identity + brand standards manual · • Business Card • Advertising • Other design requirements Contents. emily carr UniversiTy of arT + design idenTiTy + Brand sTandards manUal

identity + brandstandards manual

1 The Brand and The name

2 The UniversiTy logo and wordmark

•Thehorizontalandtheverticallogos

•Bufferspace

•Minimumsizes

•Logocolours

•Logousage

•Thewordmark

6 where To find The logo

•Fileformatsandwheretodownload

6 Press docUmenT checklisT

•Asimplechecklisttoensureyouhavealltheinfo

andapprovalsrequiredforprinting.

7 The coloUr PaleTTe

•TheofficialcoloursinPantone™,CMYKandRGB

8 The fonTs

•Fontsandtypestandards

10 TemPlaTes

•Marginandtypeguidesforletterhead,mailinglabelsand

envelopes.

•WheretofindanddownloadWordtemplatesforletterhead,

envelopes,faxformsandmemos.

13 ordering BUsiness cards, adverTising or oTher

PrinT or weB design

•BusinessCard

•Advertising

•Otherdesignrequirements

Contents

emily carr UniversiTy of arT + design idenTiTy + Brand sTandards manUal 1

The Brand

What isa“brand?”Abrandencompassesallaspectsofacompany,productorservice– the

name, logo, typefaces, colours andadvertising slogans are themost visual aspects, but the

brandalsoincludesthewholeexperience–everythingthatcomestogethertoformimage

and reputation.ForEmilyCarrUniversityofArt+Design,thisexperience includeseverything

fromwhat’sshowing inagallery,tohowthetelephonesareanswered,tothe locationofthe

campus.Theall-encompassingbrandaffectsthewaypeoplefeelandrespondwhentheythink

ofourUniversity.

EmilyCarrhasbecomeaninternationallyrecognizedinstitutionforartanddesigneducation.We

arestrivingtocreateandmaintainapowerful,recognizableandconsistentbrand.Buildingand

maintainingthebrandbyadheringtoourstandardsiseveryone’sjob.

The name – official and noT-so-official

EmilyCarrhasalonghistoryofnamechanges.In1925the

VancouverSchoolofDecorative+AppliedArtsopenedits

doorstoaspiringpaintersandvisualartists.In1933,thename

becameVancouverSchoolofArt:DecorativeandApplied.In

1978,wewererenamedEmilyCarrCollegeofArt,andshortly

afterthat,EmilyCarrCollegeofArtandDesign.Thenext30

yearsincludedtwostatuschangesfromCollegetoInstitute

toUniversity.

Withourmostrecentchangeto“University”,wewantedto

standardizewhatthecolloquialnameoftheschoolshould

be.Itwasagreedthatwesimplifyourname,embraceour

“roots”andcelebratethecreative,freespiritthatthisinsti-

tutionwasnamedforandbeknownfirstandforemostas

“EmilyCarr”withthesecondaryemphasison“Universityof

Art+Design”.

WhenreferringtotheUniversityinspokenorwrittenform,

“EmilyCarr”isourstandard.Pleasedonotuseacronymssuch

as“ECU”or“ECUAD”.Inlegaldocuments,ourfullname,

“EmilyCarrUniversityofArtandDesign”shouldbeused.When

writingorspeakingformallyabouttheUniversity,ourfull

nameshouldbestatedfirstandforeveryinstancethereafter

shouldbereferredtoas“EmilyCarr”or“theUniversity”.

ECUAD

ECU

Emily Carr University of Art + Design

Emily Carr

emily carr UniversiTy of arT + design idenTiTy + Brand sTandards manUal

emily carr UniversiTy of arT + design idenTiTy + Brand sTandards manUal2

BUffer sPace

Theclearspacearoundthelogothatisequaltothe

“x-height”ofthewords“emilycarr”.Pleasekeepthis

spacebetweenthelogoandallothertype,graphics,

photosorthepageedge.

x-height

x-height

Emily Carr Logo

TheEmilyCarrlogohas2elements:thewordmark(text)andtheaccompanyinggraphic(wire

bundle). In theEmilyCarr logo, thegraphicelement is designed tobechangeable– the idea

beingthatthelogowillcontinuetoevolve,therebyremainingcurrent,relevantandinteresting.

