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IBM CAMPAIGN EVOLUTION 1995 – 2006 . 1996: Big Blue PRINT. TINGLES. TUNES. COCKTAIL. 1997: Solutions For a Small Planet TV . NUNS. 1997: Solutions For a Small Planet PRINT. VIRTUAL WALL. HAVA GAVA. 1998: e-business solutions TV . KILLER APP. 1999: e-business innovators TV. - PowerPoint PPT Presentation
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IBM CAMPAIGN EVOLUTION1995 2006
1996: Big BluePRINTTUNESCOCKTAILTINGLES
1997: Solutions For a Small PlanetTV NUNS
1997: Solutions For a Small PlanetPRINTHAVA GAVAVIRTUAL WALL
1998: e-business solutions TV KILLER APP
1999: e-business innovatorsTVSUPERMARKET
1999: e-culturePRINTCHELSEAAMOURTONYS
2001: e-sportsTVe-FANATIC
2001: e-InfrastructureFANATICALFINANCIAL MERGERINFRASTRUCTURE
2001: CodernautsTVDAYDREAM
2001: CodernautsPRINTSOFTWAREL.A.
2002: GizmosTVPIXIE DUST
2002: GizmosPRINTPIXIE DUSTTIME MACHINE
2004: ON DemandTVWHAT-IS-ON
2004: ON DemandPRINTSMOOTH SAILINGNATIONAL GEOGRAPHICBROADWAY
2005: Help Desk IITVTRAFFIC
2005: Help Desk IIPRINTCYCLINGPRODUCEFISHING
2005: The Other IBMTVCATAPULT
2005: The Other IBMPRINTKING ARTHERINNOVATION STRATEGYSALES & MARKETING SERVICES
2006: what makes you special?TVANTHEM
2006: what makes you special?PRINTSIDE-BY-SIDE APPROACHES: PILL & RADISHIN-SITUATION APPROACHES: CAR & HOUSE
2006: what makes you special?OUT-OF-HOMEBIRDS Innovation for differentiationThis execution challenges viewers to ask themselves who they would rather be one of the flock, or the one who breaks away?
EASELS - innovation for strategyIBM helps companies stand out by changing the way they think about strategy, how they implement it, and how they present it.BAR CODE Innovation for customer loyaltyBusinesses that do something unique will discover that their customers will keep coming back for more.
2006: What Makes You Special?Web Site