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© 2013 IBM Corporation IBM SoftLayer Cloud Solutions & Services Banking & Financial Markets

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Page 1: IBM Softlayer. Eight (8) Cloud Solutions for Banking ... · Banking & Financial Markets: Sample Cloud Workload ... improved performance . Cloud based ISVs have chosen ... Multi-tenant

© 2013 IBM Corporation

IBM SoftLayer Cloud Solutions & Services

Banking & Financial Markets

Page 2: IBM Softlayer. Eight (8) Cloud Solutions for Banking ... · Banking & Financial Markets: Sample Cloud Workload ... improved performance . Cloud based ISVs have chosen ... Multi-tenant

2 © 2013 IBM Corporation

Key Takeaways:

1. Ready for disruptive leapfrogging?

• Cloud is driving Banking & Financial Markets business model transformation

• Driving growth to new markets and buyers

2. IBM has acquired SoftLayer

• World's largest privately held cloud computing infrastructure provider

• Serving 21,000 customers via 13 data centers and network points-of-presence in

the US, Asia and Europe

• This Executive Briefing spotlights eight (8) simple ways to get fast results with

SoftLayer Cloud Solutions. It’s easier than you might think!

3. IBM is a trusted supplier of enterprise Cloud solutions

• 9,000+ successful Cloud engagements

• Expertise in delivering enterprise class cloud environments to support complex,

mission-critical workloads

Page 3: IBM Softlayer. Eight (8) Cloud Solutions for Banking ... · Banking & Financial Markets: Sample Cloud Workload ... improved performance . Cloud based ISVs have chosen ... Multi-tenant

3 © 2013 IBM Corporation

CUSTOMERSRapidly evolving

expectations for

offerings, service

unbiased advice, and

convenience

REGULATIONRadically increased

oversight ushering in a

new era of increased

government

intervention

TRUSTRebuilding trust and

confidence across the

system is critical to

future growth and

stability

CAPITALIZATION

Mature markets and

emerging markets alike

focus on rebuilding

their capital reserves

COMPETITIONIntensified competition

with increased M&A,

divestitures and

entrance of non-bank

service providers

ECONOMYWeak conditions

impact investment

decisions and

reduce need for

financial services

Dramatic changes across the financial services industry require new approaches to help maximize profitability and returns

Page 4: IBM Softlayer. Eight (8) Cloud Solutions for Banking ... · Banking & Financial Markets: Sample Cloud Workload ... improved performance . Cloud based ISVs have chosen ... Multi-tenant

4 © 2013 IBM Corporation

IBM’s studies confirm the need for business model transformation

“Tomorrow’s banks must become more client centric by leveraging sophisticated insights”

Banking CMO’s top concerns:1.Data Explosion2.Social Media3.Growth of channel

choices4.Shifting demographics

Banking CIO’s top focus:

1. Insight & Intelligence

2.Client Intimacy

3.Virtualization

4.Cloud Computing

Page 5: IBM Softlayer. Eight (8) Cloud Solutions for Banking ... · Banking & Financial Markets: Sample Cloud Workload ... improved performance . Cloud based ISVs have chosen ... Multi-tenant

5 © 2013 IBM Corporation

Organizations struggle to overcome barriers of time, cost and risk

Phase Time (days) Budget

Specify/design 73 - 96 14% - 16%

Procure 57 - 112 19% - 21%

Implement 74 – 93 12%

Configure/test 74 – 80 10% - 11%

Cluster & HA 66 – 104 11% - 12%

Backup 44 – 108 10%

Tune 89 – 98 9% - 10%

Management 67 – 110 9 – 10%

Typical IT Project Time and Budget Top Causes of Project Delays

Hardware

Troubleshooting and tuning production environment

Integration, configuration and testing of the infrastructure

Installation, cabling and network access for the environment

Software

Integration, configuration and testing of applications

Integration, configuration and testing of middleware

Configuration, build and deployment of applications

45%

45%

29%

41%

35%

34%

34% of new IT projects (US) deploy late

Key Takeaway: Cloud can help

From a commissioned study conducted by Forrester Consulting on behalf of IBM

Page 6: IBM Softlayer. Eight (8) Cloud Solutions for Banking ... · Banking & Financial Markets: Sample Cloud Workload ... improved performance . Cloud based ISVs have chosen ... Multi-tenant

