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IDC Corporate Overview 2013
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Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
IDC Corporate Overview
2013
IDC is the premier independent global market intelligence, events, and advisory firm for information technology, telecommunications, and consumer technology markets (ICT)
More than 1,000 IDC analysts, including in-house statisticians and economists, provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries
IDC has been delivering IT intelligence, industry analysis, market data, and strategic guidance since its 1964 founding by Patrick McGovern
Our multilingual, multicultural workforce surveys nearly 300,000 technology users and decision makers annually, delivering unrivaled coverage
IDC is a subsidiary of IDG, the world's leading technology media, events and research company
IDC Overview
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IDC Named Joint Global Analyst Firm of the Year for 2012 by the IIAR
The award is based on a survey of more than 200 analyst relations (AR) professionals from across the globe who were asked to rate the leading analyst firms on 15 criteria.
IDC earned the top scores on the following criteria:• Breadth & depth of research coverage – geography• Breadth & depth of research coverage – vertical• Ease of scheduling inquiries
IDC also received high rankings on the following criteria:• Breadth & depth of research coverage – technology• Quality of research & advice• Ease/quality of consulting engagement• Ease of scheduling briefings• Ease of leveraging research for marketing purposes• Pricing negotiability
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IDC Strengths Global Perspective
Worldwide definitions
Country insights
Global, regional and country consistency
Fact-Based Insights and Actionable Advice
Deep Segmentation
High Quality Methodology
Customer Service-Focused
IDC Analysts Present in >50 Countries
IDC analyzes the future of IT, telecommunications, and consumer technology markets worldwide, with analysts in
over 50 countries and regional research hubs in: Framingham, Massachusetts; Miami; London; Prague;
Dubai; Singapore; and Hong Kong.
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EMEA/CEMA30%
Asia/Pacific inc. Japan29%
Latin America7%
US/Canada34%
IDC’s Research Assets are Distributed Around the World
IDC’s 1000+ analysts are located in all regions around the world. 47% are located in emerging markets.
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IDC Analysts Focused on Analyzing Local Markets
Market presence and relationships drive local knowledge
Percent of 1000+ IDC analysts in each region
Worldwide ICT Spending by Region, 2011
29% 34%
34% 30%
28% 29%9% 7%
Latin AmericaAsia/PacificEMEANorth America
Source: IDC Worldwide Black Book, Q2 2012 (August 2012) 7
Extensive Investment in Primary Research
Each year, IDC surveys nearly 300,000 technology users and decision makers around the world
Canada16,000+
U.S.125,000+
Latin America21,000+
EMEA50,000+
Asia/Pacific70,000+
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IDC Value: Providing Expertise at Every Stage of Your Business Planning
Go-to-Market Services• Lead generation• Speaking engagements• Sales cycle advancement • Independent content for
marketing and sales collateral
Partnering and Channel Offerings• Identify key players to
partner with • Develop partner
programs • New channel strategies• New delivery models
Market Intelligence Services• Market size and forecasts • Market trends• Vendor performance• Direct analyst expertise• Competitive analysis
Custom ConsultingIDC can help with custom projects in any stage
Data Tracking ToolsElectronic tools to track market data and deals frequently
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Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
IDC’s Worldwide Geographic Coverage
IDC’s Worldwide Geographic Coverage Americas (22)
Argentina HondurasBolivia MexicoBrazil Nicaragua Chile Panama Colombia Paraguay Costa Rica PeruDominican Rep. Puerto RicoEcuador Trinidad & TobagoEl Salvador UruguayGuatemala Venezuela
United States
Canada
Latin America
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IDC’s Worldwide Geographic Coverage EMEA - Europe, Middle East, Africa (82)
Middle East/AfricaEuropeAustriaBelgiumDenmarkFinlandFranceGermanyGreeceIrelandItalyNetherlandsNorwayPortugalSpainSwedenSwitzerlandUnited Kingdom ---AlbaniaAzerbaijanBelarusBosnia and Herzegovina
Bulgaria CroatiaCyprusCzech RepublicEstoniaFYROMGeorgiaHungaryKazakhstanKosovoKyrgyzstanLatviaLithuaniaMaltaMoldovaMontenegroPolandRomaniaRussiaSerbiaSlovakiaSloveniaTajikistanTurkmenistanUkraineUzbekistan
BahrainIranIsraelJordanKuwaitLebanonOmanPakistanQatarSaudi ArabiaSyriaTurkeyUAEYemenRest of Middle East
AlgeriaAngolaBotswanaEgyptEthiopiaGhanaKenyaLibyaMadagascarMauritiusMoroccoMozambiqueNamibiaNigeriaSouth AfricaTanzaniaTunisiaUgandaZambiaZimbabweRest of Africa
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IDC’s Worldwide Geographic Coverage Asia/Pacific & Japan (19)
Asia/Pacific
Japan
Australia New Zealand Bangladesh PhilippinesCambodia PRCHong Kong SingaporeIndia Sri LankaIndonesia TaiwanKorea ThailandMalaysia VietnamMyanmar Rest of A/P
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IDC Influence: Media Mentions
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IDC Is the Industry Leader in Worldwide Media Mentions
IDC Gartner Forrester Frost & Sul-livan
Ovum Yankee0
4,000
8,000
12,000
16,000
20,000
24,000
24,734
20,781
7,168 6,583
2,528558
Chart TitleWorldwide Media Mentions Calendar Year 2012
Source: Factiva
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IDC Is the Industry Leader in Worldwide Media Mentions… and Growing
IDC Gartner Forrester Frost & Sul-livan
Ovum Yankee0
4,000
8,000
12,000
16,000
20,000
24,000
19,316 18,941
6,937
4,823
2,030774
24,734
20,781
7,168 6,583
2,528
558
Worldwide Media Mentions 2011 vs. 2012 and Year-Over-Year Growth
Source: Factiva
28.0% 9.7%
3.3% 36.5% 24.5%
-27.9%
For More Information, visit www.idc.com
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