FRANCHISEEBROCHURE

Melt into moments of bliss!

ICEBERG ICECREAMS

Iceberg ice creams was started in 2012 by the BMK Group with a dream to touch the common man’s heart with a rainbow of flavours. Iceberg, with the richness of milk-cream and natural flavours, is a daily treat for the persevering ones. The brand intends to bring a range of pan, mist and coldstone recipes for the customers to indulge in, with an exciting ambience that adds to the moment. The brand represents the taste and feel of today’s world. It is tasty, healthy, nutritious keeping in mind the vision of a healthy lifestyle.

No compromise is made in our selection of the ingredients that go into manufacture of Iceberg ice creams. We have improved manufacturing methods and thorough knowledge of the usage of better quality ingredients, all prepared under strict hygienic conditions.

THE ULTIMATE ICE CREAM DESTINATION

Iceberg compliments the mankind for this commonality.

Iceberg celebrates the moments enjoyed

by the common man.

With wide range and top quality of ice creams, frozen desserts and smoothies, Iceberg ice creams create sumptuous treats for each of our customers.

Our widest and unlimited choices for toppings are a main attraction and is what makes our customers come back for more.

Ice creams brings together happiness, family, friends, love and a lot more

with it. It is this one common aspect that we all share,

cherish and keeps us going.

NATURAL FLAVOURS (35 FLAVOURS)

Strawberry Milk Mango Mixed Fruit Lychee Black Currant Black GrapesPapaya PineappleKiwiTender CoconutChickooMuskmelon

Chocolate ChipsDark ChocolateCarribbean ChocolateChocolate HazelnutWalnut Chocolate

SitaphalKala JamoonAlphonso MangoPeach Apricot

Bean VanillaRoasted Almond

NORMAL NUT BASEDVanilla Butterscotch CappuccinoHorlicks Vanilla Caramel Brownie BubblegumBlack ForestGulkhand

DryfruitHoney AnjeerPistachioMalaiCaramelnuts

FRUIT BASED

CHOCOLATE BASED

SUGAR FREESEASONALS: (Will be Changed Based on Season)

Formula

PAN RECIPES

Milk Toppings Natural Flavours Liquid Nitrogen ( -320of / - 196oc )

Formula

Frozen cream in less than 3 minutes. Pick your favourite toppings, we mix them with your favourite flavour by using molecular gastronomy technique. It sound a bit unusual, but possible at Iceberg icecreams in less than 3 minutes.

Mixing desired flavour paste in pasteurized full cream milk and poured on -40o C food graded stainless steel pan, within 45 seconds milk will be crystalized and can be rolled out and served.

This complete technique will be done in less than 2 minutes

Iceberg is the first company

to launch Pan ice cream in India

MIST RECIPES

Milk Toppings Natural Flavours Fruits

TOPPING RECIPES

DRAGON SMOKE RECIPES

The old cultured icecreams

Choice of smooth and creamy ice cream along with choice of toppings hand mixed live on frozen galaxy marble stone (-18o C temp) and served in fresh hand-made waffle cups.

Introducing Dragon’s Breath or Dragon Smoke for the first time in India, a unique dessert which is made with liquid nitrogen. Eat it, and blow rich fog-like gas through your mouth and nose, making you look like a dragon!

Different types of topping are used to decorate your favorite flavours and make your own ice cream sundaes.

COLDSTONE RECIPES

FormulaIce creams + Toppings + Sauces crushed on marble stone

THE JOINT

FRANCHISEE MODELS

SCOOPING STANDEE

Open Kiosk for shopping malls and movie theaters

ESTIMATED BUDGET 3 LAKHS

Total Area 100 sqft

Exclusive counter with Natural Flavours, Topping Recipes, Coldstone Recipes, Pan Recipes and Mist Recipes.

Exclusive counter with Natural Flavours, Topping Recipes, Coldstone Recipes, Pan Recipes and Mist Recipes.

ESTIMATED BUDGET 25 LAKHS

Total Area 600 to 800 sqft

Seating Capacity 20 - 25

STANDARD KIOSK

SCOOPING PARLOUR

ESTIMATED BUDGET 15 LAKHS

Total Area 300 sqft

Seating Capacity 8 - 10

Recipes such as Scooping & Coldstone or Mist or Pan ice creams can be provided

ESTIMATED BUDGET 8 LAKHS

Total Area 200 sqft

Seating Capacity 6 - 10

SHOP-IN-SHOP

ADVANCED KIOSK

www.icebergicecreams.com

Melt into moments of bliss

Available Recipes at advanced kiosks are Pan & Mist

ESTIMATED BUDGET 18 LAKHS

Total Area 400 to 800 sqft

Seating Capacity 10 - 20

ESTIMATED BUDGET 3 LAKHS

Total Area 50 - 100 sqft

Suitable For Co�ee-shops, pubs, restaurants

Available recipes are Scooping, Coldstone ice creams and other recipes can be added by paying another 1 lakh

ICE CREAM TRUCK CONCEPT

TUBS ICE CREAM DISPENSER

COSTINGS DEPENDS ON REQUIREMENTS AND USAGE.

