IBEF Tourism and Hospitality August 2014

8/20/2019 IBEF Tourism and Hospitality August 2014

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13th highest contribution

to GDP• India ranked 13th among 184 countries in terms of travel and tourism’s total contribution to

GDP in 2013

Contribution to GDP

above world average

• In India, the sector’s direct contribution to GDP is expected to grow 6.4 per cent per

annum during 2014 –24 vis-à-vis the world average of 4.2 per cent

Creating higher

employment

• The travel and tourism sector in India accounted for 7.7 per cent of total employment,

generating 35.44 million jobs. The number is expected to rise by 1.9 per cent per annum to

43.8 million jobs in 2024

Higher investments• Travel and tourism’s contribution to capital investment is projected to grow 6.5 per cent per

annum during 2014 –24, above the global average of 5.1 per cent

Source: World Travel & Tourism Council’s Economic Impact 2014, 12th Five Year Plan, Aranca Research

Increasing visitor

exports• The contribution of visitor exports to total exports is estimated to increase 4.3 per cent per

annum during 2014 –2024 compared to the world average of 4.0 per cent


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Growing demand

Source: WTTC, Aranca Research

Notes: F stands for forecasts, WTTC – World Travel and Tourism Council, Market size forecasts by WTTC;

UNESCO – United Nations Educational, Scientific and Cultural Organisation

Robust demand

• Foreign tourist arrivals increasedat a CAGR of 7.2 per cent over2005 –13

• Domestic spending on tourism isgrowing due to rising income and

changing lifestyles (especiallyamong young people)

Attractive opportunities

• India has diverse offerings such asadventure, rural and wildlifetourism

• India is expected to receive nearlyhalf a million medical tourists by

2015, implying an annual growth of30 per cent

Policy support

• The Visa on Arrival scheme wasextended to 180 countries in 2014

• A five-year tax holiday has beenoffered for 2-,3-, and 4- starcategory hotels located aroundUNESCO World Heritage sites(except Delhi and Mumbai)

Diverse attractions

• India has 28 World Heritage Sitesand 25 bio-geographic zones

• The country’s big coastline isdotted with a number of attractivebeaches

2013

Market

size:

USD122.1

billion

2022F

Market

size:

USD418.9

billion

Advantage

India


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• The National

Tourism Policy was

announced in 1982

• The governmentformulated a

comprehensive plan

in 1988 to promote

tourism

• Various states in India

declared tourism as anindustry

• The government

stressed on private-

public partnership in

the sector

• Government policies

give a fillip to the hotel

industry

• A national policy on

tourism was

announced in 2002,

focusing on developing

a robust infrastructure

• Online travel portals

and low-cost carrier

airlines gave a boost todomestic tourism

• The government has

undertaken variousmarketing initiatives to

attract tourists

• Domestic spending on

tourism accounted for

over 80.7 per cent of total

tourism revenues in 2013

• The number of foreign

tourists visiting India rose

to 6.8 million in 2013 from3.9 million in 2005

Pre-1990

1990 –2000

2000 –05

2005 onwards

Source: WTTC, Ministry of Tourism, Aranca Research


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Includes hotel and restaurant businesses

Comprises airline companies, cruise services, railways, carrentals and more

Constituents include historical monuments, beaches,sanctuaries, mountains, and festivals, etc.

A fragmented sector with a number of independent travelagents and many online businesses

Offer customised tours, including travel and accommodation,

and sightseeing

Accommodation

and catering

Transportation

Attractions

Travel agents

Tour operators

Tourism and

hospitality

Source: Dun and Bradstreet’s report on tourism in India


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Transportation

Attractions

Travel agents

Rural tourism

Medical tourism

Heritage tourismLuxury tourism

Eco-tourism

• The aim is to:

• Develop interest in heritage andculture; and

• Promote visits to village settingsto experience and live a relaxedand healthy lifestyle

• Tourists seek specialisedmedical treatments, mainlyayurvedic, spa and othertherapies

• Tourists visit India for its culturalheritage in various cities

• Vast variety of flora and fauna invarious states is a major factorbehind their growing popularityas tourist destinations

• The luxury travel market isestimated to be around USD1.7billion and projected to grow atan average rate of 15 –20 percent over the next decade

Source: Dun and Bradstreet’s report on tourism in India


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Direct contribution of tourism and hospitality to GDP

(USD billion)

