IBM Aids Flood Affectees

Customer Newsletter - Issue # 04, 2010

Monsoon rains caused extensive flash flooding throughout Pakistan, causingwidespread damage, killing many and displacing millions from their homes.Despite Governmental and International aid, the displaced people neededrescue, relief and rehabilitation.

IBM Pakistan worked diligently to evaluate how best to support relief effortsthrough our business and technology capabilities. IBM Pakistan helpedsetup Tele-Medicine facilities and assisted to provide rehabilitation bysetting 3 labs with the support of local hospitals in 3 provinces (Punjab,Sindh, KP) for a period of 3 months. The Medweb “tele-clinic” allows forongoing consultation and training support from specialist physicians to theremote sites and clinics. IBM had initiated a pilot last year which is runningsuccessfully.

Working with the Education Ministry of Nankana Sahib, IBM Pakistandonated 24 Young Explorer center to be placed at 16 government runschools. Each Young Explorer center, equipped with its own multimediaPC and educational software, works as an excellent tool that assists childrenin enhancing their knowledge of ICT (Information and CommunicationTechnology).

Other initiatives undertaken included: Arranging translation of traumamanagement manuals for both adults and children and distribution amonglocal aid workers at training workshops conducted by qualified aid workers,geared towards helping the long term process of rehabilitation; Voluntaryemployee donations, raising funds both locally and globally; Donating atdifferent locations including the Leyyah District and Thatta, and supportingflood affected families by distributing basic necessities.

Universum, th e emplo yer brandingcompany, presents the world's Top 50 mostattractive employers. From the world's leadingeconomies, nearly 130,000 students at topacademic institutions chose their idealcompanies to work for.

IBM Ranks high on 'TheWorld's Most AttractiveEmployers 2010' List

The IT sector companies continue to dominate in the engineering category:the top three employers - Google, Microsoft, and IBM - maintain their positionsfrom last year. In the business category, the top three spots are taken byGoogle, KPMG, Ernst & Young.

The index reveals some dramatic trends: When 70% of corporate valueis from intangible assets (according to Accenture) and skill shortages areacute worldwide, being an attractive employer is critical to keep a sustainedcompetitive advantage.

1. American multinationals increase their lead over the rest of the world.

2. Employer Brands decoupled more and more from Corporate Brands.

3. Companies that help talent develop the “me brand” are more attractive.

4. Perception of industry and brand are interdependent.

This is the first global index of employer attractiveness and highlightsthe world's most powerful employer brands, those companies that excel in

IBM Secures PTCLBroadBand Services

IBM helped PTCL, Pakistan Telecommunication Company Limited,

the largest fixed line and broadband services provider in Pakistan,

upgrade, optimize and secure its Broadband Data Centers.

Client's customers experienced difficulties in delivering application

services over geographically distributed sites, for which PTCL required

an efficient application delivery and global server load balancing

mechanism. PTCL faced a lack of a broadband datacenter network

infrastructure and a virtually non-existent network security setup

causing multiple attacks on their broadband services. This often

resulted in major nationwide outages of their broadband services.

PTCL's system also lacked a mechanism of detecting and mitigating

threats while dealing with huge amounts of user traffic.

The major part of IBM's Solution consisted of Integrated

Communication Services which involved Datacenter Network

Optimization, Broadband Network Security Assessment, Network

Design, Implementation of Juniper hardware for securing broadband

services and implementation of Brocade hardware for application

delivery.

Strength of IBM-Juniper global alliance was a winning factor in this

deal, whereby IBM's technical implementation capabilities and cost

were the differentiating factors.

talent attraction and retention. The global rankings arebased on the employer preferences of students fromBrazil, Canada, China, France, Germany, India, Italy,Japan, Russia, Spain, U.K. and U.S.

CUSTOMER NEWS

ABL was looking for server consolidation, for the existing multiple serversrunning critical business applications on a platform that could supportvirtualization with high availability, reduced energy consumption andbetter operational management.After evaluating different vendors, ABL found IBM proposed solutionbest suited to their present and future IT strategy and selected IBMBlade Centre solution with virtualization.Proposed IBM solution is the high availability solution in Bladesarchitecture which met the customer expectations in terms of energyefficiency, power, future scalability and value preposition. ABL will beable to consolidate its multiple servers on a Blade Architecture whichwill provide them lowest TCO. The proposed solution is upgradable tonew FCoE technology whenever ABL wants to adapt in future.IBM Business partner GBM Pakistan closed this deal.