As a simple example, the wire could be changed to a camera lens when promoting the

photographyprogram.Pleasedo not replace the item yourself,theimagerywillbeatthesole

discretionoftheUniversity’sdesignoffice.

Two configUraTions

Therearetwoconfigurationsofthelogo:averticalversion

wherealltheelementsarestackedandahorizontalversion

wherethegraphicandthewordmarkareside-by-side.

Bothversionsareequallyacceptabletouse–pleaseusethe

mostappropriateforyourlayout.


logo minimUm sizes

Forprintapplication,thelogoshouldappearnosmallerthan

7/8”acrossthewordmarksectionofthelogo,fromtheleft

sideofthe“e”totherightofthe“r”.Forwebapplication,the

minimumsizeis144pixels.

logo coloUrs

Thereare3versionsofcolourlogos.Whichyouusewill

dependonwhatandhowyouareprinting.Ifyouhave

questions,pleasecallthedesignofficeat6048443871.

Colours are demonstrated on the horizontal version but apply to

both stacked and horizontal logos.

2 coloUr: Black + Pantone 8420 (metallic silver)

Thewordmarkis8420silverandthegraphicisamixofblack

+8420silvertocreatea“duotone”.

1 coloUr: Pantone 8420 (metallic silver)

Thewordmarkandthegraphicprintin8420silver.

for print = 7/8”

for web = 144 pixels

Black and whiTe

Thewordmarkprintsas80%blackandthegraphicprintsas

agreyscaleimage.

Please note that the black and white version is not 100% black, but

rather an 80% black to create a grey. The small type has a very

small outline around it in solid black so that the type appears crisp

when printed from any printer, even a coarse newsprint.

PAntonE 8420mEtALLiC siLvEr

BLACk (note: b&w version

tyPe is 80% blaCk)


incorrecT Use of The logo

Thefollowingexamplesdepictincorrectuseofthelogo:

• Pleaseuseapproved,unalteredversionsonly–donot

distortthelogoinanyway.

• Donotattempttotypethewordmarkyourself.

•Thewordmarkshouldnotbeblendedorincorporatedinto

otherlogosordepartmentnames.

• Donotincorporatethelogoorwordmarkintoasentence.

• Donotaddtoordeletepartofthelogo.

• Donotchangethecolourofanypartofthelogo.

• Donotplacethelogointoacontainingshape.

emily carruniversity of art + design

student services

Welcome to the


logo on BackgroUnds

Ifyouareplacingthelogoonabackground,makesureit’stherightcolouredlogoforthejobandthatit’splacedinareadable

position.Thebackgroundshouldbelightenoughtoprovidesufficientcontrastandaclearenoughspacetobereadproperly.

The wordmark

Thewordmarkreferstothetypeportionofthelogo.Thewordmarkmaybeusedincertainlayoutswherethecircleisrefer-

encedelsewhereonthelayoutorwhereprintingtechniquesarelessthansatisfactoryforreproducingaphotoelementclearly.

•Thereisonlyoneapprovedconfigurationofthewordmark-alignedleft.Thereareafewdifferentcolourvariations:

Black and whiTe

PanTone 8420 (silver metallic)

whiTe on solid BackgroUnd

(not within a containing shape)

not ok logoonatextured

backgroundistoo

difficulttosee

not ok notenoughcontrast

betweenlogoand

background

ok

ok


where To find The logo

PleasecontactDinaTracyinEmilyCarr’sCommunicationsOfficetograntaccesstousethelogo.

[email protected]

Todownloadthelogo,visitwww.ecuad.ca/brand.YouwillneedapasswordwhichcanbesuppliedbyDina(seeabove).

