1 IBM Digital Experience Europe 2016 http://learnquestconference.com/dxcommerce16/

Digital Experience Guide

Digital Experience Program The Digital Experience Program will cover the delivery of digital experiences that engage and satisfy from the first touch to supporting loyal brand advocates in employees, partners, and customers. IT professionals and business leaders can build individualized curriculum in development and deployment technical strategies as well as business value solutions and use cases. Sessions presented by IBM, business partner and customer experts will cover a broad industry range of successful digital experience solutions that harness the disruptive marketplace forces of data, mobile, cloud, and social. Digital Experience Tracks: · Achieving Business Value · Developing Successful Digital Experiences · Solutions & Best Practices. @ibmcommerce @IBMDigitalExp Conference hashtag: #IBMTA16

Event Details and Registration:

http://learnquestconference.com/dxcommerce16/

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Digital Experience 2016 Europe Session Listings October 25 – 28, 2016

Session listings are subject to change

Conference General Session

IBM Commerce Learning Academy, Digital Experience and IBM Cloud 2016 Europe keynote session

Tuesday October 25, 2016 10:30 – 12:00 Hear first-hand how you can accelerate technology breakthroughs, extend infrastructure, achieve the business benefits of comprehensive customer engagement, and capture new markets.

Speakers:

Diego Segre Vice President, Hybrid Cloud, IBM Europe

Bob Rapp, Global Vice President – IBM Global Cloud Sales and Services

Steve Mello Vice President, Selling & Merchandising, IBM Commerce

Jim Fieseler Vice President, IBM Hybrid Cloud Technical Sales

Rob Enright Digital Experience Strategist, IBM

Bryan Daniel Senior Digital Experience Specialist, IBM

Markus Mueller Director, LearnQuest Global Programs and Events

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Contents in the Digital Experience Program directory:

Track:Achieving BusinesValue Developing Successful Digital Experiences Track 3: Solutions and Best Practices Meet the Architects Panel

IBM Cloud, Commerce Learning Academy and Digital Experience Experts Zone SpeakerBiographies

http://learnquestconference.com/dxcommerce16/

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Track:Achieving BusinesValue Achieving Business Value

Track: Achieving Business Value

DBV-01 Evolving Employee Experiences in the Digital Age Speakers: Kirsten Kelley, Senior Offering Manager, IBM Digital Experience, Anthony Fiorot, Worldwide Digital Sales Leader, IBM Digital Experience As with everything in the digital age, intranet trends are changing at lightning speed. How do you keep up with rising user expectations as consumer experiences continue to evolve, while delivering a digital work environment to maximize each employee’s potential? Join this session to learn about the current trends in intranet design, content, UX, mobile and collaboration trends and some of the technology that IBM can provide to empower your employees to execute your organizations vision for the future.

DBV-02: Collaborative Digital Experiences for better Partnering, a more effective Supply Chain and Increased Sales Speaker: Stuart McRae, Executive Social Business Evangelist, IBM How do you collaborate with your partners, your suppliers and your customers? Email, phone calls and meetings? I thought so. That is no longer enough to sustain a close, long term relationship. It's the age of Digital Experiences and time for collaboration tools to go external through partner portals, supplier portals and customer portals. The Cloud offers a way to work better with partners and suppliers by infusing supplier, channel and customer web sites with collaboration - driving up customer satisfaction and loyalty. Analytics and Cognitive Computing then let you use the content they create to give you new insights into your market, and how to succeed in it. Collaborative Digital Experiences help your sales force to maintain relationships with more employees in more clients. Help supply chains to become more effective and efficient to serve your business better. And ensure your partners work with you to deliver a more consistent customer experience.

DBV-05: How Mobile Forms helped an Equipment Manufacturer increase its Technicians’ Productivity by 30%! Speakers: Alzira Zollo, Streebo, Bill Swatling, Director, Streebo According to a recent study, enterprises lose $360/day/form in just creating, modifying and retrieving paper based forms. This shows that the potential of mobile forms technology is largely unseen – and so far, untapped. This session explains how Streebo Mobile Forms, powered by IBM Digital Experience software including WebSphere Portal, and Forms Experience Builder along with MobileFirst revolutionized the audit and commissioning process performed using paper based forms and desktop applications. Streebo Mobile Forms with fast, offline data capture, support for multi-stage workflow, camera and barcode scanning, and integrated usage analytics features helped the customer streamline it’s audit and commissioning process and improve their productivity. Join the session to know how Streebo Mobile Forms can transform the way you work!

DBV-06 Introducing IBM Watson Content Hub Speaker: David Strachan, Senior Offering Manager, Digital Experience, IBM Don’t miss this session to see the latest innovations of the IBM Digital Experience family. We’ll reveal the details of the new IBM Digital Content Hub solution, including SaaS content as a service features that enable marketers and merchandisers to deliver a consistent brand experience by managing a centralized repository of their content. Cognitive tagging, using IBM Watson Services, are used to make it much easier to keep the content organized and an all-new, intuitive, tablet-friendly user interface makes the service simple to use. Integration with Digital Experience and other IBM Commerce products accelerates the content reuse across all customer touchpoints. Attend this session to learn about this exciting new solution and how you can get access to it very soon.

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Track: Achieving Business Value

DBV-07 Sorry, I can't hear you! Speaker: Stuart McRae, Executive Social Business Evangelist, IBM Do you listen to the voice of your employees? Do you harvest the insights they have to increase your sales and reduce your costs? Do your employees listen to your executives, understand your strategy and build it into the way they work - or just leave their emails unread? Do you crowd source the best solution to business challenges, instead of making instinctive guesses about what will work? Do you use your staff to find and recruit candidates like your best performers. No? That's probably because you don't have a Digital Workplace fit for the modern age. Where your employees can engage with HR, with management and with each other. You could drive much better business results if employees engaged through a compelling digital experience that gives them a voice - and in the era of Digital Experiences in the Cloud, this doesn't have to turn into a complex IT problem. A compelling, engaging, mobile experience brings organisations together to achieve more by creating a smarter workforce. So come along, and hear how.

DBV-08: Security, Compliance and Collaboration Beyond the Firewall with the IBM Digital Engagement Platform Speakers: Anthony Fiorot, Worldwide Digital Experience Sales Executive, IBM, Tim Golledge, IBM Digital Experience Sales Lead

Competitive pressure is making it more essential for organizations to derive innovation and process improvements across their supply chains, dealer networks and even from their customer base. The new demands on customer satisfaction are also pressing the need for direct, fast communication and support. These new demands are driving what we once called the 'intranet' to become a broader digital platform, capable of many types of interactions, engaging all audiences, and reacting quickly and with purpose to opportunity in a secure and compliant way. In this session, we will look at 'Ecosystems' and how they are defining the new way to work beyond your borders, as well as the challenge of 'Shadow IT'. There are many types and examples of ecosystems and ways to connect and engage. Also we will look at the security of a sharing economy and how this works across your digital environment, with a review of compliance concerns that need be addressed for organizations to mature their tools. Finally we will review how a unifying platform, like IBM's, is the best solution base to attract, engage and leverage your organizations stakeholders.

DBV-09 Accelerate the delivery of an Omnichannel Digital Experience with IBM's Digital Banking Platform Speakers: Joseph Preston, IBM Digital Experience and Social Sales Executive, Carlos Arturo Quiroga, Solution Architect, IBM Today’s consumers more sophisticated and increasing mobile, and are accustomed to receiving seamless service and targeted offers from the companies they do business with, regardless of the device in use. They expect a great user experience. It should come as no surprise that these same consumers expect similar user experiences accessing product and services from their bank and financial service companies. From researching new services, to opening an account, checking balances, transferring funds or receiving customer support, delivering an omni channel experience is not only expected, but demanded by todays empowered consumers. In this session, you will learn about the IBM Digital Banking Platform, a cloud enabled banking platform that accelerates tailor made omni channel experiences. Learn how Banks can accelerate the delivery of an Omni channel Digital Experience that is extensible and tailored to specific user and bank needs. Based on Bluemix on cloud, WebSphere Portal and Web Content Manager on premise, giving banks development and deployment options and flexibility. With focus shifting beyond mobile to an entire digital customer experience, IBM’s Digital Banking Platform provides banking ready functionality to meeting and exceeding customer’s expectations.

DBV-10 Sharing Knowledge and Expertise with Social Digital Experience Platform Services at Telefonica Speaker: Belén de Isasa Sanchiz, Head of Market Intelligence, Telefónica Learn how to maximize your organization's knowledge resources including content and data sources and importantly, your employee experts, with innovative integrated Social Digital Experience solutions. In this session, you will learn the business objectives driving Telefonica's implementation of IBM Connections and Digital Experience solutions WebSphere Portal and Web Content Manager, to build an engaging and productive platform their employees can use to ensure they have the latest information and expertise to manage their business initiatives. Implementation details, best practices, and a view to future innovations will be shared.

