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through a green door the story

ICPA Green Door

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ICPA Green Door

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Page 1: ICPA Green Door

through a green doorthe story

Page 2: ICPA Green Door

We started here.

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Page 3: ICPA Green Door

But... it was a little ambitious -and not practical.

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Page 4: ICPA Green Door

So... we thought of a vinyl sticker.

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Page 5: ICPA Green Door

But... that could get messy and untidy and it would take up

advertising space

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Page 6: ICPA Green Door

So we thought we’d just go THROUGH!

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Page 7: ICPA Green Door

...and this!

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Page 8: ICPA Green Door

...what about this?

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Page 9: ICPA Green Door

It works for all pharmacy door types.

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Page 10: ICPA Green Door

What could an advert look like?

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Page 11: ICPA Green Door

We promised the world’s first non-branded brand.

This one doesn’t even have a logo!

So independent community brands remain king.

But they now enjoy a true national presence.

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Page 12: ICPA Green Door

Would like to launch mid-May (Smoking Cessation Campaign)

Launched by Directors and RBC’s to members

Supporting communications

Intro to industry members, media, government, schemes.

All members will need to do is …paint their door frames!

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