IDG Connect – Dan Swinhoe (Asia-Pacific) - 2013 Predictions_ Asia-Pacific

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Posted by Dan Swinhoe Company IDG Connect 12/19/2012

Dan Swinhoe (Asia-Pacific) - 2013 Predictions: Asia-Pacific

In a new series of articles on 2013 IT Predictions, IDG Connect offers expert insight into upcoming trends

around the world.

We here at IDG Connect have b een b usy bees in 2012. After months of polling, b logs, and spotlights, culminating

in two recent reports, we can conclusively announce that APAC is where it's at.

BRICS vs. APAC

Last week saw the release of our report into emerging markets. And after pollingover 600 business & ITrofessionals the results were clear; the BRICS aren't what they used to be. Just 5% felt that the BRICS were still

up and com ing, while countries in the APAC region (minus China & India obviously) accounted for over 60% of the

votes.

The outright winner, by a large margin, was Indonesia. The country gained 36% of the vote (over double the

country in second place), and the voters had a myriad of reasons for choosing it as the market to watch. Large

opulation, improving economy and IT literacy combined with proximity to larger markets such as China,

Australia, Singapore and South Korea all form ed part of a solid base for Indonesia to b uild on, and IDCpredicts

Eastern Indonesia will become the next major destination for IT.

Not Just a One Horse RaceIt's not just Indonesia though. Vietnam came a healthy second in our report, with 17% feeling Vietnam would be a

boom ing mark et in the future. IDC called 2012 a turning point for the country, and said by the end of the year the

market will have reached $3.25 billi on, growing 19%. Thoughpredictions for 2013 aren't as stellar as 2012

was,experts still say spending could rise another 15%, with m obile phone sales growing by a half.

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The opening up ofMyanmar[Burma] to the world was a big event, and one that had many a businessman's hands

rubb ing in glee. IDC (again) called the country an Unpolished Gem' and virtually one of the last untapped ICT

markets in the Asia/Pacific region with fast rising potential.' The IT market was predicted to rise 15% by the end of

the year and b y 2016 would b e worth $268.45 mil lion. Our own spotlightinto the matter found 67% thought the

country had great potential for the future, the clean slate the market offered meant there would be huge IT

requirements in the coming years.

No BRIC Walls

However, all this talk of potential doesn't mean the BRICS have failed. Our report into India found that a slim

majority of professionals within the country feel the country is still on the right track, and will continue to be a major

economy in the future. While India's reign as an outsourcing haven may not lastforever, a massively tech-savvy

generation hold a lot of prom ise if the country can properly embrace innovation and solve its legislative problems.

China too is still going strong. An aging population may b e a timeb omb waiting to go off if notaddressedbut a

growing middle class are snapping up tech at an astonishing rate.

Though Asia's two biggest players are slowing down, the future' still bright, and the future's still Asian.

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IDG Connect – Dan Swinhoe (Asia-Pacific) - 2013 Predictions_ Asia-Pacific