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Track: Achieving Business Value

DBV-12 Delivering Customer Centered Digital Experiences for Citizen Services at City of Helsinki Speakers: Päivi Helanto, eServices Manager, City of Helsinki, Niklas Montonen, Accelerated Value Leader (AVL), IBM Attend this session to learn how this organization plans and delivers their citizen digital experience with a central focus on the customer experience and requirements. Learn how they have used Digital Experience foundation technologies WebSphere Portal and Web Content Manager to build integration and site design to deliver optimized, customer centric services. The team will share how they build customer segment-based service provisioning in a federated organization. Examples will include 'perheentuki' family support services presented by their Digital Experience solutions. They will also share the impact to their employees as the civil service teams worked together to plan, deliver and optimize their citizen facing digital experience services, such as MyData, a paradigm shift in servicing provisioning - and what it takes to collaborate and successfully implement such practices. Also, how to determine services identified for the customer, such as light vs. strong identification. Learn of their progress towards implementing Watson Analytics to their solution to better measure platform use and customer needs. A related goal of this effort is to give the civil servants within the family support structures a new view into the data of their customers, for a more comprehensive view to improve service assessments, with ability to drill down into data for more precise operations management

DBV-13 Applying Universal Behavior Exchange (UBX) to Drive Highly Engaging Digital Experience Journeys Speakers: Bryan Daniel, IBM Technical Sales Leader, Digital Experience, Johannes Lebek, IBM Digital Experience Engineer, David Strachan, IBM Digital Experience Principal Offering Manager Come and learn how the latest capabilities in the IBM Digital Experience and IBM Marketing Cloud offerings allows you to easily deliver the engaging, personalized, and consistent user experience that keeps your customers coming back for more! Through live demos, you'll see new integrations including application of the new Universal Behavior Exchange (UBX) which empower business users with the ability to manage site messaging, infuse social capabilities, and integrate commerce related content. In addition, see how you can leverage customer data, gain analytical insights, and automate relevant cross-channel interactions throughout your customer's journey.

DBV-15 Gain the Advantages of Software as a Service in Your Digital Experience Solutions Speaker: David Strachan, Principal Offering Manager, IBM Digital Experience, Dave Thompson, World Wide Sales Executive - Digital Experience Solutions on Cloud Across a wide range of solutions, organizations are investing in Cloud and Software as a Service solutions to achieve greater agility and align costs with the value they realise. Attend this session to learn how these industry trends can be applied to digital experience deployments so that marketers, managers and design professionals can realise these same benefits. Learn about the latest innovations in IBM Digital Experience in platform as a service, containerization and software as a service, and how to apply these to your business. We'll also take a look at how hybrid cloud approaches can help those organizations that need to retain an on-premises deployment or must manage a transition.

DBV- 17 Deep Dive: Social Business Infusion Patterns with Digital Experience Speakers: Charlie Price, Advisory Software Engineer, IBM, Greg Presayzen, IBM Digital Experience and Social Sales In this session, we will focus on common business problems solved by integrating IBM Connections into the Digital Experience. We will take each example customer deployment scenario and show you through live demonstrations how to deliver a solution that matches the business requirements to end users quickly and efficiently using out of the box technology. The session will cover use cases for Social Rendering and Digital Data Connector to implement infusion patterns for Social Digital Experiences

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Track: Achieving Business Value

DBV-18 Cognitive Content Assistance: It's Not Just About Spell checking Speakers: Stuart Crump, IBM Certified Client Technical Professional, Graham Harper, Application Architect, IBM Content is King (or Queen) when it comes to online digital delivery and it's key to the business that it reaches the right audience, has the right sentiment and is created in a timely manner by a subject matter expert. Balancing all these demands is often like spinning plates, it only takes one out of place to bring them all crashing down. What if you could enhance the content creation and display processes supporting your Digital Experience solutions with productivity and quality enhancing plugins that can be used by the business experts? Come along to this session to discover how you can augment your processes to become more efficient at providing useful and relevant content to your clients.

DBV-19 Collaborative Design to Drive Maximum Impact of Your Social Portals Speakers: Greg Presayzen, Senior Technical Advisor, IBM, Purvi Trivedi, Technical Sales Leader, Collaboration, IBM In this session, we will focus on the business value an advanced Social Portal delivering he benefits of integrated, context specific Digital Experience and IBM Connections services, can have on your organization. Not only will we show you how to build this type of Digital Experience, but we will illustrate the business impact it can have for your organization. Using IBM Design Thinking we will bring the Advanced Social Portal story to life with personas and storyboards like you have never seen before! You will learn how you can apply these collaborative techniques to your organization’s goals, and build a compelling Digital Experience with Social Collaboration, Mobile and rapid application development in the IBM Cloud. We will then extend this experience with mobile hybrid applications where you can build and deploy multi-channel applications within minutes to empower your workforce. Join us for an experienced look at the benefits of collaborative design planning to drive business value, demos, and reference resources that you can leverage.

DBV-20: DXoC & CoC: Successful in Cloud! Speakers: Mahendra Pingale, Principal Offering Manager, IBM Digital Experience, Nick Turner, Senior Offering Manager, IBM Commerce It’s a cliché to say, Digital Experience and Commerce have great synergy and tremendous value to the customers. They’re practically inseparable for a modern business! At the same time, IBM is perhaps the only industry leader to offer these capabilities in an organic and cohesive manner — not just on-premises but even up there in cloud! Come to this session to learn how IBM Digital Experience on Cloud and IBM Commerce on Cloud offer unparalleled advantage to you — not just in technology terms but, and more importantly, offering a smooth operational experience and exceptional business value!

Developing Successful Digital Experiences

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Track: Developing Successful Digital Experiences

DDX-01 Integrate Your IT

Speaker: Thomas Stober, IBM Digital Experience Foundation Architect IBM's Digital Experience is a powerful integration platform, which can consolidate an unconnected IT landscape to an appealing and seamless web user interface. Integrating a vast amount of different kinds of APIs and systems can be challenging. In addition it becomes necessary to integrate and mix on-premise deployments with Cloud platforms, such as Bluemix. This session will outline the basic integration patterns and show how easily the job can be solved. We will describe helpful techniques, such as the Web Application Bridge, Web Experience Factory, Script Application Cast Iron, Digital Data Connector. We will explain which of these techniques is used best for which use case and for which level of skill. We will also show how your legacy systems can be turned into contextual and versatile building bricks of a powerful web site. Last but not least, we will also detail how key integrations such as with IBM Business Process, Connections, SAP, and MS Sharepoint have been efficiently implemented.

DDX -02 Using Modern Web Development Tools and Techniques with IBM Digital Experience Speaker: Jonathan Booth, IBM Senior Architect, Digital Experience Tooling The world of web development has been advancing rapidly in recent years. Frameworks such as Angular and React let you easily build highly interactive and responsive client-side applications. Node.js tools such as Gulp/Grunt, npm, Bower, Less/Sass, and Express give developers huge productivity boosts. Continuous Delivery tools can automatically move your code from source repository through build, test, deploy, and promote to production. In this session, the lead architect for development tools for IBM Digital Experience will show how you can use these modern advances with your IBM Digital Experience applications, including WebSphere Portal and Web Content Manager and designs. We'll look at script applications, site design with Portal themes, and content design with IBM Web Content Manager. You'll see how to use popular frameworks including Angular, React, and Bootstrap, and you'll see the latest Node.js based open source tools from IBM that work with IBM Digital Experience.

DDX-03 Improve Customer Engagement with IBM Forms Experience Builder Speaker: Marty Lechleider, Digital Experience Program Director and IBM Forms Experience Builder Offering Manager How can you improve customer engagement and streamline your processes? The answer is IBM Forms Experience Builder (FEB). FEB lets non-technical users create sophisticated web applications to collect information, track information and automate processes. FEB apps are highly extensible letting you add custom behaviors with JavaScript, create new functions with HTML fragments and integrate information from other applications and sources using REST services. This session will focus on the latest version of the product and how it can be used to improve customer engagement and gain efficiencies. We will also cover how FEB can be extended with standard web development skills.

