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ICC Words of Wisdom. Gareth Everson, Infusionsoft Certified Consultant. ICC W ords of Wisdom “Insights from the Inside”. Gareth Everson, Infusionsoft Certified Consultant. Who ’ s Gareth Everson?. Technology consultant, turned marketing geek, turned marketing ROI coach - PowerPoint PPT Presentation
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Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
ICC Words of Wisdom
Gareth Everson, Infusionsoft Certified Consultant
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
Gareth Everson, Infusionsoft Certified Consultant
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
Who’s Gareth Everson?Technology consultant, turned marketing
geek, turned marketing ROI coach
Family man, sports nut.
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
Insight #1
Live the value: Face challenges with optimism
(and have Confidence!)
On your worst day, you will know more about the app than most users.
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Insight #2
…Keep It Super-Simple (as much as possible).
K.I.S.S.
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Insight #3
…focus on what you love to do the most and then thrive at it.
There is endless opportunity in the Infusionsoft world.
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Insight #4
Not every business will be improved by Infusionsoft…
Things I wish I’d known… part 1
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Insight #5
People ‘buy’ Infusionsoft
…so don’t ‘sell’ to them
Things I wish I’d known… part 2
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Insight #6
Know your numbers…mine are 73% and 62%
Things I wish I’d known… part 3
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Insight #7
Get your branding position right…and they’ll buy what you want to sell
Things I wish I’d known… part 4
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Insight #8
…and you’ll find you’re worth way more than you think you are.
Find your niche
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
Custom Development Centre
Customer balance: $$$$ + $$$$ + $$$$ + $$$$
Coaching Centre
Customer balance: $$$$ + $$$$ + $$$$ + $$$$
App Centre
Customer balance: $+$+$+$+$+$+$+$+$+$+$+$+$
Delivery Centre
Customer balance: $+$+$+$+$+$+$+$+$+$+$+$+$
Technology-Oriented Business-Goal-Oriented
Inv
olv
ed &
In
ves
ted
Rep
eata
ble
&
Res
ella
ble
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
Custom Development Centre
Examples of services:•Scope defined (Statement of Work (S.O.W.))•Change-control managed•Development methods applied•Custom API Development•3rd party Ecommerce
Customer balance: $$$$ + $$$$ + $$$$ + $$$$
Coaching Centre
Examples of services:•Focus on business owner’s aspirations, processes, targets •Value-oriented ‘business’ focus•Performance-based risk & reward payment models •Full lifecycle marketing-focus
Customer balance: $$$$ + $$$$ + $$$$ + $$$$
App Centre
Examples of services:•Apps / Marketplace•‘Ninja’-one-offs•Quick-win one-off ‘micro-projects’•Typically pay-for-time or product
Customer balance: $+$+$+$+$+$+$+$+$+$+$+$+$
Delivery Centre
Examples of services: •Virtual Assistance (/Done for You)•Kickstarts•Ongoing Support•Quick-win one-off ‘micro-projects’•Help for individual stages of customer lifecycle•Pay-for-time business (/in-app) projects
Customer balance: $+$+$+$+$+$+$+$+$+$+$+$+$
Technology-Oriented Business-Goal-Oriented
Inv
olv
ed &
In
ves
ted
Rep
eata
ble
&
Res
ella
ble
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
Custom Development Centre
Tactical Marketing (Chris Austin / John Pantoja)
6th Division (Dave Lee / Brad Martineau)GetUWired (Lee Goff)
Coaching Centre
The Sales WhispererCraig Jacobsen
App Centre
iMember360 (Bob Keen)Marketing Mavens (Jarrod Morris & Dustin
Lunt)FuseDesk (Jeremy Shapiro)
Delivery Centre
Jessica Maes / Janette GleasonInformation Street (Marc P Summers)8 Success Drivers (Gareth Everson)
Exela (David Holland)Piyush Parikh
Barron Marketing (Cheryl Coates-Hunt & Art Basmajian)
Technology-Oriented Business-Goal-Oriented
Inv
olv
ed &
In
ves
ted
Rep
eata
ble
&
Res
ella
ble
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
A Working ‘Niche’ Example
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Custom Development Centre
Delivery Strategy: _________________
Target Sectors: ____________________
Customer’s Pain: __________________
Coaching Centre
Delivery Strategy: Refer to partners, except top-of-funnel coaching
Target Sectors: Professional Services, Local Goods & Services
Customer’s Pain: Runs “virtual team”, ambitious to grow with profit, wants more
time with family
App Centre
Delivery Strategy: Refer to trusted apps
Target Sectors: Need membership platform (iM360 / CustomerHub) or in-app
functions (e.g. PlusThis)Customer’s Pain: ‘Wish IS app would just
“do this”’
Delivery Centre
Delivery Strategy: High-value one-off’s. Delighted customers retain (@ high-value)
Target Sectors: Professional Services, Local Goods & Services
Customer’s Pain: Time, profit, growth
Technology-Oriented Business-Goal-Oriented
Inv
olv
ed &
In
ves
ted
Rep
eata
ble
&
Res
ella
ble
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
Now your turn….
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
Custom Development Centre
Delivery Strategy: _________________
Target Sectors: ____________________
Customer’s Pain: __________________
Coaching Centre
Delivery Strategy: _________________
Target Sectors: ____________________
Customer’s Pain: __________________
App Centre
Delivery Strategy: _________________
Target Sectors: ____________________
Customer’s Pain: __________________
Delivery Centre
Delivery Strategy: _________________
Target Sectors: ____________________
Customer’s Pain: __________________
Technology-Oriented Business-Goal-Oriented
Inv
olv
ed &
In
ves
ted
Rep
eata
ble
&
Res
ella
ble
Twitter: @garetheverson Like Us: http://facebook.com/8SuccessDrivers
Insight #9
…find partnerships for the things outside your niche!
Check your ego at the door.
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Insight #10
…as soon as you know how to do everything, it probably will change.
Always keep learning.
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Insight #11
…the only thing that will hold you back from being successful as an ICC is you.
Become part of the ICC Community and the Infusionsoft family.
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Insight #12
…once you pass the exam, what’s the plan?
Start today.
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Questions?
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Good Luck!
See you on the other side of the ICC exam! ….where the work and the fun really start
[email protected]+44 (0)7773 767 502
