Ideal Bathroom Magazine 16

The Ideal BaThroomEssential information for bathroom retailers

Issue 16 | april 2015

Available in 10 options

5 YEARPRODUCTGUARANTEE

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STYLISHBEAUTIFULBRASSWARETEMPO FROM

A new award winning range of fittings created with the individual in mind.

Designed by Artefakt with soft geometric shapes to compliment a wide range of ceramics and bathing products the Tempo Brassware range is available in 10 di�erent options.

AVAILABLE AND IN STOCK NOW

Hello and welcome to the new edition of The Ideal Bathroom magazine.

In this issue, we’ll be introducing you to some new and exciting developments in our marketing strategy, which we think will really help you to grow your bathroom business in the coming year.

Read all about our new customer incentive that’s launching in April, where you could qualify for a luxury holiday to Dubai – find out how to register on page 12. And if you’ve not yet used our fantastic new

promotional publication – Ideal Offers – which is designed to help you generate extra sales, now’s your chance! Find full details on page 16.

You’ll already have seen the new look of our industry recognised Big Yellow Price Guide that came out in January – and the feedback has been great so far. This more user friendly style

with a consistent look and feel is the kind of change you’ll see being rolled out across all of our communications with you in 2015 – so watch this space!

We also have a new feature in this issue, “Looking into …”, which reports on current industry trends and takes views from retailers in the bathroom business. Of course, you won’t want

to miss the established favourites like the Buzz, What’s New at Ideal Bathrooms, John Bagshaw’s Column and Corporate Profile, which features Shades (and their rather nice new

manufacturing facility!). And our Market Focus feature delves into Mira’s state-of-the-art showering technology – meet their new MD, Liz Hazeldene, in “Who Is ….?” on P23.

Together with our supplier partners, we are doing everything we can to help you kick-start 2015, and we hope to be able to supply you with the tools throughout this year

that will deliver success, both for your business and ours.

Yours,

Danielle LillisCommercial Director - Ideal Bathrooms

on The coverrace To dUBaI - reGISTer now

For more information see Pg. 12-13.dubai.idealbathrooms.com

welcome To The Ideal BaThroom

maGazIne—

conTenTS

- The BUzz The latest news from the marketplacePg. 4-8

- john BaGShaw’S IndUSTry colUmn Pg. 9

- whaT’S new The lastest news from Ideal Bathrooms Pg. 10-18, 28-29, 33

- corPoraTe ProfIle shadesPg. 20-21

- who IS..? Liz Hazeldene Pg. 23

- In focUS Ideal standard new furniture incentivePg. 24-25

- markeT focUS Mira TechnologyPg. 26-27

- lookInG InTo... retailer featurePg. 30-31

- Showroom eXcellence Lyndsey’s pick of the best displaysPg. 34

aSk yoUr qUeSTIon / SUGGeST ImProvemenTSTo contact us and provide feedback or suggestions please contact us on [email protected]

maGazIne conTacT deTaIlSIf you would like to contribute to our magazine The Ideal Bathroom please email [email protected]

Head OfficeOmega House, Bradbourne Drive, Tilbrook, Milton Keynes, MK7 8AT. 0800 634 2600 | www.idealbathrooms.com

Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com 3.

Lumi features a band of adjustable light across its mirrored glass and chrome trimmed body, whilst Sassi brings an eye-catching pop of colour in the form of a choice of interchangeable coloured glass mosaic inlays.

Sensory touch start/stop and contemporary, brushed stainless steel temperature controls mean Lumi and Sassi are intuitive and simple to use. With no complicated heat settings, the combination of Aqualisa’s patented OTP (Over Temperature Protection) technology and a phased shutdown, Lumi and Sassi Electric deliver safe, consistent temperatures – whilst also minimising the build-up of limescale.

Ideal for every bathroom scheme from a new ensuite to a family bathroom, lumi and Sassi come complete with 105mm, 5 spray harmony electric shower heads and are available as 8.5kw, 9.5kw and 10.5kw units.

visit www.aqualisa.co.uk or telephone 01959 560010

aqUalISa redefIneS elecTrIc ShowerInG wITh lUmI & SaSSI—

4. Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com

Salamander eXTendS

The cT famIly—

Saniflo has recently extended its range of Kinemagic shower cubicles to include the new Serenity design, which is perfect for less able members of the household or for those who need a little extra assistance in the shower.

This high quality, all-in-one shower cubicle has been designed to fit in exactly the same space as your old bath and with integrated thermostatic shower control, a comfortable fold-down seat that takes up to 150kg, anti-slip flooring and secure grab bars, it provides the ultimate, safe showering experience.

The 30mm shower tray threshold guarantees easy entry into the cubicle and the cool-touch thermostatic shower is simple to use and operate.

Andy Gyde, Kinemagic Product Manager, comments: “Due to the popularity of Kinemagic and the growing trend for more contemporary, inclusively designed bathroom products, the introduction of the Kinemagic Serenity is very timely for the market. Homeowners can completely transform their bathroom and have a beautiful, modern-looking shower cubicle that will provide them and all the family with years of safe, luxury showering. This is how inclusive design ought to be.”

visit www.saniflo.co.uk or telephone 020 8842 0033

SanIflo UnveIlS The new kInemaGIc SerenITy—

THE BUZZ | The latest marketplace news

Salamander Pumps has added a new pump to its popular, best selling CT range. CTBathroom is specially designed

to meet all the water demands in the bathroom, quietly and efficiently boosting hot and cold supplies to showers, baths,

basins, toilets and other utility appliances.

cTBathroom incorporates unique crossover technology which allows the unit to pump just the hot or just the

cold water without the other side overheating. The range Includes cTBathroom Universal which would be the correct

pump for negative head Installations.

CTBathroom has higher bar ratings to increase pressure performance and is the easiest pump for showrooms to specify

as a solution to improve the water flow to high performance taps and showers in multi-outlet applications.

Marketing support includes literature and national advertising, point of sale and a full working product display on the Salamander

demonstration van. CTBathroom comes with a standard 2 year warranty, with an additional 1 year available free of charge through

the Pumpwise service scheme.

visit www.salamanderpumps.co.uk or telephone 0191 516 2002

5.

The popular CleanRim The Gap range from Roca has been extended to include a wall-hung WC. The unique rimless design incorporates hidden fixations and distributors which allow the water to be distributed evenly for each flush, while also being extremely hygienic and easy to clean.

The wall-hung design helps to create a minimalist feel with clear space underneath the pan, while the hidden fixations provide a clean look.

CleanRim The Gap is ideal for every bathroom, and is compatible with all Roca installation systems and contemporary PL operating panels, making it easy to install. The Gap bathroom collection is available to complement the new WC, which includes a range of basins, furniture and baths to provide a complete bathroom solution.

visit www.uk.roca.com or telephone 01530 830080

roca InTrodUce new cleanrIm wallhUnG wc—

Ideal Standard has extended its popular Strada collection with the addition of new bathing options.

Part of the exclusive showroom collection Interiors, the deep angular design has been developed to complement the existing ceramic and furniture pieces.

The baths come in three different sizes and two shapes – 170x70 cm single ended, 170x75cm, single and double ended and a 180x80cm double ended. All baths come as no-taphole variants for installation flexibility.

As well as the standard Idealform, Strada baths will also be available in Idealform Plus+ variants to give that extra feeling of luxury.

visit www.ideal-standard.co.uk or telephone 01482 346461

Ideal STandard eXTendS STrada BaTh collecTIon—

Villeroy & Boch’s DirectFlush system improves hygiene,

reduces water wastage and remains minimal in design.

Designed with open, fully-glazed water rims, Villeroy & Boch DirectFlush leaves

nowhere for dirt and germs to hide. As a result, the

DirectFlush toilets are more hygienic and make cleaning easier and faster. The environmentally-friendly credentials keep

water consumption to a minimum with an efficient flushing volume of just 3/4.5 litres needed to rinse the interior of the bowl,

without over splashing.

available on the hugely popular wall-mounted Subway 2.0 and omnia architectura models, a well designed result can be

achieved including compact solutions for smaller bathrooms too.

visit www.villeroy-boch.com or telephone0208 871 4028

vIlleroy & Boch InnovaTIonS:dIrecTflUSh

—


Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com

Transforming bathrooms since 1849

Need a bit ofEnergy?

