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ICTC - Celebrating our ten year anniversary in 2014
Communicationsand advocacy working group update
ICTC - Celebrating our ten year anniversary in 2014
Working group members• Beth Kurylo, Chair (ITI)• Jennifer Leopold, Chair (RTI)• Julia Ajayi (CBM)• Anna Massey (SSI)• Isabella Montgomery (ICTC)• Bill Nigut (ITI)• Paige Rohe (TCC)• Annike Spiller (Trust)• Sally Watson (FHF)
ICTC - Celebrating our ten year anniversary in 2014
Terms of reference• To develop and implement the ICTC communications and
advocacy plan, including branding • To ensure consistency in branding of ICTC materials and
messages• To coordinate member resources for the promotion of
trachoma elimination• To promote relevant media initiatives for ICTC activities • To support relevant media and PR initiatives, providing
technical guidance and input as required• To develop and disseminate the ICTC annual report
ICTC - Celebrating our ten year anniversary in 2014
Activities so farProduced a draft communications strategy • Target audiences and outcomes • Key moments and activities
Collaborated on a trachoma briefing for the Guardian – to be published shortly
Produced the ICTC trifold brochure for GET 2020
Shared resources and ideas
ICTC - Celebrating our ten year anniversary in 2014
ICTC brochure • Highlights ICTC and broader
sector accomplishments over 10 years
• Audience is trachoma community (partners, country programs, donors) and the broader NTD community
• Members to distribute at relevant meetings
• RTI supported printing
ICTC - Celebrating our ten year anniversary in 2014
Future activities – countdown to 2020• Support the Trust’s communications plan• Revitalize the website • Produce the ICTC annual report • Media• Map member media contacts• Develop a list of spokespeople • Support PR initiatives
• Social media • Build a database of case studies and images