08 Introducing Your Company

pharmaceutical drug

domestic market

expand overseas

potential growth

R&D (Research and Development)

total revenue

final phase

highly competitive

Before class 1Vocabulary

Check the definitions of today’s key terms and phrases before practicing the dialogue.

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Shall I give you a quick tour of our offices before we sit down to our meeting?

That would be great.

As you may already know, our core business focuses on the development, production and marketing of a broad range of pharmaceutical drugs.

Yes, our company is very much interested in distributing your products.

Currently, we’re a major player in the domestic market, with limited presence in the global market. We have several franchises located in Korea and a few in the U.S. We are looking to expand overseas, particularly in Europe, where we see potential growth.

I see. What percentage of your business would you say is devoted to R&D?

We spend about 17% of our total revenue on R&D, which is average for a company our size.

As you expand, how competitive do you think your products will be abroad?

We have a few drugs in the pipeline that are in the final phases of development. We believe they will be highly competitive in the global market and expect to launch them within the next year or two.

That’s wonderful. We certainly look forward to being a part of that future.

Before class 2Dialogue

Read the dialogue.

Answers domestic market, total revenue

Quiz

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Before class 3

Key Expressions

Read aloud today’s key expressions and sentence examples.

Our core business focuses on the development, production and marketing of a broad range of pharmaceutical drugs.

Our core business focuses on

We’re a major player in the domestic market, with limited presence in the global market.

We’re a major player in ~, with limited presence in ~

We have a few drugs in the pipeline that are in the final phases of development.

in the pipeline

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Shall I give you a quick tour of our offices before we sit down to our meeting?

That would be great.

As you may already know, __________________(focus) the development, production and marketing of a broad range of pharmaceutical drugs.

Yes, our company is very much interested in distributing your products.

Currently, ________________(player) the domestic market, _______________(presence) the global market. We have several franchises located in Korea and a few in the U.S. We are looking to expand overseas, particularly in Europe, where we see potential growth.

I see. What percentage of your business would you say is devoted to R&D?

We spend about 17% of our total revenue on R&D, which is average for a company our size.

As you expand, how competitive do you think your products will be abroad?

We have a few drugs __________(pipeline) that are in the final phases of development. We believe they will be highly competitive in the global market and expect to launch them within the next year or two.

That’s wonderful. We certainly look forward to being a part of that future.

1:1 Practice 1Dialogue

Practice the dialogue with your tutor and answer the questions below.

Comprehension Check

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Our _____________________ the sales and

servicing of oil refinery machinery.

1:1 Practice 2

Practice

Complete the following sentences by filling in the blanks using the expressions in the hints.

We’re a ____________ in the global automotive

parts industry, with __________ in the US and Asia.

We have a few products __________ that we believe

will be highly competitive.

We’re a __________ in Korea, with ___________ in

Europe, the Middle East and Africa.

We have a few innovative business solutions

__________ that we expect to launch next year.

Our _____________________ consulting with

health care professionals.

HINTS core business focuses on, major player ~ limited presence, in the pipeline

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1:1 Practice 3Mission

Read the situation, answer the comprehension check questions, and then complete the task. Try to use the key expressions in your response.

1. What does your core business focus on?

2. What is your company’s vision?

3. Where are your properties and offices, and how competitive are you?

You have a meeting with potential clients. Before the meeting, you give them a tour and introduce your leisure and hospitality company. They ask you to describe your business model.

Situation Memo

- Core business : development, marketing and

sales of mid- to high-end resorts.

- Vision : to introduce luxury at affordable prices

and become a brand leader.

- Market share : significant in Korea; strong

presence in the South Pacific.

- Properties and offices :

currently in Korea and the South Pacific; new resorts

in the Caribbean and Europe to open next year.

Step 1 Comprehension Check

Step 2 Task

Describe your business model to your potential clients. Mention your main products and services, vision, operational structure, and competitiveness.

Sample AnswerAs you may already know, our core business focuses on the development, marketing and sales of mid- to high-end resorts. Our vision is to introduce luxury at affordable prices and become a brand leader in the industry. Right now, we are a major player in the domestic market, with a strong presence in the South Pacific. We currently have properties and offices located in Korea and in the South Pacific. But, we have a couple projects in the pipeline, including new resorts in the Caribbean and Europe.

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What is your company’s core business?

1:1 Practice 4

Further Discussion

Discuss the following topics with the tutor. Try to use the key expressions in your response.

How strong is its presence in the domestic and

international markets?

How competitive do you think it will be ten years

from now?

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After classPractice Sentences

Practice saying the following key sentences in English.

higher-up

micromanager

middleman

rainmaker

baron/magnate/tycoon

dealer

dealmaker

Biz Plus - Terminology Biz Plus - Grammar & Usage

1. Say is used to mean speaking, but

never takes a person as its object. It is

always “say something” or “say to

someone.” For example,

“I said to John that we should cancel the

meeting,” and

“He says that we will need to push back

the deadline.

2. Speak tends to be more formal when

one person is doing most of the talking.

For example,

“I spoke at the convention,” and

“I spoke to John about always being late

to meetings.”

Casual descriptions

of business people :

When to use “say” and “speak”

Sample Answer1. Our core business focuses on the development, production and marketing of a broad range of pharmaceutical drugs.2. We’re a major player in the domestic market, with limited presence in the global market.3. We have a few drugs in the pipeline that are in the final phases of development.

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