The Energy Collection offers all round style and quality, all at great value prices. This great looking range includes

a huge choice of products for every home and commercial application - from plain and simple to super stylish.

It’s a collection that’s designed to suit today’s bathrooms and budgets. You can trust it to deliver the right results.

For more information call 01270 879 777. Email: [email protected]

or to order a brochure visit: www.twyfordbathrooms.com

The Energy Collection

e100 round e200 e500 round

e100 square e200 e500 square

16885_Twyford Energy A4 Press_Layout 1 07/01/2015 12:21 Page 1


Tempo’s new complete brassware collection consists of 10 lines:

- Single lever and dual control basin mixers - Single lever and dual control bath fillers

- Basin pillar taps- Single lever and dual control bath shower mixers

- Single lever bidet mixer- Single lever kitchen mixer

The collection offers customers the flexibility to create their perfect bathroom. In line with Ideal Standard’s commitment

to water saving, Tempo basin mixers come with a 5 litres per minute Eco flow regulator. However, they are still provided

with a flow straightener for low pressure systems.

Seamless installation is also part of the design, using Easyfix technology to allow for one hand under basin installation

for single lever or dual control mixers. The range is available to order now.


German enamelled steel bathroom manufacturer, BETTE, has, for many years, provided an extensive range of baths and shower trays for smaller bathrooms, including innovatively shaped baths and the option to order bespoke sizes. Now the company has introduced new shorter versions of some of its most popular baths, including the luxury, freestanding BETTEStarlet Oval Silhouette and the BETTEOcean shower bath.

The BeTTeStarlet oval Silhouette bath is created from high-grade steel that has been expertly enamelled for a smooth, joint-free finish. BeTTe has introduced a shorter 150cm version to make the bath an option for those who want to create a luxurious bathroom in a smaller space.

Also available in a shorter 150cm length are the BETTEStarlet and BETTEStarlet Oval fitted baths and the popular shower-baths, the BETTEOcean and BETTEOcean low-line.

visit www.bette.co.uk or telephone 0844 800 0547

BeTTe InTrodUceS ShorTer SIzeS of BeSTSellInG BaThS—

Showerwall provides a stylish and high performance decorative solution for shower enclosures, bath surrounds and wall panelling. Panels comprise of a moisture resistant MDF core surfaced both sides in high pressure laminate to deliver a smooth, watertight finish that’s both beautiful and

hardwearing and supported with a 15 year guarantee.

The range is available in 39 cutting edge designs, reflecting market demand for easy living neutrals, large scale marbles and on-trend granite. with both gloss and matt textures available, Showerwall meets the increasing trend for tactile surfaces in wall panelling whilst also being easy to clean and maintain.

Showerwall is available in either square cut or tongue & groove panels 2400mm high. Square cut panels offer the flexibility of 900mm, 1000mm and 1200mm width options to eliminate wastage, whilst tongue & groove panels are 600mm wide as standard (with 900mm & 1200mm widths available on request).

visit www.showerwall.co.uk or telephone 0845 6047334

The leap enclosure range from mira – the shower brand most trusted by Uk installers – delivers

market-leading ease of installation and best in class aesthetics, operation and feel.

Incorporating a patented easy-fit installation system and truly unique design features, Leap provides

a completely clean and uncluttered look both inside and outside meaning it’s not only easy to keep clean, but it’s guaranteed to create a real

statement in any bathroom.

With pre-assembled, unhanded doors and panels and Mira’s patented ‘Twist & Lock’ screwless installation system to help save time and effort; not only is Leap fast and

easy to fit, it’s also been developed to the highest possible quality standards to ensure a stylish and contemporary look and feel.

The Mira Leap range comes with 6mm toughened safety glass and Cleancoat™ glass coating technology together with a lifetime Mira guarantee, ensuring complete

peace of mind.

visit www.mirashowers.com or telephone 01242 221221

The leaP encloSUre ranGe from mIra

—

Ideal STandard UnveIl new TemPo ranGe

—

markeT leadInG deSIGn and InnovaTIon—



A bathroom innovation from Villeroy & Boch - Vi Clean U is a high standard bidet seat designed to be more hygienic and convenient than any conventional WC.

vIlleroy & BochvI clean U BIdeT SeaT—

The electronically powered seat provides personal cleansing with four warm water jets, a popular feature across Europe and Japan. Vi Clean U also uses warm air to pleasantly dry before automatically closing silently.

A heat regulated seat, LED lighting and fully adjustable height and position are included to make Vi Clean U a spa-like experience. Vi Clean U’s eco-impact has been made as efficient as possible. The water jets use just 430ml per minute to minimise environmental impact.

visit www.villeroy-boch.com or telephone0208 871 4028

Installers visiting the Geberit Training Academy in Warwick this year will be among the first to make use of its redesigned facilities, with the refurbishment of the venue

now completed. New features in the Academy include a Duofix working wet area and a new concealed cistern installation wall both providing installers with real, hands-on,

practical experience and the confidence and Know-how to fit these systems.

Installers who attend the Geberit Academy training can then put their new found knowledge to the test by taking home their very own, FREE, Geberit Duofix WC frame

and flush plate.

Training dates are available throughout the year. To book a place or to find out more speak to your Geberit area Sales manager, email [email protected]

or call us on 0800 0778 365

new TraInInG for GeBerIT—

Ideal Standard are set to invest over £1m in a new consumer cashback promotion to support independent bathroom retailers

As part of its strategy to connect their brand with the consumer, Ideal Standard is launching a cash back promotion aimed at generating customer interest and driving footfall into their independent showroom network.

here’s how it works:

- On Ideal Standard Essentials or Interiors purchases between £1,000 (incl. VAT) and £2,500 (incl. VAT), a consumer will receive 10% cashback

- On Ideal Standard Essentials or Interiors purchases in excess of £2,500 (incl. VAT), a consumer will receive £500 cashback.

The offer runs from 2nd February until 13th April 2015.

To qualify, consumers simply need to complete a claim form and send both the form and an itemised VAT invoice to Ideal Standard’s Head Office before the 30th April 2015.

For more information on the promotion, including full terms and conditions go to www.yourdreambathroom.com


an Ideal oPPorTUnITy—

To complement its recently announced concept freedom range, Ideal Standard is expanding its highly successful

Synergy range of wetroom panels by introducing a modesty glass option.

Available in three sizes of 900mm, 1000mm and 1200mm, the range still has a specification of 8mm glass, but now has

an added modesty panel through the centre of the glass, ideal for those individuals who may like more privacy when using the

shower.

In addition, an extended bracing bracket at 150cm has also been introduced, to

give flexibility to users who may want to create more space for movement within

their showering area.


SynerGy weTroom

Panel wITh modeSTy

GlaSS—


8. Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com

9.

john Bagshaw, Managing Director

them. Engaging with consumers and the trade is vital to uphold brand values and is a key factor in modern customer communication.

I see showering continuing to grow because of the pace of life and the aspirational look and technological advances in showers.

On the wider front we will see more on energy saving and on the personalisation of equipment with intelligent control systems. As this becomes more mainstream, then prices of technology items will become more affordable and therefore increasingly popular again – but 2015 will be a little soon for this.

Bathroom furniture is the fastest growing category of bathroom product and there are many really good furniture products available now. For us, as distributors, this means the challenge of greatly increased stockholding and handling because of the SKU’s. I expect this to be a differentiating factor in 2015/16 for distributors.

4. you have identified a radical upgrade in your marketing and communication strategies. why did you feel this necessary and how does that benefit customers?

A: Every business needs to adopt a modern interface with its customers and today there are so many different levels and types of communication. Just look at the explosion in social media. It is important to move with the times and to have an accessible, user-friendly

image across the whole communication platform.

We went back to basics in a thorough review of our image and our communications and identified the correlation between the company name and the company’s goals i.e. “That’s Ideal” – a phrase which sums up our business ethos. It’s all about being easy to do business with and efficient in our service to you.

Our customers are at the heart of our strategic planning and we know and remember our place in the channel is to help our customers.

We looked at our publications and ascertained which were working to best effect, at our promotions, our service – and just about everything else.

And the result is a new look and a renewed customer focus. 5. The last 12 months have seen two people at Ideal Bathrooms achieve their 25 years’ service and a third reaches this milestone in july, you must be very proud of this?