6 © 2013 IBM Corporation

To drive sustainable shareholder value, leaders in the financialservices industry are implementing Cloud targeting four imperatives

1.Create a customer-focused

enterprise

2.Increase flexibility and

streamline operations3.Drive innovation while

managing cost

4.Optimize enterprise risk

management

At a Glance: Ready for competitive leapfrogging? Cloud is driving business model transformation

What you need to know: While cloud offers distinct advantages, organizations must consider delivery models, workloads and infrastructure readiness

Page 7: IBM Softlayer. Eight (8) Cloud Solutions for Banking ... · Banking & Financial Markets: Sample Cloud Workload ... improved performance . Cloud based ISVs have chosen ... Multi-tenant

7 © 2013 IBM Corporation

Banking & Financial Markets - Usage Scenarios for Cloud WorkloadsAnalyticsAllows integration of customer data across banking silos

to enable real-time insights and decision making. Solutions improve institutional view of customer, enable better CRM, mitigate fraud and operational risk, improve customer service and experience

Business ServicesProcessing (e.g., application, servicing mgmt)Customer Interaction & Distribution (e.g., relationship

mgmt, marketing info)Insight (e.g., segment analysis, customer behavior,

customer portfolio analysis)

CollaborationCommunications and collaboration tools provide solutions

to enable employees to share information seamlessly internally and with partners and customers. Includes opportunity for better delivery channel collaboration (e.g., loan processing via cloud).

Desktop and devicesRange of solutions can reduce costs & complexity,

enable better security of PC data, enable centralized management of critical enterprise data and enable building of new applications and services that leverage shared data. Example: ability to enhance security by limiting data access of sensitive data.

Development and testBanks & FM clients can provision/configure environments

for developing applications as needed. Leads to faster deployments, lower investment & risks, & greater operational efficiencies.

Industry ApplicationsIndustry-focused archival cloud provides an cost effective,

scalable and secure infrastructure for data that institutions are mandated to retain. Possible usage scenarios include: offloading growing unstructured data and alleviating branch infrastructure storage. Platform for analytics solutions

.

Infrastructure computeFlexibly deployed infrastructure to ensure greater IT

efficiency. Enables opportunity to scale-up for compute needs such as data mining projects.

Infrastructure storageScalable storage infrastructure to ensure high performance

for real-time trading and analytics, enable policy-driven data archival to address compliance while supporting growing storage needs for managing large data sets from multiple sources.

Managed backup Enables institutions with exponential data growth or regulatory

requirements to better protect data at reduced costs. Helps banks quickly backup, restore and maintain access to critical data. Solutions are available for any environment with critical data including both DC and remote office environments.

Security Improve security of globally distributed banking operations.

Ensures coordinated event/log management and intrusion detection across the evolving delivery chain. Helps to lower management burden for IT staff.

Source: IBM Market Insights Analysis

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8 © 2013 IBM Corporation

Two major Cloud application deployment models have emergedSupporting both traditional enterprise environments and “born-on-the-cloud” environments

Scalable

Virtualized

Automated Lifecycle

Heterogeneous Infrastructure

Cloud Enabled

Elastic

Multi-tenant

Integrated Lifecycle

Standardized Infrastructure

Cloud Native

+Existing

Middleware

Workloads

Emerging

Platform

Workloads

Compatibility with existing systems

“Systems of Record”

Exploitation of new environments

“System of Engagement”

IBM SoftLayer

IBM SmartCloud Enterprise+

Page 9: IBM Softlayer. Eight (8) Cloud Solutions for Banking ... · Banking & Financial Markets: Sample Cloud Workload ... improved performance . Cloud based ISVs have chosen ... Multi-tenant

9 © 2013 IBM Corporation

IBM SmartCloud Enterprise+

IBM Offers Multiple Cloud Solutions

• Data hosting location sensitive

• Managed Applications

• ITIL

• Cloud Enabled

• POWER

• X Series (Win / Linux)

• Tier 1 storage

Other Requirements

Managed Services

Requirements

Infrastructure as a Service

(IaaS) Capabilities

• Hosted in US, Netherlands, Singapore

• Unmanaged

• Customer managed through APIs

• Cloud Native

• Best-in-class Self Service

• Intel (Win / Linux)

