Idea-Buzz Campaign

Business Magazine

Date: September 25, 2011

Client: Biz Business Magazine

Made by: Idea-Buzz.com

Package: Gold Package

Company Background / Buzz Campaign / FAQ

Company Background

Biz is a business magazine that offers qualitative articles with a unique

approach regarding the local and international business environment.

Target audience: 25 - 45 years

Press Run: 25.000 Units

Company objectives: Awareness & Engagement

Buzz Campaign

1. Black and white Biz

Objective: Increase brand loyalty

Campaign description: One number of the magazine will be printed in

black and white. Press Run for this campaign will be 25.000 units.

Slogan: "Do you miss colors as much as we do? Let's reach 20.000

magazine sold and bring colors back!".

2. You can be on the next cover

Objective: Increase awareness

Campaign description: The channel used for this campaign is Facebook.

Developing a Facebook application on the Biz Fan Page. People with start-

ups businesses can register their business ideas on the Biz Fan Page and

the fans of Biz will vote these ideas.

Campaign length: 1 month

Suppliers for Application:

Social Factory: http://www.socialfactory.net/

Inka Technology: http://www.inkatechnology.co.uk/

Facebook Guru: http://www.facebookguru.net/

Webdigi: http://www.webdigi.co.uk/

3. Biz in your city

Objective: Increase awareness

Campaign description: The next 5 numbers of the magazine will be

printed in 5 major cities of the country.

Invitations will be sent to bloggers from that cities and they can see all the

process of printing. They can obtain exclusive interviews with the editors

and share their stories. They will also receive for the 1 year free contract

magazine.

Campaign length: 3 months

Media Channels: Facebook Fan Page, Twitter, Personal E-mail to

bloggers, Own print magazine

4. CSR Campaign

Objective: Increase Awareness & Engagement

Campaign description: In a world threatened by pollution, Biz business

Magazine is printing only on recyclable paper

Media Channels: Facebook Fan Page, Twitter

Biz is printed only on recyclable Biz

5. Guinness book of records

Objective: Increase Awareness

Campaign description: One of the numbers of the magazine will be

printed in a “Giant Size”. The biggest printed magazine registered in the

Guinness Book of records has 4 meters length. Biz will challenge and

overcome this, by printing a 6 meters length version.

After printing the magazine, a caravan with this “Giant Size” version will

pass through 5 major cities and people can have pictures with it. Anyone

who will take a picture with the magazine and post it on the Facebook Wall

on the day of the event will win 1 year free contract.

Campaign length: 1 month

Media Channels: Facebook Fan Page, Twitter

6. People Stopper

Objective: Increase Awareness

Campaign description: People stopper with the cover of the magazine as

design. In the white circle, people will put their head and take pictures. The

interactivity of the people stopper will attract people to make pictures. In

order to make this campaign viral, we will use the Social Media. People will

post the pictures taken with the magazine on Facebook, and other social

media channels.

Location: 5 major cities on visited parts

Unit’s number: 5 per/city

Campaign length: 1 month

Supplier:

Display design: http://www.display-design.de/en/

Print Stock: http://www.printstock.co.uk

Sign Max: http://signmax.eu/en/index.html

6

meters

7. Interactive magazine

Objective: Increase Awareness

Campaign description: Everybody knows that Kinect is the new sensation.

The big advantage of the Kinect is that you don’t have any remote control

when you play with it.

Make an interactive magazine in the metro stations. Kinect will scan the

body, and after, with the hands a person can read the magazine. It is fun, it

is interactive and it will create a huge viral campaign.

Location: 5 most important Metro stops

Campaign length: 4 month

Units: 5 Kinects, 5 Xbox, 5 White display boards

Supplier’s software for Kinect:

Enterra: http://www.enterra-inc.com

1,85

meters

8. Twitter Stair elevator

Objective: Increase Awareness

Campaign description: Metro Stops are the most crowed places in a city.

Twitter is the media used by the companies in order to keep in contact with

the potential clients. On the stairs we will stick Twitters messages.

Location: 5 most important Metro stops

Campaign length: 1 month

Suppliers for stickers:

Fan Labels: http://www.eanlabel.com/

Mercian Labels : http://www.selfadhesivelabels.com

9. Business Gift “Tie clip”

Objective: Increase Engagement & Brand Loyalty

Campaign description: Biz it is a business magazine and most of its

clients are business persons. They wear suits and ties. Why not offering

them a gift ?!. For every costumer that has a 1 Year Subscription, Biz

Magazine offers a Branded Tie Clip.

Units: 5000 Units

Suppliers Branded Tie Clip:

Overa: http://www.exportmart.com/

Corporate Gifts: http://www.corporate-gifts-co.com/

10. Bus handle

Objective: Increase Awareness

Campaign description: It is 1 month campaign. In 5 most important cities

Biz Magazine will personalize the bus handle. The routes of the Busses are

on the business areas.

The handle it is plastic and inside it, can be inserted the print.

Units: 20 Buses/city X 30 handles/bus X 5 Cities

Campaign length: 1 month

Suppliers for bus handle:

Trade India: http://www.tradeindia.com

Gujurat: http://gujaratcorporation.tradeindia.com/

FAQ

1. Why to use Social Media?

You can interact better with your clients or potential clients. Also you

can reach a wider range of clients.

2. What is the approximate budget for this campaign?

Depends on the number of campaigns that you want to implement,

but it will exceed 3000 Euro.

3. What was the thinking behind when you created these

campaigns?

We tried to think and act different so that people will talk about the

campaigns. It is important that costumers feel part of your brand and

they want to share it with friends and family.

4. Is it important to respect everything from the campaign brief?

Not really. Depending on your budget and target you can change

figures or media channel used.