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ICT and Devices in K-12 Education Rothin Bhattacharya. Indian Education market. Education market in India is estimated to be ~ US$ 135 billion by 2020, of which the e-learning market alone will constitute ~US$ 7 billion. Drivers of growth. Size USD billion. Growth %. - PowerPoint PPT Presentation
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ICT and Devices in K-12 Education
Rothin Bhattacharya
Education market in India is estimated to be ~ US$ 135 billion by 2020, of which the e-learning market alone will constitute ~US$ 7 billion
2010
+12%
Supplementary
Mainstream
2020
75-78
14-15
30-31 55-58
SizeUSD billion
11
15
Growth%
▪ Large and fast growing student base▪ High student accountability
supplemental education– Poor quality of teaching– Few good HE institutes -
competition▪ High private participation in education
+42% p.a.
2020
~7.2
2010~0.2
Drivers of growth
Indian e-learning market, 2010-2015$ billion
Indian education market, 2010-2015$ billion
Indian Education market
Content Server @ School
digischoolResource Center
Classroom PC Classroom PC
Classroom PC Classroom PC
Classroom PC Classroom PC
Classroom PC Classroom PC
Digital Multmedia
Content
Projector
Interactive White Board
SRS
ICT in schools Speakers
K- 12 ICT Market in India
Total number of classrooms in India- 4 Mn, out of which 0.15Mn is penetrated. 95% is the opportunity which is still not penetrated
Benefits of ICT?
Access to rich content
Multimedia content on various topics by experts helps
better student understanding
Addressing the hard spots in the curriculum
Quality content
The content helps the school’s to address the problems
related to the quality of faculty
Increased retention and student engagement
The multimedia content, virtual labs, simulations help
teachers to make the content more interesting
Key Challenges faced by school ICT players Content evaluated on quantity rather quality
Schools are not able to differentiate between the products
basis the content and try to go for volume of content rather
than quality
% utilization of the product
Teachers are not familiar with technology and frequent
power cuts become hurdle
Customer try to Marketing objective , rather than academic
Schools are adopting the technology as a ‘me too’ solution
rather than focusing on academic outcomes
National Policy on ICT in School Education (Draft, 2009)
Policy
3 stages of ICT implementation
ICT literacy & competency
ICT related electives
ICT enabled teaching
Computer lab with atleast 10 networked computers
Atleast 1 classroom with audio visual facilities
Broadband connectivity
Government, Education & ICT
‘Mission in Education through ICT’ - Rs 9000 million
Opening up the education sector for foreign institutions
PPP: To set up 2500 model schools, spending Rs 100 billion
CBSE: Pro-active promotion of use of technology in affiliated schools
NIIT has provided computer-based learning to
over 16,000 government and private schools
across the country cumulatively impacting lives
of more than 10 million kids
ICT – Challenges: Private vs. Public
PrivatePublic
Differentiating offering Competitive intensity Content Design: Regional Boards and numerous publishersTech. adoption: Lack of quality teachersDigital Classroom no more a differentiator for schoolsB2B2C
B2G2C .Large upfront investment, low ROIC .
L1 bidding: commoditization & low margins . Long working capital cycle .
Challenges
• Interactive—Active Learning
• Learning Outcomes-based
• Research Driven, Learner centered Constructive Learning
• Buildings
• Time-based
• Rigid, Factory-model education
• Rote Learning
• Textbook-driven—passive learning
Digischool In Classroom Interactive Learning – Teacher Supported
Tabl
et b
ased
pe
rson
alize
d le
arni
ng
Peer
to P
eer
colla
bora
tive
lear
ning
Digital interaction goes Mobile
Learning devices changing the learning paradigm
25:1When resources are constrainedLimited to computer Literacy
1PC Lab Increasing access to devices
Learning across curriculumComputer on wheels: 1 to 1
eLearning in School
Classroom eLearning2
Dedicated device@ school/homeSelf-paced learningMax. access to technology
One-to-One eLearning3
Effective Technology Environment
Enhanced Teaching & Learning
Access to devices
Teacher Administ-ration
Student
One-size-fits-all To 1:1 E-learningThe future of personalized learning
• Mobile devices would outship PCs by more than 2 to 1 and
generate more revenue than PCs for the first time in 2012.
• 85 billion mobile apps will be downloaded, and mobile
data network spending will exceed fixed data network
spending for the first time
• Mobile devices spending will grow 23%, driving 43% of IT
growth
• Over 700 million smartphones and tablets will ship, a jump
of 34%, nearing 2x PC shipments.
• 1.5 million mobile apps will be available, over 15 times the
number of PC apps
Self learning device revolution
Source: December 2011, IDC #231720, Volume: 1
Internet adoption combined with above device revolution would lead to mobile/tablet based self learning revolution
14
IPTVUSB Internet + Content Dongle Android TV 2 Way Live Learning Content Delivery
On BroadbandEducational Tablet
Assessments- Outcome based (Both for K-12 and HE)
Professional and Career skill enhancement- HE and CDC
Test Preparation (Both Graduation and Post Graduation)
Content:StaticDynamicCollaborative
Curricular Based Content (K-12) and game based learning
Self learning content on various devices
Form Factors
Conclusion: Is technology the silver bullet for school education in India?