ABL Consolidates it's DataCentre on IBM Blades

MCB (Muslim Commercial Bank) selected IBM Power Systems 780 inHA environment with energy efficient IBM Blades Centre H & HS22Blades for its complete Data Center Consolidation across the bank.The bank wanted to consolidate and relocate it's multiple Data Centersinto one location for improved performance, better reliability &manageability, reduce OPEX & floor space to make it more energyefficient and resilient for providing mission critical services to itscustomers.MCB Bank was convinced that IBM Power Systems & IBM Bladestechnology will give best ROI & TCO with greater benefits in terms ofenergy efficiency, performance, reliability and consolidation using highlyvirtualized environment to reduce floor space and OPEX on operationsand licensing.IBM Business Partner TechAccess closed the deal.

MCB opts for IBM toconsolidate its Data Center

IBM's Solution Enables Faysal Bank's GrowthIBM's cross-brand solution, with offerings from STG, GTS and SWG, helpedFaysal Bank, one of Pakistan's leading private banks, consolidate its diverseIT environment, ensure its scalability and resiliency and establish a platformfor its aggressive growth plans.FBL, in the process of acquiring another bank, required improvedperformance to cater to this growth in operations. Another challenge wasthe multiple applications running Oracle on x86 environments with silos ofstorage across departmental SANs (Storage Area Networks). This resultedin a major server/storage sprawl in FBL's data centre, posing a future riskof space and energy in their existing data centre.

In addition, the operational cost of maintaining these servers was increasingdue to power consumption. The client needed a solution that couldconsolidate physical servers with dynamic resource adjustments and saveenergy at the same time.IBM was chosen for its ability to deliver a solution which was capable ofbeing virtualized, saving costs, simplifying management and meeting FBL'sneed of providing services to its customers at will. IBM's consistency indeveloping products and its visible roadmap too were key elements whichhelped the decision making process.InfoTech, an IBM Business Partner, helped close this deal.

Ufone, with a subscriber base of over 20 million, needed a trusted technologypartner who had multi-vendor technology expertise and vast experience ofnetwork integration. Ufone selected IBM's industry proven Network IntegrationServices (NIS) for the design and implementation of Networking Infrastructure.Ufone was facing three primary challenges: Their 1-DC network capacitywas reaching its limits, and in its place a network was needed which wasscalable, reliable, secure, efficient and provided support for future high-speedEthernet standards. The company required to adapt quickly to new and upcoming DC technologies and at the same time needed an infrastructure tohelp them build and provision cloud-based services for employees. And lastlyUfone needed a technology partner who would not only help them design,build and implement Networking Infrastructure, but also integrate varioustechnologies together.Team IBM proposed a core switching solution based on Cisco state-of-the-art Nexus Series. This will not only help Ufone increase its switching capacitybut also adapt to the new DC technologies quickly. New architecture of CiscoNexus switches and IBM's design capabilities will also help Ufone build itsprivate cloud in order to provide new services to its employees quickly. IBMwill integrate Juniper's SRX series firewall with Cisco core switching in orderto build a separate security layer.IBM has pioneered in Cloud technology and has deep understanding ofTelecom Industry especially from Network Design and Integration perspectives.

Ufone and IBM team up toimplement Core DC Networking

Infrastructure

MCB migrates to LotusNotes & Tivoli for Smarter

InfrastructureMuslim Commercial Bank (MCB) was looking for a cost effective,secure and reliable solution to meet all its messaging, collaboration,office productivity and provisioning requirements running on an openplatform. At the same time MCB wanted to ensure that the solutionallows a smooth and seamless migration to the new messaging,collaboration and configuration management solutions for their userbase spread across the country.The proposed IBM solution provided the required scalability, crossplatform support, high availability and security features and offered asuperior total cost of ownership which made it a solution of choice forMCB. Other benefits of the solution were:• Remote access to email, calendars, contacts and chat through the

included web interface• Mobile email via integration to a BES or via Lotus traveller• Ability to co-exist, ensuring end users face minimal amount of

disruption• Multiple levels of security ensure that users cannot easily get

unauthorized access to emails• Superior virus protection via email in a Domino environmentIBM Business Partner TechAccess closed the deal.

