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IBM Cognos 8 Analysis
IBM Cognos 8 Business Intelligence
Enables more users to make better, faster decisions
• Full range of BI capabilities: all user communities receive relevant information how, when and where it is needed
• Open enterprise-class platform: IT leverages a platform that cost effectively scales to meet growing user demands
• Frameworks and proven practices: projects get off to the right start with expertise to ensure success on the journey to performance management
ReportingReporting AnalysisAnalysis DashboardsDashboards ScorecardingScorecarding
WebWebOfficeOffice
SearchSearchMobileMobile
IBM Cognos Addresses Broad Analysis Needs
Trending Slice and Dice
Trending Slice and Dice
• Personal exploration• Compare & contrast• Rotate and nest• Work disconnected
• Sales trend analysis• Market analysis
Analytical ReportingDrill
Analytical ReportingDrill
Trending Slice and Dice
Trending Slice and Dice
Analytical ReportingDrill
Analytical ReportingDrill
Scenario ModelingWhat-if
Scenario ModelingWhat-if
• Model scenarios• Reorganize, reshape• Compare scenarios• Save versions
• Financial analysis• Profitability analysis
Analytical ReportingDrill
Analytical ReportingDrill
• Top down view• Drillable reports• Sort top & bottom• Review then query
• Market shifts• Product ranking
Analytical ReportingDrill
Analytical ReportingDrill
Business users
Personality• Analysis isn’t their day jobs, but they seek more answers• Like formatted or simple reports and help on what to look at
Requirements• Self serve for additional insight• Access anywhere• Simple, intuitive interface
BUSINESSUSER
Why is this customer performing poorly?
Addressing Analysis – Analytical Reporting
Reporting & Query
• Guided analysis with prompted reports
• Managed pathways via context linkages (drill through, drill down, drill anywhere)
• Pre-built reports against OLAP sources
• Ad hoc analysis for BI
BUSINESSUSER
• Top down view• Drillable reports• Sort top & bottom• Review then query
• Market shifts• Product ranking
IBM Cognos 8 BI Reporting
Managed ReportingAd hoc query
Analytical ReportingDrill
Light Analysis
Drill Down and Show me the Numbers
Reporting and Dashboarding
When Analytical Reporting is not enough
Personality• Performs analysis on a more regular basis• Answers questions for others• Needs more freedom to explore information in new ways• Sometimes has their own data and calculations
Requirements• Wants to see factors that determine performance over time• Needs different views or perspectives of the same information• Wishes to group sets of locations, products in unique ways• Typically resorts to Excel to perform calculations they want
BUSINESS ANALYST
BUSINESSUSER
Why is the % growth in UK greater than Germany?
Express authoring
IBM Cognos 8 BIAnalysis
IBM Cognos 8 BI Café
• Personal exploration• Compare & contrast• Rotate and nest• Work disconnected
• Sales trend analysis• Market analysis
Addressing Analysis – Trending
Analysis
• Deep comparative analysis
• Easy exploration by business dimensions
• Side by side comparisons
• Multiple perspectives and heirarchies
• Filtering and custom sets
• Express authoring
• MS Office integration
BUSINESS ANALYST
Trending Slice and Dice
Express authoringIBM Cognos 8 BI Café
Deep Comparative Analysis
Explore performance across multiple dimensions
Express Authoring
Express Authoring
Using the Office Mode to Access BI
Why is the % growth in UK greater than Germany?
Addressing Analysis – Trending
Café
• Leverage existing Excel skills to identify factors that affect performance from different points of view
• Navigate data as in Analysis Studio
• Save to central BI server for sharing
• Excel specific – cell based calculations, enter own data, build own formulae, etc
• Core data automatically refreshed
• Combine trusted data source and local data
• And now can access Relational dataBUSINESS ANALYST
Express authoring
IBM Cognos 8 BIAnalysis
IBM Cognos 8 BI Café
• Personal exploration• Compare & contrast• Rotate and nest• Work disconnected
• Sales trend analysis• Market analysis
Trending Slice and Dice
When Café is not enough
BUSINESS ANALYST
Personality• Lives for analysis of lots and lots of data, usually finance data• Uses analysis to test new business hypotheses or scenarios• Loves Excel for more than a custom formula here and there• Wants to frequently restructure data and save versions of work
Requirements• Wants to use Excel for almost everything they do• Needs to create, destroy, save different versions of data• Dislikes IT systems as feel they slow down or restrict them• Sees little need to distribute results of their analyses broadly
FINANCIAL ANALYST
Why is product margin low and what-if I change my approach?
