IBM Business Intelligence and Business Analytics · IBM Business Intelligence and Business Analytics 1 ... •Putting prediction in hands of the business • Decision ... Source data

© 2009 IBM Corporation Ganesh Kedari | IBM India Software Labs, Pune

IBM Business Intelligence and Business Analytics

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© 2009 IBM Corporation

#1 concern

Source: IBM Global CIO Study 2009, n = 2345,

Business Analytics 83%

Virtualization 76%

Risk Management & Compliance 71%

Mobility Solutions 68%

Customer & Partner Collaboration 68%

Self-service Portals 66%

Application Harmonization 64%

Business Process Management 64%

SOA / Web Services 61%

Unified Communications 60%

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Agenda

• What is Business Intelligence ?

• IBM Business Analytics Portfolio

• Introducing Cognos Business Intelligence

• IBM Cognos 10 Capabilities

• Q&A

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Organizations today operate with blind spots

Inefficient Access

Just 67 percent of high-growth

CIO’s said data is readily available

for relevant users

Incomplete Information

1 in 3 managers frequently make

critical decisions without the

information they need

Inability to keep pace

Today’s online business cycles are 3-7

times shorter

Source: IBM Institute for Business Value 4

© 2009 IBM Corporation 5

How are we doing?

IT

SALES

MARKETING

CUSTOMER SERVICE

HR

OPERATIONS

PRODUCT DEVELOPMENT

FINANCE

How are we doing?

Why?

What should we be doing?

Actionable Insights to Answer Key Questions

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How are we doing?

Immediate Insights to Business Performance

• Scorecards

• Dashboards

• Reports

• Real-Time Monitoring

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Why?

Deeper Analysis of Trends & Patterns

• Ad-hoc Query

• Analysis and Exploration

• Trend and Statistical Analysis

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What should we be doing?

Foresight to Plan & Allocate Resources

• What-If Analysis

• Predictive Analysis

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Data Warehouses and Data Marts

Components of a Data Warehouse

Data warehouses and data marts address the problems companies have with missing data

values and inconsistent data. They also help standardize data formats between operational

data and data purchased from third-party vendors.

These facilities prepare, store, and manage data specifically for data mining and analyses.

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Components of a generic BI system

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IBM Business Analytics Portfolio

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• Full breadth of BI for every decision-maker

• Query, reporting, analysis, scorecards and dashboards

• Delivered where, when and how needed

• Revolutionary way to work with BI

• Unified workspace with built-in collaboration

• View of all time horizons: past, present & future

• Easy progression from viewing to exploration to more advanced

analysis

• Free to answer critical business questions

• Answer “how am I doing”, “why”, and “what should I be doing?”

• Ensure organization-wide insight and alignment

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• Full breadth of predictive analytics

• Data collection, statistics, data mining, predictive

modeling, deployment services…

• Putting prediction in hands of the business

• Decision Management

• Driving better business outcomes

• Attract and retain more profitable customers

• Detect and prevent fraud

• Improve resource allocation

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• Simplify, structure, and automate dynamic and sustainable FP&SM practices

• Monitor and analyze business performance against targets

• Plan, forecast and control enterprise resources aligned with corporate objectives

• Close the books, consolidate results and report financial performance with confidence.

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Enterprise requirements

CIO has to manage multiple datamarts and point

solutions for risk and compliance data

CRO cannot get aggregate risk exposure

position

CCO cannot ensure regulatory compliance,

adapt to change or manage regulator interaction

Unifies enterprise-wide risk and compliance

initiatives into a single management system

provide visibility into risk exposure and to

facilitate compliance management

Provides synergy with Information and IT

Governance, Risk Management, and Security

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Ready-made packaged reporting and analyses based on

the best practices

Encompasses a comprehensive portfolio

Workforce, customer, finance & supply chain

Adaptable & extensible

Adaptive Application Framework

Source data from multiple transaction systems

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Introducing Cognos Business Intelligence

Scorecards

Dashboards

Reports Real-Time

Monitoring

Ad-hoc

Query

Analysis

& Exploration

Trend &

Statistical

Analysis

What-If

Analysis

Predictive

Analysis

Smarter Decisions. Better Results

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IBM Cognos 10 Capabilities - Query and Reporting

• Design and build

• Analyze and share

• Assemble and format

• Modify and arrange

• Interact and analyze

• Share and collaborate

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IBM Cognos 10 Capabilities - Query and Reporting

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IBM Cognos 10 Capabilities - Analysis

• View, assemble and analyze information

• Assess business situation with Advanced, predictive or what-if analysis

• Engage the right people in your enterprise for decision-making

Cognos Business Insight

Cognos Analysis for Excel

Cognos TM1

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IBM Cognos 10 Capabilities - Analysis

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IBM Cognos 10 Capabilities - Dashboarding

Limitless BI Workspace

Analyze and share

View, interact with and analyze the result set, and share the results to follow a train of

thought and generate a unique perspective around information.

