represented from d i f f e r e n t funct ions can e f f e c t i v e l y search and scan f o r any technological oppor tun i t ies and threats . involvement o f S 8 T personnel i n the technology se lec t i on not on ly inf luenced ea r i y adoption but a lso a more r a t i o n a l technology content se lect ion. The f i rms thus bene f i t from paying f o r the r i g h t mode o f technology t rans fe r when formal groups i nc lus i ve o f S & T personnel se lec t a technology for absorption and development. Hence,

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ORGANIZATIONAL PREPAREDNESS

INDIAN INSTITUTE OF SCIENCE, BiiNGALORE

setting up of formal structures to monitor, select technoiogies is important.

The success of technological transformation process in a firm is dependent upon. productive structure which allow for a more effect.ive expl.oi t.ation of the resources. Development and sustenance of mechanisms fostering effective utilization of resources', such as quality circles, kink groups, Value engineering groups fosters successful learning effects.

The effectiveness of technological transformation prccess depends upon exploiting the complementarities between research and the production activit.ies. The effectiveness depends upon integrative efforts and structural differentiations with in the firm. Hence, the development of mechanisms t.0 integrate techno?ogy efforts with other funttions, i s necessary to rat'ona7ise both resource allocat.ion and utiliza- tion.

Continuous professional technical and managerial trai r,i ng and development enbanci ng orqani iati oial skills were found to be hallmarks o f innovative firms. Emphasis on effective HRD practices foster creative organizationa! climate triggeriqg inventive ideas. Hence there 1 % a ne& to promote HRG Dractices to deveicp and exploit the potential of employees as a means to ensure creative climnte.

The linkages between industry, university whether formal or informal prove to be of great importance in the industrial research system. These linkages are generally informal, most of the time person to person contact which can be developed at no additional cost. The firms need to resort to promotion of internal mechanisms to encourage formal or informal links with external technology sources'.

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Adcption was dominated, especially during the early stages, by technical o r engineering considerations. Human aspects and implications are not eiplicitly considered, or only in so far as certain effects might be seen here as a result of the decision to invest i n new technology, based upon, financial , idministrative. sr technical project.ions. The only explicit way the amployee issues formed part of the early adoption i.e., selection was in financial or economic terms, that is to say, in t.erms of labour as a cost 9f producticn. More strictly qualitative issues and implications of t.he technology, such as j o b design and rroi-hing practices, were typically tgnored or not considered at a11 until the later stages of the adoption process ior early stages of the adaptation process) and the selection was total 7 y i n a sense tecknol ogi cal deterministic way. The t.echnologica1 .determinism was largely jnfluenced when the committee had a engineering personnel involved in the selection af the process. The staff and emplcyee involvement. per se was large?y superficial throughout the selection process. In the later stages of adoption industrial engineering, and training specialists carved into the process o f adopt i an establ i shi ng production and normalizing the structure of the firm. Thus, technology se:ection i s technology-detereministic.

Adaptation, unlihe-adoption, did riot usually invoive formal systems and budgetary allocations. Th6 adaptive efforts were found t.o be significantly related to the effectiveness of tne differentiated units. Most firms adopted a as and wtieii require.? strat.egj for adaotive efforts. The adaptive efforts were carried out by the R ?* i; and production personnel mostly as corrective and improvement irieasur'~~ i.e., process adaptations and tc ;i

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ORGANIZATIONAL PREPAREDNESS

INDIHN INSTITUTE. OP ACIWCE, BANGALORE

{esser extent i n product. The product adaptat ims were found i n f i rms w i th hign importat ions o r when scale va r ia t i ons were required or the improved product parameters incorporated t o combat and achieve a ' n i che ' . Hence, i n Indian manufactuting f i rms, adaptation e f f o r t s are d i f f e r e n t i a t i o n a c t i v i t i e s .

On questions o f adaptation, involvement o f employees and s t a f f by providing encouragement f o r a l te rna te designs and material/manufacturing forms was imperative. The acceptance o f f a i l u r e s i n experimentation and the ?.OF management's r e a l i z a t i o n o f long- term bene f i t s were found necessary t o t r i g g e r o f f product adaptations. Support for ' st-reet smartness' by shop- ?Toor s t a f f and an emphasis on qual i t y engineer i ng was found t o be in f luencing process adaptations. The personnel funct ions such as t r a i n i n g , team-buildicg exercises were found i n process adaptive f i rms. The existence of employee suggestion and reward systems were seen as the e f f e c t i v e vehic les spurr ing emplcyee involvement and r e s p o n s i b i l i t y i n successful process adapters. Thus, important ly, top-mamagetvent, support i s c ruc ia l f o r successful t ransformat ion.

The suppl ier who could access the contro l o f f i r m through the co l laborat ion content- can l a rge ly in f luence the technology adoption and development. The ea r l y adoption was smoothly operated i nvo l v ing hands on t r a i n i n g o f personnel a t the mother p lant , t i p s i n se lec t i on and conf igurat ion o f machines and on s i t e t r a i n i n g by s k i l l e d technic ians f lown from , the co l laborator f i r m . The t rans fe r o f R & D in'formation, a clause i n t h e i r agreement, was found not t o be honored by many col labora- to rs . Another i n t e r e s t i n g po in t which needs more r igorous analys is was t h a t ventures i n which the co l l abo ra t i on was f i n a n c i a l , the s e l l e r had

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considerable inf luence over the technological a c t i v i t i e s b f t he f i r m . The repeated technological agreements were found t o be common, many a time f o r a scale va r ian t , i n ventures wherein the s e l l e r f i r m had representat ion on the board. I t was found, t o a l i m i t e d extent, t h a t there were conscientious e f f o r t s from the representat ives o f the co l l abo ra t i ng f i r m discouraging backward engineering and experimentation fear ing swaying away from dependency. Thus, suppl i e r dominance has long-term impact on technological tranformation,

The product focused manufacturing s t ra tegy w i th general purpose machines provided the f i rms the p lan t f l e x i b i l i t y required t o meet variances i n customer demand. Customer focused manufacturing coupled w i th m u l t i - s k i l l e d workforce helps the f i r m i n attempting product va r ian ts o r add i t i on o f features. Hence, important ly focused manufacturing fos te rs e f f e c t i v e product management.

Lack: o f a long-term leadership inf luences the emergence o f p r o f i t maximization cu l tu re which may i n h i b i t innovat ive e f f o r t s . Ind iscr iminate t rans fe r and lack o f managerial s k i l l s seem t o be a f f e c t i n g t runcat ion o f technological t ransformat ion i n pub l i c f i rms. Continuous focused leadership inf luences the technological transforma- t i o n process.

Fa i l u re t o recognise vendors as nodes o f product improvement and innovat ion seem t o have an impact on the technological t ransformat ion o f the f i r m . E f f e c t i v e management o f vendors and i n s t i t u t e s o f learn ing provide the f i rms capabi 1 i t ies t o e x p l o i t technological oppor tun i t ies. Linkages inf luences successful technological t ransformat ion process.

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ORGANIZATIONAL PREPAREUNESS

INDIAN INSTITUTE OF SCIPJCE, BANGALORE

Conclusions

E f f e c t i v e technology management depends mostly on how much emphasis the organizat ion places on technology development. The r o l e o f f l e x i b i l i t y , top - management support, i n t e r - d i s c i p l i n a r y teams are quintessent ia l f o r technology transformat ion a t f i r m leve l .

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