A: Good businesses depend on their people. They are loyal because they are happy in their jobs and careers. We are pleased to see our people advance both personally and in their careers with us. We believe it is our people who set us apart – they live and breathe our business for us. Looking back over 25 years we are proud of what we have done for our people and what they have undoubtedly done for us. We celebrate their dedication as they have been instrumental in Ideal Bathrooms’ success.

1. hot on the heels of the Scottish referendum, we now have a general election on the horizon. what are your hopes for this election and what would you like politicians to put into their manifestoes?

A: First and foremost I would like to see some practical initiatives for growth. Whilst some schemes have been introduced to stimulate greater activity in the housing market, it is still true to say home ownership remains out of reach for many. I would, therefore, like to see more done for the house building sector to fuel the economy by providing sustainable, reasonably paid jobs. I would also welcome plans on how the country is going to cope with the demands of an ageing population and how any government plans to tackle the problems of a greatly outdated transport infrastructure. 2. as the experts report an improving economy and predict a better year for the Uk, how do you see the prospects for the business of bathrooms in 2015?

A: 2015 will remain a tough market with challenges from the Internet and from unbranded low price product. Our role as distributors is to help our customers by advising of opportunities and to give you the tools to help you capitalise on them. As I frequently say “It’s by helping you grow that we grow too.”

The bathroom industry needs to be at the forefront in its appeal to new and emergent markets (such as inclusive design) and to be forward thinking in its offer. 3. from which brands and/or product groups do you anticipate strongest growth? and why?

A: The brands which will grow successfully are those which invest in their marketing and their products. Brands who get closer to their customers will fare better that those which are content to let the market do their growing for

whaT’S new | The latest news from Ideal Bathrooms

Our customer is at the heart of our strategic planning and we know and remember our place in the channel is to help our customers.

john BaGShaw’S IndUSTry colUmn—In the light of an improving economy, we asked MD John Bagshaw for his views on the present situation and to take a look in his crystal ball to predict what 2015 may hold for the bathroom industry


a new look for Ideal BaThroomS—

44Brand Identity Usage Guidelines | Nov 2014

Digital comms


we’ve STarTed To make TheSe chanGeS—In The Big Yellow Price Guide, you’ll see that we’ve updated the page designs to make it easier for you to navigate: Improved product groupings help you to order exactly what you need for the job, while consistent look, feel, and product descriptions mean that, no matter which of the 30+ stocked brands you are looking at, you’ll be able to find the products quickly and easily.

And it doesn’t stop there. Throughout 2015, we’ll be supporting you with more great prices and quality products, as well as new brochures and marketing materials. In addition to two printed issues per year, we’ll keep you up to date with all of the latest deals in the online version of The Big Yellow Price Guide, available at issuu.com/idealbathrooms/docs/bypg

Ideal offerS—Another of our initiatives to drive sales in your showrooms, our “Ideal Offers” campaign gives you special deals of up to 50% savings for your customers and retains good margins for you. Read more about this great new sales tool on pages 16 and 17 – Don’t miss out!

ThaT’S Ideal—We have also created a new, more dynamic brand image. The concept is based on the word ‘Ideal’, defined as ‘a standard of perfection or excellence’, and this of course is our aim in all our communications with you. The branding highlights our service and our desire to remain your number one bathroom distributor of choice, providing you with the marketing platform to deliver growth for you and, therefore, us.

And although our core values remain unchanged we want to re-establish that we have the resources, and desire, to assist in the progress of your business – in short to be your ‘ideal partner’ – a phrase which typifies our business rationale.

It’s all summed up in the new corporate identity ‘That’s ideal’. The ‘ideal’ concept will become an integral element of our future marketing – reinforcing the whole ethos of our approach to our business. The word ideal is intrinsically linked to the company and we will continue to build on this association in the future.

TRADE OFFERSCREATE YOUR IDEAL BATHROOM FOR LESS-JANUARY 2015

UP TO

50%OFFTHROUGHOUT

Email: [email protected] | www.idealbathrooms.com

IDEAL OFFERSCREATE YOUR IDEAL BATHROOM FOR LESS

-JANUARY 2015

UP TO

65%OFFTHROUGHOUT


We’re constantly looking for ways to help your business succeed. As part of this value, you’ll notice us making improvements to the way we look in 2015 that will help us be more accessible to you, including a new look and a new friendly, knowledgeable tone that reflects our passion for bathrooms.

The word ‘ideal’is intrinsicallylinked to the company. It is emotive andfocuses on the pursuit ofperfection.


our new look marks a renewed customer focus to help you get the most from your partnership with Ideal Bathrooms. It’s all summed up by our new watchword

“That’s Ideal”.

joIn oUr clUB—If you’ve failed to notice the front cover, you might not know yet, that we are launching a fantastic incentive for you – yes, that’s ideal!

Full details on how you can join us in Dubai are on page 12 & 13, but quite simply you do not want to miss out. We know business can be tough, but it can also be a lot of fun and as your ideal partner, we really wanted to reward you for your business. The promotion is simple to take part in and you really can be enjoying a fantastic trip in 2016, for simply doing what you always do, selling bathrooms.

So, do not delay, register and you are ready to start the race to Dubai – Good Luck!

Team PlayerS

—We have expanded our logistics and marketing departments to

ensure our customer support services remain at the highest level.

Andy Marshall has joined the operations team in a newly created role of National Logistics Manager reporting to Operations Director Kim Kirby-Earnshaw. Andy has extensive experience in the distribution channel

where he has worked for the past 15 years as an Operations Manager. “In this new position, Andy will be responsible for all transport

operations and will also take on the Health and Safety mantel.” says Kim “Customer service is our first priority, and Andy will

help us to maintain our record for reliability and speed of response to customer requirements.”

Katie Gartland is an important addition to the Ideal Bathrooms marketing team, taking responsibility for own brand ranges, Essential and Showerlux, in another newly

created role of Brand Manager (Private Label).

Retailers have recognised Ideal Bathrooms’ own brand portfolio as offering quality products at highly competitive

prices, and Katie’s role is to develop these brands and markets.

With Ideal Bathrooms’ marketing recognised by the industry as a differentiator, we are also further

strengthening our marketing with the appointment of a new Marketing Manager reporting to Commercial Director Danielle Lillis. Stewart Perry brings his vast experience in distribution and digital to this position.

“These are key appointments in our re-energised marketing strategy”, says Commercial Director

Danielle Lillis. “Stewart and Katie have much to bring to our marketing and will be important players in

developing our new strategic direction.”

lefT To rIGhT: Stewart Perry, Katie Gartland & Andy Marshall

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vISIT dubai.idealbathrooms.comreGISTer NOW!

SImPly SIGn UP Today AND YOU’RE ON YOUR WAY!This year we’re proud to be launching our greatest ever incentive, exclusively for all our fantastic customers*. whether you’ve just joined us or been with us for years, we’re offering you the chance to join us on a four-night luxury holiday for two in dubai! It couldn’t be easier to get started. everyone who achieves their individual predefined sales target before 31st december 2015 will be joining us in dubai - That’s Ideal!

how doeS IT work?It’s simple, every time you place an order with Ideal Bathrooms, all purchases count towards your target and you’re one step closer to the ultimate luxury destination. The more you order, the more you progress, it’s that easy - why order with anyone else?

*exclusions apply, see T&C’s on our website for full information – dubai.idealbathrooms.com

JOIN US ON A lUXUry TrIP To dUBaI!

on yoUr markS…To get going simply visit dubai.idealbathrooms.com, register and you’re away. You’ll have your own unique webpage, where you can monitor your progress and watch it automatically update as you get closer to your goal and closer to a trip of a lifetime.

GeT SeT…From the minute you sign up you’re in a race against the clock, where every sale pushes you forward and moves you nearer to the finish line.

Go!Get to the finish line before the time is up and you’ll join us, and our other qualifying partners, on a well-deserved four-night break in one of the Dubai’s top hotels. It’s as simple as that. Good luck!



The “Outstanding Contribution award” acknowledges someone who has contributed significantly to SGBD over a period of time and is, in effect, a lifetime achievement award. With nearly 25 years’ service at Ideal Bathrooms, Kim’s nomination is a rightful accolade as an exceptional member of the group.