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Track: Developing Successful Digital Experiences

DDX-04 Designing and Developing Portal Themes that Power Exceptional Digital Experiences Speaker: Jon Lidaka, Digital Experience Front End Architect With only seconds to engage your audiences, it’s more important than ever to design portal themes with high impact and performance. Learn how to develop portal themes built for success with modern, interactive interfaces and speed of presentation that attract current and new audiences. This session will provide an overview of the latest theme modularization enhancements, and technical guidance that shows how to use customization features to quickly create themes, skins and layouts, along with theme design and performance best practices and upgrade considerations.

DDX -05 Bringing Your Angular and Other Web Apps to IBM Digital Experience Speakers: Jonathan Booth, IBM Senior Architect, Digital Experience Tooling Have you been wanting to do application development using Angular, React, or other frameworks, but don't want to give up the complete site and content management features of IBM Digital Experience? Well, now you can have your cake and eat it too. You can do all of your application development using the latest frameworks and your favorite web development tools, and the applications can be used - without change - in a complete digital experience alongside other applications and content. You get the best of both worlds - the complete robust site and content management framework provided by IBM Digital Experience, and the latest modern web technology for all your application development.

DDX-07 Taking the Next Step with Responsive Design Speaker: Jon Lidaka, Digital Experience Front End Design Lead Architect This session will discuss cutting edge technologies and features available today in IBM Digital Experience and related offerings such as the mobile enabled theme and other integrated services that can help you succeed using responsive design. We will discuss the enhanced capabilities of using flexbox and review the latest techniques for handling images, performance and upcoming CSS4 enhancements. Lastly, we will look at emerging responsive design trends that will help you perfect a modern user experience. Responsive design is no longer just about adapting to screen size, but processing information to render a tailored user experience.

DDX-08: Develop Persuasive Digital Commerce Experiences for Optimized Customer Experiences Speakers: John Boezeman, IBM Distinguished Engineer and CTO, Digital Experience, Bryan Daniel, Digital Experience Technical Sales Specialist How can the IBM Digital Experience offerings be combined with IBM WebSphere Commerce services to deliver top notch sites that maximize customer engagement and revenue? This session will cover this topic, demonstrating how to combine IBM Digital Experience and IBM Commerce for a best in breed customer experience. We’ll introduce the very latest innovations available for deployment to WebSphere Portal and Web Content Manager 8.5 solutions, the IBM WebSphere Commerce Components for Digital Experience. Learn how you can deliver the next generation commerce experience by easily dragging and dropping commerce components on to your DX site creating a powerful store combined with WCM content in minutes! Using the Digital Data Connector (DDC) framework these new components can be quickly customized and are organized into drag and drop components to get you started quickly. See how businesses can easily integrate and combine commerce, social and application data for a seamless and exceptional experience, which is mobile ready.

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Track: Developing Successful Digital Experiences

DDX-09 Fueling Cognitive Customer-centric Digital Experiences through API Economy Speakers: Thomas Stober, IBM STSM and Digital Experience Architect, Jaspreet Singh, Digital Experience Development Architect, IBM With the advent of newer and latest client side JavaScript frameworks, building a web experience is getting easier and easier. IBM Digital Experience solutions WebSphere Portal and Web Content Manager take advantage of intuitive line of business tooling and allows web developers to code in the languages of their choice. But to keep the front-end development as easy and lightweight as possible it is essential to expose your back-end IT in a versatile and clean way. API Management helps to accomplish this goal. Legacy systems or complex business logic can be transformed in consumable REST services. Precious information can be exposed as flexible JSON object. A new set of additional cognitive services like Watson can be easily consumed. In this session we will give an overview on API Management solutions, like Strongloop. We will show how your Digital Experience solutions can not only embrace but also exploit such an a API layer. We will present samples as well as a powerful end-to-end reference architecture.

DDX-10 Content as a Service – Deep Dive on Mobile Application Content Manager Speaker: Matthias Falkenberg, Team Lead, Digital Experience Development Take advantage of the power the Digital Experience portfolio offers that lets the business leverage content authored on IBM Web Content Manager and Mobile Application Content Manager (MACM) in many ways. Besides doing server side UI generation using the rich WCM rendering capabilities, it is also possible to access the content for client side Web UI generation and mobile app development as well as for aggregating the content in other lightweight server components like Node.js services. This flexibility makes sure your authored content won't get locked in disconnected silos. Instead, your content can be accessed from everywhere in the format appropriate for the personalized, ndividual use cases and delivery channels, effectively building the foundation for true Omni-channel digital experiences. This session will outline and demonstrate the various ways how you can access and consume your content created on Digital Experience – this includes consuming the content by JavaScript applications, mobile apps and Node.js services. References you can use in your own deployments will be provided.

DDX-11 Building Modern, Cloud-Friendly Digital Experiences: Best Practices and Tips Speakers: Graham Harper, Application Architect, IBM, Mahendra Pingale, IBM Offering Manager, Digital Experience on Cloud IBM Digital Experience on Cloud offers a cost-effective, managed platform for creating state-of-the-art digital front ends. It also channels the developer into using a modern, client-side approach to site and application design. Come along to this session to find out how to succeed with this approach and the differences from traditional on-premise portal development. We look at techniques that enable efficient theme and script application development and how a web content management led model improves agility and business users' control over their site.

DDX-12 Hands-On Lab Maximize Your Digital Experience with IBM Digital Analytics, EMM and Commerce Speakers: Rafael Osorio, Worldwide Digital Experience Technical Sales Specialist, Dan Collins, Worldwide Digital Experience Technical Sales specialist Winning organizations address the digital experience challenge by equipping their team to better understand their customers and using automation tools to dynamically turn that intelligence into meaningful dialogs. This lab consists of hands-on experience with a set of minilabs (30 minutes per lab) where we see how to integrate IBM WebSphere Portal/Web Content Manager with IBM Interact (Enterprise Marketing Management), IBM Tealeaf and IBM Commerce. Discover how your organization can benefit from on-premise and cloud-based market management and add value to your customer experience solutions using IBM Digital Experience, EMM, Digital Analytics and Commerce Solutions.

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Track: Developing Successful Digital Experiences

DDX-13 Hands-On Lab Introduction to IBM Mobile Application Content Manager (MACM) Speaker: Jon Lidaka, IBM Digital Experience Front End Architect, Matthias Falkenberg, Digital Experience Software Engineer IBM Mobile Application Content Manager (MACM) is a new offering that allows you to centralize the creation and management of content for all channels in your solution. This lab will take a typical content author scenario and walk a user through the steps to create, personalize and publish content to all channels from one application. This lab will introduce users to the power of using MACM to control the content workflow and introduce developers to the mobile SDKs available for building content into your mobile application. Come learn about simplifying your mobile content management. Having a Bluemix account prior to attending the lab will expedite completion. To register for a Bluemix account, please visit: https://console.ng.bluemix.net/registration/

DDX-14 Using Phoenix Contact Scout, a presentation application based on IBM WCM at Phoenix Contact Speakers: Jörg Wargowske, Corporate Marketing, Phoenix Contact, Germany, Markus Hartmann, IT Specialist, Web Development, IBM Attend this session to learn the rationale behind development and delivery of Phoenix Contact Scout, an application developed using IBM Web Content Manager that is used to help drive sales and services management at Phoenix Contact. Phoenix Contact is a global market leader and innovator in the field of electrical engineering and automation. This session will introduce “Phoenix Contact Scout”, a Content as a Service styled solution based on IBM Digital Experience which provides a multilingual managed content for their sales channels, supported on iPad apps The company is running a multilingual IBM WCM based Website and several internal web applications based on IBM Digital Experience software. By providing interactive and centrally managed marketing information including well structured content, product and industry information, to sellers, "Phoenix Contact Scout" brings business value and an exceptional experience in presenting new products and solutions, including rich media and videos to the site users. This session will give an overview about this successfully implemented Web Content Manager based CaaS solution and will share experiences and best practices of the project.

DDX-15 Hands-On Lab Building Rich, OmniChannel Digital Experiences for Enterprise, Social and Storefront Commerce Data with Digital Data Connector Speakers: Charliie Price, Advisory Software Engineer, IBM, Bryan Daniel, Senior Technical Specialist, IBM, Matthias Falkenberg, IBM Digital Experience Software Engineer Join us in this session to get a conceptual overview of the Digital Data Connector (DDC) framework that allows you to make your data-centric applications part of your digital experience easily. We will explain the use of Web Content Manager components to integrate your business data. In this hands-on session attendees will be provided with options to apply the capabilities supporting integration of social services using the Digital Data Connector template for Social Rendering with IBM Connections, or to use the latest IBM Commerce storefront to see how to create a site which goes beyond being a catalog based experience, to one that resonates with users leading to increased buying decisions. Gain hands-on experience to learn how integrating WebSphere Commerce, and IBM Connections , and other enterprise and content applications with the IBM Digital Experience provides for a more compelling and engaging experience for your site visitors!

