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MEDIA

INFORMATION

2015A N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y

Timber Design & Technology Middle East is a bi-monthly magazine (in hard copy

& online) for the Middle East’s buyers, end users and specifiers of wood and related machinery and products. The publication offers news, analysis and in-depth features examining all issues relating to the regional timber sector, targeting a wide spectrum of readers including furniture manufacturers, joinery companies, specifiers (architects & designers), importers and distributors, woodworking professionals and flooring specialists amongst others. With the region’s construction and interior design sectors regaining momentum following the global economic crisis, Timber Design & Technology aims to offer an unbiased and accurate representation of the wood industry in the Middle East.

For advertisers, the magazine and news portal offers an ideal platform to target decision-makers involved with the timber and associated industries. For readers, the promise of the latest news, technologies and trends affecting the industry and a commitment to fair and unbiased reporting remains the cornerstone of the publication. Working closely with the leading players across the industry, the magazine aims to establish itself as a reference for professionals and firms working within the sector.

OVERVIEW

Timber Design & Technology offers value-added services including:

• Targeted advertising and media strategy• Inserts and supplements• Seminars, panel discussions and dedicated conferences• Online marketing and e-marketing options• Market research and consultancy services

www.timberdesignandtechnology.com

1August 2014 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y

PLUS Timber industry news, new products,

exhibition previews and listings and more

Wood modification and modified timber: technical background and market situation

American Hardwood Environmental Profiles raise the bar on sustainability

WOODCUBE: A five-storey carbon-neutral building in Hamburg

Nieuwegein’s new theater and arts center

‘The Gemini’ by Khalid Shafar

www.timberdesignandtechnology.com Issue 15 | August 2014

32 www.timberdesignandtechnology.com

CAMBIA

33www.timberdesignandtechnology.com

CAMBIA

PROPERTIES

Color: The color of thermally modified wood is determined by treatment time and temperature. Color may vary from light brown to a deep roasted brown.

Dimensional Stability: Thermally modified wood significantly reduces the ability of the modified wood to absorb water. This limits the amount of swelling or shrinking associated with non-thermally modified kiln-dried wood.

Density: Thermally modified wood has a slightly lower density than non-thermally modified kiln-dried wood. This is mainly due to the removal of sugars and other non-essential organic compounds during the treatment process.

Permeability: Thermally modified wood is 20-30 percent lower in permeability than that of normal kiln-dried samples.

Thermal Conductivity: Thermally modified wood has a thermal conductivity that is 20-25 percent lower compared to untreated wood.

Resistance to insect attack: Thermally modified wood has no food source for wood-destroying insects. Insects may bore into a piece of thermally modified wood, but will not infest the piece due to the lack of a food source.

Fire Resistance: Thermal modification does not significantly alter resistance to fire.

Biological Durability: Thermally modified wood demonstrates a remarkable ability to resist decay by brown rot. Test results do indicate that thermally modified wood should not be used in ground contact applications where structural performance is required.

Weather Resistance: Thermally modified wood will change color over a period of time from the original brown to a grayish weathered color and may also develop light surface checking when exposed to direct sunlight. The original color and surface integrity may be preserved with pigmented or UV-protective non-toxic coatings.

Leachate: Thermally modified wood is not subject to chemical leaching issues.

Surface Hardness: Thermal modification does not significantly change the surface hardness of wood of the same species.

Bending Strength: Thermally modified wood has a slightly reduced modulus of rupture, though no significant reduction in modulus of elasticity when compared to kiln-dried wood of the same species.

Compression Strength: The thermal modification process has no significant effect on the compression strength values.

Splitting Strength: The thermal modification process can cause some reduction in the splitting strength.

Screw Extraction: The thermal modification process has no significant effect on screw extraction resistance.

MAIN USES

Exterior Trim, Siding, and DeckingWindow frames, Sashes, SillsInterior FlooringInterior/Exterior Doors and CabinetryOutdoor FurnitureDocks and FloatsHot tub and Spa surroundsBench SlatsPlaygrounds

properties. By processing wood produced

from America’s well-managed hardwood

forests, Cambia provides an affordable,

domestically-sourced, environmentally-

friendly alternative to imported hardwoods

that often are illegally harvested from

endangered tropical rainforests.

