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© 2017 IBM Corporation
IBM Design Thinking
Alex Gurgulescu User Experience Consultant IBM Interactive Experience
© 2017 IBM Corporation 2
In a nutshell Benefits Value
Agenda
© 2017 IBM Corporation 3
In a nutshell Benefits Value
Workshop OutcomeMethodology
© 2017 IBM Corporation 4
In a nutshell Benefits Value
Key Participants2-3 days
DefinePersona
Create Empathy Map
Describe“As-is” Scenario
Build “To-be” Scenario
Says Thinks
Does Feels
The golden thread
Workshop
© 2017 IBM Corporation 5
In a nutshell Benefits Value
Low-fidelity(Functional flows)
Outcome
Medium-fidelity(Wireframes)
High-fidelityUI Mockups
© 2017 IBM Corporation 6
In a nutshell Benefits Value
Vision Structure Hills & Playbacks
Scalability
© 2017 IBM Corporation 7
In a nutshell ValueBenefits Customer Experience Map
© 2017 IBM Corporation 8
In a nutshell ValueBenefits MobileFirst for iOS
© 2017 IBM Corporation 9
The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere.
“
”Bridget Van Kralingen Sr. VP, Industry Platforms
In a nutshell ValueBenefits
Thank you.
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