IBM Smart Analytics System: Heralding a New Era of Analytics

Nagendra N V, Information Management Solutions,

IBM India/SA

BusinessOptimization

Core & OtherCore & OtherOperational SystemsOperational Systems

Leveraging Informationfor Smarter Business Outcomes

Customer & ProductCustomer & ProductProfitabilityProfitability

MultiMulti--channelchannelMarketingMarketing

Workforce Workforce OptimizationOptimization

Dynamic Dynamic Supply ChainSupply Chain

Financial Financial Risk InsightRisk Insight

A Shift is UnderwayInformation-Led Transformations Optimize Business

2

A Shift is UnderwayAnalytics & Optimization will Change Business the Same Way as ERP & CRM…

BusinessAutomation

3% CGR

Business OptimizationBusiness Optimization

8%CGR8%8%CGRCGR

BusinessBusinessIntelligenceIntelligence

ResourceResourcePlanning Planning

BusinessBusinessAutomationAutomation

3

2XClient Investment in

Business Optimization Projects is Growing over Twice as Fast as Business

Automation

“As fears of a global recession mount, forward-looking companies know they can rely on a strategic asset to weather the storm: their enterprise data warehouses. Armed with a mountain of transactional data, these organizations can more quickly and easily determine where the sweet

spots are, whether for products or services, across virtually any industry”

Information Management Magazine How do we differentiate

ourselves as a leader?“You don’t know what

you don’t know unless you have Business

Intelligence Solutions !”- Mike Bomba, US Army

Ten Most Important Visionary Plan ElementsInterviewed CIOs could select as many as they wanted

57%

55%

61%

62%

63%

64%

66%

70%

76%

80%

63%

68%

70%

67%

71%

73%

71%

73%

77%

86%

Unif ied Communication

SOA/Web Services

Business Process Management

Application Harmonization

Self-Service Portals

Customer and Partner Collaboration

Mobility Solutions

Risk Management and Compliance

Virtualization

Business Intelligence and Analytics

Even Amidst the Economic Downturn, the Value of a BI Investment Remained Clear

IBM Institute for Value CIO study, 2009

Communications Service Provider Analyzing over 1B new call records daily along with50TB of historical data predicts & reduces customer churn increasing revenue

Large Financial Services FirmAnalyzing client patterns captured in a 100TB database to develop new offerings, drive loyalty, & increase profitability

Large Government AgencyAnalyze large amounts of data – potentially 100TBs of active data

Smarter Communications Smarter Insurance

Smarter GovernmentSmarter Banking

Healthcare Program ProviderAnalyzing integrated member & provider data from both data & unstructured content improves provider satisfaction to over 90%

Analytics are Key to Business Optimization

6

IBM Smart Analytics System

This new IBM system of analytics software, server and storage hardware and services eliminates the time and cost of integrating and optimizing analytics solutions for business use, while

preserving the flexibility not offered by single use appliances.

Smart Analytics System

IBM Smart Analytics System include everything required to serve as a foundation for your business intelligence solutions. Some of the included highlights are:

Real time, ready to go data warehousing solutions

7

Robust Cognos / InfoSphere Warehouse software

The latest in IBM Server technology

High performance IBM storage

Comprehensive total solution support

Faster ResultsLess Risk

June

5

4

3

2

Jan.

Jan.

Build from Scratch

6 Months

Days

Pre-Built

Pre-implementation System Sizing

Acquire Components

Installation & Configuration

Testing & Validation

IBM Smart Analytics SystemResults in Days Versus Months

9

Pre-optimized Business Intelligence Softwaretriples out of the box performance*3X Faster

50% Less 50% less floor space than competitors from superior database compression, server & storage performance*

* Based on IBM Laboratory Tests. Actual results may vary depending on specific

environment and configuration.

IBM Smart Analytics SystemHigh Performance Drives Lower Costs

• Focus on accelerating and making smarter business decisions

• The Smart Analytics Solution is “Workload Optimized – built and optimized for

high performance analytics by experts in each of the technology components

• IT teams can focus on delivery of new analytical applications, not the assembly

of parts and pieces so, you spend less of your expensive IT experts' time and cost

- smart

• Be "analytics ready" in days vs months - smart

• Quickly and easily grow data and user capacity - smart

What Makes the Smart Analytics System “Smart”?