For more than 30 years, Midas Safety has been 'Protecting the WorkingHands of the World™'. Having multiple warehouses and production facilitiesacross Pakistan and Sri Lanka, Midas Safety's range of products is one ofthe most diverse in the industry and all production facilities are ISO 9001:2000 Certified.Midas Safety required an integrated, end-to-end ERP Solution that broughtthe industry's best practices with a user friendly interface and flexibility toadopt changing business processes and scenarios. Midas Safety selectedIBM to provide SAP ERP ECC6.0 along with CRM and Business IntelligenceSolution to be implemented across its multiple business divisions. Thesesolutions will result in multiple benefits for the company including:• Simplifying information integrations and real time reporting across

complex corporate structures

MIDAS Safety (Shahbaz Group) Selects IBM as their SAPERP Implementation Partner

• Improving business processes while reducing operating expenses

• Increasing collaboration with suppliers and customers while enhancingprofitability

• Accelerating time to market and time to value with more personalizedproducts and services

• Gaining agility and speed in the operations and delivering higher levelsof service

IBM is the leading SAP ERP implementer having one of the largest teamof experienced and certified SAP resources locally. GBS, in recent years,has implemented maximum number of successful SAP ERP Implementationprojects across the globe and in Pakistan.

IBM ACHIEVEMENT AND EXPERTISE

Guardium 8 Launched in PakistanGuardium, an IBM Company, safeguards criticalenterprise information by continuously monitoringaccess and changes to high-value databases. IBM

recently hosted customer sessions in Karachi and Islamabad where MichaelGoedeker, Ph.D. discussed the importance of Database Activity Monitoring(DAM) and how DAM addresses critical security and compliance challenges,including: Monitoring privileged users to detect malicious or unapprovedactivity by DBAs, developers and outsourced personnel; Identifying fraudwith application-layer monitoring (ERP, CRM, HR, BI/data warehouse,financial/accounting); Addressing audit findings for database segregationof duties (SOD) and change management; Mitigating the high levels ofrisk resulting from database vulnerabilities; Leveraging advancedfunctions such as data leak prevention, proactive blocking, discoveryof at-risk data, configuration auditing and database user rights attestation(entitlement reporting); and Providing database audit capability withoutenabling native database logging and audit functions (which becomeresource-intensive as the level of auditing is increased).

Guardium's enterprise platform is now installed in more than 450 data

centers worldwide, including 5 of the top 5 global banks; 4 of the top 6insurers; top government agencies; 2 of the top 3 retailers; and 20 of theworld's top telcos among others.

For more information or to schedule a demo, please contact MuhammadShuja at (021) 111 IBM IBM or email shuja@pk.ibm.com

IBM, Microsoft and Google lead Interbrand's 11th annual ranking of the “BestGlobal Brands.” For the 11th year straight, Coca-Cola (#1) retains its top spotas the number one ranked brand on the list.

Interbrand states : 'IBM has made 108 strategic acquisitions over the pastnine years to strengthen its portfolio and continue its seamless evolution fromhardware to service to knowledge economy to innovation. Through this journeythe company has more than once reinvented itself, doing a great job ofanticipating areas of growth, high profitability and value creation. Today, IBMhelps clients achieve flexibility and competitive advantage to succeed in thenetworked economy. Its focus on emerging economies allows the companyto tap into double-digit growth by providing the infrastructure its clients require.This year, IBM displayed its innovation through a host of social media initiatives.IBM also leads its category when it comes to corporate citizenship.'

Interbrand, the leading brand consultancy, publishes the ranking of the top100 brands based on a unique methodology analyzing the many ways a brandtouches and benefits an organization, from attracting top talent to deliveringon customer expectation. Three key aspects contribute to a brand's value;the financial performance of the branded products or services, the role ofbrand in the purchase decision process and the strength of the brand tocontinue to secure earnings for the company.

