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8/9/2019 Ideation - It's a Great Idea For Transforming Innovation Into Value
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EJMKZE@O
. EZ&S K F\MKZ EJMK
A@\ Z\KOSA@\NEOF
EOO@QKZE@O EOZ@ QKH]M
OEFMH K/H/ L\@@BS
ZDM L]SEOMSS HMKJM\SDEW JMQMH@WNMOZ C@\W@\KZE@O
K|zechm |mw|eoz
8/9/2019 Ideation - It's a Great Idea For Transforming Innovation Into Value
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EJMKZE@O . EZ&S K F\MKZ EJMK A@\
Z\KOSA@\NEOF EOO@QKZE@O EOZ@ QKH]M
L|mkbzd|`}fd ejmks ckoo`z lm efo`|mj ea ko mozm|w|esm es z` lm s}szkeoklhm`qm| zenm/ Zdm moz|mw|mom}|ekh |`hm eoch}jms zdm w|`cmss `a ejmkze`o .
a`|neof koj zmszeof ejmks eo sz|kzmfec whkooeof( kj.d`c( koj |msmk|cd kojjmqmh`wnmoz kczeqezems/ Zdm w|`cmss eoch}jms l|keosz`|neof koj a`c}s
f|`}w smsse`os/
Moz|mw|mom}|s koj eoz|kw|mom}|s }sm eoo`qkzeqm ejmks ks ko mokcz`| `a
cdkofm z` ok||`v fkws lksmj }w`o vkozs koj ommjs/ J|eqm|s `a cdkofmeoch}jm c`nwmzezeqm( mc`o`nec( moqe|`onmozkh( w`hezeckh( |mf}hkz`|u( s`cekh(
koj zmcdo`h`feckh z|mojs/ Ejmks cko lm s`}|cmj a| n kouvdm|m eo ko
mozm|w|esm( mswmcekhhu a|`n zd`sm `o zdm ,a|`oz heom, zd|`}fd mnwh`umm
s}ffmsze`o w|`f|kns/
@ww`|z}oezems a`| eoo`qkzeqm ejmks `cc}| a`| l`zd mteszeof koj omv
wk|kjefns . kss}nwze`os( c`ocmwzs( w|kczecms( koj qkh}ms |mfk|jeof k
c`nn}oezu/ Eo mteszeof wk|kjefns( ejmks |ms}hz a|`n ok||`veof w|`j}cz
koj`| sm|qecm fkws eo nk|bmzs2 ok||`veof nk|bmz fkws a`| w|`j}czs koj`|sm|qecms2 ok||`veof fkws eo w|`j}cz koj`| sm|qecm heoms( a}ocze`os( koj
amkz}|ms2 koj enw|`qeof maamczeqmomss koj maaecemocu lu |mmofeomm|eof
c}||moz w|`cmssms/ Omv wk|kjefns a |n a|`n zdm jmqmh`wnmoz `a omv
zmcdo`h`fems( a|`n sz|}cz}|kh |mmofeomm|eof . jeaam|moz nmzd`js `a
kcdemqeof zdm sknm |ms}hz( koj a|`n sz|kzmfec |mmofeomm|eof . cdkofeof zdm
|ms}hz/
Ez es mssmozekh a`| mqm|u mozm|w|esm z` jmqmh`w whkos zdkz kjj|mss l`zd
jmqmh`wnmoz koj |mmofeomm|eof eoezekzeqms z` lm s}szkeoklhm/ Sz|kzmfecwhkos kjj|mss l`zd h`of.zm|n je|mcze`o koj sd`|z.zm|n eoezekzeqms/ Zkczeckh
kcze`o whkos kjj|mss zdm jmwh`unmoz koj mtmc}ze`o `a sz|kzmfu eo sd`|z.
zm|n szmws/ @wm|kze`okh whkos kjj|mss skhms koj w|`j}cze`o kczeqezems .
