Identifying your products' competitive advantage · PDF fileabout the value of the potential business opportunities but ... presentation. 6. Who are your ... • Highlight what exactly

Promotion of Agricultural Products

Identifying your products competitive advantage

Webinar for promotion of agricultural products

24 October 2017


- Agenda

- Objectives

bull improve the technical quality of your proposals for co-financed programmes under the promotion of agricultural products policy

bull help producers in their marketing efforts

- Previous webinars available for viewing (examples)

bull How to define a Communication Strategy

bull How to set campaign objectives impact indicators and how to measure results

bull Visuals in co-funded proposals

- More information wwwagripromotioneu

Introduction


Matt Kuppers is an Independent Consultant with a focus on start-up consulting capacity building and economic development

Matt worked in venture capital co-founded start-ups provided start-up consulting and mentored start-ups with various accelerators He is also a regular guest lecturer on Entrepreneurship at the London School of Economics and London Business School and the founder of Startup Manufactory

Before becoming an entrepreneur he studied Social Psychology at LSE certified in Entrepreneurship at the University of Oxford plus trained in leadership at a Military Academy

Matt Kuppers


Stage I

bull Top-level market analysis market volume figures market structure sources of information

bull What is the total market volume

bull How are the market shares distributed

Stage II

bull Definition of the Unique Selling Proposition (USP)

bull What are the competitorsrsquo USP

bull Identify the competitorsrsquo USP short comings

bull What is the competitorsrsquo USP communication strategy

bull Identify the competitorsrsquo short comings in their USP communication strategy

What we will cover


Stage III

bull Conduct a SWOT Analysis of your USP

bull Develop your USP + communication strategy

bull Examples of successful USPrsquos amp USP communication strategies

bull Shortcomings pitfalls and what to avoid

Stage IV

bull Messages in the EU co-financed campaigns

bull How to communicate your USP

bull Ways to disseminate your USP in line with the EU rules

bull Collaborative competition

bull Make sure you understand the rules

bull Example stories

What we will cover


Content




Stage I The market


Before you start any business activities it is strongly recommended to assess the target market and the adjacent markets you are looking to do business in

This is particularly important as this will not only give you an overview about the value of the potential business opportunities but also about the competition regulations and market dynamics

Especially in the case of food and agricultural products which are seasonal having a solid understanding of the global market dynamics is essential

I Assessing the market


I Questions to ask

Who are your customers Describe them in terms of age occupation income lifestyle educational attainment etc What do they buy now Describe their buying habits relating to your product or service including how much they buy their favoured suppliers the most popular features and the predominant price points


I Questions to ask

Why do they buy This is the tricky one attempting as it does to delve into consumersrsquo heads Answers will depend on the product and its uses

What will make them buy from you Although some of these questions may seem difficult yoursquod be surprised at the detailed information thats available about markets


I Start structuring information

Create a top-level market analysis structure 1 Where to find relevant

information 2 Market volume structure

overview 3 How are the market shares

distributed 4 Figures volumes trends etc 5 Data analysis presentation 6 Who are your competitors and

what is their overall USP


Market Volume is a measure of how much of a given good has been traded in a given period of time It is a very powerful tool but is often overlooked because it is such a simple indicator

Market Structure is the organisational and other characteristics of a market such as competition pricing and seasonal effects

Market Share represents the of an industry or markets total share that is attributed to a particular entity over a specified time period

I Terminology


I Types of market research

Primary Research studies customers directly via telephone interviews field research observation surveys etc



Secondary Research studies information that others have gathered about customers through the analysis of third party providers


httpswwwmarketresearchcomFood-Beverage-c84Food-c167

httpwwwmintelcomglobal-food-and-drink-trends

httpwwwmarketsandmarketscomfood-and-beverages-market-research-6html

httpswwwbccresearchcommarket-researchfood-and-beverage

httpswwwonsgovukeconomyinflationandpriceindicestimeseriesczmvmm23

httpwwwfruitnetcomeurofruitmagazines

httpswwwstatistacom

I Sources of information


World Pineapples (Prepared Or Preserved) - Market Report Analysis And Forecast To 2020 by IndexBox Marketing

httpswwwslidesharenetIndexBox_Marketingworld-pineapples-prepared-or-preserved-market-report-analysis-and-forecast-to-2020

I Example market research plan


World Chestnut - Market Report Analysis And Forecast To 2020 by IndexBox Marketing

httpswwwslidesharenetIndexBox_Marketingworld-chestnut-market-report-analysis-and-forecast-to-2020



