ibm.com/wow #experiencecognos #ibmwow Cognos Analytics is a reporting and dashboarding solution that helps organizations govern and operationalize insights to give everyone —from

You won’t want to miss the all-new IBM World of Watson 2016. With a personalized journey just for you, inspiring talks from the world’s greatest minds, and hundreds of immersive cognitive experiences, this will shatter whatever expectations you might have for an IBM event. In addition to the greatest array of cognitive demos and insightful strategy sessions, you’ll also get to realize the power and scope of the latest cognitive solutions that you can integrate into your own business right now. The cognitive era is here, and World of Watson is your chance to join the movement before it’s too late. At World of Watson, you’ll see first-hand how IBM is using Watson to fundamentally transform everything from IoT to commerce to medical care, and you’ll get to explore the most innovative advances in data science, advanced analytics, and so much more.

Conference highlights • 20,000 attendees • 120 IBM Business Partners • $8,000 worth of training and education for

each attendee • 4 exploratory cognitive keynotes and

12 revolutionary Innovation Talks • 1,500+ sessions exploring cognitive,

analytics, IoT, commerce, and much more • 500+ IBM clients sharing their real-world

experiences with cognitive solutions • 1 cognitive mobile experience built with

Watson • 200+ hands-on labs and game-changing

certifications • 1 can’t-miss spotlight event featuring IBM

CEO Ginni Rometty

Reasons to attend Top 5

• See and experience exciting updates to Cognos Analytics

• Grow your skills • Understand new ways to harness

analytics to yield results • Network with peers, subject matter

experts and industry leaders • Acquire actionable next steps to

improve, innovate and grow your business

ibm.com/wow #experiencecognos #ibmwow

Register NOW @ http://www.ibm.com/analytics/insight/

Cognos Analytics curriculum IBM Cognos Analytics is a reporting and dashboarding solution that helps organizations govern and operationalize insights to give everyone—from the 10s to 10s of thousands of users—the ability to monitor KPIs and identify trends. Built-in intelligence changes how your organization engages with data to identify insights while a guided experience makes it easier for all users to create and customize their own reports. • Over 55 breakout sessions

• 10 Client, 6 BP, 2 Analyst, 40 IBM Expert sessions • What’s New and What’s Next in Cognos Analytics • Adopting Cognos Analytics: Customer Perspectives • Industry Expert Panel: Must-have Requirements for

Today’s Enterprise BI and Analytics platforms • Is IT Still Relevant in a Self-Service World?

• 7 hands-on labs • IBM Cognos Analytics Reporting: Best Practices for

Designing Effective Dashboards • IBM Analytics: The Portfolio in Action

• 3 Design Studio sessions – multiple repeats • Governing Self-Service with IBM Cognos Analytics

• 2 meet the expert sessions • Creating a Data-driven Culture with Smarter Self-

service BI • IBM Cognos Analytics Reporting

• Advanced Analytics Trends & Directions session • Put analytics at the heart of your cognitive business

• Cognitive Concourse presence (formerly the Expo) • Immerse yourself in the Cognitive Bakery experience • Smart bar with 10 laptops and 4 tablets featuring

Cognos Analytics on Cloud • 2 Cognitive Concourse Theater sessions

• What’s New and What’s Next in IBM Cognos Analytics • Themes, Embedding and Extensibility: Cognos

Analytics Your Way

Your new home for putting data to work

https://www-304.ibm.com/events/tools/wow2016reg/registration/

http://www.ibm.com/analytics/insight/

Join us to learn how analytics are evolving in the cognitive era. This session will highlight IBM’s business and advanced analytics offerings for data science, business intelligence, and self-service smart data discovery. With today’s rapid pace of business, companies must look at information in new ways to make decisions confidently. Across industries, functions and professions, the ability to make sense of data is fundamental to compete in a time of disruptors and disruptions. IBM Cognos Analytics, Watson Analytics, Watson Analytics for Social Media, SPSS and the Data Science Experience are helping to solve challenges and change the way organizations like yours deliver collaborative analytic experiences to every knowledge seeker.