Over recent years Kim has driven a number of major successful projects including the achievement of an SGBD Diamond Award for Health & Safety performance; the integration of the Glasgow based In -Line Distribution into the Ideal Bathrooms network; the relocation of the Southern warehouse to the new purpose designed distribution centre at Hayes; the remarkable

Helen joined Ideal Bathrooms in 1989 as Sales Coordinator, increasing the sales office team to three in total, compared to the 30 now required to look after the current level of customer orders.

She has undertaken a number of roles, including working in HR, H&S, training and as internal commercial manager, before taking up her present role 6 years ago.

“I love the family feel to the working environment here, where people know and trust each other” says Helen “I’ve made many friends within the company and with customers over the years, and I really am Ideal Bathrooms through and through.”

helen has always been a key member of the team and has played an important role in the company’s success. kim kirby-earnshaw, Operations Director

Our sales office manager Helen Webb is a key member of the Ideal Bathrooms team and well known to most customers. She recently reached a significant milestone, with the completion of 25 years service for the company. Considering today’s fast paced job market, it is an increasingly rare occasion when someone reaches such a memorable anniversary.

ServIce wITh a SmIle—

Her highlights over her time with Ideal Bathrooms have been the birth of her son 18 years ago and, on a business front, the May Ball in 2011 in celebration of the company’s 30th anniversary.

Operations Director, Kim Kirby-Earnshaw, herself about to achieve the 25 year mark, says, “Helen and I have been part of Ideal Bathrooms together for a large part of our lives. Helen has always been a key member of the team and has played an important role in the company’s success. She is a true professional – always does her job with dedication and commitment and is a pleasure to work with. She embodies all the principles that make Ideal Bathrooms the company we are.”

our people are our strength. john Bagshaw, Managing Director

Operations Director, Kim Kirby-Earnshaw, was recently nominated for the “Outstanding Contribution to Saint-Gobain Building Distribution” Award. The Saint Gobain 2015 Reference Awards recognise, celebrate and reward the efforts and successes of colleagues in this part of the Saint-Gobain Group who have gone the extra mile and made a difference to their individual business.

oUr eXcePTIonal oPeraTIonS dIrecTor—

H&S achievement of 1 million accident free working hours; and maintaining the customer service excellence which is fundamental to our business.

“Our people are our strength” says Ideal Bathrooms’ Managing Director John Bagshaw “We are delighted to see employees with long service because our ethos is to promote a friendly, caring, progressive environment that encourages long service. Kim is an example to us all, she is liked and respected by colleagues, customers and suppliers alike. Ideal Bathrooms would like to congratulate Kim on her thoroughly deserved nomination, we’re exceptionally proud of her - that’s ideal!”.

14.

Kim Kirby-Earnshaw at the Saint-Gobain Reference Awards with her fellow nominees and Mark Rayfield Chief Exec SGBD UK & Ireland (centre)

Helen Webb with some of the Ideal Bathroom team


The NEWConcept FreedomBathroom From Ideal Standard

Beautiful Accessible Design for Everyone

The stylish nature of each and every product in the Concept Freedom range provides beautiful accessible products for everyone whatever their needs, without substituting design or quality.

The new Freedom range consists of comfort height WCs, accessible basin, grabrails and showering products - all of which are compatible with the existing Concept range.

Concept Freedom A4 advertFINAL.indd 1 28/07/2014 11:55

25 YEARGUARANTEE

ON TWYFORD CERAMIC PRODUCTS

ALCONA WC PACK- WC Pan Horizontal Outlet- Cistern 4/2.6L- Seat & Cover Metal HingesIO18ALC-98

WAS £378 NOW £162

GALERIE WC PACK- WC Pan Horizontal Outlet- Assembled Cistern 6/4L- Seat & Cover SS B/fix HingesIO18GAL-138

WAS £497 NOW £230

MODA WC PACK- WC CC Pan - Cistern 4/2.6L- Seat & Cover SS HingesIO18MOD-173

WAS £537 NOW £290

ALCONA BASIN + PED PACK- 55cm Washbasin 1TH- Pedestal

IO12ALC-52

WAS £191 NOW £87

GALERIE BASIN + PED PACK- 55cm Washbasin 1TH- Pedestal

IO12GAL-75

WAS £246 NOW £124

MODA BASIN + PED PACK- 55cm Washbasin 1TH- Pedestal

IO12MOD-89

WAS £252 NOW £148

OPTION WC PACK - WC Pan Horizontal Outlet- P Button Cistern 6/4L- Seat & Cover SS HingesIO18OPT-86

NOW £144

REFRESH WC PACK - WC Pan Horizontal Outlet- P Button Cistern 6/4L- Seat & Cover SS HingesIO18REF-121

WAS £424 NOW £200

OPTION BASIN + PED PACK - 55cm Washbasin 2TH- Pedestal

IO12OPT-43

NOW £72

REFRESH BASIN + PED PACK- 55cm Washbasin 1TH- Pedestal

IO12REF-62

WAS £235 NOW £103

2. All prices shown are inc VAT. Offers subject to terms and conditions - please see back of brochure.

SAVE UPTO65% OFF TWYFORD PRODUCTS

WAS £376 WAS £206

SAVEUPTO

59% OFFGROHE PRODUCTS

5 YEARGUARANTEE

ON ALL PARTS & LABOUR

EUROSMART BASIN MIXER WITH PUW/BATH FILLERIO23242-122

EUROSMART BASIN MIXER WITH PUW/BSM + EUPHORIA EF KITIO23249-162

WAS £462 NOW £205 WAS £612 NOW £270

NTEMPESTA 100 ELECTRIC SHOWER 9.5KW (NIGHTIME GREY)IO26179-110

WAS £296 NOW £182

GROHTHERM CUBE SHOWER SET (CONCEALED)IO34506-400

WAS £1,326 NOW £670

ADAGIO DUAL FLUSH(BOTTOM FILL)IO3953-28

ADAGIO DUAL FLUSH(SIDE FILL)IO39054-28

WAS £102NOW £47

SAVE£55

WAS £102NOW £47

SAVE£55

G3000 COSMO RAINSHOWER PACK IO11823-300

WAS £1,230 NOW £500

G1000 COSMO BSM WITH NEW TEMPESTAIO122212-130

WAS £436 NOW £218

EUPHORIA SYSTEM 180 SHOWER SYSTEMIO274200-200

WAS £617 NOW £335

GROHMASTER G1000 SHOWER SETIO34151-100

WAS £304 NOW £166

All prices shown are inc VAT. Offers subject to terms and conditions - please see back of brochure 3.


TRADE OFFERSCREATE YOUR IDEAL BATHROOM FOR LESS-JANUARY 2015

UP TO

50%OFFTHROUGHOUT


STarT PromoTInG yoUr BUSIneSS Today—See the results for yourself – it’s easy. Ideal Offers are available for FREE in packs of 20; simply give our sales team a call on 0800 634 2600 and quote the code IDEALO to order yours. Or you can view it online now at issuu.com/idealbathrooms/docs/ideal_offers

Trade only—

In addition to Ideal Offers, we also have Trade Offers – our trade-only publication. As one of our valued customers, you can use

these exclusive offers to benefit your business and purchase your fast-moving stock at lower prices.

UP TO50%offTHROUGHOUT

how IT workS—Designed to be shared with your customers so they can benefit from the discounts too, the new publication is a great way for you both to make the most of some fantastic deals on branded and own brand products.

Say hello To Ideal offerS—We all love a good deal, so in 2014 we decided to create and trial our new publication, Ideal Offers, with 100 of our customers. Not only did we have feedback that it was great for promoting bathroom businesses, but customers also saw a substantial increase in sales of featured products. We want you to experience the same success that they did; that’s why we’re replacing our Super Trade Publication with Ideal Offers.

now £500WAS £1,230

G3000 coSmo raInShower Pack IO11823-300


inTrodUcing THE nEw

consUmEr promo

BooklET from idEal

BaTHrooms

Ideal Offers are available for FREE in packs of 20;

simply give our sales team a call on 0800

634 2600 and quote the code IDEALO to

order yours

Ideal OFFERS

CREATE YOUR IDEAL BATHROOM FOR LESS


If you would like a change of career and have the necessary experience

and credentials, we are always interested to hear from you. Take a look on our web site

www.idealbathrooms.com forcurrent vacancies or send your CV to

Jo Wiggins [email protected]


PeoPle To Be ProUd of—At Ideal Bathrooms we know it’s our people who define our service and are a differentiating factor in helping make your and our businesses successful, so we make sure we acknowledge the vital role people play within the company. Every year we run our Pride Awards to recognise the outstanding contributions made by individual employees in their day to day activities. These awards are judged, not only by the company’s management but also by employees’ peers and are therefore so much more appreciated by the winners.