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Track: Developing Successful Digital Experiences

DDX-16 Hands-On Lab Designing e-Forms and Integrating to IBM Digital Experience made easy using IBM Forms Experience Builder Speaker: Bernd Beilke, IBM Digital Experience Solution Architect This lab will guide you through the steps necessary to build and deploy and eform using Forms Experience Buider and WebSphere Portal as a Business User. We will also walk through the latest integration points to both integrate an eform into the user experience and to leverage the user information from Portal and other business applications and RESTful services. Finally we will use the Digital Data Connector to retrieve and render the eform data in WCM and integrate it seamlessly in the Digital Experience solution user experience.

DDX-17 Elevate and optimize your content in IBM Web Content Manager Presenters: Andrew Roberts, CEO, Ephox, Jeff Olsen, SVP Sales, Ephox Ephox and IBM work closely together to provide IBM Web Content Manager users with an exceptional content creation experience through Textbox.io, a unique JavaScript HTML editor offering advanced editing. Our WCM content analytics and reporting tool, WebRadar, also offers insights into your content production processes to resolve issues before they become critical to the health of your business. Join our session to discover the many benefits Textbox.io and WebRadar bring to your users including advanced content creation features, customized reporting and analytics and ease of deployment. We’ll also discuss the future of content creation in WCM with our (PoC) IBM Watson integration. We’ll explore how IBM Watson improves content creation at work, review where we are today and then look into the future to consider how IBM’s cognitive computing will impact the way the world communicates. Textbox.io and WebRadar are free for IBM customers under your WCM license entitlement, and who doesn’t like free stuff, especially when it’s a game changer for user happiness. We’ll show how easy it is to take advantage of this benefit.

DDX-18 Practical Guide to IBM Digital Experience Solution Development, Deployments, Tools & Frameworks

Speakers: Iqbal Singh, Digital Experience Solution Architect, IBM, Jaspreet Singh, Digital Experience Development Architect, IBM There are a lot of factors and methods to consider when planning the development environment supporting your Digital Experience platform; website UX/UI design, WCM and applications integration. In parallel, there are also many options to consider when planning your WebSphere Portal and Web Content Manager UI experiences. These include use of aggregation vs integration; client side vs server side and plenty of frameworks to consider like Angular, Node.js, JavaScript, Portlets, JSF, Spring, MVC, and Web 2.0 to deliver the services powering your Digital Experience platform (website, mobile site, mobile apps and more.). Also covered will be relevant details as associated with hybrid and WCM centric websites. n this session, these experienced solution implementers will discuss all these considerations, and their pros and cons. Take aways from this session will provide you with data, information and perspectives to help make your own informed decisions to get started. The session will also cover relevant details as associated with the recent hybrid and WCM centric websites.

DDX-19 How Pacific Life Flew to Market! Using Modern Web Application Architecture and IBM WebSphere Portal Speakers: Denny Pichardo, WebSphere Portal Architect, Pacific Life, Simon Ramsay, Lead Architect, Rangle.IO During this session, learn how Pacific Life is using used IBM software and modern Web technologies to build a 'go to market ready' Minimum Viable Product. Using key technologies such as Angular 2, TypeScript, NodeJS, and Bootstrap 4, to complement an IBM WebSphere Portal, IBM Forms Experience Builder, and IBM Digital Analytics solutions, the team was able to accelerate delivery of a high quality, rich digital and mobile ready web experience.

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Track: Developing Successful Digital Experiences DDX-20: Delivering next generation Cognitive applications on Digital Experience on Cloud Speakers: Ken Krause, WW Digital Experience Strategist, Bryan Daniel, Senior Technical Specialist - IBM Digital Experience Developing next generation applications has never been easier using the Digital Experience on Cloud in conjunction with IBM API Manager. Bringing together Cognitive solutions with the power of Watson and Bluemix while leveraging other cloud based solutions such as IBM Connections and IBM Commerce to deliver exceptional systems of engagement has never been easier. See how you can leverage the power of IBM's API Manager to provide governance, security and control over you API economy to develop engaging applications on IBM Digital Experience in the Cloud. This session will include live demos that can be used as take-aways to get you started.

DDX-21 Leveraging the Power of Web Content Manager Within a Portal Theme Speaker: Thomas Hurek, Digital Experience Solution Architect, IBM Increasingly, customers want to store their WebSphere Portal theme artifacts (CSS, JavaScript and images)in Web Content Manager (WCM). Storing these items in WCM allows customers to change the theme artifacts without having to change the theme structure itself. Customers will leave this session will detailed coding examples for incorporating WCM into the theme along with the pluses and minuses of each option. In addition, recommendations for increasing performance if WCM is incorporated will be covered.

DDX-22 Infusing social, Watson Analytics and Dashboard reporting into Digital Experience with IBM Bluemix, Connections and Forms Experience Builder Speakers: Bernd Beilke, Digital Experience Solution Architect, IBM

In this session we will demonstrate patterns of integration with specific focus on the new Watson Analytic services in IBM Bluemix, IBM Connections and IBM Forms Experience Builder. We will walk you through bulding a sample membership application using a Cloudant DB and a NodeJS app in Bluemix and integrating these along with an eform and social content into IBM Digital Experience. In addition, Build your data acquisition applications quickly and efficiently on Forms Experience Builder, and then create amazing reports and dashboards using node.js in Bluemix. We will demonstrate some tips, tricks and best practices for building FEB applications, including managing reference data, linked forms, one-to-many forms, custom styles and many other techniques that can be reused to create great applications. We will also discuss the best practices and approach to a document-centric application architecture vs a traditional relational database based design.

DDX-23 Hands-On Lab Create Adaptive, Integrated Digital Experiences with Script Application Speakers: Jaspreet Singh, IBM Digital Experience Development Lead, Rafael Osorio, IBM WW Digital Experience Technical Sales Specialist, Jonathan Booth, IBM Senior Solution Architect, Digital Experience Tooling In this lab, developers can see how to quickly create engaging, integrated Digital Experience sites. Come and learn how to develop Script Applications using existing code samples, or JavaScript, HTML, and CSS. Attendees will learn how to create script applications with Single Page Application frameworks, REST services, maps and WCM content. Additional sample minilabs will also be available, to get hands-on experience with numerous other Script Application integration options and techniques that you can use to extend your WebSphere Portal and Web Content Manager solutions.

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Track: Developing Successful Digital Experiences DDX-24: Designing Digital Experiences that Matter Speaker: Jose Alvarez de Perea, IBM Design Technical Sales Leader for Europe IBM Digital Experience is a platform for designing, developing, and deploying integrated web and mobile environments for many types of users. These experiences are intended to facilitate business priorities but have the potential to not connect to how the final end user wants to interact. Often customers and employees struggle to get the most out of the experiences you have deployed. Improving your approach to design will free you to create engaging experiences your customers will remember and want to return to. This interactive session will help you understand end user needs by leveraging IBM Design Thinking. Working in small groups you will be focus on Digital Experience priorities from an end-users point of view.

DDX-25 Hands-On Lab: Improve your Digital Experience with Cloud Microservices from Bluemix Speakers: Rafael Osorio, IBM WW Digital Experience Technical Sales Specialist, Dan Collins, IBM WW Digital Experience Technical Sales Specialist, Stefan Koch, IBM Digital Experience Chief Programmer

Stitching together large monolithic structures is like waving at windmills. Difficult at best and mostly unsuccessful. Stop it. A digital experience works better when integrating to microservices from bluemix. Bluemix is IBM’s exciting cloud based development vision. Microservices is an architectural style in which large complex are de-composed into one or more smaller services. In this lab, you will be introduced to the simple techniques in exploiting the bluemix microservices into your digital experience. Attendees can try two different integration techniques that will show how to consume Bluemix via Scripting, and via Digital Data Connector (DDC).

DDX-26 Under the covers of the event Opening General Session Speakers: Rob Enright, IBM Digital Experience Strategist, Stefan Koch, IBM Digital Experience Chief Programmer In the opening session you saw a great demo of how the latest innovations in IBM Digital Experience site design services can cognitively manage content to be used in many compelling scenarios. These include enabling merchandisers and marketers to work collaboratively in creating an engaging site, increasing productivity and leading to sales. In this session we will take a look at the underlying technology, how it was built and what the advantages are of using these great solutions together. Attendees will learn how to use the current patterns to craft engaging customer experiences with our technology as well as looking at the deeper product integrations. They will also learn how cognitive tools are changing the content management landscape.