The tourism and hospitality sector’s direct contribution to

GDP totalled USD37.3 billion in 2013

Over 2006 –14, direct contribution is expected to register a

CAGR of 10 per cent

The direct contribution of travel and tourism to GDP is

expected to grow 6.4 per cent per annum to USD70.6 billion

(2.1 per cent of GDP) by 2024

Source: World Travel & Tourism Council’s Economic Impact 2014, Aranca Research

Notes: CAGR – Compound Annual Growth Rate, E- Estimates,

GDP stands for Gross Domestic Product; the definition of direct, indirect and induced

contribution is specified in the Glossary on Slide 41

1825 24

2631 31

36 37 38

71

2006 2007 2008 2009 2010 2011 2012 2013 2014E 2024E

CAGR: 10%


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Travel and tourism’s total contribution to GDP

(USD billion)

The sector’s total contribution to GDP increased to

USD113.5 billion in 2013 from USD88.1 billion in 2007 and

is expected to reach USD115.6 billion in 2014

It is forecast to increase by 7 per cent per annum to

USD227 billion by 2024 (6.8 per cent of GDP)

Source: World Travel & Tourism Council’s Economic Impact 2014,

Aranca Research

Note: E – Estimate

Note: The definition of direct, indirect and inducedcontribution is specified in the appendix

88

82 89

103 105

116 113 116

227

2007 2008 2009 2010 2011 2012 2013 2014E 2024E

CAGR: 4%


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Foreign tourists arriving in India (million)Over 6.8 million foreign tourist arrivals were reported in2013

Foreign tourist arrivals increased at a CAGR of 7.2 per cent

during 2005 –13

By 2024, foreign tourist arrivals are expected to increase to

13.42 million, according to the World Tourism Organisation


Ministry of Tourism, Aranca Research

3.9

4.45.1 5.3 5.2

5.86.3

6.6 6.8

2005 2006 2007 2008 2009 2010 2011 2012 2013

CAGR: 7.2%


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Total foreign exchange earnings from tourism grew to

USD18.1 billion in 2013

Foreign exchange earnings increased at a CAGR of 11.7

per cent during 2005 –13

Foreign exchange earnings from tourism in India

(USD billion)

Source: Ministry of Tourism, Aranca Research

7.5 8.6

10.7 11.7 11.4

14.2

16.6

17.7 18.1

2005 2006 2007 2008 2009 2010 2011 2012 2013

CAGR: 11.7%


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Company SegmentRevenue

(USD millions)Other major players

Online bookingYatra.com, cleartrip.com, travelocity.com,

travelchacha.com

Hotel USD377.0 million ITC, Oberoi, Marriott

Airlines USD3.4 billion SpiceJet, Indigo, Indian Airlines

Tour operators USD12.3 billion SOTC, Raj Travels

Source: Respective company websites

Notes: ** highlights revenues are in billion;

FY13* Includes data only for the month of January to September 2012

68.9 75.256.0

FY11 FY12 FY13*

197 229255

FY12 FY13 FY14

338345

320

FY12 FY13 FY14

3.03.3

2.9

FY12** FY13** FY14**


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Share of tourists by expenditure (2013)

Domestic travel revenues aggregated USD79.7 billion in 2013 and are expected to reach USD156.7 billion by 2024

Foreign visitor revenues reached USD19 billion in 2013 and are projected to total USD28.34 billion by 2024

Domestic travellers contributed over 80.7 per cent to total tourism revenues in 2013

Expected share of tourists by expenditure (2024)


80.7%

19.3%

Domestic spending

Foreign visitor spending

84.7%

15.3%

Domestic spending

Foreign visitor spending


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Segment-wise revenue share (2013)

Revenues from leisure travel constitute over 78.9 per cent of total tourism revenues in India

Revenues from leisure travel totalled USD77.87 billion in 2013 and are estimated to reach USD153.72 billion by 2024

Business travel revenues stood at USD20.80 billion in 2013 and are projected to reach over USD41.4 billion by 2024

Expected segment-wise revenue share (2024)


78.9%

21.1%

Leisure spending

Business spending

78.8%

21.2%

Leisure spending

Business spending


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2.5

2.93.2

3.6 3.8

4.3

5.3

2005 2006 2007 2008 2009 2010 2011

The Indian hotel industry recorded revenues of over

USD5.3 billion in 2011

Over 2005-11, the industry recorded a strong CAGR of 13.3

per cent

Revenues of India’s hotel industry (USD billion)