The thermal modification process

limits the ability of wood to absorb

moisture, so Cambia products are more

dimensionally stable and less prone to cup,

warp and twist with changes in relative

humidity. This increase in dimensional

stability significantly extends the

service life of applied finishes, thereby

reducing maintenance costs. The thermal

modification process also removes those

nutrients in wood that would otherwise

provide a food source for insects and

wood-destroying fungi. As a result, Cambia

products do not contain any toxic chemicals

to improve longevity and performance.

The thermal modification process also

sequesters carbon within the wood, giving

Cambia products a rich brown color and

appearance; and the uniform coloration

of Cambia products rival that of many

imported tropical hardwood species.

Thermally modified wood was introduced

in Europe in the early 1990’s and has since

become widely accepted and utilized for

both interior and exterior applications.

Cambia accepts stains and finishes that

have been formulated for non-modified

hardwoods as the thermal modification

minimizes the difference in early and

late wood densities, actually allowing

paints and stains to last longer. Thermally

modified wood is also extremely durable;

the wood is rot and insect resistant, and

as there are no toxic chemicals involved,

special handling precautions and scrap

waste disposal are not issues. Testing by

an independent testing lab placed Cambia™

Yellow Poplar in the highest durability

rating class achievable for rot and decay

resistance. Currently available in a selection

of domestic hardwoods and prefabricated

components, Cambia hardwoods are most

commonly used for siding, decking, lumber

and site furniture.

The Green ChoiceCambia wood may be the first truly green

lumber resource that performs better and

costs less than alternative wood species and

substitute products developed to replace

wood. A significant percentage (up to 80

percent) of the energy required to thermally

transform wood using the Cambia process

comes from the wood itself, making the

process not only energy-efficient, but also

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environmentally friendly as no chemicals

are used to preserve the wood and no

pollutants are emitted to the environment,

thereby enabling it to have a low carbon

footprint.

Cambia adds value and utility to wood

harvested from sustainably managed temperate

forests, thereby promoting responsible and

sustainable forestry practices. The enhanced

performance of Cambia thermally modified

wood makes it an environmentally responsible

alternative to wood produced from tropical

rainforests. Further, Cambia wood scrap is

easily disposed of as it can be burned or

landfilled without adverse environmental

impact. As a testament to its environmental

credentials, Cambia products are available with

a FSC certification and can qualify for 100

percent valuation under the LEED ‘certified

wood credit’ (MRc7). Cambia is currently

available in red oak, poplar, white ash and soft

maple lumber.

Working with CambiaDespite the thermal modification, Cambia

wood is still wood. The mechanical and

chemical properties unique to each species

modified remain roughly the same as before

the thermal modification process. As such,

Cambia wood can still be worked with all

standard woodworking tools, though the

use of carbides will definitely extend the

life of cutting edges. Sawdust produced

from sawing and planing operations is

generally finer than that of non-modified

wood, possibly requiring better quality dust

masks and more frequent cleaning of dust

collection systems. In addition, material

safety data information for kiln-dried

wood remains unchanged by the thermal

modification process.

By processing wood produced from America’s well-managed hardwood forests, Cambia provides an affordable, domestically-sourced, environmentally-friendly alternative to imported hardwoods that often are illegally harvested from endangered tropical rainforests

Cambia adds value and utility to wood harvested from sustainably managed temperate forests, thereby promoting responsible and sustainable forestry practices

•••••••••

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1June 2014 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y



Vernacular Versatility: Contemporary adaptation of Korean traditional architecture

Will Burma’s timber ban curb or entrench corruption?

The return of the Gulf construction boom

OMB’s award-winning bosk restaurant

FLEGT - Forging legality links

www.timberdesignandtechnology.com Issue 14 | June 2014

1April 2014 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y



NHG Timber: The natural source of world hardwoods and quality softwoods

Metsätapiola awarded for its wooden architecture at the ‘Iconic Awards’

Ongreening plywood ‘Bird’s nest’ steals the show at Ecobuild 2014

American Hardwoods: Special Middle East Supplement

Wood-Plastic Composite Lumber vs. Wood Decking

www.timberdesignandtechnology.com Issue 13 | April 2014

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The readership has been compiled through in-depth market research and by combining the databases of visitors and participants from industry trade shows.