Advanced Analytics Trends & Directions

Put analytics at the heart of your cognitive business

Monday, 11:00 - 11:45 South Seas Ballroom


Cognitive Concourse Here is where the cognitive era comes to life. It’s innovation you can touch –

tangible experiences that will inspire, surprise and delight.

ibm.com/insight #ibminsight

Monday, October24 8:00 AM – 7:30 PM - Open 5:30 PM – 7:30 PM - Welcome Reception – Cognitive Concourse Tuesday, October 25 8:00 AM – 7:00 PM: Open 8:00 AM – 1:00 PM: Open for Satellite viewing 1:00 PM – 7:00 PM: Fully Staffed 5:30 PM – 7:00 PM: Reception – Cognitive Concourse Wednesday, October 26 8:00 AM – 5:00 PM: Open 8:00 AM – 11:00 AM: Fully Staffed 11:00 AM – 3:00 PM: Open for Satellite viewing 3:00 PM – 5:00 PM: Fully Staffed

Cognitive Concourse Hours:

What else is there to see? •Cognitive Operations •Cognitive Regulatory Response •Cognitive Intelligence •Cognitive Planning •Cognitive Energy •Cognitive Cosmetics •Cognitive Cuisine •Cognitive Wellness •Cognitive Customer Engagements

Monetizing Data Transforming Industries Reimagining Professions Redefining Development

4 Zones in the Cognitive Concourse

Find us in the Monetizing Data Zone The Cognitive Bakery: Come see how data is delicious in the Cognitive Bakery. See how weather impacts production and sales in real time.


Cognos Analytics Social Media Guide

You can also join the IBM Cognos Analytics community to get the latest information on the new releases of Cognos Analytics and access resources like demos, videos, installation FAQs, blogs, etc Our top-rated blogs: IBM Cognos Analytics on Cloud: Complete Choice, Confidence and Control Single interface, multiple layers of insight Self-serve BI: LOB and IT on the Same Playing Field

Follow and engage with us on our social channels @ibmcognos Connect via any of the following hashtags: #experiencecognos #cognosanalytics

https://www.facebook.com/ibmcognossoftware

IBM Cognos Software Group Business Intelligence and Analytics Best Practices

IBM Cognos Analytics


"This era will redefine the relationship between man & machine." Don't miss Chairman & CEO Ginni Rometty at #ibmwow!

The smartest #data decisions are guided by #analytics. Ask the right

questions & uncover new answers at #ibmwow

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Cognos Analytics Repeat Breakout Sessions

Monday, October 24

ALY - 1891 What’s New and What’s Next in Cognos Analytics

Monday, 1:00 – 1:45 pm

Mandalay Bay Islander G

Monday, 3:00 - 3:45 pm

Mandalay Bay Islander G

ALY-1357 Cognos Analytics: Advancements in Report Authoring and Consumption

Monday 10:00 - 10:45 am

Mandalay Bay Islander D

Thursday 10:00 - 10:45 am


ALY-1370 No Matter Where Your Data Resides, Find the Value with IBM Cognos Analytics

Monday 3:00 - 3:45 pm

Mandalay Bay Islander F

Thursday 1:00 - 1:45 pm


ALY-1537 Blow Your Colleagues Away by Mastering Cognos Analytics Dashboards

Monday 8:00 - 8:45 am


Wednesday 10:00 - 10:45 am

Mandalay Bay South Pacific C

ALY-1216 Themes, Embedding and Extensibility: Cognos Analytics Your Way

Tuesday 2:00 - 2:45 pm


Wednesday, 10:00 – 10:45 am


10:30 - 11:20 AM

ALY - 2193 Adopting Cognos Analytics: Customer Perspectives


02:00 – 02:45 PM

ALY - 3028 Industry Expert Panel: Must-have Requirements for Today’s Enterprise BI and Analytics platforms