CAGR: 13.3%

Source: Media Sources, Aranca Research


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Domestic consumers are the biggest revenue generators in

the Indian hospitality sector, with a share of over 52 per cent

in total revenues

Foreign tourists contributed about 23 per cent to total

revenues

Various segments’ revenue share in Indian hotels

(2009)

52.9%

24.4%

22.7%

Domestic consumer

Domestic business

International

Source: Datamonitor, Aranca Research


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Online travel operators• Over 70 per cent of air tickets are now being booked online in the country

• A number of online travel and tour operators, which provide better prices and options to

consumers, have emerged in India

Wellness tourism• The widespread practice of ayurveda, yoga, siddha and naturopathy that is complemented

by the nation’s spiritual philosophy makes India a famous wellness destination

Cruises• India attracted 163,000 cruise visitors in 2011

• The country’s cruise market is estimated to be worth USD300 million

Source: Aranca Research


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Competitive Rivalry

• The Indian hospitality sector is highly fragmented with a large number

of small and unorganised players; this increases competition

• Customers’ low switching cost and price sensitivity are increasing

competition among players

Threat of New Entrants Substitute Products

Bargaining Power of Suppliers Bargaining Power of Customers

• Entry is easy as it is not capital

intensive, but a player needs to

achieve economies of scale

and access to distribution

channel to compete

• There is the threat of forward

integration; for instance, the

airline starts selling directly to

customers

• The cost of switching suppliers

is low

• Low switching cost gives

customer high bargaining

power

• Customers are price sensitive

and have information about the

services being provided

• Threat of substitute products is

minimal as no substitutes are

available in the market

Competitive

Rivalry

(High)

Threat of New

Entrants

(Moderate)

Threat of

Substitute

Products

(Low)

Bargaining

Power of

Customers

(High)

Bargaining

Power of

Suppliers

(Moderate)


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Source: Company websites, Aranca Research

Notes: CDMA – Code Division Multiple Access,

GSM – Global System for Mobile Communication

• Players are using innovative marketing strategies to succeed in this sector. For example:

• The Goa Tourism Development Corporation (GTDC) is planning to organise

familiarisation trips or “fam” trips for international tour operators and media to

showcase Goa as a tourist destination. It has also planned to promote Goa in

international markets through the print and electronic media

• Indian Railways is providing various benefits to foreign tourists such as priority

reservation and Indian rail pass for train travel

• Players are trying to ensure convenience for their customers by providing all services

available on a single portal. For example, makemytrip.com and a host of other websites

provide a comprehensive basket of offerings which include outbound and inbound travel

for leisure and business trips, hotels and car booking, holiday packages within India or

abroad, etc.

• Players are opting for many channels to maximise sales and ensure convenience for their

customers. For example, Thomas Cook and Kuoni India launched their online portals to

compete with others. On the other hand, makemytrip.com is planning to go for the offline

channel to complement its existing portal and has already launched mobile apps formaximising sales

Marketing strategy

One stop solution

Multiple channels


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Growthdrivers

Growingdemand

PolicysupportRising FDI

• Tourism and hospitality

attracted the second

highest FDI (USD3.2billion) in FY13*

• In the hotel and tourism sector,

100 per cent FDI was allowed

through the automatic route

• Campaigns such as Incredible

India and Athithi Devo Bhava

were launched to harness the

tourism industry’s potential

• Domestic expenditure on tourism

is expected to rise due to the

growing income of households

• A number of niche offerings such

as medical tourism and eco

tourism are expected to create

more demand

Source: Datamonitor, Aranca Research

Note: * Data as per February 2013


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Strong growth in per capita income in the country is driving

the domestic tourism market

A shift in demographics with rising young population

(coupled with changing lifestyles) is leading to greater

expenditure on leisure services

According to the IMF, nominal per capita income increased

at a CAGR of 9.5 per cent over 2000 –13

Per capita income in India

Source: IMF, Aranca Research

Note: F - Forecast

-5%

0%5%

10%

15%

20%

25%

30%

0

500

1,000

1,500

2,000

2,500

2 0 0 0

2 0 0 1

2 0 0 2

2 0 0 3

2 0 0 4

2 0 0 5

2 0 0 6

2 0 0 7

2 0 0 8

2 0 0 9

2 0 1 0

2 0 1 1

2 0 1 2

2 0 1 3

2 0 1 4 F

2 0 1 5 F

2 0 1 6 F

2 0 1 7 F

2 0 1 8 F

Per Capita income, USD, LHS Growth


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Domestic expenditure on tourism (USD billion)