This year’s ‘Employee of the Year’ was won by Purchasing Manager Nick Brown. Since joining the business, Nick has very successfully overcome a number of challenges from staff changes to managing a greatly expanded stock portfolio. Nick continues to improve and motivate his team to achieve their targets and is always ready to help and assist colleagues even if this is not directly relevant to his department. It is of great credit to Nick that the whole of his department were individually nominated for Pride Awards.

Winner of the ‘Customer Service Excellence’ Award was Sales Coordinator, Steve Foster. Steve was commended for continually looking at ways to improve in his role and his success in building excellent relationships with the V&B customer network. His efforts have received highly positive feedback from customers and colleagues.

Ideal Bathrooms Operations Director Kim Kirby-Earnshaw comments “Winning a Pride Award is a superb achievement especially because they are based on the recommendations by colleagues in the company. The Pride Awards are the company’s opportunity to show that we really appreciate those who consistently go the extra mile in carrying out their roles.“

lefT To rIGhT: Kim Kirby-Earnshaw, Nick Brown & John Bagshaw. Kim, Steve Foster & John

“His performance was quite exceptional” says John Bagshaw. “Jordan epitomises what Ideal Bathrooms is all about. He is conscientious, committed and always wanting to help customers – a comment reinforced by his customers and colleagues. He truly represents our customer focused service and is an ”ideal Partner” to his customers.”

Winner of the Showroom Display Award for the individual salesperson generating the highest

Whilst the Sales Person of the Year Award acknowledges the contribution for the past year, display generation is key to future sales. Steve hooley, Northern region sales Manager

award wInnInG SaleS—Our sales team is the vital on-the-spot link between you and us. So our annual sales awards event means a lot to all of us. This year’s Salesperson of the Year Award was won by Area Sales Manager for the Southeast Jordan Southan, for achieving the greatest individual sales growth in an area over the year.

number of new showroom display orders, went to Dave Garner, Area Sales Manager for the Northwest.

“While the Sales Person of the Year Award acknowledges the contribution for the past year, display generation is key to future sales”, says Steve Hooley Northern Region Sales Manager. “The combination of both has made Ideal Bathrooms successful over the last 33 years and will continue to be our focus for future success.”

yoU coUld

joIn oUr Team

—


aT home wITh ShowerlUXWith a rise in new-build homes, prefitted showers and bathrooms, and increasing demand for en-suites, showers are increasing in popularity - great news for showering brand Showerlux. Focusing on meeting the needs of customers throughout the UK, Showerlux’s flexible range of shower solutions is proving popular with the growing UK housing market, thanks to its design-conscious and fitter-friendly options.

Minimalist design is still very popular, due in part to the average bathroom shrinking in size. Gone are the days of chunky frames, thick trays and cumbersome handles. Instead, consumers are looking for showers that complement the space available.

The experts in luxury shower enclosures

Glide Pivot Door

Linea Touch Single Door QuadrantGlide Slider

Showerlux’s response to this is its Linea Touch range. It offers contemporary, chrome effect frames and a lower profile tray, while clear 8mm safety glass creates a fuss-free design that works in any setting.

To create the illusion of space, frameless panels and space saving sliding doors are the perfect solution. As well as offering off-set quadrant units, bi-fold and pivot doors when space is at a premium, the single or twin Glide quadrants - for use with radius corner trays - maximise space whilst the user is in the shower.

The Glide range features slimline aluminium frames and an easy glide roller system. In addition, all enclosures offer a lifetime

guarantee and feature Glass Shield as standard. And for the fitter, Showerlux also offers a number of ancillary components to simplify fitting even in the most awkward situations.

Over the next few years, the demand for showers is expected to increase. The requirement for en-suites and well-designed bathrooms will continue to develop, especially with the rise in watersaving requirements that a shower can offer. In addition, customers will also start looking to personalise these spaces in order to introduce their own individual preferences to the bathroom. It’s a great time for the shower market and Showerlux are excited to be a part of it.


Moores Furniture Group is thrilled to announce the launch of several new and exciting range colours, door finishes and cabinet styles within its Shades offering. Designed to enhance the current Shades range and exceed the high expectations that have come to be associated with Shades bathroom furniture, the new ranges combine luxurious style with the practicalities of everyday life.

Moores Furniture Group, holders of the prestigious Royal Warrant, has scheduled the launch of their new bathroom furniture for spring 2015. The launch will include four new

cabinets within the Shades Modular range, which have been specifically developed in the UK to perfectly match the contemporary door colours and finishes. As with all Moores furniture, these four carefully constructed cabinets continue to maximise

space, allowing you to make the most of your storage without compromising on style and quality.

Designed and tested in-house from scratch in the UK and pulling on extensive research from the current market, the new Shades bathroom ranges offer a wide choice of colours that are the epitome of style and the perfect platform to build a sensational bathroom.

As part of the Shades manufacturing process, Moores have invested in a state of

the art spray facility and automatic polishing line specifically for high gloss bathroom components. The addition of this new facility provides Moores with the flexibility to manufacture their own doors and panels and, therefore, allows a much greater control of costs, quality and the supply chain, which in turn increases efficiency. Moores now have the ability to innovate and market test new products, adapt and react to market trends and fashions and give continuity of supply to their customers.

lUXUry, STyle and BrIllIance—

corPoraTe ProfIle | Shades 2015

dalton - Ivory Shaker


corPoraTe ProfIle | Shades 2015

The door collections are supplied on an impressive cabinet, which is strong, durable and is a rigid glue and doweled product. The cabinet also has a stapled back and has minimal drill holes putting it a step ahead of its closest competition.

As part of the new Shades bathroom product launch, Moores is launching an exciting new cabinet colour. Offering complete design flexibility, the new cabinet colour has been carefully selected to complement the range of Shades doors, ensuring that the product will fit into any surrounding no matter what the taste or style. Dave Rawle, Retail Sales Manager at Moores Furniture Group, says, “We are confident that customers will love the flexibility offered by the new range of furniture, enabling them to build up a bathroom to suit their budget whilst ensuring the look and feel of the bathroom is perfect for their home. Our luxurious on-trend door colours and an increased door style offering will enhance and transform any bathroom. We are sure that you will love our new Shades ranges as much as we do. Watch this space!”

To find out more information or how you can become a stockist, contact your local aSm.

aBove: Henley - Dark GreyBelow: Shades’ state of the art spray facility

modUlar fUrnITUre: Made up of independent work surface and furniture units.

fITTed fUrnITUre: Matching furniture built and often connected together to fit in a defined space.


PRISMAYOUR LIFE DESERVES THE BEST DESIGNYOUR BATHROOM DESERVES ROCA

The bathroom says a lot about you which is why design is so important. We work with the world’s best architects and designers to provide solutions for daily life and to create spaces that suit different lifestyles. The new PRISMA collection provides style and functionality for any bathroom, regardless of size. With the option of furniture with drawers or a metal structure, there is truly an option for any bathroom space.

@RocaUK

www.uk.roca.com

buildstore_advert_A4_v1.indd 1 26/01/2015 13:40

one of my personal goals is to make the environment at kohler mira challenging, rewarding and somewhere that people say is a great place to work. liz hazeldene, Managing Director

Liz Hazeldene is the Managing Director of Kohler Mira Ltd, which has 30,000 associates in 52 locations on six continents. Appointed as MD in March 2014 Liz is responsible for the growth of the Kohler Mira business in the UK, which includes Mira Showers, Rada and Kohler UK brands.

lIz hazeldene—

BUSIneSS

how and when did you get into the bathroom business? My career in ‘bathrooms’ began in 2002, when I joined Kohler Mira initially in Marketing. Five years later, I moved into Sales before becoming Business Director for our commercial brand, Rada, four years ago.

what were your first impressions of the bathroom industry?Customers, Specifiers, Consumers and Installers are all key influencers, so to create long-term brand loyalty requires you to understand each, in detail. Having worked previously in a consumer brand, my initial impression of the bathroom industry was “Wow, this is complex!”

how did you view the industry from the woman’s perspective?As a consumer, it is interesting to note that 83% of global spend is ‘controlled’ by women, who are the primary decision makers in 91% of new homes and 94% of home furnishings.

