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IEC-IEEE ChallengeBusiness Confidentialfor SEC distribution onlyIEEE Standards Education Committee24 May 2011Susan K. Tatiner1Background: IEC Centenary ChallengeIn 2006, the International Electrotechnical Commission (IEC) conducted a paper competition as part of its Centenary Celebration. IEEE was one of four sponsors (with IETformerly IEE, VDT, and the publication The Economist).Oversight of IEEE involvement provided by IEEE-SA BOGBroad topic: "Consideration of the economic, business and social impact of the development and use of International Standards for end-users at any level of business activity."

2IEC-IEEE ChallengeIn 2012, IEC approached IEEE to participate as an exclusive partner in a new paper competition, to be named after both partners. There will be one media sponsor, as before.Beginning and end at IEC General MeetingsLaunch in Oslo, Norway, October 2011Awards Ceremony in Melbourne, Australia, October 2012SEC would provide oversight of IEEE involvement this time, as a standards-education-related activity.IEEE judges at different levels.IEEE Marketing support from SA and EA.

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About $300K US6MotionThe SEC endorses IEEE engagement in the IEC-IEEE Challenge paper competition.

7Thank You!8Sheet1IEC / IEEE Challenge Planning and Schedule20112012JulAugSepOctNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanOverall Process

Support documents finalized31-AugMedia partner recruited31-AugRecruitment of intermidiate jurys members (IEC/IEEE staff)AugSepRecruitment of ERC31-JulLaunch24 - 28 OctDeadline Registration to participate1-MarDeadline for submissions1-JulNotification of Review Results15-SepAward CeremonyEnd of Oct.Commemorative Book Design and ContentSepCommemorative Book Editing and LayoutSepOctCommemorative book publishedOctInternational DistributionNov

IEC/IEEE intermediate jurys

Submissions sent to the jurysJurys recommendations sent to IEC4-Jul8-Aug

ERC Members

Recommended papers sent to ERC15-AugERC decision sent to IEC7-Sep

Website

Website basicSeptWebsite domain name operatingAugRegistration forms on line24 - 28 OctSubmissions template25 - 28 OctWebsite launch26 - 28 OctSubmissions upload and e-mail acknowledgement15-MarWebsite closed

Marketing and Communications

Artwork /branding preparedAugAdvertisements and flyers finalized15-SepAdvertisements in Media Partner Edition (the Economist)24 - 28 OctMid NovMid DecAdvertisement in IEEE Spectrum1-Nov1-DecArticle in E-tech1-Nov1-DecArticle in Partner Magazine1-NovInformation for IEC NCsInformation for IEEE membersJoint News release24 - 28 OctE-mail to IEC academia contactsMedia Event in OsloOct

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Stds Ed 2012IEC-IEEE Challenge14090Proposed 2012 BudgetStaff Travel2012 BudgetExplanationIEC General Meeting--IEC-IEEE Challenge Awards Ceremony5,000IEEE-SA staff presence at Awards Ceremony, cementing ties to IEC educational staff and activities.Total Staff Travel Expenses5,000Volunteer Travel2012 BudgetExplanationIEC General Meeting--IEC-IEEE Challenge Awards Ceremony5,000IEEE-SA volunteer to represent us at ceremony. Can also support work at IEC Annual Meeting.Total Volunteer Travel Expenses$5,000Meeting Accomodations2012 BudgetExplanationPrize money22,500Prize money to be shared jointly with IEC. First prize = $20K. Second prize = $15K. Third prize = $10K. Values set to attract top quality.Miscellaneous costs5,000Cost of awards. Cost of finding judges.Total Meeting Accommodation Expenses$27,500TOTAL CHALLENGE BUDGET37,500

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Centenary ChallengeReal spends (Swiss Francs)PrizesFirst15000 US$19,000.00Second5000 US$6,500.00Third2000US$2,600.00Winners travel/accomodation15,000.00Subtotal43,100.00AwardsLunch for 150 people15,000.00Drinks2,000.00Subtotal17,000.00Executive Review Council (3 gurus)Honorariums (3)3000US19,000.00Long travel (2)0.0Short travel (1)0.0Long travel (2) final10,000.00Short travel (1) final2,000.00Subtotal31,000.00Competition Advisory Board (6 member filtering body)Honorariums (18 x 1000US)23,400.00Long travel (4)0.0Short travel (2)0.0Subtotal23,400.00Advertising and Promotion1 Page Economist 22 October1872041,200.000.5 Page Economist 10 December949020,900.001 Page Spectrum (correction)12400 US$16,120.00Subtotal78,220.00Challenge Book/Bags700 ex. books23,094.95books shipment to London1,668.35IEC Challenge bags4,125.30Subtotal28,888.60Consultant fees/Travels35,000.0010,000.00TOTAL0.0266,608.60