1 Study and develop a solid understanding of the market you are operating in

2 Make sure you have a holistic understanding and keep track of your competition

I Conclusion


Content






Stage II Analyse your competition


A unique selling proposition (USP) refers to the unique benefit exhibited by a company service product or brand that enables it

to stand out from competitors

The USP must highlights the serviceproductorganisationrsquos benefits that are meaningful to consumers

II The USP


II Where to start

Questions to ask 1 Who are your competitors target

customers 2 Why are customers buying into

your competitors brand 3 What are your competitors

delivering


II Develop a strategy

Steps to take

1 Competitor profiling 2 Competitorrsquos customers profiling 3 Analyse your competitorrsquos

communication 4 Analyse your competitor reviews

and ratings


II Case study Chiquita


bull httpwwwchiquitacom

bull httpstwittercomChiquita

bull httpswwwinstagramcomchiquitabrands

bull httpswwwfacebookcomChiquita



bull httpswwwglassdoorcoukReviewsChiquita-Brands-Reviews-E694htm

bull httpswwwindeedcomcmpChiquita-Brandsreviews

bull Google News for Chiquita Bananas



1 Research your competitors and analyse their USPrsquos and try to understand what their customers like about it

2 Try to find gaps and shortcomings and also a competitive advantage

II Conclusion


Content





Stage III Develop your USP


III Your USP

Questions to ask 1 Who are your target customers 2 Why should your customers buy

into your brand 3 What are you delivering 4 What is different to your brand


SWOT analysis (alternatively SWOT matrix) is an acronym for strengths weaknesses opportunities and threats and is a structured planning method that evaluates those four elements of an organization project or business venture

III SWOT analysis


III SWOT analysis

Strengths Weaknesses

Opportunities Threats

SWOT


bull What advantages does your organization have

bull What do you do better than anyone else

bull What unique or lowest-cost resources can you draw upon that others cant

bull What do people in your market see as your strengths

bull What factors mean that you get the sale

III Strengths


bull What could you improve

bull What should you avoid

bull What are people in your market likely to see as weaknesses

bull What factors lose you sales

III Weaknesses


bull What good opportunities can you spot

bull What interesting trends are you aware of

bull Useful opportunities can come from such things as

bull Changes in technology and markets on both a broad and narrow scale

bull Changes in government policy related to your field

bull Changes in social patterns population profiles lifestyle changes and so on

III Opportunities


bull What obstacles do you face

bull What are your competitors doing

bull Are quality standards or specifications for your job products or services changing

bull Is changing technology threatening your position

bull Do you have bad debt or cash-flow problems

bull Could any of your weaknesses seriously threaten your business

III Threats


A good USP statement is built on the below fundamental framework

bull For ( the target customer)

bull Who (specific needs demands buying criteria etc)

bull We provide (solution name brand description)

bull That (specifies benefits and business values to clients)

bull Unlike (the competition)

bull Who (provide solution features functions benefits)

bull Our organisation (better approach solution functions benefits)

bull That (offers a better customer experience)

III Develop your USP


III Good USP examples






bull No clear language

bull Too scientific language

bull Too common language

bull Avoid political sexual religious minority topics people feel sensitive about

bull Negative connotations

III What to avoid


III Bad USP examples






A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives

III Communicate your USP


Statement of purpose

bull Help you to achieve your overall organisational objectives

bull Engage effectively with your stakeholders

bull Demonstrate the success of your work

bull Ensure people understand what you do

bull Change behaviour and perceptions where necessary



Organisational objectives and communications objectives

bull Any communications strategy should closely reflect your overall organisational plan

bull You should look at your organisationrsquos overall vision and core aims and objectives

bull You should then suggest how communications can help deliver these goals



1 You need to be able to say in one paragraph why your product is better than your competitorsrsquo

2 You should have one sentence which captures all the advantages of your brandproducts

3 Avoid topics that may offend people in your advertisement or application

III Conclusion


Content

1 Messages in the EU co-financed campaigns

2 How to communicate your USP

3 Ways to disseminate your USP in line with the EU rules

4 Collaborative competition

5 Make sure you understand the rules

6 Example stories

Stage IV Applying for grants


The objective is to highlight the specific features of agricultural production methods in the Union particularly in terms of food safety traceability authenticity labelling nutritional and health aspects (including proper dietary practices and responsible consumption of eligible alcoholic beverages) animal welfare respect for the environment and sustainability and the characteristics of agricultural and food products particularly in terms of their quality taste diversity or traditions

