Ideation

Michael Mose BiskjærCaroline Holst Lundqvist

Kim Halskov

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Learning outcomes

AFTER COMPLETING THEME 1 ABOUTIDEATION, STUDENTS WILL BE ABLE TO• explain and analyse the way in which the opportunity space in

a creative process switches between expansion (divergence) and contraction (convergence)

• identify and discuss the need for ideation in one or more phases of a creative process

• select and apply simple techniques for developing ideas as a resource for creating a wider opportunity space in a creative process

© 2019 The authors, CIBIS, Aarhus University: WWW.CAVI.AU.DK/CIBIS. May be downloaded and re-distributed for non-commercial purposes.

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The creative ideation process

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The creative ideation process

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Reality...

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The creative ideation process

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The creative ideation process

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The diamond model

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The creative ideation process

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The more ideas the better

“Convergent thinking is primarily concerned with taking in information and producing, or 'converging’ on, a single correct answer to the problem. In contrast, divergent thinking is not concerned with the one correct answer. Instead, the emphasis is on a person's ability to generate a wide range of answers; the response is a divergence or an expansion rather than one single answer.”Nigel Cross: Styles of learning, designing and computing. In Design Studies 6.3 (1985): 157-162.

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Divergence in practice

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Why focus on divergence?