For more information, please visit: www.interbrand.com

IBM Maintains Position as theTop Brand

PMDC is a complete, “turn-key” Data Center in a compact, portable,highly secure environment. It is quick and easy to deploy in anylocation where data processing power is required - only power andwater are required at the installation site. It can be used in remotelocations or for mobile / temporary applications. The modular designis very flexible and can solution many Data Center needs.

Multiple Benefits

• Rapid deployment: a fully functional, cost effective Data Center inabout 12-14 weeks

• Easily install Data Centers in remote locations with a flexible,modular design which is easy to expand or relocate

• Very Energy efficient design, Power Usage Effectiveness (PUE)of 1.2 - 1.5

• Complete IBM turn-key solution from planning and design to installand start-up

• Lower cost and space: up to 30% lower Total Cost of Ownership(TCO), plus requires up to 50% less space than traditionaldatacenters

Many of IBM's infrastructure alliance partners (AST, APC, Eaton,ABB, etc) are on site and their products (USP, Chillers, Cabling, racks)can be touched and seen.

IBM's Portable ModularData Center

IBM has been lauded as the planet's "greenest", in Newsweek's annualassessment of the global 100's environmental footprint and management.

The Newsweek study is a data-driven assessment of the 100 largest companiesin the world, "cutting through the green chatter and quantify the actualenvironmental footprints, policies, and reputations of these big businesses".

IBM achieved the highest ranking, with HP and then Johnson & Johnsonfollowing. This result is another powerful demonstration of IBM's strategy tobe a great company, and therefore, a great brand.

For more information please visit: http://www.newsweek.com

IBM tops Global 100 GreenCredentials Study

IBM EVENTS

IBM conducts Career Counselling Seminar at FASTIBM recently arranged a workshop, for students, faculty and managementof FAST University, to create awareness of IBM's Academic InitiativeProgram (AIP) and the IBM student Ambassador Program among students,to discuss current trends in the software market, talk about IBM's productsand services and above all give them a brief overview how they can getbenefit of IBM's offerings for academia. This would ultimately prepare themfor IBM's certifications.

The audience, consisting of more than 300 students from NUST and FAST,was informed of IBM's footage in the global economy and career prospectsfollowing IBM certifications. Along with being a guideline for students, thesession also helped them understand how to be prepared for futurechallenges in IT sector. A lot of interest was generated in availing IBM'sofferings for academia.

The speakers at the session, held at the FAST NU Islamabad on the 5thOctober, 2010 were Ashraf ul Kabir, Tahir Ghafoor, Saadia Naz andMahreen Nawaz Khan.

IBM - AIP is a SWG driven ride which realises the need of technical changein Pakistan. It provides countless benefits to students and faculties

nationwide.

FAST is one of the leading universities of Pakistan who welcomed thischange by joining hands with IBM in 2009. IBM has since then arrangedseveral trainings for faculty and students free of cost.

For the detail of this program please visit IBM-AIP at: www.ibm.com/universityor contact saadia@pk.ibm.com.

Business Partner Enablements

IBM POWER Day & GPP EnablementsIBM recently arranged an education of POWER 7 and Global Partner Portal(GPP) for IBM Business Partners. Partners were invited for an introductionto the newest generation of Power Systems across IBM's entire portfolioand to help them gear themselves for the challenge of making theirinfrastructure "smarter" along with meeting customer requirements.

By this training - arranged at the Arena, Karachi on the 23rd September,2010 - Partners were provided with the knowledge of POWER7 systemswhich are optimized for an expanded range of workloads, enabling clientsto save potentially hundreds of thousands of dollars a year by consolidatingapplications running on competitive x86 servers onto Power. Speaking atthe event, Miqdad A. Nasser (Power Systems Brand Manager) and SafderMerchant (Channel Account Manager) of IBM, further explained how clientsare offered attractive cost of acquisition and unmatched total cost ofownership, plus the superior business value of an integrated IBM stack ofoptimized middleware, services, storage and financing.

An education session was arranged byIBM for its Business Partners educatingthem on Channel promotions, demo offersalong with incentives for new Storageofferings, in particular Storewize 7000. Thesession was conducted by Ahmed Zuberi(Storage Brand Manager) and SafderMerchant (Channel Account Manager) atthe IBM Karachi Office on the 4thNovember 2010.

Education Sessionon Storage ChannelOfferings