11

Highlights of IBM Smart Analytics System

Hardware & Operating SystemFoundation for the IBM Smart Analytics System

IBM Power p550 Server

• Leverages the hyper-performing POWER6 processor

IBM Storage DS5300

• Seventh-generation architecture delivers industry-leading performance, real reliability, multi-dimensional scalability and unprecedented investment protection

AIX 6.1

• Latest generation of IBM’s well-proven, scalable, open standards-based UNIX®operating system

Powerful Data Warehouse Warehousing PlatformAdvanced Workload Management High Availability

Analytics Software OptionsBusiness Intelligence CapabilitiesCubing Services Text Analytics & Data Mining

Hardware & ServicesServer PlatformStorage CapacityBuild, Deploy, Health Check & Premium Support Services

Deeply Optimized by IBM Experts Flexible Growth to Meet Changing Business Needs

IBM Smart Analytics Systems What's Inside?

IBM InfoSphere Warehouse SoftwareData Warehouse Infrastructure for the IBM Smart Analytics System….

DesignDesign

DiscoverDiscover

OptimizeOptimize

GrowGrow

InfoSphere Warehouse is powered by DB2

DB2 offers many unique, industry leading capabilities that are advantageous to data warehousing environments

– “Shared Nothing” Architecture

– Table Partitioning

– Multi-dimensional Clustering (MDC)

– Industry leading compression

– Workload management

AdvancedCapability

DB2 Enterprise Data Server

Performance& Scalability

Compression

Database Partitioning

Workload Management

Advanced Design& Management

Modeling & Design

Data Movement & Transformation

Administration & Control

AIX, HP-UX, Linux,Solaris, Windows

PlatformsInfoSphere Balanced Warehouse Solutions

UniversalAccess SQL ODBOWeb ServicesMDXXMLA

Cognos BIReportingSolutions

Portals & Web Applications

MicrosoftExcelApplications

No CopyAnalytics

Text Analytics

Data Mining & Visualization

OLAP

InfoSphere Warehouse is more than just DB2

Modeling & DesignInfoSphere Warehouse Design Studio

Embedded Data Movement & TransformationThe SQL Warehousing Tool (SQW)

Easy to Use & Package• Graphically build complex transformations within DB2

• Advanced Workflow Control and Scheduling

• Build your Warehouse Source to Target as one Application

Integration• Automate Text Analytics & Data Mining workloads

• Ability to Natively source data from non-DB2 RDBMS

• Scale up and integrate with Information Server/DataStage

Compliance• Ability to add version management

• Job Monitoring

InfoSphere Warehouse provides extract, load and transform (ELT) capabilities based on the DB2 server engine. SQL Warehousing Tool application are developed in a fully integrated graphical interface within the InfoSphere Design studio.

Administration & ControlThe Warehouse Administration Console

Cubing ServicesA business-centric OLAP abstraction of the data warehouse information

• Benefits– Scalable low-latency OLAP

– Very large dimensions over very large data sets

– Optimized for the InfoSphere Warehouse

– Integrated design and maintenance

– No copy analytics with open BI tool access

• Business Value

– Enriched reporting and decision support for more members of the organization – greater business impact from information assets

– Accelerated delivery of high performance business intelligence solutions across a spectrum of business processes and industries.

InfoSphere Warehouse

Cubing Services

Universal Access

Office 3rd Party

IBM Smart Analytics System

Data MiningUnlocking associations and behaviors hidden in your information

Optimized, real time data mining embedded in the warehouse delivered to the Business Intelligence applications for business insight

• Benefits– Unlock information in and about your business, customers behaviors, products associations,

etc., captured in your data warehouse and applications.

– Discovery and prediction based on both historical and new information

– Capitalize on the full breadth of managed information, both structured and unstructured data

– Scalable embedded analytics with no data copying or extracting

• Business Value– Deep insights critical to your business performance optimization and campaign success.