IV Messages in the EU co-financed campaigns


bull Competitive advantage of the European Union when selling globally

bull Refer to the EU food standards in the USP

bull Highlight what exactly is your UNIQUE SELLING PROPOSITION

bull Develop a proper communication strategy

IV How to communicate your USP


httpseceuropaeuagriculturequalityschemes_en

httpseceuropaeuagriculturequalityoptional-voluntary-certification_en

httpseceuropaeuagricultureorganicdownloadslogo_en

IV EU quality schemes as USP


bull Keep in mind that you collaboratively compete as an EU-based organisation against non-EU based organisations globally

bull You need to work that into your USP when crafting the communication strategy

bull Keep an eye out on the common denominator in your sector

IV Collaborative competition


IV Read the Guide for Applicants

13 Creation of proposal 136 Application form Part B - Technical content Section 2 ndash 5 httpeceuropaeuresearchparticipantsdatarefother_eu_progagriprodguidepseagriprod-guide-applicants-simple_enpdf


IV Know the rules

Make sure you have checked the following before starting the application bull The call text bull Guide for applicants bull Model grant agreement bull FAQs on the agri-food portal

httpseceuropaeuchafeaagrifaqhtml Legal base Regulation (EU) 11442014 The Commission Delegated Regulation (EU) 20151829 The Commissionrsquos Implementing Regulation (EU) 20151831


Make sure you have a strong USP that outlines the differentiator what makes your organisation unique and what sets you apart

from others in order to succeed in the market

IV A strong USP


IV Example stories

httpseceuropaeuchafeaagrisiteschafeafiles05-fresh-fruits-vegs_enpdf

httpseceuropaeuchafeaagrisiteschafeafiles08-madeira_enpdf


IV Further resources

httpseceuropaeuchafeaagrinewsroom-and-eventswebinarshow-draft-communication-strategy

httpseceuropaeuchafeaagrinewsroom-and-eventswebinarshow-set-campaign-objectives-impact-indicators-and-measure-results


1 Make sure you have a compelling USP

2 Keep the principle of collaborative competition in mind

3 Know the rules and make sure you follow them

IV Conclusion



THANK YOU

FOR YOUR ATTENTION


- Agenda

- Objectives

bull improve the technical quality of your proposals for co-financed programmes under the promotion of agricultural products policy

bull help producers in their marketing efforts

- Previous webinars available for viewing (examples)

bull How to define a Communication Strategy

bull How to set campaign objectives impact indicators and how to measure results

bull Visuals in co-funded proposals

- More information wwwagripromotioneu

Introduction





Matt Kuppers


Stage I




Stage II






What we will cover


Stage III





Stage IV







What we will cover


Content




Stage I The market







I Questions to ask



I Questions to ask














I Terminology














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION





Matt Kuppers


Stage I




Stage II






What we will cover


Stage III





Stage IV







What we will cover


Content




Stage I The market







I Questions to ask



I Questions to ask














I Terminology














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


Stage I




Stage II






What we will cover


Stage III





Stage IV







What we will cover


Content




Stage I The market







I Questions to ask



I Questions to ask














I Terminology














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


Stage III





Stage IV







What we will cover


Content




Stage I The market







I Questions to ask



I Questions to ask














I Terminology














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


Content




Stage I The market







I Questions to ask



I Questions to ask














I Terminology














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION







I Questions to ask



I Questions to ask














I Terminology














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


I Questions to ask



I Questions to ask














I Terminology














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


I Questions to ask














I Terminology














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION












I Terminology














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION





I Terminology














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION














httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION











httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION








httpswwwstatistacom













I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION












I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION








I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION




I Conclusion


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


Content











II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION





II The USP


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


II Where to start




delivering



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION



Steps to take



and ratings

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION

















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION















II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION









II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION




II Conclusion


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


Content







III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


III Your USP





III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION



III SWOT analysis


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


III SWOT analysis



SWOT







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION







III Strengths






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION






III Weaknesses








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION








III Opportunities








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION








III Threats
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION
























III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION













III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION











III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION









III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION







III What to avoid




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION




























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION
























III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION






















III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION



















III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION











III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION





III Conclusion


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


Content






6 Example stories

























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION
























IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION





















IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION















IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION










IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION





IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


IV Know the rules






IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION




IV A strong USP


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION


IV Example stories











IV Conclusion



THANK YOU

FOR YOUR ATTENTION









IV Conclusion



THANK YOU

FOR YOUR ATTENTION





IV Conclusion



THANK YOU

FOR YOUR ATTENTION



THANK YOU

FOR YOUR ATTENTION


THANK YOU

FOR YOUR ATTENTION

Documents

Identifying your products' competitive advantage · PDF fileabout the value of the potential business opportunities but ... presentation. 6. Who are your ... • Highlight what exactly