DDX-27 Lightweight Digital Experiences With Liberty Speaker: Jaspreet Singh, IBM Digital Experience Development Architect IBM WebSphere Application Server Liberty profile is a fast, dynamic and easy-to-use server with an incredibly small footprint. Come to this session to understand how you can leverage this platform to create your Digital Experience WebSphere Portal and Web Content Manager solutions using the recently introduced Tooling features for WebSphere Application Server Liberty profile in IBM Rational Application Developer. We will showcase various aspects to help get you started and also demonstrate end to end scenarios. In the process, we will share various best practices, tips and tricks to help you get the best out of your Enterprise Java based Digital Experience development experience.

DDX-28 Getting the Most from your Digital Experience using Front-End Development Speakers: Ian Douglas, - WW Digital Agency Sales Leader - IBM Commerce, Digital Experience. Damon Deaner, Head of Front-End Development Programs at IBM The modern web brings a user experience that is flexible, performant, beautiful, and paradigm shifting. The front-end community has never been more vibrant and capable. IBM is embracing and leading modern front-end development (FED) practices inside and outside of IBM. See how IBM's Digital Experience (DX) solutions, using foundational services from WebSphere Portal & Web Content Manager, are also actively engaging in this vibrant ecosystem. These solutions bring the developer maximum velocity and the business sophisticated content strategy management. Come to this session to understand how FED@IBM and DX are driving exceptional user outcomes with the power of the modern web.

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Track 3: Solutions and Best Practices

Track: Solutions and Best Practices

DBP-01: Getting Started with IBM Digital Experience v8.5 Solutions Speakers: Sunil Hiranniah, Worldwide Digital Experience Sales Leader, IBM, Lauren Wendel, Offering Manager Digital Experience, IBM IBM Digital Experience version 8.5, built on the foundation of WebSphere Portal and IBM Web Content Manager, delivers features that enable customers to quickly build differentiated and personalized digital experiences that span multiple channels, and also support on-premise, cloud and hybrid deployment models. During this introductory session, we'll outline the platform foundation components and out-of-the-box services supporting mobile delivery, web content publishing, analytics and commerce integration, process management, developer tools, security and scalability, and more.

.DBP- 02 Introduction to IBM Web Content Manager Speaker: Herbert Hilhorst, IBM Europe Digital Experience Technical Sales Leader Come to this session to understand why IBM Web Content Manager has become a leading Content Manager solution, according to several market research organizations. You will learn how you can use it for your company to allow your business users easily create and manage your multichannel intranet, extranet and internet sites and learn how this all works behind the scenes. We'll provide an overview of the solution, how to get started, and share you also several best practices on library management, development, syndication and access control. If you are just getting started with building a content-based web site or you are looking to extend your knowledge of WCM this session is for you.

DBP-03 IBM Digital Experience Solution Operational Architectures Speaker: Paul Kelsey, IBM Senior Cloud Architect, IBM Digital Experience This session will help you understand and implement the many facets of operational considerations and best practices when deploying or upgrading WebSphere Portal and Web Content Manager in an enterprise. Conducted by an experienced developer and consultant, this session will cover the operational architectures supported and commonly implemented to support enterprise deployment requirements: Virtual Portals, Clusters, Farming, & Cloud. The best designs and newest designs for solution High Availability will be presented. It will cover the best and many ways to integrate WebSphere Portal based solutions with other social, process, storefront management and cloud services.

DBP-04 WebSphere Portal Security Overview and Update Speaker: Daniel Blum, IBM Digital Experience Security Architect WebSphere Portal provides various options for how your portal system can be secured. This session will provide an overview on current platform security and authentication services, and update on recently introduced features. Features presented will include Impersonation, StepUp authentication, RemeberMe, WebSphere Application Server Group assertion, SPNEGO support, HTTP Outbound/SAML integration, considerations for SSO with Cloud environments, and all major security concepts available with WebSphere Portal Version 8.0 and higher releases. This includes authentication, single sign-on, WSRP security, Java 2 platform security, and support for multiple LDAP integration within Virtual Portal environments.

DBP-05 What's New in IBM WebSphere Portal and IBM Web Content Manager Speaker: John Boezeman, IBM Distinguished Engineer and CTO, Digital Experience IBM WebSphere Portal and IBM Web Content Manager continue to become more powerful and easier to use. This session provides an update on the latest new features introduced in WebSphere Portal and IBM Web Content Manager V8.5 continuous feature (CF) delivery releases. This session can not only help you discover what's new; it can also help you choose which other sessions to attend during the week. This presentation focuses on just the new capabilities and assumes an understanding of WebSphere Portal and Web Content Manager V8.0.

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Track: Solutions and Best Practices

DBP-06 Making your Digital Experience Customer Journey Predictive with IBM Interact Speakers: Thorsten Bauer, Certified IT Architect, IBM, Arne Sutor, IBM Architect, IBM Commerce Facing the problem to provide an attractive digital experience to your customer? This session will demonstrate how an interactive Sales Lifecycle can be set up using the IBM Commerce Suite, and integrated with IBM Digital Experience solutions. You’ll see how personalization is a key factor to make your product strategy across various selling channels successful. Profile based personalization for authenticated users is already state of the art in many customer facing portals. But, equally important is your real-time personalization for unauthenticated, anonymous users, as this drives new opportunity to convert visitors or even interested persons to real prospects or customers. In addition, Marketing professionals need to be able to define personalization rules which control multi-channel outbound communication platforms according to the marketing priorities. IBM Interact provides a platform to define and control real-time personalization rules and integrate with Digital platform experiences such as a customer facing Portal implementation on WebSphere Portal. We will explain the concept and architecture and demonstrate scenarios to show the business benefits gained through IBM Interact real time personalization with WebSphere Portal solutions, and show in a live demo how your customer facing digital experience could deliver greater business advantages.

DBP-07 Applying the latest Digital Experience 8.5 “CF” Features to Your Digital Experience Solutions

Speaker: Lee Berry, Web Content Manager Architect, IBM, Learn about the new features added in IBM Digital Experience 8.5 WebSphere Portal and Web Content Manager solutions, from CF06 - CF12. See how site designers, web developers and business users can more easily create new page designs and page components, how to re-use and customize new out-of-the-box components, like Banners and Teasers, and more, to quickly assemble and update new pages. Learn how to best structure our page components and content templates, how to make them so that they are easy to use by your business users and allow them to customize the behavior and styling without knowing anything about CSS and HTML. Find out how you can customize the site toolbar for your business users to have a site creation experience tailored towards their needs. See all of this in action in a live demo, and the latest demos and references you can use to take advantage of these new features in your Digital Experience solutions. .

DBP-08 Hands-On Lab Innovate and Deliver Engaging User Experiences with the latest Digital Experience 8.5 Features Speakers: Rafael Osorio, IBM WW Digital Experience Technical Sales Specialist, Dan Collins, IBM WW Digital Experience Technical Sales Specialist Simplify the life of web and content developers and line of business users. That is the idea behind the new features of the latest Digital Experience v8.5 CF releases for WebSphere Portal and Web Content Manager. In this demonstration and hands-on lab, we’ll introduce the latest CF features from CF08 – CF 12. Participate in this lab to see and experience the latest innovations and how quickly business users can build engaging and adaptive Digital Experience solutions. You can also gain direct experience and use the new IBM WebSphere Portal and Web Content Manager (WCM) Site Manager, Theme Builder, Site Builder and WCM page components that help simplify the composition and delivery of personalized and responsive digital web sites.

DBP-09 Search Engine Optimization Best Practices for Your Digital Experience solution Speakers: Andreas Prokoph, WebSphere Portal Search Architect The goal of this session is to help to understand what SEO is about and what the major tasks and techniques are that need to be applied, both in theory and in practice. Then secondly and more important: what level of support WebSphere Portal and IBM Web Content Manager provide. All important aspects are covered ranging from proper crawlability, followed by good quality content and finally getting to Portal URLs which can easily be used for linkage in processing search results.

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Track: Solutions and Best Practices

DBP-10 Upgrading to IBM WebSphere Portal and Web Content Manager V8.5 Speaker: Hermann Huebler, IBM Digital Experience Lab Services Lead Don't get stuck in the past. Find out the best path to get the latest versions of IBM WebSphere Portal and WCM and start taking advantage of the newest features in order to get the most out of your IBM Digital Experience. This session will discuss the technical details of upgrading to IBM WebSphere Portal and IBM Web Content Manager 8.5 as well as discuss the practical steps you can take to avoid common problems during the migration. We will also make sure to fill you in on the latest enhancements to the install, configuration and migration process added in Portal 8.5.The discussion on new functions will also include topics from enabling managed pages to converting legacy IBM WebSphere Portal pages into static pages suitable for the new IBM WebSphere Portal V8.5 theme.