– Examples include

Market Basket Analysis

Customer Behavior and profiles

Click Stream Analysis

Disease and treatment analysis

Unstructured AnalyticsAugmenting structured data with text annotations

Unlock unstructured data and free text information for greatly enhanced business analysis and more informed decision making

• Benefits – Target specific information driven by business context for better decisions

– Rapidly process large volumes of text data without costly exhaustive “shredding”

– Analyze native text and XML managed by the database without copies and extracts

• Business Value– Provides you with a competitive edge by uncovering new insights

– Greater application ROI by driving better decision making

– Leverage a greater share of managed business information assets

Structured Data

Text

InfoSphere Warehouse Analytics Framework

Basiclinguisticanalysis

Annotated Structured Data

Enhance structured analytics (e.g., cubing and data mining) with previously unavailable text information.

* Based on IBM Laboratory Tests. Actual results may vary depending on specific environment and

configuration.

Business Intelligence ModuleEnabling Smarter Decisions

Reporting, analysis and dashboards to enable fast answers to key business questions

Drive Your Best Business Outcomes with...

A Single Consistent View of your Business, through...

Integrated Reporting, Analysis, Scorecarding, Dashboarding, Planning and Analytic Capabilities...

Pre-tuned for Optimal Performance, delivering...

Rapid Time To Value & ROI

Web | OfficeConsumer Modes

Consume Reports | Ad-Hoc Query | Reporting | Analysis | Dashboards | System AdministrationBroad User Capabilities

Framework Manager | TransformerModeling & Management

Smart Analytics System Business Intelligence Module (Cognos)

Smart Analytics System Data Mining & Text Analytics Module Smart Analytics System Cubing Services Module

Data Mining Text Analytics Cubing Services

Smart Analytics System Foundation

InfoSphere WarehouseWorkload Management Tivoli System Automation

Professional Reports Interactive Analysis Predictive Analytics Dashboards

Installed & Configured

Entitled

Smart Analytics System

Business Intelligence Module

IBM Smart Analytics System

Web | OfficeConsumer Modes

Consume Reports | Ad-Hoc Query | Reporting | Analysis | Dashboards | System AdministrationBroad User Capabilities

Framework Manager | TransformerModeling & Management

Smart Analytics System Business Intelligence Module (Cognos)

Smart Analytics System Data Mining & Text Analytics Module Smart Analytics System Cubing Services Module

Data Mining Text Analytics Cubing Services

Smart Analytics System Foundation

InfoSphere WarehouseWorkload Management Tivoli System Automation

Professional Reports Interactive Analysis Predictive Analytics Dashboards

Professional Reports

Start right Add more capacity Add new analytic capability

Add capacity & analytic capabilities as requirements evolve

26

IBM Smart Analytics SystemSeamless Growth

27

Foundation Module

Data Module 1

:

Data Module 4

Business Users

ODS/MIS Data sources

Application Module 1

Internet / Intranet

Data warehouseBI Applications Infrastructure

High level view of BI solution

ETL Infrastructure

Information Server

SAN

Gb EthernetEthernet

Failover Module 1

Failover Module M

:

Data Module N

Application Module 2

Application Module X

User Module

IBM Smart Analytics System Boundary

28

Foundation Module

Data Module 1

:

Data Module 4

Application Module 1

Internet / Intranet

Data warehouseBI Applications Infrastructure

Information Server

SAN

Gb EthernetEthernet

Failover Module 1

Failover Module M

:

Data Module N

Application Module 2

Application Module X

User Module

IBM Smart Analytics System

IBM Smart Analytics System Boundary

Business Users

ODS/MIS Data sources

High level view of BI solution

ETL Infrastructure

• Imagine….– Becoming a leader in your industry with better intelligence

• Begin with the end in mind. Enable business capability with deeper analytics

• Today’s technology can help you get there smarter and faster with focus on business value

• Coordinated use of hybrid technologies maximizes benefit

• Choosing integrated solutions decreases your time to value

• IBM is focused on enabling you with the integrated technology and solutions to get you there!

Summary

Thank you! To learn more about the IBM Smart Analytics System,

contact your IBM representative,or visit:

www.ibm.com/smart-analytics-system