Mandalay Bay Palm H

03:00 PM – 03:45 PM

ALY - 2993 Panel: Journey to Cognitive Excellence: Harness the Force of a Strong Analytics Foundation

Mandalay Bay Palm H

Customer/Analyst Panel Discussion Sessions Monday, October 24

Tuesday, October 25


ALY-2190 Modern and Smart: IBM’s Business Intelligence and Analytics Platform

Thursday 9:00 - 9:45 pm


Thursday, 11:00 – 11:45 am


Cognos Analytics Breakout Sessions

Monday, October 24

09:00 AM – 09:45 AM

ALY-1539 Everything You Need to Know to Upgrade to IBM Cognos Analytics


ALY-1562 Gaming the BI System with IBM Cognos Analytics Mandalay Bay Islander D

ALY-2383 How Boeing Lands Value and Enhanced Visual Analytics with IBM Cognos Analytics


10:00 AM - 10:45 AM

ALY-3661 How Verizon Built a Centralized, Secure and Trusted Analytics Environment


12:00 PM – 12:45 PM

ALY-2193 Adopting Cognos Analytics: Customer Perspectives


ALY-2757 Improving Response Times and Saving Lives with Advanced Analytics at International Medical Corps


01:00 PM – 01:45 PM

ALY-1361 Designing Effective Reports and Dashboards with Cognos Analytics


ALY-1569 How Avnet BSP Software's Integrated Control Suite Extends IBM Cognos Analytics


02:00 PM – 02:45 PM

ALY-1070 Mapping and Geospatial Visualization in Cognos Analytics


ALY-1754 Getting Technical with Your IBM Cognos Analytics on Cloud Options


ALY-3028 Industry Expert Panel: Must-Have Requirements for Today’s Enterprise BI and Analytics Platforms

Mandalay Bay Palm H

03:00 PM – 03:45 PM

ALY-2407 In Just Ten Minutes You Can Be Creating Dashboards with IBM Cognos Analytics


ALY-2677 Paraná Equipamentos Replaces QlikView with a BI-as-a-Service Solution from DW Brasil and IBM


04:00 PM – 04:45 PM

ALY-1724 Storytelling with Data in IBM Cognos Analytics Mandalay Bay Islander D

ALY-3026 Shining the Light on Dark Data through Data Preparation and Cognitive Analytics


05:00 PM – 05:45 PM

ALY-2285 Debuting IBM Cognos Analytics at The Boeing Company


ALY-2879 Data of a Different Color: Highlighting Insights in Data




Tuesday, October 25

01:00 PM - 01:45 PM

ALY-3876 Banking in a Digital World: Customers demand 360° Analytics and Next Best Action -


02:00 PM - 02:45 PM

ALY-2004 Baby Steps: The Analytics Journey from a Department to an Enterprise


03:00 PM - 03:45 PM

ALY-2993 Journey to Cognitive Excellence Panel: Harness the Force of a Strong Analytics Foundation

Mandalay Bay Palm H

ALY-3511 The Ease of Upgrading to IBM Cognos Analytics Mandalay Bay Islander D

ALY-3555 Creating a Data-Driven Culture With Smarter, Self-Service BI


04:00 PM – 04:45 PM

ALY-1843 A Major Retailer Goes Bankrupt: One Supplier Mitigates the Ripple Effect with Advanced Analytics


ALY-2252 On-Demand BI: Starting or "Bridging" IBM Cognos Analytics on Cloud


Cognos Analytics Meet the Experts Session

Tuesday, October 25

01:00 PM - 01:45 PM

ALY-3556 Meet the Experts on Creating a Data-Driven Culture with Smarter, Self-Service Business Intelligence




Wednesday, October 26

08:00 AM– 08:45 AM

ALY-1354 Now That’s Smart!: Watson Analytics and Cognos Analytics for Data Discovery, Now and Next