DBP-11 Integrating Enterprise Search Services to your IBM Digital Experience Solutions

Speaker: Andreas Prokoph, IBM Search Architect, Digital Experience For the information-driven enterprise, digital experience solutions require enterprise search services that relate user’s inquiries to all kinds of information and consistently deliver highly relevant results. Finding the right information is not only a matter of good relevance, but also providing effective targeting and navigation within the search result. The session will explain the high level features of how WebSphere Portal and Web Content Manager enable search engines to integrate so that content can be collected, filtered and shown to users in the correct context. We will present enterprise search options supporting IBM Digital Experience solutions, including Portal Search, Watson Content Analytics with Enterprise Search and Watson Explorer integration. We’ll also detail how 3rd party search engines can integrate, and share some easy and effective methods to further optimize the search service and the presentation of search results.

DBP-12 Comprehensive Deep Dive into Digital Experience Cloud Offerings Speaker: Paul Kelsey, Senior Cloud Architect, IBM Digital Experience In this session, we'll explore several IBM options ranging from IBM Pure Application (System, Software, and Service) patterns that assists in deploying DX topologies to Digital Experience on Cloud (DxoC) SaaS offerings, to Dockerized versions of development environments. In this demo-driven session, we show the new capabilities of the Digital Experience Pattern 2.0 for PureApplication to manage IBM Digital Experience deployments in various topology types, and see how the patterns are used and applied to provide the production level systems managed by IBM DevOps, that comprise your own Digital Experience. During the course of this session, we'll use PureApplication to lauch a real-live deployment, and detail the advanced options and operations that are available in the latest and greatest available pattern type.

DBP – 14 BWI Systeme: Upgrading WebSphere Portal to IBM PureApplication System using the Digital Experience 2.0 Patterns Speaker: Michael Ding, IT Architect, BWI Systeme GmbH Germany During 2016 a team of specialists from BWI Systeme began a large migration project using IBM PureApplication System , WebSphere Application Server, Digital Experience solutions WebSphere Portal, and others. The project goals included migration of existing internet and intranet platforms used by their customers (and staging and production WebSphere Portal environments. This included shifting their production and integration environments from dedicated server based provisioning to cloud based provisioning on IBM PureApplication System. During this effort they upgraded from WebSphere Portal to V6.1.5.x to V8.5.x, and WebSphere Application Server v7.0.0.x to 8.5.5.x. This upgrade included web applications (Servlets, Portlets etc.) that had to be adapted and migrated on order to run within the new environments. Furthermore the configuration and usage of a composite repository will be explained.

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Track: Solutions and Best Practices

DBP-15 Best Practices: WebSphere Portal Performance Troubleshooting Speakers: Alexander Pahl, Advisory Technical Support Engineer, IBM, Ciaran Ward, Advisory Technical Support Engineer, IBM Attend this session to learn the highlights of the WebSphere Portal Performance Tuning Guide, along with proven approaches for troubleshooting and analysing performance problems when they occur. The session will focus on the latest V8.5 releases, however most techniques will also apply to earlier supported versions. We’ll highlight the available references and resources you can use from the IBM Support and Digital Experience wiki publications, also demonstrate techniques and tools used to analyze and troubleshoot Portal server performance problems. Performance problems can range from Out of Memory, High CPU, Crash or Hang issues, development inefficiencies, and more, and each of these can have several causing factors. The session slides and the guidance that customers will take away are aimed to speed up the process of identifying the performance issue and troubleshoot the problem most efficiently. The session focus will be beneficial for external customers administrating WebSphere Portal and Web Content Manager servers and also for internal customer e.g. IBM technical professionals working with customers on IBM WebSphere Portal Server and Web Content Manager environments.

DBP-17 Social Intranets in the Cloud Speakers: Amy Widmer, Enterprise Social Architect, IBM, Antonio Fiol, Enterprise Architect, IBM An IBM-based Social Intranet solution can be based on the integration between IBM Connections and IBM Digital Experience. Deploying such a Social Intranet to be a more ready Cloud solution requires additional requirements and needs for successful integration. In this session, experienced IBM Social Architects, outline and demonstrate the key integration requirements and proven techniques to deliver customers an all IBM Social Intranet in the Cloud. This solution focuses on the integration between IBM Connections Cloud and IBM DX on Cloud.

DBP-19 New PureApplication Patterns for IBM Digital Experience Solutions Speaker: Paul Kelsey, Senior Cloud Architect, IBM Digital Experience Everyone needs a compelling Digital Experience, but how do you get it quickly? IBM Pure Application (System, Software, and Service) assists in deploying complex WebSphere-based topologies by abstracting the clustering mechanism into simple topology patterns. In this demo-driven session, we show the new capabilities of the Digital Experience Pattern 2.0 for WebSphere Portal and WCM on PureApplication to manage IBM Digital Experience deployments in various topology types, and we review the mechanisms and options during the deployment. During the course of this session, we'll use the pattern to launch a real-live deployment, and detail the advanced options and operations that are available in this newly available pattern type

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Track: Solutions and Best Practices

DBP- 20 Applying WebSphere Portal V8.5 and Watson Content Analytics with Enterprise Search to build a multilingual Digital Experience solution Speakers: Uros Kotnik , Technical Lead, Zilker Technology Serbia, Goran Curcin , Technical Lead, Ziler Technology Serbia Many customers today require modern digital experience solutions with highly relevant enterprise search, analytics and multi-lingual support to address the needs of employee, customer, partner and citizen portals. Attend this session to learn how this team of experts planned and delivered this solution, including the requirement to re-build the web presence and present anonymized information and process instructions, retrieved via multi-lingual enterprise search, required by citizen constituents. Working under a short project timeline and limited budget, learn how this solution was built to scale to the needs of the business, including development of 36 virtual portals out of 3 distinct virtual portal templates in 3 languages. They will discuss the challenges we faced, architectural choices we made and the tools we created to simplify deployment and allow continual changes to all sites during development. In addition, they will also present the methods used to enable enterprise search, and how to successfully crawl and search large content repositories, also how to crawl and search the 36 multilingual virtual portals of the solution.

DBP-21 Migration of IBM Web Content Manager to the Pure Application System at DTO Speaker: Ad van Hooff Lead, WebSphere Portal and WCM, Dutch Tax Office, Mr. Coen Haak, Managing Director, No Worries I.T. Services The Dutch Tax Office and Customs Administration delivers content for three large websites using IBM Web Content Manager. In the past year we managed a migration to the IBM Pure Application System and also upgraded the version of IWCM from version 8.0.0.1 to 8.5. In the is presentation we want to share how we did this migration and the lessons we learned during this process. Our WCM environment is used by a department with editors and webmasters. Our Webmasters are responsible for the design templates and the support of the editors in their daily work. The presentation of our websites is done by prerendering the content to static html.

DBP-22 Caching Techniques for WebSphere Portal and Web Content Manager Speakers: Johannes Lebek, IBM Digital Experience Engineer, IBM, Graham Harper, Digital Experience Application Architect, IBM For best performance, WebSphere Portal applications should make use of caching. But, there are a number of caches available in WebSphere Portal. This presentation will describe the various caches, what they are used for and how to best use them in your applications. Caching at the browser, web server, WebSphere Portal, Web Content Manager and custom caching solutions will all be covered. In addition, we will share how to implement and deploy a WebSphere Porttal and WCM application that automates the invalidation for all the WCM cache entries corresponding to the modified content at subscriber side after a syndication event. The application start to run automatically every time a syndication event occurs and involves all modified Content and SiteArea WCM objects.

DBP-23 Managing Your WebSphere Portal Platform from the Commandline or Bash~./Portal.sh

Speaker: Stefan Koch, Chief Programmer, IBM Digital Experience The WebSphere Portal and Web Content Manager platform provides several methods for organizations to administer, update, and customize digital experience sites. With tools like XMLAccess, WebSphere Portal provides a very powerful way to do configuration and content updates. It allows you to export an entire portal configuration or parts of a configuration, for example specific pages, to an XML file. In conjunction with other tools like Release Builder or even XSLT transformation you can do powerful things to move configurations from one system to another. But besides XMLAccess there are other exciting tools which allows an Administrator to control or monitor your system from the commandline. In this session we will give you an overview of the Administrator tools we have available in WebSphere Portal and Web Content Manager Versions 8.5 and higher, and we will provide you best practice guidance as to when to use which administration tool.

