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ICPA Green Door
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through a green doorthe story
We started here.
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But... it was a little ambitious -and not practical.
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So... we thought of a vinyl sticker.
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But... that could get messy and untidy and it would take up
advertising space
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So we thought we’d just go THROUGH!
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...and this!
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...what about this?
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It works for all pharmacy door types.
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What could an advert look like?
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We promised the world’s first non-branded brand.
This one doesn’t even have a logo!
So independent community brands remain king.
But they now enjoy a true national presence.
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Would like to launch mid-May (Smoking Cessation Campaign)
Launched by Directors and RBC’s to members
Supporting communications
Intro to industry members, media, government, schemes.
All members will need to do is …paint their door frames!
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