Pleasedownloadtheversionofthelogothatisbestsuitedforyourneeds.JpegimagesaregoodforplacingintoWorddocu-

ments,onlinedocumentsandotherin-houseitems.Fordesignersandprofessionalprinters,usetheeps(vector)versions.

Theselogoscanalleasilybemadesmallerbutpleasedonotmakethemlarger.Makingthelogoslargerthanthefilewillresult

inpoorqualityrepresentationoftheimage(pixelatedorfuzzy-lookingimages).Ifyourequirealargerformatthatisnotonthe

website,pleasecontactthedesignofficeat6048443871.

Press Document Checklist

Before yoU send an iTem To Press, Use This handy checklisT To ensUre yoU have all yoUr informaTion:

EmilyCarrlogo

partnerlogo(ifapplicable)

phonenumber(s)

websiteand/oremailcontact

date(ifeventordeadline)

creditforartwork(signedreleaseform)and/orphotographyand/ormodelrelease

approvalfromUniversityAdvancementOffice


Colours

firsT Tier coloUrs

OurprimarycolourpaletteconsistsofcoloursselectedfromthePAnTOnEMATChInGSYSTEM®(PMS)*.Coloursarealsoshown

withaCMYKbreakdownforfour-colourprintingandanRGBbreakdownforelectronicmediaorwebuse.

second Tier coloUrs

Oursecondarycolourpaletteconsistsoffouradditionalcolours.

PAntonE 8423 (metallic)**CMYK=57/54/51/22

RGB=104/96/97

PAntonE 305CMYK=51/0/9/0RGB=112/205/227

PAntonE 4625CMYK=0/60/100/79

RGB=88/39/0

PAntonE 7546CMYK=33/4/0/72RGB=65/89/104

PAntonE 8420 (metallic)**CMYK=45/42/38/3RGB=146/139/141

PAntonE 422CMYK=0/0/0/33RGB=182/184/186

PAntonE 3955CMYK=6/0/100/0RGB=247/236/0

*ThestandardsforPAnTOnE®coloursareshowninthecurrenteditionofthePAnTOnE®formulaguide.Coloursshownonthis

pagearenotintendedtomatchthePAnTOnE®ColourStandards,pleaseuseactualPAnTOnE®chips.Donotattempttomatch

examplesinthisguide.PAnTOnE®isaregisteredtrademarkofPantone,Inc.

**MetalliccoloursdonotlookmetallicwhenrepresentedasCMYKversions.Forthisreason,takecarewhenchoosingcolour

andprinttechnique.Whenindoubt,pleasecontactthedesignofficeat6048443871.


Fonts

Primary fonT

Forprintmaterials,ourprimaryfontisLeituraSans.Thisfontfamilycomesin4weightswithaccompanyingitalics:

Leiturasans•grot1 ABCDEFGh I JKLMnOPQRSTUVWXYZ abcdefgh i jk lmnopqrs tuvwxyz

iTalic 1 a b C D e F G H i J k l M n o P Q r s t U v w X y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Leiturasans•grot2 A B C D E F G H i J k L m n o P Q r s t U v W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

iTalic 2 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Leiturasans•grot3 a B c d e f g h i J k l m n o P Q r s T U v w X y z a b c d e f g h i j k l m n o p q r s t u v w x y z

iTalic 2 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Leiturasans•grot3 a B c d e f g h i J k l m n o P Q r s T U v w X y z a b c d e f g h i j k l m n o p q r s t u v w x y z

itaLic3 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Currently,EmilyCarr’sUniversityAdvancementofficehasonlyasingleuselicenseforLeituraSans.