This offers me a unique insight into consumer behaviours, but back in 2002, it is fair to say, it appeared a male dominated industry. However, the last decade has seen the bathroom industry become more diverse and inclusive – and I am keen to play my part in continuing this shift.

what made you join kohler mira?Opportunity! Being part of a truly global organisation affords you the opportunity to progress your career in whichever direction you choose.

To become Managing Director within 12 years of joining shows that my decision was spot on – and it is a commitment I am making to everyone who works at Kohler Mira. If you want to progress your career, Kohler Mira is the place to do that.

what has been your greatest achievement in your role to date?One of my personal goals is to make the

who IS...? | An insight into the m arket’s leading figures

environment at Kohler Mira challenging, rewarding and somewhere that people say is a great place to work.

what goals have you set for yourself for 2015?We achieved record sales in 2014, in what was a tough market for everyone. Our goal in 2015 is to beat that level of growth – and I am confident we have the plans, the people and products to achieve this.

who has had the biggest influence on your career so far?My Mum! She was the first person who truly believed in me and encouraged me to never give in. She was one of the most determined people I know, which is why, whenever I face what appears to be an insurmountable problem, I have the belief to beat it.

what has kohler mira been up to recently?Gosh, where to begin! We recently shared with all of our associates our plans for 2015, at a company Roadshow. Every part of the business was there, including people from Belgium, Denmark and the USA.

We also celebrated 2014, which was a record year for Kohler Mira. Last year we raised a record £50,000 to CLIC Sargent, our employee nominated charity. This is part of our Stewardship programme, for which we are seen as something of a shining light in Kohler globally – which makes me very proud.

how do you feel the industry has changed in the last 10 years?The Internet has been a real revelation for Consumers and how they choose to shop and buy. This new Omni-Channel is certainly a challenge for anyone who sells product. No longer do Consumers need to be told what to buy; they can access inspiration, help and advice in an instant – so for me, the rise of the internet has fuelled great change in the industry and will continue to do so for a few years yet.

PerSonal

describe yourself in 3 words.Driven, direct and passionate.

what are your driving forces?I passionately believe in making a difference. Not just in terms of a successful business but in helping people to be the very best version of themselves at work.

what was the last album you bought or downloaded?Royal Blood, the debut studio album by a British rock duo called… Royal Blood.

what was your first car?A fiery red Ford Fiesta – which I used to drive around whilst listening to The Pet Shop Boys on full volume! That tells you my age, doesn’t it?

what is your most prized possession?My camper van, called Elvis. It has a quiff and it is old and scruffy but it’s a portal to great adventures. I love it! I only have to sit in it and it makes me feel happy.

what would you like to be good at but aren’t?Playing the piano.

what is the best gift you have ever received?Two happy, healthy and well-adjusted children.

most admired brand (other than kohler mira) and why?Landrover. They are a manufacturer, like us. They are also a brand that is seen as British, yet they operate successfully on a global stage and are renowned for innovation, great marketing a fantastic quality product.

what would your dream job be other than your present one?I would love to own and run a brewery.


ThInk fUrnITUreThInk Ideal—

In focUS | Ideal Standard

DISPLAY THE IDEALTEMPO

Ideal StandardThe Bathroom WorksNational AvenueKingston upon HullHU5 4HS

Tel: 01482 346461Fax: 01482 445886

idealstandard.co.uk

54

E3244XX Tempo 600mm floorstanding Basin Unit E066801 Tempo 600mm vanity basin T328701 Tempo close coupled BTW WC pan - short projection T427001 Tempo close coupled dual flush cistern - 6/4 litre T679901 Tempo seat and cover for short projection bowl - slow close B8062AA Active single lever basin mixer with PUW

TEMPO

DISPLAY OFFER 1

E3239XX Tempo 600mm basin unit with 2 doors and legs £218.44E066801 Tempo 600mm vanity basin £99.76T328701 Tempo close coupled BTW WC pan - short projection £125.00T427001 Tempo close coupled dual flush cistern - 6/4 litre £80.00T679901 Tempo seat and cover for short projection bowl - slow close £69.00B8062AA Active single lever basin mixer with PUW £120.61

Total RRP EX VAT £712.81

Display price less 85% £106.92

TEMPO

DISPLAY OFFER 2 £106.92

XX - please choose your furniture finish - Gloss White (WG) or Sandy Grey (SG) XX - please choose your furniture finish - Gloss White (WG) or Sandy Grey (SG)

Ideal Standard, leading supplier of design driven bathroom solutions, is building on its long standing partnership with Ideal Bathrooms, unveiling a brand new initiative, ensuring their comprehensive Essentials furniture range is in constant supply.

The furniture market continues to grow, with at least 3 out of 5 sales now containing furniture. In fact the UK bathroom furniture market for 2015 is estimated to be worth £92m, of which 42% is sold into the retail channel*. With furniture not only providing storage solutions to keep bathrooms clutter free but also key to providing a strong design element, and with guest bathrooms and cloakrooms increasing in popularity, the demand for co-ordinated bathrooms has never been higher.

The ParTnerShIP– Ideal Standard’s designers have developed a selection of versatile pieces to complement each of the key bathroom ranges and, as the need from consumers to have bathroom storage options increases, service to retail showrooms is paramount. Ideal Bathrooms’ reputation for service within the bathroom market has always been high, with deliveries to 99% of the UK on a next day basis, and Ideal Standard is pleased to be working with them to provide optimum support and first class customer service in order for retailers to capture sales opportunities.

The PromISe– Reinforcing their status as the specialist distributor of Ideal Standard’s furniture collections, Ideal Bathrooms are investing heavily to provide an increased stock holding of the key ranges, along with a pledge to always have the best selling SKU’s in stock and to back it up by providing expert sales knowledge, both externally and internally via their sales office.

The Uk bathroom furniture market for 2015 is estimated to be worth £92m of which 42% is sold into the retail channel

‘BeST SellerS alwayS In STock’

– With specialist knowledge of the bathroom

market, sales history and the display base, a core range of the best selling SKUs has been

selected from the Tempo, Concept and Concept Space ranges and will be stocked in increased depth across all Ideal Bathrooms’ depots. Ideal

Bathrooms are so confident of this that they pledge these to be ‘Always in Stock’ and available

to you the retailer on your next delivery – Now That’s Ideal.

This selection of best sellers includes key pieces from the Tempo range in white gloss and sandy grey and from the Concept and Concept Space

ranges in white gloss, elm and dark walnut.

To further support this, a selection of special display offers are available.

This new initiative will launch in April – look out for the new furniture brochure showcasing the ‘Always

in Stock’ range.

* Source: Athena Oct 2014 stats


alwayS In STock fUrnITUre ranGeS

a new TemPo for fUrnITUre—Extending the popular Tempo range of ceramics and brassware, the new Tempo collection of furniture is the perfect complement, bringing the streamlined shapes of Tempo to life.

The range offers vanity unit options including a floor-standing unit 60cm wide and a unit with chrome legs in 60cm and 80cm widths. Both come with soft-close doors and a practical internal shelf. As well as floor-standing units there is wall hung unit with double soft close drawers and optional sleek chrome legs. Additional units include a floor-standing, semi-countertop and a WC unit complete with adjustable dual flush push button cistern and suitable for use with btw or wall hung WC bowls.

All of the new Tempo furniture is available in two finishes, classic white gloss and the chic understated sandy grey. A range of mirrors and light fittings completes the range.

concePT SPace BIG THINKING FOR SMALL SPACES—Building on the popular Concept range, Concept Space is all about making the best use of available space, whether it’s behind or above the WC, below the basin or anywhere else in the bathroom. Wall hung and modular units help create a spacious, sophisticated and contemporary look. Available in a choice of six finishes, the units are designed with minimal projection to make bathrooms look and feel spacious.