• Object Storage

Other Requirements

Managed Services

Requirements

IaaS Capabilities

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10 © 2013 IBM Corporation

Security

Banking & Financial Markets: Sample Cloud Workload Prioritization

Getting started is easier than you might think

Industry Readiness

Ind

ustr

y V

alu

e

Low High

Lo

wH

igh

Desktop/devices

Analytics

Collaboration

BusinessServices

Managedbackup

Dev/Test

Infrastructurestorage

Infrastructurecompute

Source: IBM Market Insights Analysis

High

Low

Offering Maturity

–Industry Value:

–Degree of positive impact on addressing

industry imperatives

–High: drives significant business value

–Industry Readiness:

–Readiness of current industry for workload

cloud adoption

–High: few inhibitors for cloud adoption—

companies are currently using cloud

–Offering Maturity:

–Maturity of IBM cloud offering

–High: mature product set and experience

Industry App

(Fin Archive)

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11 © 2013 IBM Corporation

Eight (8) SoftLayer Solutions & Services for Banking & Financial Markets

1.0 ISVs / Production ERP / Managed

Prod3.0 Hosted Enterprise Private Clouds

8.0 HPC

2.0 Analytics/Big Data/Database

Management / Archive

7.0 Web Application / E-Commerce

6.0 Mobile applications4.0 Dev Ops 5.0 Social Business applications

Application and Servicing management

Retail Lending (Mortgages)

Production Batch

Customer analytics

Risk analytics

Segment Analysis

E-discovery archival

Risk and Compliance sensitive workloads

Customer Servicing

Back office transformation

Customer self-service

Customer experience management

Customer Service

Innovation and collaboration

Delivery channel collaboration

Application development

Testing environment

Standard promotion to production

Credit Management

Document Management

Servicing Management

Portfolio Administration

Customer self-service

Claims and underwriting optimization

Campaign management and marketing

= Workload can be hosted on SCE+

= Workload can be hosted on SoftLayer

= Workload can be hosted on SCE+ or SoftLayer

Page 12: IBM Softlayer. Eight (8) Cloud Solutions for Banking ... · Banking & Financial Markets: Sample Cloud Workload ... improved performance . Cloud based ISVs have chosen ... Multi-tenant

12 © 2013 IBM Corporation

1.0 ISVs / Production ERP / Managed Production

Overview What you should think about

Develop and run your key business applications business process

automation, business management and mission critical production

workloads across your organization using our cloud platform with security,

high availability and delivery best practices at cloud economies of scale.

Enterprise Applications often require a combination of Private cloud and

shared cloud and the ability to be deployed with high availability and

resiliency.

Our infrastructure solutions with enterprise private cloud and managed

infrastructure can help solve complex deployment needs spanning private

and shared clouds. Continuous monitoring, backup/restore and availability

support your high I/O intensive production applications. Rapid provisioning

of your dedicated and virtual infrastructure and application stack will enable

scaling enterprise applications like SAP and Oracle applications quickly.

Automated backend services integrated with legacy environment or our

other data centers will ensure redundant and fast network access with

improved performance . Cloud based ISVs have chosen our infrastructure

to deploy to all their clients in a SAAS model. This delivers enterprise

grade computing with scaling and cost savings for our clients.

Use Cases

• Enterprise applications such as SAP Enterprise Resource Planning (ERP IDES)

• Infrastructure can support Dev / Test through rapid provisioning and demo capabilities

• ISV applications that utilize database services running on a cloud infrastructure

