IDEAS by Gul Ahmed

Contents

Vision

Mission Statement

History of Ideas

World of IDEAS

Values

Fiber to Fashion

What makes Ahead of

Retail Network

Retail Outlets

Franchising at IDEAS

Organization Chart

Products

Men’s, Women’s and Home Fashion

Company plan

Conclusion

Ideas Vision

Ideas strives to be an international brand that cares for its customers Demand for the seasonal publication at the has established it as a mainstay of Gul Ahmed brands, and fulfills their home and personal needs. Our aim is to provide a distinctive cozy shopping environment with attractive décor, Consumer exclusive, high quality, modern designs a consistent availability of high quality products and new product innovations.

Mission Statement

To deliver value to our partners

through innovative technology and

teamwork.

Fulfill our Social and Environmental

responsibility.

World of IDEAS We foster a culture where our people are determined to

deliver with excellence at the highest integrity and

optimum service standards.

At Ideas® by GulAhmed we endeavor to make an impact

each day..! We aim to enrich our customers with

unmatched shopping experience and create value for

every segment that we serve.

History of IDEAS

Gul Ahmed has been an exporter of textiles for the past many years

and with its vast experience, reach and nationwide goodwill the

company has developed an extensive chain of stores across the

country, aiming to bring its customers an unbeatable shopping

experience now having more than 40 nationwide outlets Ideas is

looking for new destinations to serve its awaiting customers.

Ideas® by Gul Ahmed is the retail venture of Gul Ahmed Textile

Mills Ltd. Envisioning the needs of customers and the growing trend

towards the retail industry, the company decided to diversify into the

retail sector in 2003.

Values

Integrity

Passion

Creativity

Teamwork

From Fiber to Fashion

Ideas® by Gul Ahmed is the retail venture of Gul Ahmed Textile Mills Ltd. Visualizing the needs of customers and the growing trend towards the retail industry, the company decided to diversify into the retail sector in 2003. At Ideas®, Gul Ahmed’s tradition of quality and style provides an elegant taste of creatively designed home textile ranges in a vibrant palette of colors, fabrics, patterns, textures and embroidery styles. The store also features limited edition lawn and cotton designs in fresh trendy colors. .

From Fiber to Fashion

From Fiber to Fashion

What makes Ahead of

First ETP(Effluent

Treatment Plant in Textile

Sector

First Rotary Printing

Machine in Pakistan

First Textile Mill to

Register Carbon Credit

Largest Embroidery Facility

Dedicated to Home Textiles

Using CAD/CAM Machines

to apply latest latest design

techniques

First yarn mercerizing

Facility First to install Caustic

recovery unit in Pakistan

textile sector

An Extensive chain of

Retail Outlets all Over

Pakistan

The Rest

Retail Network

Retail Outlets

We are pleased with our performance in the local retailing landscape. In the last year eight new outlets were opened reaching a total of 36 outlets. We will continue to expand our retail operations and would aim to increase the number of shops beyond 40 in the coming year.

Overall Pakistan outlets are 39.

Franchising at IDEAS Ideas by Gul Ahmed is an Iconic name in the Fashion

Retail Industry of Pakistan and is owned by one of the

biggest textile houses in the country. Ideas by Gul

Ahmed is synonymous with the finest quality in Fabric,

Apparel, Home Textile, Accessories, Shoes & Bags.

We are looking for entrepreneurs who can become our

business partners in the cities where currently we don't

have our presence.

IDEAS by Gul Ahmed

Organogram

Human Resources Accounts Procurement Development

Product Apparel Product Home Textile Product Shoe

Warehouse & Logistics

Products

Gul Ahmed's fine textile products represent a unique fusion of the century old traditions of the east and the latest textile technology of the west.

Currently Ideas is offering its valuable product is four major divisions.

Home

Women wear

Women’ Accessories

Menswear

Men’ Accessories

Kids wear (Recent addition to the divisions.)

Home Bed Linen

Bed Linen (Kids & Teen)

The spring collection of Ideas by Gul Ahmed brings an exclusive range of bed linen for adults and kids. The elite and inspiring Bed linen designs in pure cotton and polyester cotton will lift your heart this season.

Home Bed Linen

Home Curtains

Bath Accessories

Distinctive and elegant bath sets are available in the new collection. From floral to demure that will give your bathroom a chic and charming look.

New collection of towels, bathroom slippers and much more waiting for you all inside Ideas stores.

Home Accessories

Decoration Accessories

A classy range of

exclusive vases and

photo frames of glass,

leather and ceramic for

the embellishment of your

home or ideally giving a

gift to your loved ones

this spring.

Home Accessories

Women Fashion

Women Accessories

Men’s Fashion

Men Accessories

Kids wear

Top 15 Retailers worldwide

S. No Retailers Origin Market Share USD Millions

1 Wal-Mart Stores Inc. USA $219,000

2 Carrefour Group FRANCE $61,565

3 Royal A hold HOLLAND $57,976

4 The Home Depot, Inc USA $53,553

5 The Kroger Co. USA $50,098

6 Metro AG GERMANY $43,357

7 Target USA $43,355

8 Albertson’s USA $37,931

9 Kmart USA $36,151

10 Sears USA $35,843

11 Safeway UK $34,301

12 Costco USA $34,137

13 Tesco UK $33,614

14 JCPenny USA $32,004

15 Aldi Einkauf GERMANY $31,310

Company Plan

Power House

The Company has plans to strengthen its utilities

infrastructure. For this we are adding nine new energy

efficient generators to replace our existing old gas

generators.

With the addition of these generators the total Company

wide generating capacity does not increase but there will

be a significant saving of gas consumption which is a

precious energy resource of the country and also helps

in reducing the cost.

Conclusion Today,IDEAS by Gul Ahmed is one of the Pakistan Largest exporters & Retailer Home Textile Goods. It has been recognized by the Government of Pakistan as a Golden Super Star Textile .

It must follow its current strategy in future too.

Ideas by Gul Ahmed has high penetration in Pakistan & All over the world . However, it has only 10% penetration in Dubai.

It enjoys sound financial position & high profits from this sector.

Customers have 100% faith(trust) on Ideas product.

The Largest Exporter in Pakistan.