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Sustainable DestinationsQualities of a leader
Guy BigwoodMCI Group Director of Sustainability
Past-President of the Green Meetings Industry Council
Leading cities now understand that their
competitiveness is directly linked to their
capacity to bring social, economic and
environmental wellbeing
Job creationPoverty reductionSocial inclusionEnvironmental sustainabilityEconomic growth
Today leading cities have a
strong vision for strong,
inclusive and sustainable
growth
So what does it take to climb the steps to
become a leader in Destination Sustainability?MCI conducted research, interviews and consulting
projects with 35 cities
2013 Scandinavian
Destination Sustainability
Index
Since 2010 23 cities have collaborated to share knowledge and performance
Create Strategy
Leaders use networks to develop a holistic
vision and multi-year sustainability master plan
Aligned to national and city development agenda
Governed by an engaged private-public partnership
Develop Policy and
Incentives
Leaders develop incentives that inspire investment, development, and management of a globally competitive sustainable MICE industry
Create regulatory framework that protect the public interest and ensures environmental and social stewardship
Build Capacity
Leaders implement programmes to engage the industry and improve the skills, quality and competitiveness of their MICE professionals
Drive Certification and Standards
Example: Gothenburg
100% Venues
92% Hotels
50% Taxis
30% Restaurants
Airport
Communicate
Authentically
Leaders engage with national and international audiences to build community, create conversations and share stories on key issues that inspire change and as a result build brand.
Humour is key
Develop their
Community
Leaders create programmes that promote social innovation, and support local small-to-medium sized businesses and the local community.
They leave a legacy.
Monitor and Report
Transparently
Leaders communicate their
vision, strategy, and progress
transparently and creatively.
They use International
frameworks such as GRI to
add integrity and rigour to the
reporting challenge.
Their reports will be verified
Use Sustainability to
drive economic growth
Leaders engage with their
community to create AND
attract events about
sustainability.
They use sustainability to
drive economic, social and
environmental development.
Leadership is focused on 8 key areasBut there is no one yet who excels
MCI developed assessment methodology based on industry best practices and GSTC criteria
Sustainable Destination Leadership
Networks & Engagement
Strategy
Standards & Education
Policy & Incentives
Business Development
Community Development
MarCom
Monitoring & Reporting