Investing in Right quality content for devices
Content on devices which can provide Access, Equity and Quality to
student
Teacher training on technology
Training teachers on technology would enable growth and adoption of
technology
Learning outcomes for students
Effectiveness through Measurable learning outcomes needs to be
derived
With the right content and making technology simple can help making school education in India achieve global standards
Thank You
Overview of the Indian Education Sector
Education Sector in India
K-12 Schooling
Higher & Professional
Education
Vocational Training
Coaching/ Tutoring
Educational Services
USD 20 Bn
Market Size (2008): USD
50.1 Bn
USD 20 Bn* USD 6.4 Bn USD 1.9 BnUSD 1.5 Bn
CAGR: 14%
40% 0.6%12.6% 3.8%3%
14% 12% 15% 18%25%
Segment Pie
CAGR
Regulated – School Fees Unregulated
Preschools
USD 0.3 Bn
40%
36%
Market Size
► KG to 12► Engineering► MBA► Medical
► Sector specific► Industrial
training
► Out of class tutoring for K12
► Test Preparation
► ICT & Multimedia
► Books► Skill
development
► Preschool/ Playschools
► Millennium► Zee Group► DPS► GEMS
Key Players
► Manipal► Amity► Symbiosis
► NIIT► Aptech► IIHT► Jetking
► HCL► FIITJEE► Bansal ► Mahesh Tut.
► Educomp► HCL ► Teach Next ► Edurite
► Kidzee► Mothers
Pride► Shemrock
Source – Ernst & Young
Six primary themes of Indian education market
Vocational skills
Theme 3: University or chain of colleges▪ Second largest
segment▪ Growth, partly
due to ease of entry in same states
▪ Highly regulated, with uncertainties
Theme 5: Vocational skills▪ Small but growing
rapidly▪ Significant
industry and government push
▪ Emerging large scale for-profit plays
▪ Not much regulation (though certification may start)
Theme 1: Pre-schools and play schools▪ Small though
growing rapidly▪ A couple of large
chains with highly fragmented and local competition after that
▪ Branding becoming increasingly relevant
Theme 4: A range of services in K-12 and higher ed▪ Maximum new player activity▪ Maximum recent for-profit and investor activity▪ Low entry barriers; however, large scale profitable play needs careful
choice of segments and appropriate business modelLimited (counted above)
Limited (largely supporting in nature)
Primary and upper primaryPre-primary
Secondary Tertiary/HigherStandards 1-8 Standards 9-12 Under-grad, PG,
Ph.D., etc.2-5 years 5-13 years 13-17 years 17-25 years 15-25 (and beyond)
Theme 2: Running a chain of schools▪ Largest segment currently▪ Rapid growth, though significant variation across
segments▪ Several new forms of competition▪ Regulated though reasonably clear and stable
regulations
Theme 6: technology – led interventions▪ Minimum investment required for the launch of technology related offerings▪ Increased reach and relevance across a wide range of students
Indian Education market
ICT – Offering & Challenges: Private vs. Public
Private Schools Public Schools
Offering
Multimedia content to supplement learning, augmented by central computers/ server and digital display infrastructure in classrooms as well as maintenance services
IT Hardware for a computer lab along with educational software/ content loaded as well as maintenance and training
Business Economics
The upfront capex is high and incurred by us Certain amount is charged per month per
student Capital cost is recovered in a little over a year
The upfront capex is to the tune of INR 3Lakh (~30% of contract value) for setting up a lab excluding the recurring running and maintenance costs
ICT payments are cleared on quarterly basis throughout the duration of the contract at a pre-determined contract value (per school per year)
Highlights
Highly underpenetrated market offering tremendous growth potential
Existing model set to witness high growth due to high return without any investment for schools
Annuity model, with schools tied in by long term contracts
Govt. to increase spends (allocation for SSA increased 4x in 11th plan)
Annuity model, with schools tied in for long term contracts
Challenges
With duplication of content, differentiating our offering is a challenge
Competitive intensity is increasing with more players from related segments are entering
Regional Boards and numerous publishers make designing the content a problem
Lack of quality teachers make technology adoption a major hurdle
With increasing penetration, Digital classroom is no more a differentiator for schools
It is still B2B2C
Large upfront investment, low ROIC L1 bidding leading to commoditization & low margins Long working capital cycle associated with
government projects It is B2G2C
Government, Education & ICT
Provision for the scheme ‘Mission in Education through ICT’ has been substantially increased
to Rs 9000 million
Possibility of opening up the education sector for foreign, private institutions
Government to focus on PPP models in the education sector across K12 education, higher
education and vocational training
Roping in the Private sector for setting up 2500 model schools, thereby spending Rs 100
billion through PPP models
CBSE has been pro-actively promoting the use of technology in schools affiliated to it
Few key initiatives
Results on the Net
Online Admission Counselling
Distance Education
Online NCERT Textbooks for Classes I to XII