ALY-2985 Five Simple Rules for Implementing IBM Cognos Analytics without Fear


ALY-3334 Is IT Still Relevant in a Self-Service World? Mandalay Bay South Pacific C

09:00 AM – 09:45 AM

ALY-1549 Showing Some Analytics SaaS: IBM Cognos Analytics on IBM dashDB


ALY-2867 The Right Tool for the Right User Mandalay Bay South Pacific C

11:00 AM – 11:45 AM

ALY-1557 Successfully Roll Out IBM Cognos Analytics for Mobile Users in Your Enterprise


ALY-2589 Managed, Full-Service and Self-Service BI on Top of a Data Lake with IBM Cognos Analytics


04:00 PM - 05:00 PM

ALY-2636 Accentuating the Positive: Turning Data into Knowledge at Magellan Health


ALY-2946 RAVE 2 Tour de Force: Make It Part of Your IBM Cognos Analytics




Thursday, October 27

08:00 AM – 08:45 AM

ALY-1699 Upgrading to Cognos Analytics: What You Need to Know Mandalay Bay South Pacific C

ALY-2131 Emerging from the Shadows to See the Light: Why Your Business Needs Cloud


09:00 AM - 09:45 AM

ALY-1853 Performance Tuning Like the Pros: A Review and Update for IBM Cognos Analytics


ALY-2190 Modern and Smart: IBM’s Business Intelligence and Analytics Platform


10:00 AM – 10:45 AM

ALY-1751 Keep it Simple: What’s New with IBM Cognos Licensing Mandalay Bay South Pacific C

11:00 AM – 11:45 AM

ALY-1678 When and How to Use IBM Cognos Dynamic Cubes in Your Next Project


12:00 AM – 12:45 AM

ALY-1898 Meet the Experts on IBM Cognos Analytics Reporting Mandalay Bay Islander D

ALY-3510 IBM Cognos Lifecycle Manager: Why You Should Use It and How It Will Help You


01:00 PM – 01:45 PM

ALY-1558 IBM Cognos for Microsoft Office: Distribute Business Intelligence in Familiar Desktop Applications”


ALY-3552 Implementing a Robust Security and Governance Model in IBM Cognos Analytics


02:00 PM – 02:45 PM

ALY-3553 Use IBM Cognos L3 Tools for Best Performance Mandalay Bay South Pacific C

ALY-3554 Understanding Multi-Tenancy in IBM Cognos Analytics Mandalay Bay Islander D

Cognos Analytics Meet the Experts Session

Thursday, October 27

12:00 PM – 12:45 PM

ALY-1898 Meet the Experts on IBM Cognos Analytics Reporting Mandalay Bay Islander D


Cognitive Concourse Theater Sessions Monday, October 24

10:00 – 10:20 AM

ALY - 4030 What’s New and What’s Next in IBM Cognos Analytics (Theater Session)

Monetizing Data

01:00 – 01:50 PM

ALY - 3999 IBM Cognos Analytics: From PowerPlay to Self-Service Analysis – sponsor eCapital Advisors

Monetizing Data

02:00 – 02:20 PM

ALY - 1833 Does Open Source Scale? Cognitive Lessons Learned at The Nielson Company

Transforming Industries

03:00 – 03:20 PM

ALY - 1554 Critical Actions You Can Take Now to Improve Wire Fraud Protection and Governance

Monetizing Data

06:00 – 06:20 PM

ALY - 1610 IBM Data Science Experience: An Easy-to-Use, Universal Platform for Data Scientists to Collaborate

Monetizing Data

Tuesday , October 25

02:00 – 02:20 PM

ALY - 1631 Igniting Spark Machine Learning with Optimized SQL for High Performance and Scale

Monetizing Data

02:30 – 02:50 PM

ALY - 2080 Smart City Transportation Planning Using Spark Transforming Industries

03:00 – 03:20 PM

ALY - 2168 Brunel: An Open Source Data Visualization Language for Data Scientists