Addressing Analysis – Scenario Modelling
Scenario Modelling
• Determine new business approaches by evaluating alternate business scenarios
• Blend analysis with what-if development
• Quickly construct, deconstruct multiple models on very large data sets
• Write-back to secure governed location
• Familiar Excel interface with none of the downsides
• Integrated with Cognos 8FINANCIAL ANALYST
IBM Cognos TM1
• Model scenarios• Reorganize, reshape• Compare scenarios• Save versions
• Financial analysis• Profitability analysis
Scenario ModelingWhat-if
Focussed(Financial Analyst)
The three styles of analysis
IBM Cognos 8 BI Reporting
Broad Usage(Consumers)
IBM Cognos 8 BI Analysis
IBM Cognos 8 BI Café
Analytical ReportingDrill
Scenario ModelingWhat-if
• Top down view• Drillable reports• Sort top & bottom• Review then query
• Market shifts• Product ranking
Trending Slice and Dice
• Personal exploration• Compare & contrast• Rotate and nest• Work disconnected
• Sales trend analysis• Market analysis
• Model scenarios• Reorganize, reshape• Compare scenarios• Save versions
• Financial analysis• Profitability analysis
IBM Cognos TM1
Focussed(Financial Analyst)
The three styles of analysis
IBM Cognos 8 BI Reporting
Broad Usage(Consumers)
IBM Cognos 8 BI PowerPlay
IBM Cognos 8 BI Café
Analytical ReportingDrill
Scenario ModelingWhat-if
• Top down view• Drillable reports• Sort top & bottom• Review then query
• Market shifts• Product ranking
Trending Slice and Dice
• Personal exploration• Compare & contrast• Rotate and nest• Work disconnected
• Sales trend analysis• Market analysis
• Model scenarios• Reorganize, reshape• Compare scenarios• Save versions
• Financial analysis• Profitability analysis
IBM Cognos TM1
User Populations for Business
BUSINESSBUSINESSMANAGERMANAGER
Fast access to relevant information to make better
operational decisions
BUSINESS BUSINESS ANALYSTANALYST
Freedom to explore and analyse data from
multiple sources
Receive scheduled, personalised content and subscribe to most
relevant to their role
CASUAL CASUAL USERSUSERS
At-a-glance view of operational and financial
performance
EXECUTIVEEXECUTIVE
Continuously monitor up-to-the minute operational KPIs to take corrective action
OPERATIONAL LINE OPERATIONAL LINE MANAGERMANAGER
FINANCIAL FINANCIAL ANALYSTANALYST
Model various business scenarios to propose
alternate plans
Reflect business needs in models and rapidly adapt
to change
DATA MODELLER & DATA MODELLER & DATA ANALYSTDATA ANALYST
Proactively maintain quality of service to business even
as user demands grow
IT ADMINSTRATORIT ADMINSTRATOR
User Populations for IT
REPORT AUTHORSREPORT AUTHORSProvide timely, quality,
relevant content to large, diverse community
CTO, ARCHITECTCTO, ARCHITECT
Fit with existing infrastructure standards and support
evolution to enterprise SOA architecture
Address business requirements and meet
SLAs within budget
IT DIRECTORIT DIRECTOR
Migration & Upgrade Services
Off-shore Services
BICC Services
Customer ResourceCenter
Online & AssistedSupport
Cognos Software Services for C8 v4
Guardian Services
Product Continuation
Full Curriculum & Training
Paths
Instructor Led
e-Learning
Thank You!
Questions?