Investment Grade Art from Mexico’s Golden

Age of Cinema

Investment Grade Art from Mexico’s Golden

Age of Cinema

Archived Treasures ...................................................... 2

Poster Art ............................................................ 4

Digital Master From Original ....................... 6

Investment Grade .................................. 8

Certificate of Authenticity .............. 10

Investment Grade Art from Mexico’s Golden Age of Cinema

HISTORY

DRAMA

ICONIC

Archived TreasuresArchived Treasures

The Institute has selected from its vaults the rarest artistically and culturally

significant movie posters from Mexico’s “Golden Age of Cinema” (1935-1960)

for Giclée Limited Release. This celebrated period of artistic achievement

represents a superb visual history of graphic design and illustration of

international prominence. The vibrant color, history, and drama of this iconic

collection provides a dramatic centerpiece for the distinguished collector.

Many of these archived treasures have not been available for public viewing for

over half a century.

Rarest Selection from our Vaults

3

Los De AbajoJuan Antonio Vargas Ocampo1939

Las Islas MariasJuanino Renau Berenguer1951

Soy Charro De LevitaErnesto Garcia Cabral1949

Espuelas De Oro Jose G. Cruz1947

Institute Vaults Institute Curator

Poster ArtPoster Art

The aesthetic appeal of movie posters has elevated their status and transformed

them into a unique form of art. Poster art speaks out and conveys a message

through the artist’s creative talent and inspiration. As unique pieces of decor,

they create a particular mood, define the ambience of the room, and reflect the

collector’s personality. They now play a paramount and significant role in mod-

ern Interior Design worldwide.....from stately mansions to modern urban condos.

Mexican cinema art is generally far superior to American theatre graphics of the

same time period.

PERSONALITY

INSPIRATION

AMBIANCE

Poster Art

Digital Master from OriginalDigital Master from Original

Institute conservationists first meticulously prepare each poster for preservation

by acid neutralization and “linen backing”. Skilled artists touch up fold lines and

imperfections, if needed, using special paper fillers and pigments. The poster is

then photographed using accurate, high resolution, high dynamic range imaging.

The digital file may then be color matched while preserving the faded elegance

and nostalgic beauty of the original poster. The Institute maintains these original

posters and digital files as a timeless treasure for future generations.

METICULOUS

TIMELESS

AUTHENTIC

Meticulous Restoration

7

Rumba CalienteErnesto Garcia Cabral

1949

Meticulous Restoration Process

Before

After

Investment GradeInvestment Grade

Rare movie posters have skyrocketed in value making display of the original

unwise. The Institute’s acclaimed Giclée process creates rare fine art with

deeply saturated colors in the tradition of original stone lithography. Archival

inks and substrates of museum specification are durable and fade resistant with

a display life of between 125 and 175 years under normal indoor environmental

conditions. These heirlooms may be enjoyed for generations and you will be

remembered by your heirs as someone who knew the value of fine quality.

Archival Giclées are recognized by dozens of museums and art galleries

worldwide (such as The Metropolitan Museum , The Guggenheim, the Smithsonian

Institution Libraries, and the National Museum of Mexico, among others) and

they have mounted exhibitions or have purchased Giclées for their permanent

collections.

RARE

ACCLAIMED

HEIRLOOM

Acclaimed Quality

9

Rincon BrujoJosé Spert, 1949The only known original to exist.

Certificate of AuthenticityCertificate of Authenticity

Instituto Del Cine Mexicano is represented by selected Fine Galleries and Autho-

rized Art Dealers. An embossed Certificate of Authenticity from the Institute

accompanies each major acquisition. For information on framing options, sizes,

available artworks, and special orders, please contact an Institute representative.

10

The artwork cannot be divorced from the time of its creation as it is

created from the soil of Mexico itself. The hopes, dreams, fears, sorrows,

social conditions, politics, dress, family values, customs, and heroes of

the Mexican people, living not only in Mexico but the United States as

well, are revealed in this important collection. Mexico’s rich cultural heri-

tage is immortalized in this collection of art and it will always be relevant

as other trendy themes come and go. You will easily discover artwork

that speaks intimately to you.

Mexico’s Rich Cultural Heritage

Copyright © 2011, Instituto del Cine Mexicano, All Rights Reserved