Thefontcanbepurchasedfromwww.myfonts.com.


secondary fonTs

TherearealsoseveralaccompanyingfacesintheLeiturafamilyincludingaserifversion,aslab-serifversionandevena

symbolsfont.AnyofthefollowingfontsfromtheLeiturafamilycaneasilybeusedalongsideLeituraSansandcanbepurchased

throughwww.myfonts.com.

leTTerhead and elecTronic forms fonT

Forwritingonletterheadandallelectronicforms(fax,memoetc)pleaseuseArialregular.Allbodytextshouldbe9ptsizewith

thespacingsettoexactly14points.

arial regUlar ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefgh i j k lmnopqrs tuvwxyz

iTalic 1 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefgh i j k lmnopqrs tuvwxyz

arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jk lmnopqrstuvwxyz

Bold iTalic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jk lmnopqrstuvwxyz


templates

margins and TyPe sTyle for The leTTerhead + second sheeT

Thestationerytemplatescanbefoundanddownloadedonlineatwww.ecuad.ca/brand.

1399JohnstonStreet,Vancouver,BC,CanadaV6h3R9

February 23, 2009

123 - 4567 West 4th Ave

Vancouver, BC Canada

V6H 3R9

Dear Sir,

In ver sequat alit do odio ex et aliquat lor sim vel duisit amet velit ing er iurer ad tat volore faciliquisl erit augait, sisci te feugait

alit eu faccum ver augait adit ipit luptat, sequat acidunt verit wisl inisi tationsenit etuercidunt eu guer inim vullaor aut lutet,

volorpe riusto dolessi.


alit eu faccum ver augait adit ipit luptat, sequat acidunt verit wisl inisi tationsenit etuercidunt euguer inim vullaor aut lutet,


Luptatet, sectet at. Ut luptatin erci er illaor ipismod olortin utate magnit ulla feugue et veliquat. Diat praesto odit exerosto ex

ea feuissi ex ea cortisi. Quat, quatetu mmodolore con ea feum irit eu faccum essi et lan ullan vullut acin ulla consecte commy

magna consequatie cortie magnit atue magna alisl do dolenibh exero del ut aliquate consequissed minim quat, consequisis

autet adit aciliquisi. A lam, conulpute minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto

odo commod magna.

It atie modolore et landre coreet acin eugait, quis atum iustrud euis adio commy nonsequat nummodigna feuguer erostie

magna con volese dit at. Lore commolore do odolor se dolore volorperit nos augait augiat at lumsandigna henim zzrilla

facidunt wis exer sim iliscid uiscilit el dolor si.

Eriusto et praese corerit ad eumsan ullute molorer aestio con henim ilisi blaorpe rostrud tie magniamet, quip eros eui blamcon

umsandrercil ing exero commy num quat. Et loborer sequametue feuipit lamcommodo commy nulla ad dionsectem delit,

sustrud te esequat incillan ulput am, si.

Iquamet velit nibh ero dolesto odipit ea faccum erostie tat, conse faccum zzrillutat, quat ulla feummodit nos nim ver aliquat

alisissit dolut ut et ulla alit adit ing erosto dolenis eu facing euipit prat num iusto elit lan er acidunt equatio nullamc onulluptat at.

Sincerely,

Lorem Ipsum

1-1/8”

2”

TypeforthebodyoftheletterisArialregular,9ptsizewith14ptlinespacing.

Lastlineoftypeshouldshouldgonofurtherthanliningupwithtophole.

.75” .75”

leTTerhead

Emily Carr University of Art + Design 1399JohnstonStreet,Vancouver,BC,CanadaV6h3R9







Luptatet, sectet at. Ut luptatin erci er illaor ipismod olortin utate magnit ulla feugue et veliquat. Diat praesto odit exerosto ex

ea feuissi ex ea cortisi. Quat, quatetu mmodolore con ea feum irit eu faccum essi et lan ullan vullut acin ulla consecte commy

nullam, conulpute minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto odo commod

magna consequatie cortie magnit atue magna alisl do dolenibh exero del ut aliquate consequissed minim quat, consequisis

autet adit aciliquisi. A lam, conulpute minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto

odo commod magna.




Eriusto et praese corerit ad eumsan ullute molorer aestio con henim ilisi blaorpe rostrud tie magniamet, quip eros eui blamcon

umsandrercil ing exero commy num quat. Et loborer sequametue feuipit lamcommodo commy nulla ad dionsectem delit,

sustrud te esequat incillan ulput am, si.