The WC unit makes clever use of space by incorporating handy storage to the side of the WC – perfect for storing toilet rolls and cleaners out of sight.

concePT—Ideal Standard ‘Concept’ is a collection of bathroom solutions including innovative storage and stylish accessories. It comprises inter-changeable elements, that when combined, offer consumers a seamless, high end look at a mid-market price tag.

Whether you want fitted furniture or a freestanding option, Concept has it covered, standard depth or slimline. The fitted furniture is designed to conceal plumbing without losing storage space, while the wall mounted freestyle pieces are perfectly in tune with Concept’s modern basins. The two can even be mixed in your choice of size and six contemporary finishes.

Take advantage of our special display offers ask your local aSm for details or contact our display coordinator lyndsey Bailey on 0800 634 2600

In focUS | Ideal Standard


A powerful engine, smart features and design that makes installation a breeze – these make up the driving force behind every Mira electric shower. Today, there’s a lot of choice in the market for electric showers – but not all brands are made equal. With such high demands placed on bathrooms, installers and customers alike are wise to ask searching questions, such as whether a shower’s going to last without breaking down? How long will it take to install? Will it cope with a big family?

At Mira we spend a lot of time listening to and drawing on feedback. And we’ve made sure there’s an electric shower to suit different budgets, styles and plumbing systems. All with some very clever technology under the bonnet.

The mechanIcS of mIra’S elecTrIcS—

mIra TechnoloGIeS

eXPlaIned —

clearScale™Clearscale™ reduces limescale build-up by up to 50%, all thanks to the patented double-helix element that gives more space between the elements, and water more room to move around inside the tank.

PowerfUl on The InSIde—

With any Mira electric shower, you’re getting first-class quality, but look closer and you’ll find each one comes with top-notch innovations too. From flow boosting technology to advanced temperature controls – each shower feature is designed to suit different needs and lifestyles. But one thing is common across all our models: They come with Clearscale™ as standard. This in-built limescale-battling technology helps them last up to twice as long as competitor brands. And because we life test every single part of each shower to destruction, we can be sure they’ll stand the test of time.

So whatever you are looking for, make sure it is a Mira. If you are looking for more information, you can order our Product Directory online. Our website is packed with useful tips and advice. Or, if we can’t answer you there, our UK based Mira experts are only a phone call away and are happy to help.

call us on 0844 571 5000 or visit mirashowers.co.uk

oPTI-flo™Mains water has a different temperature at different times of the year. Opti-flo™ is a nifty bit of technology that helps a shower adjust accordingly. By providing a greater range of easily selectable flow rates – and temperatures – the shower performs powerfully year round.

aIrBooST™By using air bubbles, rather than additional water to get more ‘oomph’, Airboost™ powers-up the spray and provides a great sensation.

SenSI-flo™If the flow gets restricted – due to a kink in the hose or partially blocked spray plates, for example – water can sit in a shower tank and get too hot. Sensi-flo™ knows when there’s a drop in flow and immediately stops any heat getting to the element, ultimately protecting the user.

markeT focUS | Mira Technology


Mira Clearscale™ TechnologyUnlike competitor products all our electric showers feature Dual Element™ heater tanks.

Two separate heating elements are wound together in a coiled helix, this increases space for water to flow and gives a more even distribution of heat, reducing hotspots where limescale can build up.

www.mirashowers.co.uk/expert

Clearscale Advert.indd 1 26/09/2014 15:42:27

having an exclusive range with the prestigious v&B brand widens Ideal Bathrooms’ portfolio and offers v&B dealers the opportunity to capture sales that would have migrated to other brands, whilst giving consumer excellent price points. rob St. Barbe, Premium Brand sales Director

The launch of the ‘Essentials by Villeroy & Boch’ collection at the end of last year introduced a new development in the bathroom market – an upper market range carrying a hugely prestigious brand name yet at surprisingly affordable prices.

As expected, response from the V&B network has been very strong indeed and has seen an excellent uptake on special display offers, with 115 new displays now installed and generating extra sales.0208 871 4028

www.villeroy-boch.com

GreaT reSPonSe To eSSenTIalS By v&B collecTIon —


TUBe SUITe Washbasin with pedestal, fully BTW WC pan & floor-standing bidet TUBe Washbasin

meTro PlUS SUITe CC WC BTW


Charlotte Kelly of H2O in Gateshead, who has the new suites on display, comments, “It’s early days yet, but the new ranges are going well so far. The new suites are opening up new market potential from a level of customer who wants the best quality at affordable prices. The V&B branding is a big bonus and gives us a superb product to sell against unbranded sanitaryware.”

She emphasises that the new Essentials by V&B collection is creating additional sales but not at the expense of their existing V&B offering.

Fezal of Bargain Bathroom Centre at Winson Green in Birmingham agrees that the introduction of a lower priced V&B product has provided a fantastic opportunity. “Being able to offer a brand which the consumer recognises at such price points makes life all the better for us,” he says. “We will certainly gain extra sales in addition to our existing V&B ranges and we get excellent service from Ideal Bathrooms on the V&B product too.”

for further information please contact our in-house specialist Steve foster on 0800 634 2600


meTro PlUS Washbasin & pedestal

TUBe SUITe Washbasin with semi-pedestal & wall mounted pan

meTro Washbasin with semi-pedestal

meTro SUITe Washbasin with exposed PUW & wall mounted pan


lookInG InTo....ServIce—

lookInG InTo... | Retailer Feature

This new feature article series focuses on topical bathroom industry issues. It will reflect your views based on interviews with a cross section of customers.

As a distributor, it is our service which is of paramount importance to you – so we conducted interviews with customers around the Country to check how we perform this key role in fulfilling your business needs. These showed just how important the distributor is to your trading operations and that you were all in total agreement that the distributor is a vital ally in your businesses.

28.

0800 634 2600www.idealbathrooms.com

Customers are more and more aware that the UK suffers from some poor quality imports and are learning that brand values are built up over many years and are their reassurance of quality. alan wagstaffe, Fairfield Building supplies

neXT day delIverIeS—One key point raised was regarding customer expectations. Customers are simply not prepared to wait weeks for the product. Once they have made the decision to purchase, they want it NOW and the distributor is the source of meeting that demand. If consumers have to wait, they may well change their minds.

who from—Many larger retailers and merchants still buy some of their bathroom product direct from the manufacturer, but this has declined over the years. Even then the distributor is often needed to fill gaps in the stockholding.

Simon Neal of Hazel Grove Plumbing Supplies in Cheshire says: “I do buy direct, but distributors can often offer the same price and deliver quicker.”

Alan Wagstaffe of Fairfield Building Supplies takes a different approach “We don’t buy direct at all. Frankly manufacturers can’t fulfil the distributor’s role. The distributor makes life easier – that’s their job – and Ideal Bathrooms do it very well. They know what we need in the way of service. They hold stock and deliver, and we can then look after our customers – it’s simple.”


lookInG InTo... | Retailer Feature


The rIGhT BrandS—“Having the brands to suit the market is important to us too,” adds Alan “Customers are more and more aware that the UK suffers from some poor quality imports and are learning that brand values are built up over many years and are their reassurance of quality.” He points out that his showroom has a lot of Ideal Standard products, and that, with the huge stockholding Ideal Bathrooms have of Ideal Standard product, he can offer his customers the full range and he can also obtain this from a single source. “It’s a perfect marriage” he says “And because we use a lot of their product, we are always keen to take on their new product introductions.”

SeTTInG The STandard—All agree that service excellence is what makes you continue to place your business with your chosen distributor.

Brian Callow of Cu Plas Callow on the Isle of Man says, “Ideal Bathrooms are always our first call - and we rarely need a second. We need to have confidence and trust in our distributor. Ideal Bathrooms tell you how it is. They go the extra mile even for the smaller merchant. They are a benchmark company for service.”

Alan Wagstaffe brings in a more personal note “Ideal Bathrooms are a pleasure to deal with. There is never any hassle – everything is done and dusted there and then.”

David Williams of SX Heating and Plumbing agrees “We have a very good relationship with Ideal Bathrooms, especially on the contracts side, where things can be more complex. They bend over backwards and always come up with the goods. Their helpful attitude makes our job easier.”