Total copies - 4,000 per issue sent by post, plus an email version sent to 4,000 additional contacts

READERSHIP

Every issue will contain the following features:

• Joinery

• Flooring

• Furniture

• Timber Traders/Importers

• Machinery

• DubaiWoodShow

• News

• Technology & machinery review

• Flooring/surfaces update

• Design/Décor focus

• Green & sustainability trends

• Exhibition preview and reports

• In-depth interviews

• Country focus

• Market Intelligence and reports

• Species focus

Every issue will contain one special supplement on

any one of the following


SPECIAL SUPPLEMENTS 2015FEATURES LIST 2015

READERS BYSECTOR

READERS BYGEOGRAPHY

14%Other (Kuwait,

Oman,

Jordan)

8% Bahrain

10% Qatar

20% Saudi

Arabia

48% UAE

7%

7%

3%

15%

18%

Machinery

distributors

and dealers

Door / window /

kitchen

manufacturers

Adhesives /

coatings

suppliers

Importers of

lumber, hardwood

and softwood

Specifiers

(architects &

designers)

8%

7%

20%

15%

Flooring

suppliers

Shop /

office fitter

Wood

working

professionals

Furniture

Manufacturers

ADVERTISING RATES

1 ISSUEMAGAZINE

WEBSITE BANNERS

TECHNICAL SPECIFICATIONS

EMAIL BROADCASTS

$6000

$3500

$2500

$5000

$4000

$1500 per month or $3000 for 3 months

$700 per month or $1500 for 3 months

$1500

Double page spread

Full page

Half page

Back Cover

Inside Front cover

Home page main banner

Side Banner

Size A4 (Perfect Square Bound) 29.7cm (height) x 21cm (width)

Materials Artwork must be supplied digitally in the following Mac formats:

PDF (press quality), Adobe Illustrator (AI or EPS format with links), Adobe Photoshop (EPS format with no color profiles embedded. EPS options: Macintosh JPEG preview. JPEG maximum quality encoding).

1 x email to complete database

$5500

$3000

$2000

$4500

$3500

$5000

$2500

$1500

$4000

$3000

3 ISSUES 6 ISSUES

LOOSE & BOUND INSERTS

Price upon application and sample provided.

ONLINE ADVERTISING

Specification for banners on the home page are as follows.

Top banner 468px (width) x 60px (height).

Right hand banner 300px (width) x 250px (height).

468px X 60px

300px X 250px

PLEASE NOTE:• All measurements are in mm.• The type safe area is (at least) 5mm inside the trim size for any size ad.• Ads can either be supplied as

• All ads to be in CMYK.

fl

ARTWORK SPECIFICATIONS


Floating ad = 400 x 277Trim size = 420 x 297With bleed = 426 x 303

DOUBLE PAGE AD


HALF PAGE VERTICAL AD PAGE VERTICAL AD


SINGLE PAGE AD

Floating ad = 190 x 128.5Trim size = 210 x 148.5With bleed = 216 x 154.5

HALF PAGE HORIZONTAL AD

TW

Eric HammondMarketin Director

Tel: +97 5

marketin itrusmedia roup.net

Andy MacGregorDirector

Tel: +97 55 9 57

publisher itrusmedia roup.net

Rabia Alga Sales Representative - Turkey

James HamiltonInternational Sales Director

james timberdesi nandtechnolo y.com

Irene SmetanaSales Representative - Germany,

Tel: 5

CONTACT DETAILS

e

1October 2013 | www.timberdesignandtechnology.com 1December 2014 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y

PLUS Timber industry news, new products, exhibition previews and listings and more

American white oak welcomes travelers at Heydar Aliyev International Airport in Azerbaijan

Value of GCC construction projects expected to be completed in 2014 to top USD 72 billion

Would you live in a wooden high-rise?

‘Glass River’ tables by Greg Klassen

FLEGT pays democratic dividends

www.timberdesignandtechnology.com Issue 17 | December 2014www.timberdesignandtechnology.com

A N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y

Issue 01 | October 2013


World-leading wood technology overcomes India’s climate challenges

Wooden Skyscrapers: A new level of sustainability?

American Hardwood Environmental Profile

Farlin Group confident of Indian market

LEED-ing us astray?

1October 2013 | www.timberdesignandtechnology.com 1December 2013 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y


American heat treated ash sits pretty on the rooftop of Marseille’s new flagship museum

The potential role of Wood Acetylation in climate change mitigation

Opportunity in Woodworking Machinery Market in India

‘Endless Stair’ at London Design Festival 2013

For the love of Wood

www.timberdesignandtechnology.com Issue 11 | December 2013www.timberdesignandtechnology.com


Issue 10 | October 2013


World-leading wood technology overcomes India’s climate challenges

Wooden Skyscrapers: A new level of sustainability?

