IBM World Usability Day Webcast

8/8/2019 IBM World Usability Day Webcast

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2010 IBM Corporation

IBM Design Leadership

IBM World Usability Day Webcast:

Social Media in the Workplace

Karel VredenburgDirectorIBM User Experience Design


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Welcome and introduction Karel VredenburgKarel Vredenburg is the director of IBM User Experience Design and is responsible for driving the visual and interaction/userexperience design of IBM software, hardware, websites, and services. Karel leads the development of IBM's user experiencedesign processes, methods, assets, and tools and their deployment company-wide, and also IBM's team of design and userexperience practitioners.

Agenda

A world without email: Thinking outside the inbox - Luis Suarez RodriguezLuis Suarez Rodriguez has been working for IBM for 13 years. In that time he's specialized in Knowledge Management,Collaboration, Community Building, and in the last 8 years, Web 2.0 and Social Computing (Enterprise 2.0). He's currentlyworking as a KMer, CommunityBuilder & Social Computing evangelist helping to accelerate the adoption rate of socialsoftware within IBM. Over 2.5 years ago, he started an experiment about ditching corporate email in favor of social softwareto collaborate and share knowledge. Details on his experiment can be found at http://www.elsua.net/tag/a-world-without-

email/ , through a NY Times article published recently ( http://www.nytimes.com/2008/06/29/jobs/29pre.html ), or this Mashablearticle http://mashable.com/2010/09/03/world-without-email/ .

IBM Lotus Connections demo Ethan PerryEthan Perry is a Senior Product Designer, leading the LotusLive and Lotus Connections User Experience teams. Ethan hasalso designed the user interface for IBM application development tools. Before joining IBM, Ethan was a researcher at theMIT Media Lab in the Sociable Media Group. Ethan will provide a demo of IBM Lotus Connections software and itscollaboration and social media features.

Social media in the IBM UXD Community Velda BartekVelda Bartek is a Senior User Experience Designer working on IBM's collaboration and social software. She has initiated anumber of global user partnership programs making use of social media to recruit and work with customers and potential

customers. Velda will describe how the IBM UXD Community leverages social media to collaborate with customers and otherIBMers during the design and development process. Learn how you can use social media to follow and participate in IBM'sUser Experience Design programs.

Length inminutes

20

30

20

20
http://www.elsua.net/tag/a-world-without-email/http://www.elsua.net/tag/a-world-without-email/http://www.nytimes.com/2008/06/29/jobs/29pre.htmlhttp://mashable.com/2010/09/03/world-without-email/http://mashable.com/2010/09/03/world-without-email/http://www.nytimes.com/2008/06/29/jobs/29pre.htmlhttp://www.elsua.net/tag/a-world-without-email/http://www.elsua.net/tag/a-world-without-email/


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World Usability DaySocial Media in the Workplace

Karel VredenburgDirectorIBM User Experience Design



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World Usability Day

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Founded in 2005 by UPADedicated day for Usability to

1. Raise awareness2. Train professionals

Over 200 events in over 43 countriesIBM participated in previous years

With local events worldwideWith an internal webcastThis year internal & external webcast


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2010 Theme is Communication

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6/21 2010 IBM Corporation


IBM UXD Traditional Communication Technologies

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w3.ibm.com/uxd

Newsletter

Webcasts

ibm.com/design




IBM UXD Social Media Communication Technologies

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Lotus Connections




Using Social Media Today

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facebook.com/ibmdesign

twitter.com/ibmdesign

Questions and discussionusing hashtag #ibmwud




A world without email:Thinking outside the inbox

Luis Suarez RodriguezSocial Software Adoption (BlueIQ): KMer, Community Builder &Social Computing Evangelist IBM Sales & Distribution, Software Sales




Demo ofIBM Lotus Connections 3.0

Ethan PerryProduct Design Lead IBM Lotus Software




More information about Lotus Connections 3.0

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Product information

www.ibm.com/software/lotus/products/connections/

Product demo

http://www.youtube.com/watch?v=fqifMNs1s58
http://www.ibm.com/software/lotus/products/connections/http://www.youtube.com/watch?v=fqifMNs1s58http://www.youtube.com/watch?v=fqifMNs1s58http://www.ibm.com/software/lotus/products/connections/




Social media in the IBM UXDCommunity

Velda BartekSenior User Experience DesignIBM Lotus Software


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Social media What and how

The ConversationPrism

http://www.briansolis.com/2008/ 08/introducing-conversation-prism/

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Social media Research and plan

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Identify how and where social media can be leveraged toreach the target audience

Create a specific plan for usage


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Social media Social networks and streams

Communicate activities

Recruit for studies and events

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Social media Blogs

Share news

Engage in discussions and feedback

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Social media Communities

Share knowledge

Discuss and solve problems

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Social media Video

Share product information and usage tips

Educate

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Social media Internally

Locate experts and share knowledge

Innovate Solve problems

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Social media References

IBM Social Media Guidelines,http://www.ibm.com/blogs/zz/en/guidelines.html

Design @ IBM, http://www.facebook.com/home.php?#!/ibmdesign Lotus Design, http://www.facebook.com/lotusdesign and

http://www.twitter.com/lotusdesign

Lotus Greenhouse, https://greenhouse.lotus.com

Rational cafes, http://ibm.com/rational/cafe

Synch.rono.us blog, http://synch.rono.us/

NotesDesignBlog, http://notesdesignblog.com/

IBM Design @ IBM, http://www.ibm.com/design

IBM participant database, http://www-01.ibm.com/software/ucd/register.html

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Visit us at:www.ibm.com/design

Join our Facebook group:www.facebook.com/ibmdesign

Follow us on Twitter:www.twitter.com/ibmdesign

Questions and discussionusing hashtag #ibmwud

Documents

IBM World Usability Day Webcast