Chris Maggs of Embassy Plumbing Supplies, in North West London, singles out the sales office for his praise, “The guys in the office really know what they are doing and they are nice to do business with. They have got it right. Not too pushy but always there when needed. Even their drivers take care, too.”

And Simon Neal confirms “Everything about Ideal Bathrooms is what a distributor should be. They know how we work and what we need. I can’t fault them at all.” He also mentions Ideal Bathrooms’ returns policy, which is a key element in his preference for Ideal Bathrooms as his chosen distributor.

meeTInG yoUr needS—Today’s distributor is the vital link between the manufacturer and the merchant. By holding huge stocks across a wide range of products, we deliver on a next day basis to virtually any corner of the country. Ideal Bathrooms have a continual stockholding of over £6 million, representing some 20,000 different product lines. We also have our own delivery fleet of 50 vehicles to ensure that we can meet your needs at all times. Today’s market is fast moving and demand is now almost instant. Your distributor is key to ensuring you can meet the needs of your customers in this changing environment.


order now, call us on 0800 634 2600 or email [email protected]

DONE DEAL?

• EARN POINTS when you buy our products

• DEDICATED member customer support helpline

• ACCESS to training videos

• LATEST industry legislation & news

• FREE online bathroom planner

• FIND out all o� ers in one place

Why not get your visiting installers to sign up to the FREE installer loyalty programme from Ideal Standard.

Take a look at the benefi ts Ideal Pro o� ers:

DONE DEAL?DEAL?

when you buy our

member customer

industry legislation & news

Why not get your visiting installers to installer loyalty

programme from Ideal Standard.

Take a look at the benefi ts

Contact your Ideal Standard Sales Exec to fi nd out how you can support us in recruiting IdealPRO members

*TERMS AND CONDITIONS APPLY. SEE WEBSITE FOR DETAILS. ONLY AVAILABLE TO INDEPENDENT, SELF-EMPLOYED INSTALLERS.

www.idealpro.co.uk

At Ideal Bathrooms we have a history of raising moneys for charities. For 2014/2015 we have joined in with our parent company, Saint-Gobain Building Distribution, in fund raising for the chosen charity, Macmillan Cancer Support, with staff from all sections of the company taking part in a variety of fund raising events to raise as much money as possible for this, and other, highly worthwhile causes.

Individual fund raising events from cake sales, fancy dress days and an office tuck shop to larger organised activities raised over £6000 towards the Saint-Gobain group total of over £300,000. Ideal Bathrooms’ annual Milton Keynes office and Christmas party raffle alone raised a superb £3180.

A 55 mile sponsored London to Milton Keynes bike ride in October raised over £1,150 with proceeds split between the organisers, The British Heart and Stroke Foundation, and Macmillan Cancer Support.

This will be followed by two even more arduous bike challenges later in the year, both attempting to complete 350 mile journeys. Steve Hooley and Steve Gillespie will be joining other members of the Saint-Gobain group on a 4 day, cycle endurance ride covering 350 miles from London to the Group’s archives site in Blois, Loire Valley, France.

In a separate challenge, a team from Ideal Bathrooms will undertake 5 different rides, ranging from 50 to 100 miles each, between May and October. The October ride will repeat the 2014 London to Milton Keynes event, with a total 350 miles, again celebrating Saint-Gobain’s 350th anniversary.

“Everyone involved in events, large or small, is to be congratulated on their hard work and commitment to raising much needed funds for these admirable charities.” says Managing Director John Bagshaw.

If you would like to show the ‘Ideal Steves’ your support you can donate now atwww.justgiving.com/theidealsteves

rUnnInG hoT—

all In a GoodcaUSe—

everyone involved in events, large or small, is to be congratulated on their hard work and commitment to raising much needed funds for these admirable charities.

john Bagshaw, Managing Director

General elecTIon: The political parties are stepping up their campaigns to win our votes on the 7th May. Who will win

your vote?

eaSTer eGG PromoTIon: This Easter Ideal Bathrooms are running an EGGsellent promotion! Any order over

£500 (nett) placed and delivered between the 9th March and the 2nd April 2015 will receive an Easter Egg.

ISh 2015: ISH, the world’s biggest platform for innovative bathroom design took place in March, at

Messe Frankfurt’s Exhibition Centre. Look out for some fantastic product introductions Summer 2015.

350 yearS of SaInT-GoBaIn: This year Saint Gobain is celebrating a remarkable 350 years.

The Group will be marking this exceptional anniversary with a series of events throughout

the year and a group of keen cyclists from Ideal Bathrooms have set themselves the challenge

of participating in several bike rides that will total 350 miles – good luck to all those

taking part.

rUnnInG cold

—mX fIre: At the end of last year, MX Trays sadly lost one of their

three Shower Tray factories to a fire. Their incredible employees

worked miracles and within days had moved the production of the affected trays to another

site and were able to fulfill deliveries as scheduled.

eXTreme weaTher: Extreme weather

conditions arising from a climate phenomenon

in the Pacific Ocean will become worse as global warming

increases say scientists. Will

summer be typically British?


Showroom eXcellence | The latest display promotions

34.

Here at Ideal Bathrooms, we are constantly striving to help our customers achieve the best results from their showrooms. A recent review of our display service has brought to light the need to provide our customers with a more bespoke service to ensure that we offer them the “best fit” for their showrooms. Working more closely with our Area Sales Managers and using the system tools that are available to us, we can tailor displays to our customers’ requirements whilst ensuring that the display is unique to them and avoiding product cross over with the surrounding area.

For more information, please contact Lyndsey Bailey, our Display Coordinator.

0800 634 2600www.idealbathrooms.com

ShowroomeXcellence—

SInGle ITemEssential Lily 55cm 1th

Basin

SUITe (overall) Essential Lily 4 Piece & Seat

Branded SUITe Ideal Standard Tempo 4 Piece &

Seat

BaTh Essential Pebble

Freestanding Bath

TaP Ideal Standard Active Basin

Mixer

Shower encloSUre Twyford Bathrooms ES400 900

Quadrant Enclosure

lyndSey’S PIck of The BeST dISPlaySlyndsey Bailey Display Coordinator - Your display contact

eSSenTIal lIly—The Essential Bathroom Collection has added new lines to its Lily suite. The addition of both Comfort Height Close Coupled W.C.s alongside a 45cm basin, corner basin, slim line basin, and complementary pedestals have made this range complete and able to be used in any inclusive design bathroom.

display terms are rrP less 70%

TavISTock PITch mIrror—Tavistock have recently launched some new additions to their LED Back-Lit mirror range. The most popular of these is the Pitch LED mirror which is fitted with the latest in Bluetooth wireless technology and discreet stereo speakers providing the listener with high quality sound.


ShowerlUX —The Showerlux Legacy Hinged Wetroom Panel is the ultimate in minimalist chic. Available in 5 sizes, 1900mm high, made with 8mm toughened safety glass and with Glass Shield as standard, the Legacy Hinged Wetroom panel is perfect for any bathroom, wetroom or en-suite.


ToP SellInG dISPlayS for 2014Display generation in 2014 remained steady due to increased display terms and offers combined with the launch of new products from some of the industry’s top manufacturers – Tempo, Concept Freedom, Prisma, Heima, to name but a few. Below are a few of our best-selling display items from 2014.


neXT daydelIvery To 99% of The UkWhen it comes to delivery, we’re the ultimate perfectionists. We can deliver next day to 99% of mainland Britain – and we’re working on the remaining 1%. Fast, efficient and dependable delivery is the backbone of our business and is what separates us from our competitors – and it’s what will separate you from yours.

Ideal delIvery—


COMPLETE THE RACE IN 3 EASY STEPS:1

2

3

Register at dubai.idealbathrooms.com before 24th april 2015

Your personal target will be issued, then simply track your progress and watch your sales edge you towards the finish line.

Hit your sales target before 31st december 2015, then pack your bags – you’re going to Dubai!

reGISTer now aT: dubai.idealbathrooms.com(Registration closes 24th April 2015)

Track your progress on your very own microsite

yoUr race To dUBaI STarTS here

any qUeSTIonS? CALL US ON 01908 278 518 OR SPEAK TO YOUR AREA SALES MANAGER.

Documents

Ideal Bathroom Magazine 16