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Identity Guidelines - Suppliers Consistent and effective communications
January 2014
Contents Brand identity3 The logo
4 Identity colour and minimum sizes
5 Identity exclusion zone
6 Logo use on background colours
7 Logo use on background photography
8 Design and layout
9 Contact us
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The logo We encourage suppliers to use the logo to promote their framework position. Please note, however, that subcontractors are not permitted to utilise the Crown Commercial Service branding. Consortia members may refer to the framework agreement and use the logos providing they have received prior approval from the relevant category manager.
To ensure brand consistency, always use the logo as detailed in these guidelines. Only use the master artwork. Never redraw or distort the artwork in any way.
The way in which the elements (colour line and name) work in practice is illustrated below.
The configuration shown below must never be altered; always use the identity artwork provided.
Identity artwork can be downloaded from our dedicated supplier resource area which also includes other useful advice and guidance regarding marketing your framework position:
http://ccs.cabinetoffice.gov.uk/i-am-supplier/supplier-resources
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Identity colour and minimum sizes
The identity can be used in full colour, black or reversed-out. The blue is PMS 2935.
The minimum size for reproduction of the Crown Commercial Service’s supplier identity is 35mm wide.
A. C.
B.
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Identity exclusion zone
For maximum impact, the identity should always be used prominently and legibly.
The exclusion zone ensures that the identity is not compromised by other elements.
The exclusion zone is a distance equivalent to the height of the capital ‘C’ all the way round the identity. Whenever possible, leave more space around the identity than the minimum exclusion zone.
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‘C’ represents exclusion zones
Logo use on background colours
For suppliers applying the logo to your own marketing materials, choose from the positive black or reversed-out version of the logo to ensure maximum legibility and standout of the brand.
Examples of use across tints of a selection of our colour palette are shown below, basic rule is black on white or light flat tints, or white out of dark and strong colours to result in maximum stand-out.
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Logo use on background colour and photography
When applying the logo to your own marketing materials, choose from the positive black or reversed-out version of the logo to ensure maximum legibility and standout of the brand.
Examples of use across tints of a selection of our colour palette are shown below. Basic rule is black on white or light flat tints, or white out of dark and strong colours to result in maximum stand-out.
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About The Delga Group
• A comprehensive print and packaging solution with two production facilities.
• Printing and finishing of 95% of orders in-house.
• Production of a full range of office print including all stationery print and a diverse range of marketing print.
• Ability to produce bespoke printed packaging precisely tailored to customer’s specifications.
• Excellent value print runs of both single and multi-page documents on a variety of substrates.
• An online ordering facility through The Delga Group’s website.
• Stock management capabilities that currently hold over 8,000 items at any one time.
• Regular nationwide deliveries through distribution services including the delivery of forms, stationery, leaflets, booklets, NCR forms, sets and pads, postcards, self-adhesive labels, etc.
The Delga Group has been operating for 50 years and has over 30 years experience of
servicing and delivering print solutions to over 200 NHS trusts across the UK and a wide
variety of other wider public sector customers. You can benefit from The Delga Group’s
extensive knowledge and expertise including:
Design and layout When using the logo to endorse your marketing materials, always aim to ensure maximum legibility.
PositionThe preference for the Crown Commercial Service logo is top left or bottom left where possible, but it can be positioned right if used appropriately with the exclusion zones and sizing guides. It can also be reversed white-out of appropriate backgounds.
Web application example
About The Delga Group
• A comprehensive print and packaging solution with two production facilities.
• Printing and finishing of 95% of orders in-house.
• Production of a full range of office print including all stationery print and a diverse range of marketing print.
• Ability to produce bespoke printed packaging precisely tailored to customer’s specifications.
• Excellent value print runs of both single and multi-page documents on a variety of substrates.
• An online ordering facility through The Delga Group’s website.
• Stock management capabilities that currently hold over 8,000 items at any one time.
• Regular nationwide deliveries through distribution services including the delivery of forms, stationery, leaflets, booklets, NCR forms, sets and pads, postcards, self-adhesive labels, etc.
The Delga Group has been operating for 50 years and has over 30 years experience of
servicing and delivering print solutions to over 200 NHS trusts across the UK and a wide
variety of other wider public sector customers. You can benefit from The Delga Group’s
extensive knowledge and expertise including:
Print application example
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Contact
For advice on templates and artwork, please contact:
Creative Services Crown Commercial Service 9th Floor, The Capital Building, Old Hall Street, Liverpool L3 9PP
Or email [email protected]
For information on marketing your agreement, please contact your category manager directly, or email: [email protected] quoting your framework name
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