Assemble and format

Drag-and-drop trusted content (BI, TM1, RTM, Metric Studio, and PowerPlay), filters, and

other content (RSS, HTML, text, and images). Modify and arrange layout, add colors and

text, add comments, and personalize widgets.

Interact and analyze –

Change display, add calculations, filter/prompt, drill up/down, and sort data and seamlessly

move to Business Insight Advanced for additional analysis.

Share and collaborate

Consume, share, and distribute dashboard objects, and integrate with Lotus Connections.

Make Dashboards Portable

Schedule, burst and distribute professionally authored dashboard content to a broad

audience of consumers who need disconnected access to their dashboards.

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IBM Cognos 10 Capabilities - Dashboarding

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IBM Cognos 10 Capabilities - Scorecarding

• Align strategy with operations

• Communicate strategy and track your progress

• Ensure accountability for performance

• Share with more user communities

• Enjoy simple deployment and administration

Visually Measure and Monitor Performance

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IBM Cognos 10 Capabilities – Real Time Monitoring

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IBM Cognos 10 Capabilities - Extending BI

Reach more users with business intelligence

• IBM Cognos Mobile

• IBM Cognos Active Report

• IBM Cognos for Microsoft Office

• IBM Cognos Mashup Service

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Breadth of analytics across historical, real-time and predictive information

Unified Workspace delivering breadth of analytics

Analytical Reporting

Drill

Real-Time

What is

Scenario Modeling

What-if

Advanced Analytics

What might be

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Easy data inclusion by the business from one value, to entire data sets and external files

Combine external, departmental, and your

own data to corporate information resulting

in broader perspectives

External Data

Solution Highlights

• Import external data sources into reports or

query subjects

• Leverage external data as report filters

• Publish for reuse and update

• Provide IT governance

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Connect with Others Collective intelligence to share insights and gain alignment

• Cognos 10 advances

• Engage others in decision networks to discuss issues, share insights and align decisions

• Attach business context to BI content and learn from a growing repository of decision history

• Support workflow to establish accountability and engage the right people at the right time

• Key features

• Annotations down to cell level

• Lineage and data stewardship

• Threaded discussions associated with BI evidence

• Activities, notifications, tasks, and initiatives

• Search threads, people, discussions, decision history

Built-in collaboration and social

networking fuels the exchange of ideas

and knowledge that naturally occurs in

the decision-making process

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Collaborative BI through built-in collaboration and social networking

Quickly find the people and expertise you need.

Discuss and refine ideas with colleagues,

partners, and customers.

Solution Highlights

• Embed of Lotus Connections

• Post messages, share files and links to

web content (both BI and external)

• Create and assign to-do items

• Work within Business Insight workspace to

drive activities or requests for action

• Send email notifications directly from an

activity

IBM Cognos Collaboration

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Breadth of Deployment options

Leverage existing IT investment

Optimize use of resources

Standardize & share costs

Fast to install and run Private

Cloud

Optimized Business System

Enterprise Software

Virtualization

Public Cloud

Provision with no CAPEX

e.g. IBM Cognos 10 deployed on IBM Cloud

e.g. IBM Cognos 10 on supported OS

and hardware

e.g. Cognos 10 on System z

e.g. IBM Smart Analytics System

e.g. IBM Smart Analytics Cloud on System z

Smarter Decisions. Better Results.

C O G N O S

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Analytics-driven organizations outperform

Dissemination of… Extension to… Foundation for…

Smarter Decisions. Better Results.

C O G N O S

Innovation in…

Business Intelligence

Predictive Analytics

Analytic Applications

Financial Performance &

Strategy Management

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Accelerate BI Success with our expertise

How-to books deliver expertise

BI Strategy, Cloud, Redbook

Performance Manager

Workshops help shape strategy

Champion workshops

Business Analytics experience

Communities to share expertise

DeveloperWorks, C^3 Blog

Innovation Center for Business Analytics

Cognos Analytic Applications

Delivers packaged reporting and analysis for accelerated

insight

Unlocks information locked in ERPs and other data sources

Easily add and configure new reporting content

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Smarter Decisions. Better Results

Freedom to Think

Connect with Others

and Simply Do

Unified workspace

All time horizons

Progressive interaction

Decision networks

Business context

Accountability

Mobile and Disconnected

Integrated

Real-time

A revolutionary BI workspace

delivered on a proven platform

with seamless upgrade.

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© 2009 IBM Corporation 35

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IBM Business Intelligence and Business Analytics · IBM Business Intelligence and Business Analytics 1 ... •Putting prediction in hands of the business • Decision ... Source data