IBM Business Intelligence and Business Analytics .IBM Business Intelligence and Business Analytics

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  • 2009 IBM Corporation Ganesh Kedari | IBM India Software Labs, Pune

    IBM Business Intelligence and Business Analytics

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  • 2009 IBM Corporation

    #1 concern

    Source: IBM Global CIO Study 2009, n = 2345,

    Business Analytics 83%

    Virtualization 76%

    Risk Management & Compliance 71%

    Mobility Solutions 68%

    Customer & Partner Collaboration 68%

    Self-service Portals 66%

    Application Harmonization 64%

    Business Process Management 64%

    SOA / Web Services 61%

    Unified Communications 60%

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  • 2009 IBM Corporation

    Agenda

    What is Business Intelligence ?

    IBM Business Analytics Portfolio

    Introducing Cognos Business Intelligence

    IBM Cognos 10 Capabilities

    Q&A

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  • 2009 IBM Corporation

    Organizations today operate with blind spots

    Inefficient Access

    Just 67 percent of high-growth

    CIOs said data is readily available

    for relevant users

    Incomplete Information

    1 in 3 managers frequently make

    critical decisions without the

    information they need

    Inability to keep pace

    Todays online business cycles are 3-7

    times shorter

    Source: IBM Institute for Business Value 4

  • 2009 IBM Corporation 5

    How are we doing?

    IT

    SALES

    MARKETING

    CUSTOMER SERVICE

    HR

    OPERATIONS

    PRODUCT DEVELOPMENT

    FINANCE

    How are we doing?

    Why?

    What should we be doing?

    Actionable Insights to Answer Key Questions

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    How are we doing?

    Immediate Insights to Business Performance

    Scorecards

    Dashboards

    Reports

    Real-Time Monitoring

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  • 2009 IBM Corporation

    Why?

    Deeper Analysis of Trends & Patterns

    Ad-hoc Query

    Analysis and Exploration

    Trend and Statistical Analysis

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    What should we be doing?

    Foresight to Plan & Allocate Resources

    What-If Analysis

    Predictive Analysis

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  • 2009 IBM Corporation

    Data Warehouses and Data Marts

    Components of a Data Warehouse

    Data warehouses and data marts address the problems companies have with missing data

    values and inconsistent data. They also help standardize data formats between operational

    data and data purchased from third-party vendors.

    These facilities prepare, store, and manage data specifically for data mining and analyses.

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    Components of a generic BI system

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  • 2009 IBM Corporation

    IBM Business Analytics Portfolio

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  • 2009 IBM Corporation

    Full breadth of BI for every decision-maker

    Query, reporting, analysis, scorecards and dashboards

    Delivered where, when and how needed

    Revolutionary way to work with BI

    Unified workspace with built-in collaboration

    View of all time horizons: past, present & future

    Easy progression from viewing to exploration to more advanced analysis

    Free to answer critical business questions

    Answer how am I doing, why, and what should I be doing?

    Ensure organization-wide insight and alignment

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  • 2009 IBM Corporation

    Full breadth of predictive analytics

    Data collection, statistics, data mining, predictive modeling, deployment services

    Putting prediction in hands of the business

    Decision Management

    Driving better business outcomes

    Attract and retain more profitable customers

    Detect and prevent fraud

    Improve resource allocation

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  • 2009 IBM Corporation

    Simplify, structure, and automate dynamic and sustainable FP&SM practices

    Monitor and analyze business performance against targets

    Plan, forecast and control enterprise resources aligned with corporate objectives

    Close the books, consolidate results and report financial performance with confidence.