Source: WTTC - Travel & Tourism Economic Impact 2014, Aranca Research


Domestic expenditure on tourism has grown significantly; the

market is expected to reach USD82 billion in 2014 and USD157

billion in 2023, representing a CAGR of 6.4 per cent during2007 –14E53

58

56

6977

76 8082

157

2007 2008 2009 2010 2011 2012 2013 2014E 2024E

CAGR: 6.4%


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Five Year Plan

• In the 12th Five Year Plan, a budgetary support of USD2.8 billion has been approved for

the Ministry of Tourism for the development of tourism infrastructure projects, including

rural tourism and human resource development projects

• Under the plan, USD1.3 billion has been allocated for the Ministry of Culture

Special boards

• The ministry set up a Hospitality Development and Promotion Board, which will monitor

and facilitate hotel project clearances/approvals

Tourist police• The ministry, in consultation with state/UT administrations, has proposed to employ tourist

police at prominent tourist spots

Allocation for North-

Eastern Regions• The government has planned an investment of 10.1 per cent of the allocations under the

Central Plan for the North-East region and Sikkim in the Union Budget for FY14


12th Five Year Plan, Aranca Research


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Capital investment in the tourism and hospitality sector has

been rising consistently

Investments are expected to increase at a CAGR of 16.3

per cent to USD36 billion during 2007 –24E

By 2024, investments are expected to increase to USD65

billion

Capital investments in the tourism sector

(USD billion)



13

36

23

2933

33 3336

65

2007 2008 2009 2010 2011 2012 2013 2014E 2024E

CAGR: 16.3%


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Collective government spending on tourism

(USD billion)


Note: E – Estimates

The government’s collective spending on the tourism and

hospitality sector is expected to reach USD2.0 billion in

2014

By the end of 2014, spending is projected to expand at a

CAGR of 11.2 per cent over a seven-year period

By 2024, the government’s collective spending is expected

to increase to USD3.8 billion

1.0

1.6

1.7 2.02.1 2.0 1.9 2.0

3.8

2007 2008 2009 2010 2011 2012 2013 2014E 2024E

CAGR: 11.2%


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Growth in visa on arrival

Source: Ministry of Tourism, Aranca Research

The Visa on Arrival scheme has been popular among

tourists

In June 2014, the government approved 180 countries

under the Visa on Arrival scheme to attract additional

foreign tourists

The scheme registered an average growth of 45.8 per cent

over 2010 –13

6,549

12,761

16,084

20,294

2010 2011 2012 2013

CAGR: 45.8%


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• The presence of world-class

hospitals and skilled medical

professionals makes India a

preferred destination for

medical tourism

• India’s earnings from medical

tourism could exceed USD3.9

billion in 2014 from USD1.9

billion in 2011

• Tour operators are teaming

up with hospitals to tap this

market

• Cruise shipping is one of the

most dynamic and fastest

growing segments of the

global leisure industry

• India, with its vast and

beautiful coastline, virgin

forests and undisturbed

islands, can be a good

destination for cruise tourists

• The potential for the

development of rural tourism

in India is high as most of its

population resides in rural

areas

• This can benefit the local

community economically and

socially, and facilitate

interaction between tourists

and locals for a mutually

enriching experience

Medical tourism Cruise tourism Rural tourism

Source: Ministry of Tourism, BMI, Aranca Research


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Tamil Nadu – Second most visited state byforeign tourists; attracted 14.7 per cent of

total foreign tourists visiting India in 2012

Major cities to visit – Chennai, Coimbatore,

Kanyakumari, Madurai, Ooty, Rameswaram

and Salem

Major attractions – Meenakshi Temple,

Brihadeeswarar Temple, Yelagiri Hills,

Hogenakkal Falls and Vivekananda Memorial

Uttar Pradesh – Attracted 9.7 per cent of

foreign tourists and 16.3 per cent of

domestic tourists in 2012

Major cities to visit – Agra, Allahabad,

Ayodhya, Lucknow, Fatehpur and Meerut

Major attractions – Taj Mahal, Agra Fort,

Fatehpur Sikri and Sarnath

Delhi – Attracted 11.1 per cent of

foreign tourists visiting India in 2012

Major attractions – Qutub Minar,

Red Fort, Humayun’s Tomb, India

Gate, Jantar Mantar and Jama

Masjid

Maharashtra – Attracted 24.6 per cent

of foreign tourists visiting India in 2012

Major cities to visit – Amravati,

Kolhapur, Mumbai and Nashik

Major attractions – Ajanta and Ellora

Caves, Shirdi, Ashtavinayak and

Matheran



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Forecasts of foreign tourists arriving in India