{}kozeaeklhm zk|fmzs a`| nk|bmzs( w|`j}czs( koj c`oszez}mocems eo zm|ns `a
f|`vzd( sdk|m( |kzms( q`h}nms( {}khezu( koj skzesakcze`o/ Aeokocekh whkos
kjj|mss zdm z|koshkze`o `a sz|kzmfec( zkczeckh( koj `wm|kze`okh whkos eoz`
aeokocekh zk|fmzs a`| cksd ah`v( eoc`nm( koj ckwezkh }zeheykze`o/
Ejmkhhu( eoo`qkzeqm ejmks v`}hj lm fmom|kzmj j}|eof whkooeof kczeqezems/D`vmqm|( zdm eoo`qkze`o w|`cmss es o`z heomk|/ Vdmo l|mkbzd|`}fd ejmks
`cc}|( zdmu cko kcz}khhu lm jes|}wzeqm z` whkooeof koj jmwh`unmoz
w|`cmssms( koj z` nk|bmzs/ Ejmks |m{}e|m sc|}zeou lma`|m lmeof
enwhmnmozmj( koj ammjlkcb es khs` mssmozekh a|`n zdm c`nn}oezu/
8/9/2019 Ideation - It's a Great Idea For Transforming Innovation Into Value
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Omv ejmks cko lm mtkneomj j}|eof zdm omtz whkooeof cuchm ea zenm wm|nezs/
D`vmqm|( k ,de.sw`z, |mqemv w|`imcz cko lm eoezekzmj kz kou zenm `o ko ,kj.d`c, lkses z` jmzm|neom zdm sc`wm koj enwkcz `a omv ejmks `o c}||moz
whkos koj kss`cekzmj w|`f|kns/ Ejmks zdkz nm|ez a}|zdm| kokhuses cko lm
mtkneomj eo |msmk|cd koj jmqmh`wnmoz kczeqezems/
Ejmkze`o es zdm w|`cmss `a a`|neof koj zmszeof ejmks eo whkooeof( kj.d`c(
koj |msmk|cd koj jmqmh`wnmoz kczeqezems/ Zdm w|`cmss lmfeos vezd s`nm
ckojejkzm ejmks a`| jesc}sse`o( `| vezd k ,lhkob sdmmz/, Mezdm| vku( zdm
defdm| `|jm| maamczs `azmo becb eo j}|eof jesc}sse`os zdkz hmkj z` mezdm| k
,|msdkweof, `a zdm ckojejkzms( `| z` zdm a`|n}hkze`o `a lmzzm| ejmks zdkzv`}hj o`z dkqm mnm|fmj `zdm|vesm/
Zdm ejmkze`o w|`cmss eoch}jms l|keosz`|neof smsse`os zdkz k|m jmsefomj z`
ejmozeau w|`lhmns koj c|mkzm s`h}ze`os zd|`}fd sw`ozkom`}s f|`}w
jesc}sse`o/ L|keosz`|neof smsse`os cko lm }smj z` jesc}ss ejmks lu
l|eofeof |mw|msmozkzeqms z`fmzdm| a|`n jeaam|moz a}ocze`os `a zdm mozm|w|esm(
koj hmkj z` zdm mszklhesdnmoz `a c|`ss.a}ocze`okh zmkns a`|
enwhmnmozkze`o/ D`vmqm|( l|keosz`|neof smsse`os |m{}e|m sz|`of
akcehezkze`o eo `|jm| z` lm maamczeqm lksmj }w`o vmhh jmaeomj `limczeqms kojf`khs/
L|keosz`|neof ckoo`z lm wm|a`|nmj eo k qkc}}n/ Ez |m{}e|ms eow}z a|`n
w`szs zdkz cko lm mszklhesdmj z` `lsm|qm zdm lmdkqe`|s `a mnwh`umm(
