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8/11/2019 Ideal Choice Homes Brochure_email
1/9
A housing product and a system for manufacturing and
assembling solid, quick-to-build homeswith substantial savingsin life cycle costs from fabrication through habitation.
Ideal
Choice
Homes
Transforming how homes are designed and built in India today
2014 KT India
8/11/2019 Ideal Choice Homes Brochure_email
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TM
STUDIO 344 ft2
1 BHK 646 ft2
2 BHK 882 ft2
2 BHK + 1054ft2
SolidEach ICH is solidly constructed using precast concrete
technology. Prefabrication in a controlled environment inside the
factory ensures that each piece meets rigorous quality standards.
Precast concrete provides durable, prefinished surfaces for
painting or tiling as desired.
Quick to BuildThe ICH system reduces typical construction time by at least
half. Components are factory-built under careful control, then
transported to the site, where they can be assembled in as little
as 4 weeks for a single-storey home. Wall and roof componentsfit together easily, with limited use of heavy machinery.
AffordableICH prioritizes quality housing at an affordable price point. Costs
are comparable to conventional homes of similar size. In addition,
reduced construction time leads to an average savings of 5% on
interest costs.
ComfortableWith ample natural light and ventilation, ICH is designed to
be thermally comfortable year-round, limiting the need formechanical heating and cooling. Deep roof overhangs coupled
with walls that are formed for self-shading contribute to a
comfortable interior temperature.
CustomizableICH is customizable to a variety of sites and conditions within
Tier II and III cities and their environs. Models are available in
344, 646, 882, and 1054 ft2. plans that can be configured to
meet site and building requirements.
Self-SustainingICH uses innovative design to reduce reliance on resources
and utilities. The house responds to the change in seasons by
minimizing heat gain from the sun, encouraging air movement,
and reducing cold air infiltration during the winter. During times
of water shortage, ICH provides a means of harvesting and
recycling water.
Combining quality, comfort, affordability, and choice,
ICH housing offers time and cost savings that are
unprecedented in the current market.
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TM
Flexible System
ICH offers a flexiblesystem to accommodate
a wide variety of sites and
adjacencies. Through simple
modifications, housing
can adapt to a range of
conditionsfrom urban infill,
to multi-acre rural sites, to
smaller parcels of land.
Different material options on
the interior allow the house
to accommodate the needs,
tastes, and budgets of a
variety of consumers.
Modular Components
Each ICH unit is comprised
of a minimum number of
parts to increase legibility
for builders and promoteswift construction.
Adaptable to Site and Clientele
G
2 BHK +
2 BHK
1 BHK
STUDIO
G+1 G+2 G+3
2014
KTInd
ia
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Industrialized Supply ChainMany pre-fabricated housing manufacturers exist in todays market,
but none of them takes a holistic approach to managing all aspects
of designing and building housing. ICH integrates a streamlined
supply chain of manufacturers, dealers, and assemblers bound
together by information technologyensuring a seamless process
from ordering to assembly.
Marketing and ManagementMarketing resources, including conceptual plans and printed
brochures, are on hand to help educate consumers about the
benefits of this unique housing system. Ideal Choice Homesmanages the integrated supply chain for the off-site manufacture
and on-site construction of housing, serves as point of sale at the
local level, and provides after-sales support for operations and
maintenance of the homes.
Information TechnologyIn the future, all aspects of the ICH system will be managed via a
powerful information technology network, enabling efficient sales,
delivery, and after-sales service, and facilitating communication
among buyers, developers, manufacturers, and builders.
Factory to Finish
Unique Benefits
2014 KT India
TM
ASSEMBLER
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Manufacture Components
Transport to Site
Assemble on Site
Individual
Community
Urban Infill
Clientele Profiles
Developers of community housing and integrated townships
Create a community that integrates a variety of ICH housing
models, according to your specifications.
Developers of urban infill projects
Choose a housing solution that accommodates adjacencies
and maximizes the potential of your urban site.
Individual home buyers
Select a single ICH that suits your site requirements and
your familys needs.
8/11/2019 Ideal Choice Homes Brochure_email
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TM
Sturdy ConstructionThe concrete composite used to manufacture ICH is a lightweight
but highly durable material developed through intensive research
and testing. Factory fabrication of concrete components produces a
rigorous level of quality control, with careful regulation of materials
and standardization of the size and shape of precast components.
Fully assembled housing has been prototyped and tested forstrength and durability.
Eco-Friendly Design
In order to reduce energy
consumed by mechanical
heating and cooling, ICH
makes use of technologies
that enhance thermal
insulation, solar shading,
and natural ventilation.
The construction method
allows for less site
disturbance and noise
pollution in the community,
fewer material deliveries, and
less labor. In the future, ICH
will target a zero-waste goal.