(million)

Foreign tourist arrivals are expected to increase at a CAGR

of 16.1 per cent during 2013-15F

The number of foreign tourists arriving in India is anticipated

to be more than 9.2 million by 2015

Source: Ministry of Tourism, BMI, Aranca Research

Note: F – Forecasts

6.6 6.8

8.5 9.2

2012 2013 2014F 2015F


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Forecasts of foreign exchange earnings from

tourism in India (USD million)

Foreign exchange earnings from tourism are expected to

increase at a CAGR of 5.0 per cent during 2013 –15F

Foreign exchange earnings are forecast to reach USD20

billion in 2015

Source: Ministry of Tourism, BMI, Aranca ResearchNotes: F stands for Forecasts, CAGR – Compound Annual Growth Rate

17,740 18,100

18,988

19,949

2012 2013 2014F 2015F

CAGR: 5%


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Capacity of hotels in India (‘000) The number of hotel beds in the country is expected toincrease to 501,000 by 2016 from 269,000 in 2011

The number of hotel rooms in the country is expected to

increase to 220,000 by 2016 from 121,000 in 2011

Source: BMI, Aranca Research

Note: F – Forecast

98 109 121

135 154176

197 220210

241 262

295339

392

443

501

2009 2010 2011 2012F 2013F 2014F 2015F 2016F

Number of hotel rooms Number of hotel beds


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Low-cost airlines• Growth in low-cost airlines is expected to lower tourism costs and increase domestic

spending on tourism

Increase in international

flight operators

• The market is likely to become more competitive due to the entry of an increasing number

of international flight operators expected to offer improved services to tourists. JVs such as

Air Asia and Tata SIA are beginning services in India and can provide better services

Increasing number of

airports

• The Airports Authority of India aims to start operating 250 airports across the country by

2020

Higher investments• The government is expected to earmark USD12.4 billion in the 12 th Five-Year Plan (2012 –

17); of these, private investments are likely to total USD9.2 billion

Higher passenger traffic• By 2020, passenger traffic at Indian airports is expected to rise to 450 million from 160

million currently

Source: World Travel & Tourism Council’s Economic Impact 2013, 12 th Five Year Plan, Aranca Research


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Growth in foreign tourist arrivals pre and post

incredible India (million)

Incredible India is a marketing campaign launched by the

Government of India in 2002 to promote India as a tourist

destination internationally

Foreign tourist arrivals increased at a CAGR of 9.7 per cent

during 2003-13 to 6.8 million by the end of 2013

India currently attracts 0.63 per cent of tourists from world

over; the government aims to increase it to 1 per cent

In 2012, India Tourism launched two new campaigns: Find

What You Seek, an international campaign; and Go

Beyond, a domestic campaign

Source: Gujarat's Ministry of Tourism,

Aranca Research

2.4 2.4

2.5 2.7 2.5

2.42.7

3.5

3.9

4.5 5.15.3 5.2

5.86.3

6.6 6.8

1 9 9 7

1 9 9 8

1 9 9 9

2 0 0 0

2 0 0 1

2 0 0 2

2 0 0 3

2 0 0 4

2 0 0 5

2 0 0 6

2 0 0 7

2 0 0 8

2 0 0 9

2 0 1 0

2 0 1 1

2 0 1 2

2 0 1 3

CAGR: 9.7%


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Contribution of tourism to Gujarat's GDPGujarat is the 7th largest state, located in the Western part ofIndia, with the longest coastline of 1,600 km

The government spent nearly USD13 million for the

‘Khusbhoo Gujarat Ki’ campaign, which featured Amitabh

Bachchan, brand ambassador of the state; the campaign

was a huge success

The campaign led to an increase in the number of visitors to5.4 million in the last two years

The government plans to focus on the state's 1,600 km

coastline to promote maritime, coastal and ecotourism

2.5% 2.8%3.5%

5.1%

8.2%

10.2%

2002 2005 2010 2015E 2020E 2022E

Source: World Travel & Tourism Council’s

Economic Impact 2013, Aranca Research

Note: E – Estimates


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Revenue generated from tourism in Kerala

(USD billion)

