Identifying, Targeting & Attracting Your Perfect Customers
Presented By Rebecca Holman For Women For The Web January 2015
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1 Your ability to clearly define and focus in on the customers
who can most rapidly buy your product or service will be essential
to your business success. -Brian Tracy
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Most entrepreneurs aren't clear about their ideal customer. For
this reason, they waste a lot of time and money trying to sell
their product to people who aren't good potential customers. -Brian
Tracy
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3 Your ability to find a customer, sell to that customer, and
satisfy that customer so that he/she buys from you again should be
the central focus of all your entrepreneurial activity. The greater
clarity you have about your perfect customer, the more effective
your marketing efforts will be. The most important activity is to
identify the very best customers for your product, and then focus
all marketing, advertising/promotion, and sales efforts on this
particular type of customer.
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4 What is involved? Take time to THINK about WHOM YOU want to
work with What kinds of personalities do YOU work best with Imagine
a CLEAR picture of who you will attract Is location important?
Imagine it clearly WHEN do you need this to happen by? Write a date
down BELIEVE COMMITVISUALIZE DAILY
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Do you ONLY accept jobs aligned with YOUR values? Evaluate your
core values, if you are not sure of them Know They Self Ask
yourself: What do I love? What is perfect for me What do I want to
attract more of in my business/workspace YOU BECOME MAGNETIC The
RIGHT people seek YOU out You know when to say NO 5
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6 Are You a Lighthouse or a Search Light? Ask yourself: Are You
Shining Your Light OR Are You Operating from Scarcity Mode? How
Often Do You STOP Believing in Yourself to Compromise? KNOW..BELIVE
TRUST Your Perfect Customer (LOVER), BOSS, will connect with you
when YOU are CLEAR about who YOU are STOP trying to be everything
to everyone
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7 Lets get more specific Ask yourself: What TYPE of
relationships do you want to attract? Take time to think of all the
relationship touch points that exist in your business/life Clients
Customers Workshop Attendee Coach/Mentor Employer/Employee Soul
Mate/Dinner Date Choose ONE for now..then go home and consider ways
to attract for multiple relationships.
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8 What makes up your perfect customer? Ask yourself: What does
PERFECT FOR ME look like? Think of people that you enjoy the most
What are their characteristics Have you ever had the Perfect
Customer, Boss, Lover? What made them that way for YOU Law of
Attraction..Like Attracts Like What motivates you? Be Specific BE
PICKY
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9 What makes you and your PERFECT customer tick? Ask yourself:
This is ONE statement My relationships tick when I..
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Law Of Attraction says you attract those who tick the same
way..that is being in alignment. What gets you out of bed in the
morning? When you are working in the right place with the right
people it is NOT work it is effortless.
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10 What is expected of YOU? Ask yourself: This is NOT a one way
process You are also accountable to your customer or partner What
would a perfect customer expect OF YOU? You must be in alignment
with these things or you are not being honest with yourself..and
wont attract your perfect customer. Your perfect customer wants for
YOU what YOU want for yourself.
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11 You must BECOME to Attract Declare Who You ARE OUTLOUD..
When you make a public statement you announce to the Universe you
are READY to play I AM PASSIONATE It shifts your mindset from Poor
Me to I AM PASSIONATE You become a beacon that others are attracted
to
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12 Make A List of Your Goals & Next Attractive Actions What
do YOU need to do to be more attractive to YOURSELF? What do you
need to do to be more in alignment and congruent with those goals?
This is NOT ABOUT JUDGEMENT..it is about GROWTH I am here..what
steps do I need to take to get me there? Keep an ATTRACTION JOURNAL
An ATTRACTIVE Action is in alignment with you, YOUR plan, YOUR core
values and YOUR being.
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Summing It All Up Step 1 DESCRIBE the qualities,
characteristics, and attributes of my Perfect JV Partner Step 2
IDENTIFY what makes me and my perfect customer TICK. Step 3 SPECIFY
what I want my perfect JV partners to expect of me. Step 4 DECLARE
who I get to be to attract what I have on my plan. Step 5 ACTIVATE
Take Attractive Actions and Avoid Dazzling Distractions. 31
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Stay Positive It is Not A Contest Be a Lighthouse not a Search
Light Be Kind To Yourself Trust Yourself FOLLOW YOUR GUT 15
Remember This