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Track: Solutions and Best Practices

DBP-24 Trends and Best Practices from Digital Experience projects around the world

Speaker: Thomas Hurek, Senior Digital Experience Architect, IBM Not sure how to use Angular, Agile Projects, Jenkins Build Pipe Lines or Log Analytics with Digital Experience? In the session we will outline best practices that enable the best in breed design, implementation, deployment and performance tuning of Digital Experience. Along with these we will also present the latest trends in customer projects - cloud deployments, client side driven architectures, new and enhanced monitoring tools and how to deploy to Digital Experience in a continuous delivery model.

DBP-26 Forms Experience Builder as a Point of Sale Solution Speaker: James Ryan, Collaboration Architect, IBM FSS Today many companies use vertical point of sale (PoS) solutions. Vertical PoS solutions provide excellent turnkey capability, however, they can be difficult and costly to extend for custom business requirements; and custom business requirements have become the rule rather than the exception. A different approach utilizes an extensible horizontal solution platform that is tied into a payment gateway. Of course the challenge becomes providing the equivalent turnkey vertical capabilities. In this presentation we will present and demo the combination of IBM Forms Experience Builder, Streebo Mobile Forms and IBM Payments Gateway as a point of sale solution.

DBP-28 Hands on Lab: Building Digital Experience 8.5 solutions on Docker containers Speakers: Thomas Hurek, IBM Digital Experience Senior Architect Docker containers give you the ability to easily snapshot an environment and deploy that quickly on other Docker hosts. This makes them well-suited for a number of environments. Join us for this hands-on session to learn how to use Digital Experience software, including WebSphere Portal and Web Content Manager on Docker containers. We will explain possible scenarios and you will also have the chance to customize a Docker container with Digital Experience.

DBP-29 Planning Ahead for Your Portal Theme Development - Recommendations and Best Practices Speaker: Thomas Hurek, Digital Experience Architect Development of a customer site on WebSphere Portal always involves creating a custom Portal theme. Planning ahead for theme development can save customers considerable amounts of time and money over the course of a project. This session will cover recommendations for preparing and executing Portal theme development based on the experiences of theme developers who work with customers in the field. Topics such as the usefulness of wire frames, live pages and end-user feedback

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Track: Solutions and Best Practices

DBP 30: Hands-On Lab Integrating Digital Experience cloud services with on premises security infrastructures Speakers: Daniel Blum, IBM Digital Experience Security Architect, Hermann Huebler, IBM Digital Experience Lab Services Lead Authentication via SAML is increasingly utilized by customers, especially as hybrid cloud environments evolve. In this hands-on lab we will provide the participants an environment with Tivoli Federated Identity Manager (TFIM), LDAP and WebSphere Portal pre-installed, demonstrate and provide hands-on training to enable attendees to understand how to configure WebSphere Portal security to use SAML authentication with TFIM as the identity provider (IdP). The lab instructions will describe the setup, architectural background, and goals of the exercises. To implement, the lab users receive detailed step-by-step instructions to follow. An optional additional lab will be available to learn to apply the transient user feature of WebSphere together with WebSphere Portal.

DBP-31 Lifecycle management of your Web Content content from Staging to Production Speaker: Lee Berry, Web Content Manager System Architect, IBM Have you ever ask yourself how to best setup your Web Content environments? Where to syndicate between environments and where to use export/import? Where to create which kind of content? How to figure out if something went wrong with syndication and how to fix it? We'll answer these and more questions around lifecycle management of your content and staging to production. We'll provide a blueprint of what environments to have, from development, integration up to authoring and delivery, as well as where to develop which kind of artifact (development artifacts, design artifacts, templates, themes, pages, web content, digital assets, ranslations) and how to workflow and approve everything. Finally we will also explain new features in V8.5 that will help you with mirroring two systems via syndication and with monitoring and debugging of syndication and show some of these features in a live demo.

DBP-32 Using Docker containers as Digital Experience development environment at City of Goteborg Speakers: Håkan Karlsson, System Administration, City of Goteborg, Hermann Huebler, Digital Experience Solutions Lead, Lab Services The City of Goteborg has been using Digital Experience solutions WebSphere Portal and Web Content Manager for many years for its internet and intranet portal, offering a vast number of services and content items for it’s citizen audiences. The deployment is currently using the traditional staging concept namely development, integration, test and production. As the development team is very innovative and the development process is very agile the team developed new methods to accelerate the development and test processes needed. Therefore we decided to change the concept for the development environment to use light-weight containers instead of all local installations. In this session we well discuss the motivation for switching to docker containers, the approach on how we set this up and give some feedback about the experience we made (positive and negative) so far.

Meet the Architects Panel

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Meet the Architects Panel

Meet the Architects Panel Thursday, October 27, 2016 9:00 A.M. - 10:00 A.M. Burdeos & Estrasbourg Rooms, Madrid Marriott Auditorium Throughout the week you will have had the opportunity to see, learn and obtain hands-on experience with the latest IBM Digital Experience software products, solutions and technical strategies, while enhancing your knowledge and skills so you can plan and manage your implementations to grow your business. A panel session that provides you with an opportunity to discuss technical and strategy topics, along with questions and answers with customer, partner and IBM colleagues in an interactive format, will be held on the third day of the event. Attend this session for a lively, interactive discussion and share your experiences, insights and strategy questions with your event colleagues and the IBM WebSphere Portal and Web Content Manager – Digital Experience software product lead architects and software managers. You won’t want to miss this opportunity to add to your technical knowledge and deliver optimized IT solutions that can enable you to further grow and innovate your business. IBM panel participants to include: Lee Berry, Brian Chaput, John Boezeman, Jonathan Booth, Thomas Hurek, Jonathan Lidaka, Thomas Stober, David Strachan Moderators: Anthony Fiorot, Lauren Wendel Panel members subject to change. IBM Cloud, Commerce Learning Academy and Digital Experience Experts Zone

Experts Zone

IBM Cloud Technical University, Commerce Learning Academy and Digital Experience Experts Zone Tuesday – Thursday October 25 – 27 16:15 – 17:45 Ground Level, Madrid Marriott Auditorium

Available for all event attendees each afternoon, the IBM Cloud Technical University, Commerce Learning Academy and Digital Experience Experts Zone provides an open forum setting to discuss product offering, business value and technical strategy questions with IBM Cloud, Commerce, Digital Experience and related solutions design and technical leaders, services architects, and offering managers.

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SpeakerBiographies

Thorsten Bauer joined Lotus Development in 1993 and IBM in 2001. He is certified Senior IT Architect in IBM Software Services for Commerce/Digital Experience. He has experience in consulting, instructing, and developing enterprise solutions based on WebSphere Portal, WAS, BPM, Commerce and Social. He worked for more than 15 years for customers in the Banking and Insurance market.

Bernd Beilke is a certified IT Specialist at IBM. He joined IBM in 1997 as a Services Consultant and is working as a Client Technical Professional for Digital Experience Solutions in Asia Pacific regions. His experience include locations in Germany, Europe and Middle East supporting customer engagements and doing field enablement and training. His areas of expertise include WebSphere Portal, IBM Forms, Commerce, Social Software Solutions

Daniel Blum, WebSphere Portal Security Architect, IBM. Daniel Blum is the Security Architect for IBM WebSphere Portal. He joined IBM in 2005 and has been working in various development roles since then. He is located in the IBM Germany Research & Development Lab in Boeblingen.

John Boezeman is the CTO for IBM Digital Experience and Commerce solutions, and an IBM Distinguished Engineer. John is responsible for defining and leading the technical directions for IBM Digital Experience and Commerce solutions including WebSphere Portal, Web Content Manager, Forms Experience Builder, and Watson Content Hub. John has held various senior positions in development, has extensive experience consulting with customers to guide successful deployments, and is a frequent presenter at IBM events.

Jonathan Booth is lead architect for IBM Web Experience Factory and WebSphere Portal tooling. He was the lead architect at Bowstreet, Inc., prior to its acquisition by IBM in 2005, and prior to that he was the lead architect for Lotus Freelance Graphics.

Brian Chaput leads the offering management and offering team for IBM Digital Experience Software, including WebSphere Portal, Web Content Manager, Forms Experience Builder, Digital Experience on Cloud, Watson Content Hub, and related offerings. Brian has over 25 years of technical product marketing and management experience. Brian joined IBM from Bowstreet, which was acquired by IBM in 2005.

Daniel Collins is an IBM Digital Experience Worldwide Technical Leader. Dan has worked in the collaboration software industry for over 20 years. For the past 13 years, he has worked with IBM WebSphere Portal. For more than 17 years, he has worked directly with Digital Experience software clients to help them define their requirements and execute on their vision.