Typical Components & Considerations

Component Considerations & Requirements

ERPInstance

Server(s) Secure backend network, large Memory, high I/O

Database Server(s)High CPU, large capacity local storage, backend

network, multi data center, VPN

Application Server(s) Fast response times, low latency

Multi-tenant Firewall Low price access to enterprise grade devices

ScenarioSoftLayer

SolutionAdvantage

Provide High

availability of

production environment

Managed

Hosting

Support mission critical

infrastructure with continuous

monitoring, data backup and

cloud redundancy

Provide enterprise level

business continuity

Mass Storage

Servers &

eVault*

Build large, fast local storage

& automated backup system

with encryption arrays

Automate backend

servicesAPI

Integrate systems directly with

SoftLayer infrastructure

Quickly replicate/scale

ERP landscapes FlexImages

More efficiently scale/replicate

SAP landscapes with Flex

Image options

Distribute redundant,

fault tolerant resources

SoftLayer

Private Network

Zero config cross-connects

and unlimited bandwidth

between SoftLayer servers

and data centers

Resources to serve

high transaction

queries

Dedicated

Application and

DB servers

Provision dedicated servers

with high RAM & CPU

configurations for robust

performance & demanding app

requirements

Provide fast and stable

applications

Network

Upgrades &

Global Network

Port speed, bandwidth pooling,

load balancing, and additional

upgrades to increase overall

network performance

* - eVault is a partner offering provided by Seagate

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13 © 2013 IBM Corporation

2.0 Big Data, Analytics, Database Services and Archive

OVERVIEW WHAT YOU SHOULD THINK ABOUT

Big Data is all about the storage, management and analysis of the massive

amount of data that is being generated by every organization in every

industry. The Big Data solutions at SoftLayer provided businesses with the

robust storage, network, and bare metal compute resources required to

deliver on the promise of Big Data in an on-demand fashion.

Softlayer has a robust and scalable infrastructure as a service solution to

support your solution. SoftLayer offers the platform to support your

demanding Big Data solution with bare metal servers, a global cloud

platform and on-demand scalability to address your needs. If you don’t

have a Big Data strategy, Softlayer offers standard big data configurations

that contain solutions from our partners in the big data market; IBM Big

Data, Hadoop, Cloudera, 10gen and Basho. SoftLayer even offers a full

managed Big Data PaaS solution from Cloudant.

Additionally, The SoftLayer Managed Hosting database services provide

senior DBA resources that will collaborate with you to design, implement,

and administer the best Big Data or database architectures to meet your

current and future requirements.

Use Cases

•Financial risk modeling and

management

•Analytics of sensor data

(SmarterPlanet)

•Social media analytics

•Call center interaction

analytics

• IT for IT log analytics

•Fraud detection

Typical Components & Considerations

Component Considerations & Requirements

Compute Servers:Dedicated Bare Metal servers with reliable and

predictable performance; Scalability

Database Servers:

Dedicated Bare Metal servers with predictable

performance; High CPU; Fast Local Storage; DR

Options; Automated Backup/Archiving

Network Rapid ingestion of large amounts of data

NoSQL options allow for

analytics and Big Data efforts

to span multiple data sources,

not only structured data

sources.

NoSQL

Clusters

I have audio / video,

database data and

customer content that

have to be analyzed in

a single big data

solution

ScenarioSoftLayer

SolutionAdvantage

I want to do Big Data, but I don’t have the

resources to manage

the solution.

Managed Big

Data

infrastructure.

Utilizing the SoftLayer

infrastructure, our partner

Cloudant can provide a fast,

always-on, scalable and

NoSQL cloud database.

I want to minimize my

effort in managing the

Big Data middleware

and infrastructure.

Preconfigured

solutions for

NoSQL

SoftLayer offers server

configurations and solutions

built in conjunction with our

partners. These solutions are

easy to design, order,

provision and ready to

consume.

Uncertain sizing of data

- My current NoSQL

deployment is too slow

for my large data set

that grew 10x the

original size when I first

started.

Bare metal

infrastructure

A wide range of server options

that provide flexibility to

choose the exact compute

resources (CPU, RAM,

networking) required for the

job.

Global big data solution

- I need a globally

diverse solution to fit

my specific business

requirements

Global cloud

infrastructure

Globally deployed servers

scaled out to any of the 13

datacenters worldwide.

Page 14: IBM Softlayer. Eight (8) Cloud Solutions for Banking ... · Banking & Financial Markets: Sample Cloud Workload ... improved performance . Cloud based ISVs have chosen ... Multi-tenant

14 © 2013 IBM Corporation

3.0 Hosted Enterprise Private Clouds

Overview What you should think about

SoftLayer provides hosted enterprise private clouds built in a single tenant

model and used exclusively by your organizations’ business units is a

growing cloud adoption pattern. The private clouds can contain both bare

metal and virtualized infrastructure within the same private cloud.

Hosted private cloud utilizes and single control panel to provision your

cloud environment with a single point of control for your dedicated and

virtualized resources. Additionally, the private cloud can provide virtual or

dedicated infrastructure which offers high availability, data isolation,

security, and other key features. SoftLayer support multiple virtualization

technologies including Openstack, VMWare and Citrix.