American Hardwood Environmental Profile

Forests and economic development

Tackle climate change, use wood

1August 2013 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y


www.timberdesignandtechnology.com Issue 09 | August 2013

Berg | C.F. Møller architects design world’s tallest wooden skyscraper in Stockholm

Education Center at Erasmus University Medical Center

Hardwood Floors: The Green Flooring Alternative

The EUTR: getting into gear or off track?

LEED-ing us astray?

1www.timberdesignandtechnology.com 1October 2014 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y


LEED v4: Understanding the changes and implications for the use of wood as a building material

Global market for Green Building Materials expected to reach USD 528.8 billion by 2020

American red elm displayed in all its glory in the National Theater of Bahrain

Illwerke Center Montafon: A green building for the future

Bamboo: Good or Bad for the environment?

www.timberdesignandtechnology.com Issue 16 | October 2014www.timberdesignandtechnology.com


London Olympic Park receives FSC & PEFC certification

American Softwoods supplement

Panel discussion on Timber legality

Inside ‘Timber Land’ at Hamriyah Free Zone

Taller with Wood


1www.timberdesignandtechnology.com 1August 2014 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y


Wood modification and modified timber: technical background and market situation

American Hardwood Environmental Profiles raise the bar on sustainability

WOODCUBE: A five-storey carbon-neutral building in Hamburg

Nieuwegein’s new theater and arts center

‘The Gemini’ by Khalid Shafar

www.timberdesignandtechnology.com Issue 15 | August 2014www.timberdesignandtechnology.com


OVO lights up downtown Istanbul

Putting LCA at the centre of sustainable design

Timber certification explored

Improved productivity through software

Cambia: Wood made better

1November 2012 | www.timberdesignandtechnology.com 1June 2014 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y


Vernacular Versatility: Contemporary adaptation of Korean traditional architecture

Will Burma’s timber ban curb or entrench corruption?

The return of the Gulf construction boom

OMB’s award-winning bosk restaurant

FLEGT - Forging legality links

www.timberdesignandtechnology.com Issue 14 | June 2014www.timberdesignandtechnology.com


DNA testing of wood to help curb illegal logging

World’s tallest timber building ‘tops out’ in Melbourne

‘Out of the Woods - Adventures of 12 Hardwood Chairs’

Illegal logging nets organized crime up to USD 100 billion dollars every year

Miro Forestry aims for leadership within the sustainable plantation forestry industry in West Africa

PLUS Timber industry news, new products, exhibition previews and more



Wood: The Tasmanian Way

ABALON Hardwood: An American style sawmill in Europe

GCC timber imports on the rise

Sustainable and innovative forest products are key to the future of forests

Outlook 2013: Sustainability trends in the timber market


1April 2014 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y


NHG Timber: The natural source of world hardwoods and quality softwoods

Metsätapiola awarded for its wooden architecture at the ‘Iconic Awards’

Ongreening plywood ‘Bird’s nest’ steals the show at Ecobuild 2014

American Hardwoods: Special Middle East Supplement

Wood-Plastic Composite Lumber vs. Wood Decking

www.timberdesignandtechnology.com Issue 13 | April 2014www.timberdesignandtechnology.com


Issue 07 | April 2013

Marks & Spencer raises its green credentials with Cheshire Oaks store

China’s voracious appetite for timber driving illegal trade

SVEZA: The world-leader in FSC-certified Birch Plywood

American Hardwoods: The sustainable alternative

DANZER strengthens its presence in the Gulf


1June 2013 | www.timberdesignandtechnology.com 1February 2014 | www.timberdesignandtechnology.comA N A L Y S I S | I N T E R V I E W S | D E S I G N | S U S T A I N A B I L I T Y | T E C H N O L O G Y


Momofuku Toronto combines Asian influence with New York energy and local Toronto flavors

Dubai Municipality reveals new ‘Green Building Codes

From the forest and for the forest: The Södra Group

Timber! Are We Out on a Limb?

What’s In A Name?

www.timberdesignandtechnology.com Issue 12 | February 2014www.timberdesignandtechnology.com


Issue 08 | June 2013

Carbon Footprint of Accoya wood outperforms most other building materials

Metropol Parasol: An icon of world-class timber engineering

New Timber Regulation comes into effect in the European Union

John Yarema: The ‘Michelangelo’ of wood floors

Strongwood looking to grow in the Middle East and beyond



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· PDF filefr ie ndly alt tiv oimp d hardwoodsth atoftenareillegaly h arveste dfro m nger d ... Vernacular Versatility: Contemporary adaptation of Korean traditional architecture