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IDENTIFYING COMPETITIVE ADVANTAGES
• Three common tools used in industry to analyze and develop competitive advantages include:– Porter’s Five Forces Model– Porter’s three generic strategies– Value chains
THE FIVE FORCES MODEL – EVALUATING BUSINESS SEGMENTS
• Porter’s Five Forces Model determines the relative attractiveness of an industry
THE THREE GENERIC STRATEGIES
• Organizations typically follow one of Porter’s three generic strategies when entering a new market
VALUE CREATION
Value Chain