Idea For Social Media Marketing Success

  • Published on
    16-Aug-2015

  • View
    109

  • Download
    2

Transcript

<ol><li> 1. Idea For Social Media Marketing Success At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today's society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right. Be wary of hiring a social media marketing company. Many of these companies run fraudulent operations to scam inexperienced Internet marketing business owners. By creating fake social media accounts with programs that automate the process, these companies vastly inflate their statistics. The fact that they are using fake registration to portray the image that you are https://drive.google.com/folderview?id=0B2Wq- 6b_MqdxflRUMGlrTGZaRzc4V3UxdmVlV3AxN0g3eU1lSGktbzJhSDRPZlVLbmZORkk&amp;usp=sharing being exposed at excellent levels will cost you a great deal in money for little or no benefit in reality. Remember to speak to your potential customers as people. You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust. When working with social media marketing, you should always remember that you are speaking to individual people, and not the masses. The tone of your postings should be directed towards personal level for maximum success. It takes some practice to develop the right voice, but over time and with practice you will be able to communicate effectively. Do not neglect http://www.socialmediaexaminer.com/tag/social-media-marketing/ LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn 'share' button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites. Make sure you make your profiles public. LinkedIn and Facebook both have privacy settings you can customize: remember that you are creating these profiles to advertise your products, and that you want as many people as possible to see your pages. You can block individual users if you are having issues. Your headline is crucial to a good post. Most social networks encourage you to keep your posts short, and if you were to post a long article, chances are no one would take the time to read it. Try posting a link to your article with a good headline that both grabs your readers' attention and explain what the article is about. Social media sites are excellent for announcing promotions or publicizing discounts and specials. Something like a buy-one-get-one offer, a 50% discount, or even a prize drawing can bring people to your site in droves. Think of social networks as an opportunity to learn more about your products and get involved with them. To get a leg up on the social media marketing of competitors, embrace all forms of social media. </li><li> 2. Many companies assume that social media has matured and think they only need presence on Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that MySpace is still out there. Use it plus rising newcomers like LinkedIn, SlideShare and Google+ to expose yourself where other players are not. Take advantage of the power of social media websites to research new products or services or analyze reactions to old ones. Your customers and fans will love offering their opinions and having their voices heard. They will give insight into exactly what they want and what they are looking for, and it is free. A great marketing strategy utilizing social media is to be sure to host the blogs of your employees right on your company website. Blogs like these can give others a glimpse into what your business is like. This serves as a window into your business' culture, atmosphere and operations that are used to provide the products and services your clientele come to you for. Letting customers see what goes on inside is a great way to get them to put more trust into your business. Try creating a Facebook or Twitter business profile. This guarantees that no one else utilizes your business name when posting or tweeting content that is inappropriate or that has nothing to do with your business. Do this even if you are not yet prepared to begin utilizing social media. That way the names are ready to go when you are. The shorter you make your posts, the more effective they will be as marketing devices. You have to keep your reader engaged, and a large block of text will lose them quickly. Don't be afraid to use images or photos to drive your point home. Images are a good way to reduce the text needed to transmit your message. Try to obtain a Twitter handle that is very close to your business name or brand name. Avoid handles like Jane7592 because nobody will remember you.. You want your name, and your brand, to be remembered so that consumers will look for it when they are shopping online or at the store. It's all about how your present yourself and what you have to offer. Therefore, knowing how to put together well-crafted sentences is key to drawing attention towards your business. Make sure you double check anything you send out to people, as this might be the only impression they get from your business. When you present yourself well, it can help you in the long run. An important thing to remember about social media marketing is that you want to create content that people will want to share with others. So be sure to create content that is informative and interesting. This will catch the attention of people and will want to make them pass it on to their friends. </li><li> 3. Include some incentives when doing social media marketing to promote your business offerings. However, don't overdo it. Prospective customers don't want a sale forced on them. Post some sort of sale or perk once a week at a given time when customers can find them. Easing the idea out there gently lets your customers call the shots. It won't feel like spam, and they won't feel like you pressured them. Just as with other marketing campaigns, do your homework and research all the competition you will be facing in your field. There is no end to the possibilities, but this means the same logic applies to your competitors. Know what they are doing and find a way to strengthen your own SMM plan through their trial and errors. To sum things up, the Internet will never be the same, thanks to social media. In a matter of seconds, you can share content with Twitter or Facebook users across the world. With this power it is a good idea to use social media to your advantage. Incorporate ideas from this article into your business plan! </li></ol>