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  • 2009 IBM Corporation

    Enterprise requirements

    CIO has to manage multiple datamarts and point

    solutions for risk and compliance data

    CRO cannot get aggregate risk exposure

    position

    CCO cannot ensure regulatory compliance,

    adapt to change or manage regulator interaction

    Unifies enterprise-wide risk and compliance

    initiatives into a single management system

    provide visibility into risk exposure and to

    facilitate compliance management

    Provides synergy with Information and IT

    Governance, Risk Management, and Security

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  • 2009 IBM Corporation

    Ready-made packaged reporting and analyses based on

    the best practices

    Encompasses a comprehensive portfolio

    Workforce, customer, finance & supply chain

    Adaptable & extensible

    Adaptive Application Framework

    Source data from multiple transaction systems

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  • 2009 IBM Corporation

    Introducing Cognos Business Intelligence

    Scorecards

    Dashboards

    Reports Real-Time

    Monitoring

    Ad-hoc

    Query

    Analysis

    & Exploration

    Trend &

    Statistical

    Analysis

    What-If

    Analysis

    Predictive

    Analysis

    Smarter Decisions. Better Results

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  • 2009 IBM Corporation

    IBM Cognos 10 Capabilities - Query and Reporting

    Design and build

    Analyze and share

    Assemble and format

    Modify and arrange

    Interact and analyze

    Share and collaborate

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  • 2009 IBM Corporation

    IBM Cognos 10 Capabilities - Query and Reporting

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  • 2009 IBM Corporation

    IBM Cognos 10 Capabilities - Analysis

    View, assemble and analyze information

    Assess business situation with Advanced, predictive or what-if analysis

    Engage the right people in your enterprise for decision-making

    Cognos Business Insight

    Cognos Analysis for Excel

    Cognos TM1

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  • 2009 IBM Corporation

    IBM Cognos 10 Capabilities - Analysis

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  • 2009 IBM Corporation

    IBM Cognos 10 Capabilities - Dashboarding

    Limitless BI Workspace

    Analyze and share

    View, interact with and analyze the result set, and share the results to follow a train of

    thought and generate a unique perspective around information.

    Assemble and format

    Drag-and-drop trusted content (BI, TM1, RTM, Metric Studio, and PowerPlay), filters, and

    other content (RSS, HTML, text, and images). Modify and arrange layout, add colors and

    text, add comments, and personalize widgets.

    Interact and analyze

    Change display, add calculations, filter/prompt, drill up/down, and sort data and seamlessly

    move to Business Insight Advanced for additional analysis.

    Share and collaborate

    Consume, share, and distribute dashboard objects, and integrate with Lotus Connections.

    Make Dashboards Portable

    Schedule, burst and distribute professionally authored dashboard content to a broad

    audience of consumers who need disconnected access to their dashboards.

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    IBM Cognos 10 Capabilities - Dashboarding

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  • 2009 IBM Corporation

    IBM Cognos 10 Capabilities - Scorecarding

    Align strategy with operations

    Communicate strategy and track your progress

    Ensure accountability for performance

    Share with more user communities

    Enjoy simple deployment and administration

    Visually Measure and Monitor Performance

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  • 2009 IBM Corporation

    IBM Cognos 10 Capabilities Real Time Monitoring

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  • 2009 IBM Corporation

    IBM Cognos 10 Capabilities - Extending BI

    Reach more users with business intelligence

    IBM Cognos Mobile

    IBM Cognos Active Report

    IBM Cognos for Microsoft Office

    IBM Cognos Mashup Service

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  • 2009 IBM Corporation

    Breadth of analytics across historical, real-time and predictive information

    Unified Workspace delivering breadth of analytics

    Analytical Reporting

    Drill

    Real-Time

    What is

    Scenario Modeling

    What-if

    Advanced Analytics

    What might be

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  • 2009 IBM Corporation

    Easy data inclusion by the business from one value, to entire data sets and external files

    Combine external, departmental, and your

    own data to corporate information resulting

    in broader perspectives

    External Data

    Solution Highlights

    Import external data sources into reports or query subjects

    Leverage external data as report filters

    Publish for reuse and update

    Provide IT governance

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    Connect with Others Collective intelligence to share insights and gain alignment

    Cognos 10 advances

    Engage others in decision networks to discuss issues, share insights and align decisions

    Attach business context to BI content and learn from a growing repository of decision history

    Support workflow to establish accountability and engage the right people at the right time

    Key features

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