The Power of Social Media Your Tools: Facebook, Twitter &
YouTube Connecting Your Social Media Efforts
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Social Media Revolution 2012
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According to Ipsos North Americas December 2010 poll: 57% go to
Facebook and Twitter 26% go to District website
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800 million active users 50% log on daily 100,000 users age 64+
310,000 users between 4563 300,000 + businesses now have FB fan
pages including hundreds of school districts 250 million have FB on
mobile devices Average user is connected to 80 community
pages.
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Use to drive traffic back to website Post: Photos Videos News
announcements Link to YouTube (videos) or Flickr (photos )page.
Posts on FB should be brief and informal Make it a
conversation
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Oklahoma State Superintendent School Superintendents of
Alabama
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Superintendent Lunas Facebook Page
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Candidates for 4J School Board in Eugene,Ore
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School Districts Joplin, MO 5,000 followers Queensbury, NY 948
followers
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Teachers
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PTA Facebook Pages
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Group Page, Community Page or Fan Page?
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Can be set up by any individual and similar to clubs in the
real world You join Groups Administrators can send messages to up
to 5,000 Group members Only open Groups are searchable publicly
Groups cant have a personalized URL (Universal Resource Locator or
website address) Idaho PTAs Group Page
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Dedicated to topic or experience that is owned collectively by
the community connected to it Let you connect with others who share
similar interests and experiences Community Pages
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Fan pages of a company, person, product, non-profit,
organization Administers can send unlimited messages, called
Updates that appear on members Facebook walls Can host applications
that permit you to show more content and interact with users. Fan
or Business Page
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Idaho PTAs Fan Page Fans like pages New Timeline Dress it
up
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Idaho PTA Fan Page Continued
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Back ground, Mission Statement, etc. on your Info page
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Facebook Insights
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More Facebook Insights
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Questions and Polls
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How to Start Your Fan Page
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Micro blogging platform in 140 characters or less Launched 2006
106 million registered users ; 65 million tweets per day 750 tweets
per second Its all about immediacy/useful in crises Slower growth
among parents than FB
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Janis Krums Tweet from his cell phone on Jan.15, 2009 aboard a
ferry on the Hudson River in NYC
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Twitter Page for US Secretary of Education
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Twitter Page for Idaho Superintendent
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Twitter Page for Idaho PTA
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Drive traffic to your website/blog Provide you with
professional contacts Gives information quickly about what is going
on in the PTA/Education world Teaches you new ideas, concepts, and
skills Alerts you to hot topics (great news source) Allows you to
share causes you support content you want others to know about news
people should care about.
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1.Don't Forget Strategy. You should have clear goals in place
and be prepared to measure the success of your Twittering efforts.
2. Don't Fail to Integrate. Integrate with your blog, Facebook
page, website and more. Twitter and all of your social media
accounts are interconnected. 3. Don't Lose Focus. Keep a core focus
to your tweets can help you grow a loyal audience of followers. 4.
Don't Forget Common Courtesy. Overall, Twitter is a watercooler, a
conference call, a conversation. Be polite, respectful and kind.
Reference others in your tweets by using an @ sign followed by
their Twitter name. There is something to be said for genuine
kindness on Twitter -- it goes a long, long way. Bottom Line:
Golden Rule applies on Twitter and throughout the social
mediasphere.
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Twitter Anatomy # of people you follow; your followers Whats
trending/what people are talking about The wall
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Twerminology Twitter Help Center can assist you with
terminology like #hashtags, @symbols, and how Twitter works in
general.
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Video sharing website Launched 2005, bought by Google 2006 2
billion + viewers a dayMore Video Uploaded To YouTube in 60 days
than all 3 major networks created in 60 years
