Guess what the advert is for

Use of ICT in Advertising

By the end of this presentation youshould be able to answer the followingquestions:1. Explain 3 types of advertising2. Describe the use of ICT in

advertising

Advertising To promote products or services Advertising companies are expensive Methods of advertising:1. Billboards2. Cinema advertising3. Flyers4. Magazine5. Newspapers6. Posters 7. Radio8. Video games9. Web

3 Types of advertising

Product advertising Business advertising Service advertising

Product advertising

For a single product e.g. model of car (but not range of cars)

Advertising principles:- Identify target audience of the product- Identify advertising campaign to

appeal to that target audience- Identify media (one or many) to use

that will reach the target audience

Business advertising

To make a business famous (this will make money to advertise itself)

To make the company name familiar (not a product)

Same principles:- Identify target audience for the business- Identify advertising campaign to appeal to

that target audience- Identify media (one or many) to use that will

reach the target audience

Service Advertising This advertises services and NOT goods Examples of service industries:

Insurance Government Tourism Banking Education Social services

Same principles as before, however the service may not spend the same amount of money as a business

Tend to use TV to reach to a wider audience as they tend to appeal to a wide target audience if not everyone!

Advertising and House style

What is house style? Why is it important for a company to

have a house style?

Corporate house styleWhat is it: way of recognising the company trade mark/symbol/branding/unique styleCan include: logo colour scheme font style paragraph style page layout page formatting pre-defined styles for bulletsHow used: letter heads business cards advertising websites/web pages company vehicles fax/email (letter head/e-signature) packaging/staff uniforms

House style example (Corporate housestyle)

Methods of advertising using ICT

1. Websites: your own and other people’s

2. Online directories

3. Multimedia presentations

4. Flyers

5. Posters

Websites

This is a recent development Tends to be cheap Advertising is national and

International Company own website and other

people’s websites A web designer is employed to create

the website, who can be expensive

Equipment used to build a websiteHardware Scanners: used to input photos Microphones: used to input voice, maybe over a

presentation/video Video cameras: to upload videos Digital cameras: to upload photosSoftware Web authoring software e.g. FrontPage, Dreamweaver Photo-editing software e.g. PhotoShop Animation software e.g. Flash

What are the features of a good website? Range of multimedia: sound, animation,

text, images, video Easy to navigate Hyperlinks to other pages and sites Name of company Company logo Company House style Easy to find Contact details Ensure that the company appears in the top

10 list when searched for using a search engine

Advertising on other people’s websites

Cheaper but there is a fee to the other person for allowing your banner/pop-up

Web banner: this like an online flyer/poster

Pop Up & Pop Up Under

Pop-Up: this is when a small window appears on top of the webpage

Advantage of a Pop-Up: Immediately grabs the users attention

Disadvantage of a Pop-Up: Web browsers are more likely to block pop-ups and customer may not like pop-ups and not use the company for this reason

Pop-Up Under: this is a small window that appears under the webpage, so the user only notices it when they close the webpage.

Advantage of Pop-Up Under: Do not get blocked and do not annoy customers as much

Online directory

Directories for business and service providers

Placed alphabetical order Placed in a business/service section Example: www.yell.com

Multimedia Presentations

Incorporated in websites Used on purpose-built displays and put in

different locations Examples: placed in malls, airports Advantages: screens are on all the time in

the mall, user can not switch off or control the presentation, quick and easy to update

This method is on the increase!

Flyers

Usually a single page leaflet Usually to advertise LOCALLY for

example: restaurant, event, service, party at a club/bar

Usually used by small businesses/individuals

Cheap, quick and can be made using your own PC, DTP software and Printer

Poster

Normally A1 in size Can be made on own PC using DTP,

Presentation or Photo-editing software Used by small to larger national

organisations

Billboards – are much bigger! Need to use special printer services due to

size Used by small to larger national

organisations

Task: Produce an advertising planScenario: You are the advertising manager

for:1. A new model of Mobile phone by Nokia2. A new business that is going to sell fashion

trainers3. Vietnam Government tourist office4. A new model of laptop by Sony5. A new bank that hopes to compete with

Sacombank6. Vietnam’s first car company

TASK:

Discuss and produce a 5/6 slide

presentation that covers the following:

1. Type of advertising

2. Target audience

3. Compare advertising media that could be used and choose the most suitable

4. Ideas for the advert