Iquamet velit nibh ero dolesto odipit ea faccum erostie tat, conse faccum zzrillutat, quat ulla feummodit nos nim ver aliquat

alisissit dolut ut et ulla alit adit ing erosto dolenis eu facing euipit prat num iusto elit lan er acidunt equatio nullamc onulluptat at.

Immodolore con ea feum irit eu faccum essi et lan ullan vullut acin ulla consecte commy nullam, conulpute minibh ero commod

tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto odo commod magna consequatie lam, conulpute minibh

ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto odo commod magna.

Quat, quatetu mmodolore con ea feum irit eu faccum essi et lan ullan vullut acin ulla consecte commy nullam, conulpute

minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto odo commod magna consequatie

cortie magnit atue magna alisl do dolenibh exero del ut aliquate consequissed minim quat, consequisis autet adit aciliquisi. A

lam, conulpute minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet ing eugue eriusto odo commod magna.




Sincerely,

Lorem Ipsum

.75”

1”

.75”

second sheeT-useasecondsheetforletterslongerthanone

pieceofpaper.note that the top margin is only 1” as there

is not logo on the second sheet

leTTerhead – one fUll Page or more

seTTing margins and fonTs

ThefontforallcorrespondenceisArialregular,sizedat9ptwith14ptlinespacing.

IfyouneedtoresetthelinespacinginMicrosoftWord,gototheformatmenuandselectparagraph.Fromtheeditingwindow

thatappears,selecttheindents and spacingoption.Underspacing,youcanchangethelinespacing.Chooseexactlyfromthe

optionslistedandtypein14ptintheat:field.

Ifyouneedtoresetthefont,highlightallthetypeyouneedtochange.next,gototheformatmenuandselectfont.Inthe

windowthatappears,clickonthefonttab.Fromhereyoucanselectarialandinthefont style,selectregularandfinallyinthe

sizefield,select9.


ecuad.ca

Letterfoldsdowntofitinto#10envelope.Thebodyofthelettershouldfoldtotheinsidesothatthewebaddressisclearlyontheoutsidecover

ecuad.ca

Letterstuffsinto#10envelopewiththewebaddressfacingyou.

leTTerhead – shorT leTTers

2.5”

2.5”

TypeforthebodyoftheletterisArialregular,9ptsizewith14ptlinespacing.

.75” .75”

leTTerhead - note the larger bottom margin for short

letters.

Back of leTTerhead


October 24, 2008

123 - 4567 West 4th Ave

Vancouver, BC Canada

V6H 3R9

Dear Recipient,







Luptatet, sectet at. Ut luptatin erci er illaor ipismod olortin utate magnit ulla feugue et veliquat. Diat praesto odit exerosto ex ea

feuissi ex ea cortisi. Quat, quatetu mmodolore con ea feum irit eu faccum essi et lan ullan vulut aliquate consequissed minim

quat, consequisis autet adit aciliquisi. A lam, conulpute minibh ero commod tem euipit utpatum sandreet vulput ea alit doloreet

ing eugue eriusto odo commod magna.

Sincerely,

Lorem Ipsum

ecuad.ca


addressing on #10 enveloPes and mailing laBels

Themailinglabelcomesasaletter-sizedtemplatewith4onasheet.Theselabelsshouldbeusedforenvelopeslargerthan#10

sizeaswellaspackages.Templatescanbefoundanddownloadedonlineatwww.ecuad.ca/brand.

Marginis1”fromleftedge.Addressshouldbecentred verticallywithinthewhitespace

Marginis3”fromleftedgeand2”fromthetopedge.


Recipient Name Here (arial bold, 11 pt, single space)Name of Business (arial regular, 11 pt)1234 Address line oneAddress line twoCity, Province/State etc, COUNTRYPOSTAL CODE

1399 Johnston StreetVancouver, BC, CanadaV6H 3R9

Recipient Name Here (arial bold, 11 pt, single space)Name of Business (arial regular, 11 pt)1234 Address line oneAddress line twoCity, Province/State etc, COUNTRYPOSTAL CODE

faX and memo forms

DownloadWorddocumentfaxandmemotemplatesatwww.ecuad.ca/brand.


