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IdentIty GUIdeLIneS
Wolters creative - January 2014
IdentIty GUIdeLIneS
the MaIn BRand IdentIty
IdentIty GUIdeLIneS
the MaIn BRand IdentItyBy-PROdUCtS
IdentIty GUIdeLIneS
deep red & COOL Gray
COLOur paLette
neGative
COOL GraypantOne® COOL Gray 9C:30 M:25 y:20 K:40r:120 G:121 B:126HtML:78797e
deep redpantOne® 187C:10 M:100 y:85 K:20r:178 G:27 B:47HtML:b21b2f
the LOGOdefInItIOn& theCOLOURSySteM
80%
60%
50%
the LOGOSPeCS the clear space
surrounding the logo is defined by the width of the letter «C»
print: 27mm lengthscreen: 120 px (on 72 dpi)
Free spaCe
MiniMuM size OF tHe LOGO:
IdentIty GUIdeLIneS
the LOGOdOn’tS
the logo may never be altered or distorted in any way.
the logo may never be used in an unauthorized colour.
don’t alter the hierarchy between the brand and the strapline.
On light backgrounds, use the colour version of the logo.
On dark/busy backgrounds, only use the white version.
IdentIty GUIdeLIneS
the fOntSOveRvIewfOR PRInt
this is another awesome subtitleLorem ipsum dolor sit amet, consectetur adipiscing elit. suspendisse vulputate ante a ante egestas, in convallis dolor lacinia. Quisque dictum, turpis a auctor tincidunt, nulla leo mattis mauris, ut dictum magna lorem non mauris. suspendisse.
1. headline font - JURA MediUM (cAps Use)
2. secondary font - eurOstiLe MediuM
IdentIty GUIdeLIneS
this is A sUpeR AwesoMe title
the fOntSOveRvIewfOR dIGItaL& weB
this is A super Awesome title
This is another awesome subtitleLorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vulputate ante a ante egestas, in convallis dolor la-cinia. Quisque dictum, turpis a auctor tincidunt, nulla leo mattis mauris, ut dictum magna lorem non mauris. Suspendisse.
1. headline font - calibri bold (caps use)
2. secondary font - calibri regular
IdentIty GUIdeLIneS
StatIOneRyBUSIneSSCaRd
IdentIty GUIdeLIneS
Bsc Group
nicolas richard
[email protected]@bscgroup.be
Lambroekstraat 5BB - 1930 zaventem
t/F +32 2 346 62 89M +32 475 37 07 59
www.bscgroup.be
[email protected]@bscgroup.be
Lambroekstraat 5BLambroekstraat 5BB - 1930 zaventem B - 1930 zaventem
t/F +32 2 346 62 89t/F +32 2 346 62 89M +32 475 37 07 59M +32 475 37 07 59
www.bscgroup.bewww.bscgroup.be
Bsc Group
nicolas richard
[email protected]@bscgroup.beLambroekstraat 5B-1930 zaventem
t/F +32 2 346 62 89M +32 475 37 07 59
www.bscgroup.be
nicolas richard [email protected]@bscgroup.bewww.bscgroup.be
Lambroekstraat 5BB - 1930 zaventem
t/F +32 2 346 62 89M +32 475 37 07 59
[email protected]@bscgroup.beLambroekstraat 5BLambroekstraat 5BB - 1930 zaventem B - 1930 zaventem
t/F +32 2 346 62 89t/F +32 2 346 62 89M +32 475 37 07 59M +32 475 37 07 59
StatIOneRyLetteRhead
IdentIty GUIdeLIneS
dear andrew,
Quodio dolore pedipsandit expliquam fugitatur? arum quibus autem eossi as autatus ium dolupta-
tate sum unt.equasperia ario cum doles idessit ratissit laborepudi a quam expliae ctesciania del
inciisci solupit omni ommoloreius ditat rerumquo offi cillores aditent omnimusant quas explicatum
que offi cto dit ius nonsequatur aciam id ulluptatus, ipsum que pa doluptatas qui unt aut faccabo.
itam earupti to omniend untion nis et omnihic abores ma sus.
ehento et ant hillandant il ius derecullabo. et pratisit qui blatem que pernat.asped que rat veliquae.
tectis et alibus, con nes est, consect oresecus que veri nis quiatistiisi quibus adistem vent, eaquae
magnis accus exces minci quias a nobitius quatem inctur?
Quodio dolore pedipsandit expliquam fugitatur? arum quibus autem eossi as autatus ium dolupta-
tate sum unt.equasperia ario cum doles idessit ratissit laborepudi a quam expliae ctesciania del
inciisci solupit omni ommoloreius ditat rerumquo offi cillores aditent omnimusant quas explicatum
que offi cto dit ius nonsequatur aciam id ulluptatus, ipsum que pa doluptatas qui unt aut faccabo.
itam earupti to omniend untion nis et omnihic abores ma sus.
ehento et ant hillandant il ius derecullabo.
January 31st 2014
a.n.OtherBuilding nameaddress lineCountypostcode
siège socialBsc Group rue Gén. Gratry 53 B-1030 Bruxelles
siège d'exploitationLambroekstraat 5 B-1930 zaventemt/F +32 2 346 62 89
M +32 475 37 07 59
siège socialsiège socialBsc GroupBsc Group
rue Gén. Gratry rue Gén. Gratry 5353
Bruxelles Bruxelles
Be 0860 788 59
Be32 377-3333333-33
[email protected] www.bscgroup.be
Be 0860 788 59Be 0860 788 59
Be32 377-3333333-33Be32 377-3333333-33
