Identify the connector MOST commonly used for microphone cables.

Choose one answer. a. Hypercardioid and bidirectional

b. Bidirectional and omnidirectional c. Omnidirectional and cardioid

d. Cardioid and hypercardiod

How many conductors are used in

unbalanced cables?Choose one answer.

a. 1 b. 2 c. 3 d. 4

Sound Exchange represents which of the following groups?

• a. Authors b. Composers c. Performers

d. Publishers

The primary DISADVANTAGE of using unbalanced cables is:

• a. they are more susceptible to hum and noise. b. setup takes more time. c. many types of connector can be used. d. connections are less stable.

Microphones with the narrowest pickup pattern are known as:

• a. Bidirectional, b. Cardioid, c. Hypercardioid, d. Omnidirectional

The routing of a signal back to a mixer after external processing is

known as:

a. Mixing, b. Return, c. Scrubbing, d. send

Identify the sleeve of the 1/4" connector by dragging the target onto its correct location in the image shown.

What do all microphones have?

A. Phantom power cable, B. Power supply, C. Diaphragm, D. Rycote

System

What does MIDI stand for?• A. Musical Interface Digital Instrument

• B. Musical Instrument Digital Interface

• C. Microphone Inclusive Diaphragm Interface

• D. Microphone Internal Diaphragm Interconnect

Which is an example of demographics?

a)ageb)income

c)occupationd) all of the above

e) none of the above

By targeting a specific market, you will be able to save money by spending less on _______ andincrease ___________.a)employeesb)foodc)marketingd) benefits

Age, Income, Family Size, Education, Occupation, Gender, Nationality/Race are all examples ofwhat?a) target audienceb)demographicsc)geographyd) behaviorse)psychographic

In order to sell a product on the radio effectively you must first determine___________________a) the advertisersb) readiness to buyc) the target audienced) what kind of music they likee) the size of the market

In order to sell a product on the radio effectively you must first determine___________________a) the advertisersb) readiness to buyc) the target audienced) what kind of music they likee) the size of the market

Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profitorganizations?a) Designed to educate.b) Target market identify strongly with the campaign.c) Designed to shock.d) Attracts attention.e) All of the above.f) None of the above.

Television viewers were pretty much a captive audience for advertisers until ____________were invented.a) remote-control unitsb)VCRsc) satellite stationsd)A and B

Which of the following is NOT an analog cable?a)RCAb)BNCc)XLRd)USBe)Y/C

What is another name for an S-VHS or S-Video cable?a)RCAb)XLRc)USBd)Y/Ce) FireWire

These connectors can be used for audio and video.a)RCAb)BNCc)XLRd)S-VHSe) 1/4"

This is the most common cable used for professional microphones.a)RCAb) FireWirec)USBd)SCARTe)XLRf)MIDI

The following is not an example of a digital cable.a) FireWireb)RCAc)USBd)XLRe)BNCf) Ethernetg) A, B and Dh) B, D and E

The following is not an example of a digital cable.a) FireWireb)RCAc)USBd)XLRe)BNCf) Ethernetg) A, B and Dh) B, D and E

Which is NOT an example of a connector that is used in TV/Radio?a)RCAb)BNCc)XLRd)Y/Ce)CDC

FireWire come in 4 PIN and 7Pin.a)Trueb)False

Video is represented as a yellow cable when using S-VHS cables.a)Trueb)False

Why is a supportive print media advertising campaign used in conjunction with televisionadvertisements?a) Some TV ads may be missed and thus the print media covers the gap.b) Printed media only impacts the visual senses.c) Integrated approach has higher impact with all primary senses being stimulated.d) Print media enhances and reinforces the TV advertisements.e) TV impacts sight, sound and hearing senses.f) All of the above.

Male adapters are also called Jacks.a)Trueb)False

Female adapters are also known as Plugs.a)Trueb)False

1/4" adapters are used for audio only.a)Trueb)False

Mini and sub-mini adapters can carry audio and video signals.a)Trueb)False

2 stripes on a 1/4" adapter represents MONOa)Trueb)False

a) used with RG5 and RG6 cable; used bysatellite and cable companiesb) connector that is used in many cell phonesc) transfers digital signalsd) uses 2 connectors for audio left and audiorighte) faster digital transfers than FireWire cablesf) used for audio but NOT for videog) used with most professional microphonesh) can convert an audio cable to a video cablei) connector that is used with most IPOD's

RCAXLRFireWireUSBBNC BarrelCoaxial connector

1/4"Mini adapter

Sub Mini