Innovative Building Methods
Time and Cost SavingsICH drastically reduces on-site construction time, allowing a
344 ft2home to be built in as little as 4 weeks. House components
are made to be easily transported and lightweight, limiting
the need for heavy machinery and increasing worker safety.
Factory fabrication not only speeds the building process but also
incorporates a host of savings. Shorter construction time leads to a
significant reduction in costs associated with material transport and
labor on site.
Site Development
The inherent flexibility of
the system allows ICH to beapplied to most large-scale
housing master plans.
2
014KTIndia
2014 KT India
8/11/2019 Ideal Choice Homes Brochure_email
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TM
3
1
2
Indias climate, logistical
constraints, and labor structures
were deeply researched to
inform the design of the house
components. A minimumnumber of parts are used to allow
assembly methods to be clear
and quickly learned by builders
and promote swift construction.
The precast componentswall
and roof panelsare engineered
to be easily maneuvered on
construction sites, and to allow
horizontal and vertical expansion.
They are textured to reduceincident solar radiation, and
shaped to provide solar shading.
Research
Flat Panel: Weight 100%, South Insolation 100% Pyramid Panel: Weight 56%, South Insolation 99%
Sphere 2 Panel: Weight 74%, South Insolation 102% Flat Panel: Weight 100%, South Insolation 109%
Flat Panel: weight 83%, South Insolation 101% Egg Crate Panel: Weight 53%, South Insolation 63%
1 Testing a range of forms
to optimize weight and
insolation
2 Fully cured Perlite
concrete indented wall
panel prototype
3Prototype wall panel
assembly
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Research
2014 KT India
TM
3
Precast components were shop-
fabricated to test mix design,
strategies for molding, casting,
and de-molding, and production
of panels for a prototype built inAhmedabad.
1 Completed indented
infill panel and roof
panel
2 Completed C-panels
3 Panels on site in Ahmedabad
with prototype in background
2
1
8/11/2019 Ideal Choice Homes Brochure_email
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TM
1 2
5
3
4
6
7
Prototype construction on a site
in Ahmedabad tested 3 concrete
mix designs and the limits of
panel thickness to reduce weight
and increase maneuverability.
G
G+1
G+2
UP TO
G+3
1 C-panel is set and
adjusted atop site-cast
foundation
2 Closure panel is inserted
and secured to complete
the permanent formwork
3 Temporary roof/slab
formwork is installed
4 Concrete roof/slab is cast
in place
5 Roof panels are set oncolumn assemblies
6 Off-site fabricated infill
panels are installed
7 Completed prototype
Components
ICH has three component
types: 1)Crane-set precast
concrete formwork 2)site-cast
concrete foundations, slabs,
and columns and 3)prefab infillpanels for interior partitions,
windows, and doors.
Research
8/11/2019 Ideal Choice Homes Brochure_email
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TM
CONTACT [email protected] | www.IdealChoiceHomes.com
2014 KT India
Ideal Choice Homes designs prefabricated housing products and
the supply chains to deliver them. The company was formed in
partnership with international collaborators in order to provide a
holistic solution to the demand-supply gap in housing in India.
Development Partners
ProjectWell, a Sam Circle Venture partner, is a third-party
development management firm based in Mumbai, India. They
currently manage a portfolio of diverse projects across India,
focusing on developing solutions related to mass affordable
housing with an emphasis on planning, development, and
management of building assets. ProjectWell developsprocesses, products, and systems to address the entire
building supply chain, from pre-feasibility to post-operation
phases.
KT India, an affiliate of KieranTimberlake, an award-winning
architecture firm whose mission is the alchemy of art, science,
analysis, and intuition. KieranTimberlakes projects include
programming, planning, and design for new structures
as well as conservation, renovation, and transformation
of existing buildings, with special expertise in education,
government, arts and culture, civic, and residential projects.
KieranTimberlake is committed to research initiatives that
push the practice of architecture forward, such as newfabrication techniques and new tools for sustainable design.
Sam Circle Ventureis an incubation-based asset management
firm engaged in developing a portfolio of assets in mass
housing, education, and healthcare through its business and
operating partners. Sam Circle Venture partners are currently
engaged in developing innovative solutions in sectors that are
critical for the sustainability of Indias economic and socialgrowth.
Bakeri Groupis one of the oldest and most trusted real
estate developers in India, with 17 million square feet of
space developed since its founding in 1959. Bakeri Group
strives to exceed customer expectations with prudent,
transparent and ethical business practices. With a focus on
decalage de paradigm(paradigm shift) through innovation in
its design and architecture, Bakeri Group brought its concept
of affordable housing projects within a planned township a
decade ago, before the idea became widespread among real
estate developers today. It was the first developer in India to
be awarded the highest PA-1 rating by CRISIL for SAKAR-IIIproject in October 1995.