Monetizing Data

03:30 – 03:50 PM

ALY - 2709 Using Watson Analytics and SPSS Modeler to Uncover the Impact of Climate Events


04:30 – 04:50 PM

ALY - 1689

Making Your Data Science Project Successful: Myths to Disregard and Tips for Success

Reimagining Professions

Wednesday, October 26 08:00 – 08:20 AM

ALY - 4031 Sensors on the Move: Tracking and Analysis of Moving Objects with Cognitive Computing


08:30 – 08:50 AM

ALY - 1636

A Cognitive Approach to Recognize Entities in Data Sets Using The Data Science Experience

Reimagining Professions

09:00 – 09:20 AM

ALY - 4032 Themes, Embedding and Extensibility: Cognos Analytics Your Way

Monetizing Data

10:30 – 10:50 AM

ALY - 3143 Watson Analytics for Social Media: A Window into the Hearts of Customers and Prospects

Monetizing Data

04:00 – 04:20 PM

ALY - 2089 Smart City Water Supply System: Automatic Detection of Problems Goes Cognitive

Monetizing Data



09:00 – 09:45 AM

ALB-3709 Intelligent Self-Service Modeling Mandalay Bay-Reef C - Station 1

10:00 – 10:45 AM

ALB-3708 Governing Self-Service with IBM Cognos Analytics Mandalay Bay-Reef C - Station 2

11:00 – 11:45 AM

ALB-2831 IBM Cognos Analysis for Microsoft Excel: UI/UX Changes and Feedback

Mandalay Bay-Reef C - Station 4

02:00 – 02:45 PM


03:00 – 03:45 PM




04:00 - 04:45 PM


05:00 – 05:45 PM


Design Studio Sessions

Monday, October 24

01:00 – 01:45 PM


02:00 – 02:45 PM


03:00 – 03:45 PM


04:00 – 04:45 PM




Tuesday, October 25

09:00 – 09:45 AM


10:00 – 10:45 AM


11:00 – 11:45 AM



04:00 - 04:45 PM



Wednesday, October 26

First Come First Served Certification Courses

Take advantage of certification testing and save up to 85% versus the standard pricing offered at Pearson-VUE centers. The Professional Certification Program from IBM is designed to validate and improve your skills and proficiency in the latest IBM technology and solutions. Professional certification instills confidence in your employer and puts you in control of your career. The program is self-paced, allowing you to select your role, advance and take tests at your convenience. Certification is achieved by completing exams that validate required skills and knowledge. Course recommendations are offered to help you prepare. All certifications require some level of field experience. As a certified professional, you will receive a certificate of completion and certification mark for use in advertisements and business literature.

Sunday 12:00 PM – 05:00 PM Mandalay Bay Banyan A/B Level 3, just left of the escalator

Monday 08:00 AM – 05:00 PM Mandalay Bay Banyan A/B Level 3, just left of the escalator

Tuesday 12:00 OM – 07:00 PM Mandalay Bay Banyan A/B Level 3, just left of the escalator

Wednesday 8:00 AM – 11:00 AM Mandalay Bay Banyan A/B Level 3, just left of the escalator

3:00 PM – 5:00 PM Mandalay Bay Banyan A/B Level 3, just left of the escalator

Thursday 8:30 AM – 1:30 PM Mandalay Bay Banyan A/B Level 3, just left of the escalator

NO Registration necessary

IBM certification exams will be offered at the special event rate of $30 USD per exam; that’s an 85% discount over the testing center price. A complete listing of available IBM tests is available online at Professional Certification Program from IBM (ibm.com/certify/).


https://www-304.ibm.com/events/tools/wow2016reg/registration/

http://www.ibm.com/certify/

http://www.ibm.com/certify/

Documents

ibm.com/wow #experiencecognos #ibmwow Cognos Analytics is a reporting and dashboarding solution that helps organizations govern and operationalize insights to give everyone —from