c}sz`nm|( s}wwhem|( eoqmsz`|( |mf}hkz`|( koj c`nwmzez`| c`oszez}mocems( koj
heszmo z` zdme| ammjlkcb/ L|keosz`|neof khs` |m{}e|ms zdm }sm `a c|ezeckh
zdeobeof . zdm w|`cmss `a kokhuyeof( mqkh}kzeof( koj kwwhueof eoa`|nkze`o
`lzkeomj a|`n `lsm|qkze`os( mtwm|emocm( koj c`nn}oeckze`os/
Ejmks vdecd `aam| nm|ez cko lm s}limczmj z` a}|zdm| {}khezkzeqm koj
{}kozezkzeqm |msmk|cd/ Zdm {}khezkzeqm |msmk|cd jescewheom kzzmnwzs z`
}ojm|szkoj d}nko lmdkqe`|2 zdm {}kozezkzeqm |msmk|cd jescewheom kzzmnwzs
z` mtwhkeo lmdkqe`| }seof n`jmhs( nmzd`j`h`fems( koj z``hs/
A`c}s f|`}ws k|m k a`|n `a {}khezkzeqm |msmk|cd( koj k|m eozmojmj z` `lzkeo
kzzez}jms a|`n sknwhms `a w|`swmczeqm `| kcz}kh c`oszez}mozs lksmj }w`o k
f|`}w jesc}sse`o vezd k n`jm|kz`|/ Eo k a`c}s f|`}w nmmzeof( wk|zecewkozs
k|m ksbmj z` sdk|m zdme| |mkcze`os( `weoe`os( koj |mc`nnmojkze`os|mfk|jeof ejmks koj c`ocmwzs/ A`c}s f|`}w nmmzeofs w|`qejm ko eoa`|nkh
moqe|`onmoz a`| jesc}sse`o/ D`vmqm|( zdme| s}ccmss es zemj z` zdm sbehhs `a
zdm n`jm|kz`| eo bmmweof zdm jesc}sse`o `o z|kcb( zdm ammjlkcb a`c}smj(
koj mos}|eof zdkz cm|zkeo nmnlm|s `a zdm f|`}w j` o`z j`neokzm `|
eoah}mocm `zdm|s/
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8/9/2019 Ideation - It's a Great Idea For Transforming Innovation Into Value
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Vdm|mks akcehezkz`|s dmhw eojeqej}khs( f|`}ws( koj zmkns kcdemqm |ms}hzs(
n`jm|kz`|s moc`}|kfm jesc}sse`o/
Zdm ejmkze`o w|`cmss es mssmozekh z` z|kosa`|neof eoo`qkzeqm ejmks eoz`
qkh}m a`| c`oszez}mocems( jmqmh`weof omv eozmhhmcz}kh ckwezkh( koj l}ehjeof
k lmzzm| mj}ckzmj zmkn.lksmj v`|ba`|cm/ Eozmhhmcz}kh ckwezkh jmqmh`wmj
a|`n ejmkze`o n}sz lm w|`zmczmj/
Ejmkze`o es ko ,mozm|w|esdew, $moz|mw|mom}|sdew( hmkjm|sdew( koj
nkokfmnmoz% c`nwmzmocu/
:
8/9/2019 Ideation - It's a Great Idea For Transforming Innovation Into Value
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A`| n`|m eoa`|nkze`o///
A`| eoa`|nkze`o kl`}z k}je`l``bs( l``bs( mk|zechms( ml``bs( koj msmneok|s
`aam|mj lu Zdm L}seomss Hmkjm|sdew Jmqmh`wnmoz C`|w`|kze`o qesez
vvv/mzkehek/c`n
A`| n`|m eoa`|nkze`o kl`}z zdm jescewheom `a mozm|w|esdew qesez
vvv/mozm|w|esdew/c`n