Use Cases

•Secure, Compliant workloads with

encryption requirements

•Managed Database, Hybrid Clouds

•Managed I/O intensive applications

•Rapid Provisioning of virtual

resources

•VMware based Private

Clouds

• IBM SCO/Openstack based

Private Clouds

•Citrix Xen/Cloudstack based

Private Clouds

Typical Components & Considerations

Component Considerations & Requirements

Dedicated and

virtualized Server(s)

Secure backend network, large Memory, high I/O

and CPU/RAM requirements

Management ToolsFlexible management tools that provide a single

point of control across your hosted private clouds

and public clouds

Firewall Low price access to enterprise grade devices

ScenarioSoftLayer

SolutionAdvantage

I have sensitive

information that

needs to be

protected and

secure.

Firewall SoftLayer hardware firewalls are

designed to prevent unauthorized

access your server. Our firewalls

are provisioned on demand

without service interruptions and

fully managed through the

customer portal—you have

complete control of your

systems’ protection settings.

High resource

requirements

Dedicated

servers, flexible

scaling

Provision dedicated servers with

high RAM & CPU configurations

for robust performance &

demanding app requirements.

Flexibility to scale cloud

resources up / down?

Resilient global data

center pool for

private clouds (verify

clouds across DCs)

SoftLayer

Private Network

Zero config cross-connects and

unlimited bandwidth between

SoftLayer servers and data

centers

Automate backend

services for

integration into a

Hybrid cloud

API

Integrate systems directly with

SoftLayer infrastructure

Provide enterprise

level business

continuity

Mass Storage

Servers &

eVault*

Build large, fast local storage &

automated backup system with

encryption arrays

Provide High

availability of

production

environment

Managed

HostingSupport mission critical

production applications with

continuous monitoring and cloud

redundancy

* - eVault is a partner offering provided by Seagate

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15 © 2013 IBM Corporation

4.0 DevOps

OVERVIEW WHAT YOU SHOULD THINK ABOUT

Develop and test your business applications quickly using your

development toolset. SoftLayer can also help you deploy with API’s and

DevOps runtime services environment on SoftLayer’s infrastructure that

supports bare metal and virtualized infrastructures in a single management

model. This offers the ability for business applications to be developed

and deployed in the same operating environment that enables increasing

speed, scalability and decreasing overall cost of developing and

deployment.

The SoftLayer platform services framework provided on the cloud includes

runtime environments such as Java, PHP, Ruby on Rails and services

such as MongoDB, Redis, MySQL and Postgres for rapid project initiation,

team collaboration and automated deployment.

Use Cases

•Development and Test

environment

•Full application lifecycle

from development to

production

•Develop and promote to production on

the same operating environment

Typical Components & Considerations

Component Considerations & Requirements

Dev Server(s)Access to tools, scale (Horizontal), Multiple

programming languages

Test Server(s) Repeatable, Programmatic Deployment

Web and Application

Server(s)

Load Balanced; Mid to High CPU; Patterns, Run

time environment,

Database Server(s):Mid to High CPU; Fast Local Storage, Automated

Paas

Firewall Low price access to enterprise grade device

ScenarioSoftlayer

SolutionAdvantage

Resources to meet

application

performance demands

Dedicated or

virtual servers

Deploy on-demand to meet

requirements

Production must be

identical to testing

environment

Dedicated or

cloud servers

Test in the same environment

with matching hardware

Quickly clone and

replicate dev

environment

FlexImages

More efficiently clone and

replicate new development

images with Flex Image

options from previous testing

Security to protect user

informationFirewall

Dedicated Hardware Firewalls

can protect one, multiple or

even all servers that share the

same VLAN for the highest

assurance of uptime. A High

Availability option is also

available, providing continuous

protection in the event your

primary firewall experiences

hardware failure

Promote to ProductionSoftlayer

Private Network

Zero config cross-connects

and unlimited bandwidth

between Softlayer servers and

data centers

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16 © 2013 IBM Corporation

5.0 Social Business Applications

OVERVIEW WHAT YOU SHOULD THINK ABOUT

Low price access to enterprise grade devicesMulti-tenant firewall

SoftLayer provides the ideal platform for hosting social business

applications for global enterprise customers. Social business applications

are many times elastic in nature due to business operational requirements

and therefore make good candidates for being hosted on a cloud platform

like SoftLayer’s. Unique network design, fully automated platform—

physical or virtual—seamless solution managed through a single web

interface. SlideShare has hosted their social business platform there for

several years leveraging these features.