Kerala is on the Malabar coast in Southwest India

In the early 1990s, the state was known as a single beach

destination

Kerala successfully marketed its serene backwaters, wildlife

sanctuaries, ayurvedic treatments and temple festivals

Revenue from tourism increased at a CAGR of over 11.0

per cent during 2005 –13

Source: Kerala’s Ministry of Tourism, Aranca Research

0.3 0.4 0.70.6 0.6 0.8 0.8 0.8

1.0

1.7 2.0

2.9 2.7 2.8

3.7

3.53.8 3.9

2005 2006 2007 2008 2009 2010 2011 2012 2013

Foreign exchange earnings Total tourism revenues


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Number of tourists visiting Kerala annually

(in million)

The share of foreign tourists increased from 7.3 per cent in

2012 to 7.8 per cent in 2013

Source: Kerala’s Ministry of Tourism

5.9 6.36.6

7.6 7.98.6

9.410.1 10.1

0.3 0.4 0.5 0.6 0.6 0.7 0.70.8 0.9

2005 2006 2007 2008 2009 2010 2011 2012 2013

Domestic Tourists Foreign Tourists


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Revenues (USD million)Makemytrip.com

The website was conceived and founded by Deep Kalra in

2000

Makemytrip offers airline tickets, hotel bookings, domestic

and foreign packaged tours, bus tickets, corporate travel

services, visa assistance, foreign exchange and travel

insurance

The company’s revenues totalled USD255.4 million in FY14

It has a market capitalisation of USD1.09* billion

The company’s revenues expanded at a CAGR of over 37.2

per cent during FY08 –14

Source: www.makemytrip.com

Note: * - As of 5 June 2014

38

69

84

125

197

229

255

FY08 FY09 FY10 FY11 FY12 FY13 FY14

CAGR: 37.2%


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Revenues (USD million)Indian Hotel Company Limited (IHCL)

The company was incorporated in 1902 and launched the

first hotel in India, The Taj Mahal Palace & Tower, in

Mumbai in 1903

Taj Hotels Resorts and Palaces has 66 hotels in 42

locations across India and 16 hotels worldwide

IHCL operates in the luxury, premium, mid-market and

value market segments through various brands such as Taj,

Taj Exotica, Taj Safari, Vivanta, Gateway Hotel and Ginger

IHCL operates Taj Air, a luxury private jet service

The company operates Taj Sats Air Catering Ltd, the largest

airline catering service in South Asia

IHCL’s revenues stood at USD320 million in FY14

Source: IHCL’s website

337

380

356

327320

338345

320

FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14


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Federation of Hotel & Restaurant Associations of India (FHRAI)B-82, 8th Floor, Himalaya House,

23, Kasturba Gandhi Marg,

New Delhi – 110001

Phone: 91-11- 40780780

Fax: 91-11- 40780777

Hotel Association of India (HAI)

B 212 –214Som Dutt Chamber-I,

Bhikaji Cama Place,New Delhi – 110 066

Phone: 91-11-2617 1110/14

Fax: 91-11-2617 1115


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Direct contribution: Spending on accommodation, transportation, attractions and entertainment

Indirect contribution: Travel and tourism investment spending, and government collective travel and tourism spending

Induced contribution: Spending of direct and indirect employees

GOI: Government of India

CAGR: Compound Annual Growth Rate

INR: Indian Rupee

USD: US Dollar

Wherever applicable, numbers have been rounded off to the nearest whole number


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Year INR equivalent of one USD

2004-05 44.81

2005-06 44.14

2006-07 45.14

2007-08 40.27

2008-09 46.14

2009-10 47.42

2010-11 45.62

2011-12 46.88

2012-13 54.31

2013-14 60.28

Exchange rates (Fiscal Year)

Year INR equivalent of one USD

2005 43.98

2006 45.18

2007 41.34

2008 43.62

2009 48.42

2010 45.72

2011 46.85

2012 53.46

2013 58.44

2014* 61.58

Exchange rates (Calendar Year)

Average for the year

* - from January to March 2014


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India Brand Equity Foundation (“IBEF”) engaged Aranca to prepare this presentation and the same has been prepared

by Aranca in consultation with IBEF.

All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The

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by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in

any manner communicated to any third party except with the written approval of IBEF.

This presentation is for information purposes only. While due care has been taken during the compilation of this

presentation to ensure that the information is accurate to the best of Aranca and IBEF’s knowledge and belief, the

content is not to be construed in any manner whatsoever as a substitute for professional advice.

Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in

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Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission onthe part of the user due to any reliance placed or guidance taken from any portion of this presentation.

Documents

IBEF Tourism and Hospitality August 2014