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IDEAS TO APPLY RIGHT NOW
Ten LinkedIn Tips
Career Development Partners | [email protected] | (918) 293-0500
1. Give first
Approach LinkedIn with a “give first” mentality
What can I do to serve my network/audience today?
Share contentInteractBefore you ask what someone can do for you,
do something for themIf you lead with a sales pitch, you will be
dismissed!
#2.1. Punch Up Your Headline
Most professionals list: Job title, Employer Accountant II at Williams Vice President at Bank of Oklahoma Production Supervisor at The Charles Machine
Works Senior Buyer at Braden Manufacturing Admin Assistant at NORDAM Account Executive at Level3
120 Characters to really tell what value you bring
Use it!
#2.2. Punch Up Your Headline
#2.3. Punch Up Your Headline
#2.4. Punch Up Your Headline
Janna’s profile is “Premium” so she pays to have a photo in the background (nice, downtown pic!)
She says what she does then adds a tag about what problem she solves.
#3.1. Summary
Concise, brief, to the point, economy of words; in short, a summary!
Answer the question “what problem do you solve for an employer?”
Make it easy to read; break up blocks of text with bulleted list
New on the job? Focus on what the company does and your role
#3.2. Summary
#3.3. Summary
#4.1: Update Public Profile URL
URL = Universal Resource Locator = specific web address
Bad: www.linkedin.com/pub/-then something like your name/867/5309 (plus random numbers!)
Good: www.linkedin/com/in/knightruss - shorter, cleaner
Use on resume, email signature, business card, etc.
Go to Profile, edit profile then:
#4.2. Update Public Profile URL
#4.3. Update Public Profile URL
#4.4. Update Public Profile URL
Select one that is as close to your name as possible
May add “Tulsa” or “sales” or “MBA”
#5.1. Work History
What problem did you solve?Use #, $ and % where possible (careful not
to use/disclose confidential company information).
New employee? Focus on what the company does + your current focus
May include work contact information here (if currently employed)
Use keywordsConsider adding a block of keywords
#5.2. Work History
#5.3. Work History
Notice the block of keywords
#6. Ask For Some Updated References
Remember: Reference is the paragraph or two written by someone you have worked for/with/managed.
What is the date of your most current LinkedIn reference?
Mine is 2 years old!Write one to get one – think about who
you have worked with who was great at what they did and made you enjoy coming to work?
#7. Join Some New Groups
Groups allow you to interact with others who share a common interest
Groups could be: Discipline: Sales, engineering, accounting + Geographic (Tulsa, OKC, State of OK, Houston area + Industry: Oil & Gas, accounting, banking, health care + Specific: Downstream O&G, SOX 404 compliance,
metal commodity buyers, payroll, hospital consulting + Trade Assn: OIPA, American Bankers Association,
TAHRA, ATD, CFP, CPM + Interests: BSA volunteers, marathon runners, cycling +
#8.1 Grow Your Connections
Who to invite?Former co-workersCompetitorsNew acquaintancesVendorsEmployees at target employersNetworking contacts
#8.2 Grow Your Connections
Customize the invite
#8.3 Grow Your Connections
CDP CDP PhoneTHG Energy THG Phone NorthStar
Certegy/FIS
Fort Knox NC ChoicePay
Asbury UMC Young Life BSA Neighbors Kiwanis OSU AHS
Travis Jones(918) 293-0500 Jayne M.
Rick Christensen(918) XXX-XXXX Corey E.
Debra Arntsen(918) XXX-XXXX Dan F.
Vanessa Statum(918) XXX-XXXX Wes B.
Nancy Love-Wilson
(918) XXX-XXXX John T.
Mike Duke(918) XXX-XXXX Alex W.
Bill Young(918) XXX-XXXX
Rob M.(918) XXX-XXXX
Chad B.(918) XXX-XXXX
Debbie Y. Sunny B.
Kim M.(918) 419-8296
GENERALLY Supervisors Co-workers Direct reports Others Vendors Clients Partners "CDP Hat"
Build a spreadsheet; this can become a networking plan too for a job search
#9. Interact
No passive / voyeurism on LinkedIn!Be active to get noticedCongratulate people on new jobComment on good sharesInteract with other people’s contentDownload the LinkedIn app for your
smartphoneDownload the Connected app too -
10. Share Good Content
Articles from your favorite sources Forbes HBR Inc.com Fortune Tulsaworld
Blog postNew or relevant
researchTrade publications
Favorite authorsGood quotes (be
professional, probably not memes)
WhitepapersLinkedIn Pulse
contentOff the beaten pathEvents of professional
interest
My Ten For LinkedIn
1. Give first2. Punch up your headline3. Summary4. Customize Public Profile URL5. Work history6. Ask for some updated references7. Join some new groups8. Grow your connections9. Interact10. Share good content
What would you add?
What did I miss?What would you add?
Russ leads client relations and business development for Career Development Partners, a talent management company that helps employers invest in people through search, outplacement, coaching, leadership development and consulting. We are in Tulsa and global (250+ offices) as a CPI Partner [email protected] | (918) 293-0500careerdevelopmentpartners.com
