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IBM Club of Excellence 29. Oktober 2013 Retail on Demand and Electronic Shelf Labeling on the IBM SmartCloud Enterprise + Christian Erismann Senior VP International

IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

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Page 1: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

IBM Club of Excellence

29. Oktober 2013

Retail on Demand and Electronic

Shelf Labeling on the IBM

SmartCloud Enterprise +

Christian Erismann

Senior VP International

Page 2: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

Leading Business IT Solutions

• Founded: 1983

• Locations: Sursee (CH), Kaarst (D), Kaiserslautern (D), St. Petersburg (RUS)

• IBM Business Partner since 1984

Bison Group at a glance

2

over 600 customers over 600 employees over 90 Mio€ turnover

Largest Business Software House in Switzerland!

Page 3: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

Retail 1670 (29.4%)

Fuel 1088 (19.2%)

Others 27 (0.5%)

Primary Production Trade 1611 (28.3%)

Revenue in Mio. CHF Food 1285 (22.6%)

fenaco – Customer and Shareholder

Key Figures 2012

• Turnover: CHF 5.7 Mia.

• Employees: 8‘715

3

Page 4: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

More than 1000 locations in Switzerland

4

Page 5: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

The Competence Center for IT Solutions in Retail

• Founded: 1995

• Location: Kaiserslautern (D)

• IBM Premier Partner

We focus on…

• innovative IT-Solutions with

• absolute customer orientation!

– x-trade ERP

– Mobile Solutions

– E-Labels with e-Ink Technology

Bison maxess Gmbh

5

That‘s what we stand for with our years of practical experience and the proven retail expertise!

Page 6: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

Satisfaction with the ERP-system

Satisfa

ction

with

th

e p

art

ner

For the 4th Year in a row! Top Values for x-trade in the ERP satisfaction survey: Satisfaction with the system: 4.27 points (average: 4.09 points)? Satisfaction with service partners: 4.27 points (average: 4.04 points)? Satisfaction with the implementation partner: 4.45 points (average 4.02 points)?

ERP customer satisfaction study

Page 7: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

… or short:

x-trade shakes off SAP!

Page 8: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

The concept: Retail solutions on demand

The basics • Proven ERP system which is used by many large retail

companies • Make it easy available for franchisers, start-ups, new distribution

channels and medium trading companies • No restriction in the functionalities: Use what you need!

The implementation • Software, hardware and expertise in a rental model Shift to the IBM Smart Cloud Optionally expandable: mobile POS solution and electronic

shelf labels The advantages • 40% less start-up costs • Productive in less than 3 months • Cost transparency thanks pay per use(s)

Page 9: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

FiBu

headquartercentral users

x-tradex-trade

dwh

Standard

LieferantLieferant

supplier

delivery

orders

invoice

master data,

prices

consumers

Delivery to warehouse

delivery

x-trade

wms

warehouse

orderoffer

customers

delivery

stores / customers

x-trade

storex-trade

storex-trade

store

sales data

orderoffer

master data

prices

Franchisefiliale

Pos-

System

POS

x-trade

store

Franchisefiliale

Pos-

System

POS

x-trade

store

POS BO

store

Pos-

System

POS

x-trade

store

scales

Big picture ERP

Page 10: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

FiBu

headquarterCentral user

x-tradex-trade

dwh

Standard

LieferantLieferant

Lieferant

delivery

invoice

master data

pices

consumers

delivery

delivery

x-trade

wms

warehouse

orderoffer

order

customers

delivery

stores / customers

x-trade

storex-trade

storex-trade

store

sakes data

orderoffer

master data

prices

Franchisefiliale

Pos-

System

POS

x-trade

store

Franchisefiliale

Pos-

System

POS

x-trade

store

Zentrales

POS BO

store

Pos-

System

POS

x-trade

store

scales

retail on demand powered by maxess

“retail on demand”

Page 11: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

FiBu

headquartercentral users

x-tradex-trade

dwh

Standard

LieferantLieferant

Lieferant

delivery

invoice

Versorgung

Artikel, Preise

consumers

delivery

delivery

x-trade

wms

Lager

orderoffer

order

customers

x-trade

storex-trade

storex-trade

store

order

Mobile POS

retail on demand powered by maxess

Mobility with “the rolling stores”

Page 12: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

Film «Schnägg»

Page 13: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

Outlook: Electronic Shelf Labelling

Top trends in retail: • Multi and cross channel retailing • Dynamic pricing • Price optimization

Innovative solution for Electronic-Shelf-Labeling based on

Electronic Paper technology:

Wireless Electronic Labels (bidirectional 2.4 GHz RF)

Electronic Labels based on e-ink technology

Flexible connection/interface to ERP/POS

Easy installation and usabillity of the complete system

Page 14: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

how does it work

headquarter

store

WWS/ERP ESL Server

ESL Access Point

Coke: 0.50

Coke: 0.50

Coke: 0.50

But: ROI depends on the business case! Huge investment costs!

Page 15: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

The idea: ESL on demand

The basics • Leading ePaper technology proven in projects with Billa (1.020

stores) and Media Saturn • Make it easy available for every retail company • Easy integration of different ERP and ESB-Systems

The implementation • Software, hardware and expertise in a rental model Shift to the IBM Smart Cloud Enterprise + Managing portal Optionally expandable: Price optimization and…

The advantages • Minimal upfront investment • 40% less start-up costs • Productive in less than 2 months • Cost transparency thanks pay per use(s) • ROI within first month!

Page 16: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

headquarterZentrale User

x-tradex-trade

dwh

Versorgung

Artikel, Preise

x-trade

wms

Lager

x-trade

storex-trade

storex-trade

store

Master data &

Price changes

Master data:

articles

Data

changes:

Prices...

headquarter / subsidiary (ies)

ERP

Master data:

articles, prices

ESL portal

Web access

Master data &

Price changes

storestore

store(s)

consumers

max2ESL

max2ESL APP

Maintenance of the

ESL solution

with IOS Devices

iMAGOTAG

Access Points and

ePaper Labels

ESL server

ESL portal

Web access

ESL on demand powered by maxess

The idea: “ESL on demand”

Page 17: IBM Club of Excellence 29. Oktober 2013 Retail on … solution for Electronic-Shelf-Labeling based on Electronic Paper technology: Wireless Electronic Labels (bidirectional 2.4 GHz

Q & A