Focused on social Business applications: Collaboration tools leveraged

by businesses around the world to improve productivity and efficiency of

users across the enterprise. Examples of collaboration software include:

Lotus Connections, Lotus Sametime, SlideShare and Web Conferencing.

Use Cases

• Collaboration – Project and

Activity management, Wiki,

Forums, Blog, File sharing

• Instant Messaging support

• Online meeting services

• Email server hosting

• Document management

Typical Components & Considerations

Component Considerations & Requirements

customer network

integration and

security policies

Rich set of network connectivity offerings like MPLS

and VPN enable secure connectivity to enterprise

intranets

Database Server(s)Data resiliency via automated backups and Scalable

shared storage

Load balancer Highly available and scalable deployments

Shared or dedicatedHigh degree of automation across provisioning of

physical or virtual runtime environments

ScenarioSoftLayer

SolutionNotes

I need access to a

world wide, high

performing, resilient

deployment of

collaboration

applications

13 data centers

world wide

Bare-metal or

Virtual

Automated provisioning of

bare-metal or virtualized

servers with high RAM & CPU

delivers high performing

infrastructure on-demand

I need my social

business application

environment to be

highly resilient

Automated

backups

SoftLayer

Private Network

Zero config cross-connects

and unlimited bandwidth

between SoftLayer data

centers

My data needs to be

secured across the

various storage

systems

eVault*

Enterprise-grade automated

backup system with encryption

of data-at-rest

I need a collaboration

solution that can scale

as my business grows

Flexible pricing

models

Pay-as-you-go offering - billed

hour-to-hour or month-to-

month

My employees travel

world wide and need

fast access to

collaboration tools from

mobile devices

Content

Delivery

Network

24 nodes throughout the cloud,

putting content closer to end

users, available on a per GB

basis as a standard feature of

object storage

* - eVault is a partner offering provided by Seagate

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6.0 Mobile Applications

OVERVIEW WHAT YOU SHOULD THINK ABOUT

Build your mobile applications on a global cloud infrastructure at Internet

scale. Our platform drives the cloud’s most innovative services and the

world’s most dynamic applications. SoftLayer’s platform allowed Magma

Mobile to build a scalable mobile marketing platform that receives more than

10 million page views a month.

Whether designing software applications to run on smartphones, tablets or

other devices, SoftLayer provides the ideal platform to build and host mobile

applications. Our unique network design and fully automated platform lets

you unify any of our platform services — physical or virtual —into a seamless

solution controlled through a single management system.

Use Cases

• Mobile application access

• Global access

• Web and mobile application hosting

• Content management

• Content delivery

• DevOps / Lifecycle

management

• Development / Test

Typical Components & Considerations

Component Considerations & Requirements

Web server(s)Fast page loads, secure backend network, highly

scalable, variable capacity

Database server(s)High CPU, large capacity local storage, backend

network, multi data center, VPN

Application server(s) Fast response times, low latency

Content server(s)Origin storage for content, fast content delivery,

expandable storage

Multi-tenant firewall Low price access to enterprise grade devices

Global / local load

balancersRapid high availability deployment

24 nodes throughout the cloud,

putting content closer to end

users, available on a per GB

basis

Content

Delivery

Network

Deliver rapid

application load times

ScenarioSoftLayer

SolutionAdvantage

Resources to serve

high traffic applications

Dedicated web

servers

Provision dedicated servers

with high RAM & CPU

configurations for robust

performance & demanding app

requirements

Distribute redundant,

fault tolerant resources

SoftLayer

Private Network

Zero config cross-connects

and unlimited data transfers

between SoftLayer servers

and data centers

Automate backend

servicesAPI

Integrate systems directly with

SoftLayer infrastructure

Scale with dynamic

web needs

RightScale*

Cloud

Management

More efficiently scale and

manage cloud instances from

SoftLayer and other cloud

providers

Scalable record

storageObject Storage

Tag, store, and find data in a

robust, infinitely scalable

object storage solution with

built-in search and CDN

integration

Provide fast and stable

applications

Network

Upgrades &

Global Network

Port speed, bandwidth pooling,

load balancing, and additional

upgrades to increase overall

network performance

* - RightScale is a partner offering provided by RightScale

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18 © 2013 IBM Corporation

7.0 Web Applications / E-Commerce

OVERVIEW WHAT YOU SHOULD THINK ABOUT

Business rules implemented securely,

integrationApplication server(s)

Build your E-commerce application on the leading cloud infrastructure.

