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IBNLive best Website entry for IDMA 2012
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Best Website
IBNLive.com
IBNLive.com
• IBNLive .com is the fastest growing news portal in India and has been a pioneer in offering “News with interactivity”.
• Having embarked on the principles of "Inclusive Journalism", the portal unleashes an era of true cross media convergence with podcasts and live streaming with definitive content.
• It gives instant updates on the latest happenings the world over with an Indian Perspective and in the cluttered cyberspace where news is a commodity; the website brings in interactivity, transparency, goodwill and trust
• Keeping up with the time and technology, IBNLive.com has also launched several apps across all smart phone platforms and even on iPad, ensuring that users are well informed always, anytime, anywhere
LIVE TV
VIDEOS
CHATS
BLOGS
What makes it work
• Same Focus – Wider Spread - Breaking News, Latest Developments and trending news on the go.
• Reinforcing Live News Coverage– Real-time text and pic updates– Quick story updates– Live TV
• Engagement beyond Video – – Local / topic-based news reports– Tweeting news updates – Web chats
• Verticals beyond news– Analytical & Personal Blogs– Photos & Video– Curated Posts– Chats, Q&A, Interactions
Social Media Presence
• Robust presence on social platforms – IBNLive.com has nearly 1 million fans on Facebook and nearly 1.74 lakh + followers on Twitter. Also present on LinkedinToday
• Better, Everywhere – On the Web, WAP sites and also present as apps on iPad, iPhone, Nokia, Windows, BlackBerry and Android.
• Building conversations across multiple platforms
LINKEDIN TODAY
Bigger, Better, Everywhere
IBNLive.com is also accessible on the move through– SMS updates– WAP – iPad, – iPhone, – Nokia, – Windows, – BlackBerry and – Android.
To get the apps click ibnlive.in.com/apps
Or SMS IBNLIVE to 51818
Key initiatives
Citizen Journalist
– People’s reports platform– Works on the principles of “inclusive
journalism”– Highly “Social” and active on platforms
like FB and Twitter
• Organising content around topics
– Easier discovery (user)– More indexing (search)– Quicker sharing (social)– Topic-based update alerts
Numbers
• 1 million Fans on Facebook
• 1 million+ apps downloaded across multiple mobile and tablet platforms
• 1.73 lakh followers on Twitter
• 4.3 million Unique Visitors*
*Source: ComScore Dec’2011