Speaker Biographies

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Coen Haak is an Infrastructure and Middleware Specialist. For thee last 10 years involved in datacenter renovation and migation projects. At this moment working on challenging projects for WebSphere Portal at the Dutch Tax Office after working in the Banking World.

Bryan Daniel is a Senior Technical Specialist for IBM Digital Experience Solutions. For over a decade, he has been working closely with IBM Business Partners and customers to assist them in leveraging the capabilities provided by the IBM Digital Experience Portfolio. His expertise extends into the integration and leveraging of the capabilities provided by the IBM Marketing, IBM Commerce, and IBM MobileFirst offerings. Bryan actively authors technical papers/guides and has delivered numerous speaking engagements at various technical conferences. In his spare time, you can find Bryan working on his saltwater coral reef aquarium. You can reach him at bryand@us.ibm.com.

Michael Ding is an IT Specialist at BWI Systeme GmbH. Michael holds a degree in Media and Computer Science and is has experience as a J2EE software engineer. Michael currently heads the "WebSphere Competence Center (WCC)". This center manages second level support for all products supporting BWI solutions from the WebSphere portfolio. Michael has specialized skills in areas of scripting and automation.

Matthias Falkenberg is the team lead of the IBM Web Content Manager team that focuses on the web content rendering aspect of the product. At the same time, he is the technical lead for the web content rendering component. Before joining the development team as a software engineer, he was with IBM lab-based services for IBM WebSphere Portal. More recently, Matthias participated in the IBM Corporate Service Corps, worked on the Digital Data Connector, and optimized the friendly URL function of IBM WebSphere Portal. Currently, he and his team work on new exciting mobile app capabilities of the Digital Experience portfolio.

Päivi Helanto is Project Manager and Head of eServices programme in City of Helsinki. She’s been responsible for over 4 years of development of eServices for indentified customers. Prior City of Helsinki she worked 15 years with digital services and digital concepts in Telco area.

Graham Harper is an Application Architect and Consulting IT Specialist with IBM Digital Experience Services. He has been designing and developing solutions for customers using Lotus and IBM software for 24 years and with WebSphere Portal specifically for well over 10 years.

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Markus Hartmann is an IT Specialist in Software Services Digital Experience at IBM. Markus has studied Business Information Technology at IBM. He has worked for IBM Software Services - Digital Experience since 2009 focused on Websphere Portal and Web Content Management within customer projects"

Herbert Hilhorst is a polyglot OpenGroup Re-Certified Distinguished IT Specialist with more than 20 years of experience in the IT industry. He leads technical sales activities in Europe on large accounts opportunities, and supports teams with local opportunities. He is a Lab Advocate of important customers in France where he drives them to successfully deploy their IBM software based solutions. He is author of many internal and public contributions, such as developerWorks articles, a RedBook and Proof of Technology materials. He is also speaker at many conferences.

Ad van Hoof is a Project Architect for WCM & WebSphere Portal. He has worked at Dutch Tax Office (DTO) for about 15 years with DB2, WAS and some open-source WCM products. The last 3 years working with IWCM to deliver the websites of the Dutch Tax Office & Customs Administration. Since 2015 working on the migration to the Pure platform.

Thomas Hurek is an IBM Senior Software Developer and Architect for IBM WebSphere Portal. In the past 10 years, Thomas has held positions as an IBM developer, worldwide L3 technical leader, lab-based services expert, architect, team lead and chief programmer for various components of IBM WebSphere Portal. In his current role, Thomas supports clients as a lab-based services consultant and works as chief programmer on the development of the product.

Kirsten Kelley is responsible for managing offerings in the IBM Digital Experience software portfolio. With over 15 years at IBM, she has worked in several different sales and marketing organizations, enabled global sales teams and spoken at various IBM events.

Paul Kelsey has been with IBM for 12 years, working on WebSphere Portal and Web Content Manager for the past 10 years, with responsibilities that range from security development and integration work, portal core DB and model programming, to client side theme and JSR286 portlet development. Paul’s current focus is to reduce the total cost of ownership for Portal and WebSphere deployments with virtualization, public and private cloud computing, and alternative multinode, and multitenant topologies with a goal of providing customers with the best value in their hardware and software investments. Most recently, Paul led delivery of the recent WebSphere Portal and Web Content Manager Pattern and Cloud deployment offerings with IBM’s family of hardware and software offerings, PureSystems, and Digital Experience on Cloud. He continues to strive to extend IBM Digital Experience offerings available on Cloud platforms to best support customer requirements.

Ken Krause is a recognized leader in Digital Experiences and Collaboration solutions. He has been engaged with these solutions as a developer, architect, solution specialist and sales lead since 2002. As a developer and architect, Ken led the design and deployment of many large scale solutions that brought together content management, social and portal to deliver engaging digital web experiences. He is currently engaged as a Worldwide Digital Experience and Social Strategist supporting the IBM sales and technical teams engaged in customer enablement, demonstrations and strategy planning.

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Jon Lidaka is the Digital Experience Mobile Development Lead. During his time with IBM he has primarily contributed to the front-end development of WebSphere Portal with a focus on mobile enablement. Jon is a frequent contributor to developerWorks and has spoken at multiple IBM conferences.

Stuart J. McRae is an IBM Executive Collaboration & Social Business Evangelist. Stuart's role in IBM is to explain how organisations can address the people side of digital transformation with the latest collaboration and engagement solutions to create a more effective, more efficient and smarter workforce. This story brings together emerging technologies like Social Computing, Mobile Devices, Analytics and Cloud Services to create a New Way To Work for the Cognitive Era.

Rafael Osorio is a Senior IT Specialist from Worldwide Digital Experience Technical Sales Team. Rafael has worked with IBM Digital Experience in the last 10 years. He started in IBM Software Services for Collaboration in Brazil, where he deployed many WebSphere Portal and Web Content Manager solutions in different customers. Rafael worked as Latin America Collaboration Architect and designed Digital Experience solutions for different customers in the region. Nowadays, Rafael has created demonstrations, videos and presentations showing the value of IBM Digital Experience portfolio.

Mahendra Pingale is Principal Offering Manager for Digital Experience on Cloud. Mahendra directs the business strategy and offering components direction for IBM Digital Experience on Cloud and related solutions. Mahendra has several years of experience in leading offering management for IBM WebSphere Portal, Web Content Manager, and Rational solutions.

Greg Presayzen has over 15 years of Technical Sales, Product Engineering, Software Support, and Team Leadership experience. Currently his focus is helping clients in the US Industrial market re-imagine the customer and employee Digital and Collaboration experiences with Cognitive Analytics, Cloud and Mobile while utilizing Design Thinking.

Andreas Prokoph is the Search architect for IBM Digital Experience solutions, and has been working at IBM in technology areas such as text search and information retrieval for the past 20 years. He has held various positions as technical lead and software architect for several search solutions scaling from Intranet to client-side embedded search. Also consulting and supporting IBM teams cross brand on search topics, such as IBM Watson Explorer and IBM Web Content Management. Currently software architect responsible for WebSphere Portal and Web Content Management search integration as well as search engine optimization (SEO).

Simon Ramsay is a Javascript Developer at Rangle.io since 2014

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Thomas Stober is Lead Architect for the WebSphere Portal Foundation, Dr. Thomas Stober has influenced the Vision and Architecture of IBM's Digital Experience since many years. Besides his responsibility for WebSphere Portal's core components, he evangelizes WebSphere Portal and WCM at conferences and with customers. Since Thomas joined IBM in 1998, he has been focusing on a variety of topics, such as mobile computing and data synchronization. His expertise includes enterprise marketing management, virtualization, cloud and search technologies. Thomas is also a thought leader on agile software development. He holds a Phd from the University of Stuttgart and is appointed as Senior Technical Staff Member (STSM) of IBM. He is based in the development lab in Böblingen, Germany.

David Strachan is a Principal Offering Manager for IBM Digital Experience. David has worked in Digital Experience for more than 15 years, holding a variety of roles in technical sales and consulting, and oversaw web experience implementations of all kinds. He is now a leader in the Digital Experience offering management team, responsible for bringing new cloud offerings and most recently, Watson Content Hub, to market.

Jörg Wargowske has studied Electrical Engineering and has many years experience in marketing topics. He works in the Corporate Marketing of Phoenix Contact and focusses on internal information platforms

Lauren Wendel is the IBM Offeirng Manager for IBM WebSphere Portal and Digital Experience Private Cloud solutions. At IBM, Lauren has worked in software product development, Business Partner Alliance programs, IBM Notes and Domino enterprise integration, enterprise search and knowledge discovery products and technologies.

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