You can also deploy any n-tier application that comes with demanding

requirements. Our platform powers your application infrastructure

providing you a solid foundation to handle fluctuating traffic, provide right

security and rapidly devlier new services with reduced cost.

Our unique network design and fully automated platform lets you unify any

of our services—physical or virtual—into a seamless solution controlled

through a single management system. SlideShare has hosted their social

business platform there for several years leveraging these features.

Key requirements for fast growing web companies are difficulty to scale up

and down based on user patterns retaining performance attributes and

managing the environment securely. SoftLayer’s hybrid environment offers

a potential solution, with dedicated servers for databases securely

integrated with cloud for front end transactions.

Use Cases

•Web development

• Individual / consumer seller

•Small / medium business B2B / B2C

•Large business

•Manufacturers

•Financial transactions

Typical Components & Considerations

Component Considerations & Requirements

Web server(s): Fast Page Loads; Backend Network; Scalable

Database server(s):High CPU; Fast Local Storage; DR Options;

Automated Backup

Firewall Low price access to enterprise grade devices

Load balancer (local and

global)Rapid high availability deployment

Network upgrades to port

speed and bandwidth increase

overall performance and CDN

to get content to users faster

and more efficiently with a

global 24 node CDN network

Network

upgrades and

CDN

Business experience

slower page loads and

customer frustration

with site experience

Provision on-demand to meet

seasonal traffic by spinning up

virtual machines

Dynamic cloud

infrastructure

Seasonal site traffic

spike

Build and manage n tier web

application with security

separation between the zones

SoftLayer

private Network

Security zone

separation

ScenarioSoftLayer

SolutionAdvantage

Business looking to

reduce cost in IT

infrastructure

management while

providing cross geo

balancing and scale

Managed

Hosting

With Managed Hosting,

SoftLayer provides monitoring

and database administration to

alleviate some of the costs

involved with infrastructure

management while providing a

flexible and elastic

infrastructure

Need backup solution

for business continuity E-Vault*

Ensure business continuity

with enterprise-grade

automated backup system with

encryption

* - eVault is a partner offering provided by Seagate

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19 © 2013 IBM Corporation

OVERVIEW WHAT YOU SHOULD THINK ABOUT

The need for High Performance Computing (HPC) capabilities is rapidly

crossing all industries and all company sizes.

•SoftLayer offers industry leading HPC cluster technologies required to run

HPC applications from entry-level to the most demanding compute

intensive workloads.

•The SoftLayer HPC platform delivers performance by offering bare-

metal/physical servers, from single to quad processors, and octo-core

powerhouses.

•GPU-powered high-performance computing nodes are also available.

•High speed fast SSD storage options for the highest levels of I/O and fast

interconnects.

Use Cases

•Data Mining

•Numerical Analysis

•Design Simulation

•Seismic Analysis

•Video Processing

(encoding/decoding)

•3D Rendering

Typical Components & Considerations

Component Considerations & Requirements

HPC Clusters Map Reduce

Compute Servers

Bare-metal/Physical, Virtual, CPU performance;

GPU performance; Large and small memory

configurations

Storage Disk performance; Scalability; Object Storage

Network Fast interconnects; Topology awareness

Fully operational rapidly provisioned cluster resources.

On-demand Cluster-

as-a-service

(Bursting) with high

speed internet access.

I need to add

additional temporary

capacity to my internal HPC cluster.

HPC clusters provisioned on

bare metal, virtual or a

combination of servers with a

combination resource

requirements such as specific

memory, storage and architecture requirements.

HPC clusters

provisioned on bare

metal and /or virtual

servers with specified resources.

I need an HPC cluster

with multiple server

profiles.

SoftLayer features NVIDIA Tesla

GPUs for accelerated performance.

GPU Acceleration

I need additional

power beyond the

capacity of today’s CPUs.

Scenario SoftLayer Solution Advantage

I need an environment

to run my HPC

workloads with

predictable

performance

Accelerated

MapReduce on

dedicated storage

dense HPC Servers

and high

performance

storage.

High performance, dedicated

servers with large storage

capacity (up to 36 HDDs).

I need an HPC cluster

that can temporarily

grow to meet peak demand.

Dynamic and flexible

HPC clusters that can grow and shrink.

Cluster footprint grows to meet

the needs of an expanding

workload, and shrinks as

workloads taper to conserve costs.

8.0 High Performance Computing

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