Z` kssmss u`}| eojeqej}kh c`nwmzmocems eo zde|zu neo}zms `| hmss( chken
u`}| `ww`|z}oezu a`| eoszkoz kccmss vdmo u`} f` z`vvv/eojeqej}khc`nwmzmocems/c`n
=
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Kl`}z Oefmh K/H L|``bs///
Oefmh K/H L|``bs es k nkokfmnmoz c`os}hzkoz z` moz|mw|mom}|s( l}seomss
mozm|w|esm `vom|s( mtmc}zeqms( koj nkokfm|s( koj zdm mozm|w|esms zdmu
sm|qm/ Dm swmcekheyms eo jmqmh`weof zdm moz|mw|mom}|ekh( hmkjm|sdew( koj
nkokfm|ekh c`nwmzmocems zdkz l}ehj s}szkeoklhm kjqkozkfm a|`n qese`o z`
qkh}m/ Dm es ko k}zd`| koj k a|m{}moz swmkbm|/
Dm `lzkeomj des w|`amsse`okh mtwm|emocm ks k wk|zom| kz Kojm|smo
C`os}hzeof $o`v Kccmoz}|m( Hzj/%( ks k qecm w|msejmoz kz L``y Khhmo
Dknehz`o( Eoc/ $o`v L``y koj C`nwkou%( ks k smoe`| qecm w|msejmoz kz zdmKnm|ecko Mtw|mss C`nwkou( ks w|msejmoz `a Ikqky`ok Ckams( Eoc/( koj ks
w|msejmoz `a Zdm L}seomss Hmkjm|sdew Jmqmh`wnmoz C`|w`|kze`o/ Dm dks
lmmo k c`oz|el}zeof mjez`| a`| zdm Lkob Kjneoesz|kze`o Eoszez}zm nkfkyeom(
koj dks sm|qmj `o l`k|js `a moz|mw|mom}|ekh omzv`|bs/ Dm vks mj}ckzmj kz
zdm ]oeqm|sezu `a Mtmzm|( Jmq`o( ]oezmj Beofj`n/
Des chemozs k|m eo zdm aeokocekh sm|qecms( a``j sm|qecms( defd.zmcd(
nko}akcz}|eof koj jesz|el}ze`o( wdk|nkcm}zeckhs( `eh koj fks( w|`amsse`okh
sm|qecms( |mzkeh koj vd`hmskhm( z|kosw`|zkze`o( koj f`qm|onmoz eoj}sz|ems/
Dm dks mtwm|emocm eo O`|zd koj Hkzeo Knm|eck( M}|`wm koj Ksek.Wkceaec/
vvv/oefmhkhl|``bs/c`n
Kl`}z Zdm L}seomss Hmkjm|sdew Jmqmh`wnmoz C`|w`|kze`o $LHJ%///
Zdm L}seomss Hmkjm|sdew Jmqmh`wnmoz C`|w`|kze`o es k w|`amsse`okh
sm|qecms ae|n zdkz v`|bs vezd moz|mw|mom}|s( heamszuhm l}seomss mozm|w|esm`vom|s( mtmc}zeqms( koj nkokfm|s( koj zdm mozm|w|esms zdmu sm|qm/
LHJ jmqmh`ws moz|mw|mom}|ekh( hmkjm|sdew( koj nkokfm|ekh c`nwmzmocems
zdkz kcdemqm wm|a`|nkocm mtcmhhmocm lu l}ehjeof s}szkeoklhm kjqkozkfm
a|`n qese`o z` qkh}m zd|`}fd9 Sz|kzmfec Nkokfmnmoz C`os}hzeof
Mtmc}zeqm C`kcdeof koj Nmoz`|eof
W|`amsse`okh Z|keoeof qek Zdm Cmozm| A`| L}seomss Hmkjm|sdewJmqmh`wnmoz $CLHJ%
N`zeqkze`okh Swmkbeof
vvv/lhjs`h}ze`os/c`n
1
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ZDM L]SEOMSS HMKJM\SDEW JMQMH@WNMOZ C@\W@\KZE@O
;343= O@\ZD ZKZ]N L@]HMQK\J 5.;7