CUSTOMIZED MODULE

Its an automated tubs dispensingmachine like coke tins dispensing unit- first time in India concept

ESTIMATED BUDGET 3 LAKHS

Total Area 30 to 50 sqft

Takeaway and eat-on-road concept, with pan or mist ice creams.

ESTIMATED BUDGET 9 LAKHS

TRUCK COMES WITH LED DISPLAY OF LIVE ICE CREAM MAKING.

REASONS TO FRANCHISE WITH US

Tie-up with reputed brands

Compete with other ice cream brands with wide ranges of flavours under one roof

Minimum risk, with proven business techniques

Profitable and high margin business Years of operational experience

Efficient business model by experienced marketing and merchandising tools

• Present IT systems will be included in franchisee

• POS software setup for stock management

• Proven business model for success

FRANCHISEE BENEFITS

HOW TO BE A FRANCHISEE

Staff selection and training

Signing franchisee agreement

Determine financial outlay for franchise

Submission of personal and business details by franchisee

Initial contact with franchise

Follow-up meeting with discussion in detail

Signing of MOU

Site selection

Work begins on outlet

Grand opening

2

1

3 4

5 6

8 9

7

10

FRANCHISE BUDGET-BREAKUP

JOINT

FITOUT-INTERIORS

FURNITURE

EQUIPMENTS

SIGNAGE

SMALLWARE

FRANCHISE FEE

TOTAL INVESTMENT

(APPROX)

ROYALTY & MARKETING FEE

POS HARDWARE &

SOFTWARE

SCOOPING STANDEE

REQUIRE-MENTS

SCOOPING PARLOUR

STANDARDKIOSK

ADVANCEDKIOSK

SHOP IN SHOP TRUCK

6,25,000/- - 2,50,000/- 4,00,000/- 4,00,000/- - 2,00,000/-

2,00,000/- - 1,50,000/- 1,50,000/- 1,50,000/- - 50,000/-

12,00,000/- 2,00,000/- 2,00,000/- 6,00,000/- 8,00,000/- 2,00,000/- 4,00,000/-

1,50,000/- 30,000/- 30,000/- 50,000/- 1,00,000/- 30,000/- 30,000/-

2,00,000/- 35,000/- 55,000/- 80,000/- 1,30,000/- 35,000/- 90,000/-

25,000/- 10,000/- 15,000/- 20,000/- 20,000/- 10,000/- 30,000/-

3,00,000/- 25,000/- 1,00,000/- 2,00,000/- 2,00,000/- 25,000/- 1,00,000/-

6% 2% 3% 6% 6% 2% 6%

25,00,000/- 3,00,000/- 8,00,000/- 15,00,000/- 18,00,000/- 3,00,000/- 9,00,000/-

FINANCIALS (ALL VALUES ARE APPROXIMATES)

Consumables (Food & Paper) 35%

Staff Salaries 12%

Rent 15%

Utilities (Electricity & Power) 5%

Other Expenses 2%

Royalty & Marketing Fee (Payable To Franchisor) 2% to 6%

NET PROFIT 25%

• All prices are exclusive of flooring, false ceiling, air conditioning, lighting

• All the above quotes are to be changed in case of increased area size of stores

• Above quotes includes franchise fee, machinery, equipments, franchise setup,

interior branding, signboards, customised furniture, pos setup & work execution

TERMS & CONDITIONS

• Franchisor will support in setting up the store, advertising and promotion

• Plays major role in stock management and ordering techniques

• Gives regular advice on administration and staff training

• Gives utmost help in marketing, some minimal marketing will be done by franchisor itself

• Gives support in selection and regional manager visits will be done accordingly

FRANCHISOR SUPPORT

ICEBERG ICECREAMSC/o Regus, 1st Floor, Tower D, RMZ Infinity

Municipal No -3 Old Madras Road Bangalore, India – 560016

www.icebergicecreams.com

icebergicecreams@gmail.com | +91 80 67 43 1233