• ICQ in numbers• What’s new on ICQ 7?• Advertising opportunities on

ICQ 7

Agenda

ICQ User Growth 1998-2009

ICQ Network in Russia

ICQ 7 – Social Messaging• Communication

• Social networks integration

• Self-expression

ICQ 7 brings 3 elements together:

ICQ Advertising Platform - target teens & young adults

• Desktop presence of almost 6 hours per day• The leading communication tool in Russia with 59% unaided

awareness and 98% aided awareness of ICQ*

Young, Loyal & Dynamic Community

Active 30 Users by Age in Russia

22%22%

46%46%24%24%

55 2%2%1%1%

*Source: BrainJuicer survey for ICQ, Russia, December 09

• Average CTR at around 0.08%

• CTR on special ad properties can reach 7% CTR

• Segmented media for better targeting

• Significant desktop presence

• More exposure derived from ICQ usage and

interaction with other social networks

What’s in it for you?

Top Advertisers: Top Agencies:

Some of our Clients

AdvertisingOpportunities on ICQ 7

• Half size (234x60) banner

• Visible from all tabs on the ICQ Contact List (Feeds from Friends, SMS, etc.)

Client BannersContact List Message Window

• 468x60 banner - visible during users’ conversation

• B2U – animated ad displayed in the conversation window-

11ICQ Confidential

Expandable Banner on Contact List

• Expands to 300/250 upon mouse-over (click to see demo)

• ICQ Zones - the entry gate to ICQ:• Opens automatically on log in• Offers unique localized content • Offers several ad placements:

• Zones Takeover – a 598X480 highly visible

banner that runs for 24 hours

• Top Banner – 728x90

• Expandable Ad – a 728x90 banner that

expands to full screen upon mouse-over

Zones Ad Properties

• Premium Content Tab:

a branded default screen for

sponsorship

Zones Premium Tab Sample – Israeli Dates (the fruit, not the romance…)

Content Articles

Ringtones

Games

Wallpapers

Videos & Animations

• A package of 5 branded “Avatars” suggested to users as part of the ICQ Image Gallery

• Personalizing the user’s clients

• Extremely high exposure when displayed on the user’s avatar

Branded Avatars

• Short flash greetings displayed on the tZers panel in the Message Window

• A highly viral marketing tool within users’ communication session

Branded tZers

• A gallery of branded emoticons to be used by users during conversations

• A high viral effect within users conversation

Branded Emoticons

Branded Game Center

• ICQ Game Center – a single access point to online games

• Available through clicking a button in the ICQ Contact List

• Branded elements include background and clickable button

• Branded sections include main page, game categories, game lobby

• 728x90 ad on various web pages in www.icq.com

Web Pages Display Ads

• New 300x250 ad on web pages:• ICQ Video Portal• User profile page• People search page• Pages are linked to the client to

encourage high visibility with the increased usage of ICQ’s social features