TO FAXnO.

FROM FAXnO.

DATE SEnDER’STEL.

RE. TOTALPAGES(InCLUDInGCOVER)

Hello Recipient,

Body of the fax goes here. Type style is Arial 9pt with 14 pt leading. Margins are 3/4” on both left and right

sides. Templates can be downloaded at www.ecuad.ca/brand.

Regards,

University Advancement Office

Thisfacsimilemaycontanconfidentialinformationandisintendedonlyfortheuseofthepersontowhomitisaddressed. Ifyouhavereceivedthisdocumentinerror,pleasetelephonethenumberbelowtoinformus,anddestroythisfax. tel 604 844 3800 fax 604 844 3801


TO

CC

FROM

DATE

RE.

Hello Recipient(s),

Body of the memo goes here. Type style is Arial 9pt with 14 pt leading. Margins are 3/4” on both left and right

sides. Templates can be downloaded at www.ecuad.ca/brand.

Regards,

University Advancement Office

tel 604 844 3800 fax 604 844 3801


BUsiness cards

Requestingbusinesscardsiseasy!Downloadthepdfrequestformonlineatwww.ecuad.ca/brand,fillinyourinformationand

emailanelectronicallycompletedformtobusinesscard@ecuad.ca.Pleaseensureyouhaveauthorizationfromyourdepartment

head–facultyneedapprovalfromtheDean.note:non-EmilyCarrissuedwebsitesandphonenumberscannotbeprintedon

thecards.

first and last nametitle and department name

1399 Johnston streetvancouver, BC, Canadav6H 3r9

tel 604 844 3890 fax 604 844 3884 [email protected]/~webspaceaddress

Business Card Request FormName

TiTle

DepaRTmeNT (please CheCk oNe Below:)

email

@ecuad.ca

weBspaCe

www.ecuad.ca/~

TelephoNe

❍ 604 844 3800 and /or ❍ ____________________________ cel

local ___________ and /or ❍ 1 800 832 7788 Can/Us (sTUDeNT seRviCes oNly)

or ❍ ____________________________ direct and /or ❍ 001 800 514 4347 mexico (sTUDeNT seRviCes oNly)

Fax

❍ 604 844 3801 or ❍ ____________________________ other

DaTe ReqUiReD qUaNTiTy ReqUiReD

sigNaTURe pRooFeD DeaN appRoval (faculty only)

please note: No non-Emily Carr issued phone numbers, websites or emails to be printed on your Emily Carr business cards.

❍ audio visual Department ❍ Board of governors ❍ Charles h. scott gallery ❍ Continuing studies ❍ Department of Critical + Cultural studies ❍ Facilities ❍ Faculty of Culture + Community ❍ Faculty of Design + Dynamic media ❍ Faculty of graduate studies + Research❍ Faculty of visual art + material practice ❍ Financial services

❍ Foundation Board ❍ human Resources ❍ information Technology services ❍ intersections Digital studios ❍ library ❍ maa Candidate❍ office of the president❍ Research + industry liaison office❍ student services ❍ Technical services ❍ University advancement

Therequestformshouldbefilledinelectronically.Pleaseexpectupto4-6weeksfordelivery.

QUesTions

Forquestionsonthelogooritsuse,templatesandanydesignquestions,pleasecontactCariBird,EmilyCarr’sseniorgraphic

[email protected].

UPdaTes

Thismanualisintendedtobeanevolvingdocument.Pleasecheckforregularupdatestothisdocumentat

www.ecuad.ca/brand.

emily carr University of art + design1399Johnstonstreet,VancouVerBccanada ecuad.ca

Documents

identity + brand standards manual · • Business Card • Advertising • Other design requirements Contents. emily carr UniversiTy of arT + design idenTiTy + Brand sTandards manUal