IDENTITY GUIDELINES - Mott Community College | MOTT Community College Identity Guidelines It is important that Mott Community College maintain a consistent, professional …

IDENTITY GUIDELINES

2 | MOTT Community College Identity Guidelines

It is important that Mott Community College maintain a consistent, professional image. All Mott materials, including internal and external publications, signage, flyers, posters, advertisements, videos, web pages, presentations, letterhead, business cards, and other visual representations carrying the College’s logo should maintain a uniform resemblance. Electronic files of the logo and seal can be downloaded from the MCC website at www.mcc.edu/styleguidelines. The following are guidelines which must be followed.

For any questions regarding logo and brand implementation not covered in this Brand Guide, please contact Alisha Brown at [email protected] or 810-235-5693.

Introduction

| 3MOTT Community College Identity Guidelines

The logo is the most visible and recognizable element of the MCC brand identity. It should be applied consistently across all communications.

Logo

MAIN VERSION

ALTERNATE LOCKUPS

MAIN VERSION REVERSED

ALTERNATE LOCKUPS REVERSED


Clear space is “breathing room” that surrounds the logo to ensure that the logo is easily identifiable, as well as visible and legible wherever it appears. The capital “M” of “MOTT” in the logo determines the clear space. This clear space should be observed on all four sides of the logo. Do not position any text, graphic elements, or other visual marks inside the clear space. This is the minimum clear space requirement; more space should be used when possible. For exceptions, see pages 7 and 8.

Logo Clear Space

For any questions regarding logo and brand implementation not covered in this Brand Guide, please contact Alisha Brown at [email protected] or (810) 235-5693.


To retain sufficient visibility, readability and reproduction quality, the logos should never be reproduced below the minimum sizes shown below.

Logo Minimum Size

Vertical Lockup.5” Wide = Minimum Size

Horizontal Lockups1.25” Wide = Minimum Size

The Mott logo may be reproduced in black and white only as represented here. There should be no gradient whatsoever.

Black and White Logo



The corporate icon should only be used sparingly as a supporting design element in pieces that already have one of the main logos represented.

MCC Icon

The Safe Water Pledge logo and the Aspen Prize logo should be used on all external marketing pieces. In rare cases where space is limited (such as in a small digital ad), these supplemental logos can be removed.

Additional Logos


When the Mott logo is accompanied by other logos, it should not be stretched or condensed in any way to accommodate for space restrictions. The logo may be enlarged or reduced as needed, provided the original proportions are retained.

Logo Placement with Other Logos

The horizontal version of the Mott logo should be used for the email footer, with the tagline appearing underneath the logo, flush left. The Aspen Prize logo and Safe Water Pledge logo should appear to the right and far right, respectively, of the Mott logo.

Email Footer Graphic



When using the tagline with the logo, the horizontal or vertical version of the institutional logo can be used. The tagline should appear directly under the bottom line of the logo, in Gotham Medium text, all caps, and should extend the full length of the line. “Ready for More” can be used as a statement or a question, depending upon what is most appropriate for the application.

When using a campus or department name with the logo, the horizontal or vertical version of the institutional logo can be used. The campus or department name should appear directly under the bottom line of the logo, in black Gotham Medium text, all caps, and should extend the full length of the line.

Logo Usage with Tagline

Logo Usage with Specific Campus or Department

READY FOR MORE?

READY FOR MORE.

LIVINGSTON CENTER

HEALTH SCIENCES


In order to maintain brand integrity, the approved logos should not be altered in any way, including color, proportion, translation, font, or composition. Examples on this page demonstrate some incorrect uses of the logos. There are special circumstances that serve as an exception to this rule. If the logo is to be altered for any reason, artwork must go through the marketing department and approval will be given on a case-by-case basis.

Logo Don’ts

Health Sciences

Unapproved modifiers

Unapproved color treatments

Place on backgrounds that interfere with visibility

Awkward Rotationof logo

Stretched, distorted, or altered proportions

Drop shadow or other e�ectsthat a�ect legibility


The color palette helps to foster a consistent appearance across all communications, demonstrating a unified look for the College. The primary colors for Mott are yellow, black and white.

PMS Yellow 123C

––––––––––––––––

CMYK 0, 23, 91, 0

––––––––––––––––

RGB 255, 198, 39

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HEX FFC627

PMS Black

––––––––––––––––

CMYK 0, 0, 0, 100

––––––––––––––––

RGB 0, 0, 0

––––––––––––––––

HEX 000000

PMS White

––––––––––––––––

CMYK 0, 0, 0, 0

––––––––––––––––

RGB 255, 255, 255

––––––––––––––––

HEX FFFFFF

Brand Colors



Gotham is the preferred font family for Mott branded materials. In some digital communications, where Gotham is not available, Arial is an approved acceptable replacement.

Typography

Gotham

Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+?

Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+?

Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+?

Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+?

Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+?

Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+?

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+?

Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+?


Mott photography not only provides a quick representation of life at Mott, but also serves as a powerful catalyst for a richer, more positive connection to the College. Therefore, photography created for marketing purposes should adhere to the black and white style created for the “Ready For More” campaign. It should feature positive, energetic people who are representative of the student and staff populations at Mott. All photos should be pre-vetted and marketing-approved prior to use.

Photography



Title IX language needs to be included on all recruitment documents, external marketing (excluding billboards), and employee communications. A type size of 6 point font is acceptable. The Title IX language below is current as of October, 2016.

Title IX language is as follows:

As an affirmative action/equal opportunity institution, the College encourages diversity and provides equal opportunity in education, employment, all of its programs, and the use of its facilities. The college does not discriminate in educational or employment opportunities or practices on the basis of race, color, religion, gender, national origin, veteran’s status, age, disability unrelated to an individual’s ability to perform adequately, height, weight, marital status, political belief, sexual orientation, or any other characteristic protected by law. Inquiries by students regarding compliance with Title IX should be directed to: Dean - Enrollment, Retention, and Registrar - Records & Registration, 1401 E. Court St., Prahl College Center - PCCLL, Flint, MI 48503, (810) 762-0370. Inquiries by students regarding compliance with Section 504 compliance should be directed to: Director - Admissions & Student Success Services, 1401 E. Court St., Prahl College Center - PCC1130, Flint, MI 48503, (810) 232-8225.

Title IX

©2016 Mott Community College. All Rights Reserved.

mcc.edu

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IDENTITY GUIDELINES - Mott Community College | MOTT Community College Identity Guidelines It is important that Mott Community College maintain a consistent, professional …