BACKGROUNDEducation in India is provided by public sector and private sector with all their fundings coming from Central level, state level and local. Only free education is a fundamental right to children between ages 6 and 14. Education has been a very primary thing all over the world these days. Furthermore, to qualify for any job, or any business an individual has go through a basic level which is knowledge and knowledge comes from education. This is the main reason why education is very much compulsory for everyone these days.HISTORY"Sri Aurobindo Memorial School is located at Banashankari II Stage, Bangalore. The Founders of the School Dr. Santoshananda and Smt. Sushila Santosh and their eldest daughter Mrs. Espoir Pearson personally took the blessings of Supreme Divine Mother and started the School in Jayanagar, Bangalore which was initially called The New English School. The School is run by New Age Educational Trust (Regd. 1970)." Sri Aurobindo Memorial School was established in 1962 and it was named as "The New School" in January 1962 which was changed to "The New English School". Nathaniel and Espoir Pearson, who were both enthusiast ofthe MotherandSri Aurobindo, have founded the school and the School got the Mother's blessings upon foundation. In the beginning it was a primary school, having classes up to Standard 7 until the beginning of 1970s, when Mr. and Mrs. Pearson left Bangalore for Australia. The main objective of the school was to make it as English Medium School and the founders the Pearsons had a dream to create it as excellent English learning and teaching. (Wikipedia, 2015)

Vision and Philosophy Emphasis is laid on an integral approach to education, thus harmonizing academic excellence with extra-curricular activities. To Love to Learn is the best gift one can give to a child said the Divine Mother. This is being followed very consciously in the School. Children are given care and love in a clean and beautiful environment. They blossom into radiant, truthful, honorable and accomplished citizens of the country. Efficient, experienced and dedicated teachers guide the students giving them personal attention. Values are inculcated in them. Intellectual growth, discipline and goodness of heart turn them into progressive and honorable human beings. Our students are spread all over the world and are doing exceedingly well. CurriculumThe School projects a wholesome learning methodology to the child at all levels, with adequate emphasis given to academics, literary, sports activities and value education. The School is affiliated to the Central Board of Secondary Education from Standard 1 to 10. At the lower levels, the Kindergarten system is followed. With the medium of instruction being English, students also learn Sanskrit, Kannada and Hindi. Regular Assessments as per CBSE norms are conducted in the form of individual and group activities.The School is spread over an area of about 3 acres. The School functions in two blocks on the same campus. The Primary Section is in the Progress Building and the Middle and High Schools are in the Harmony Building. A serene Meditation Hall where the Relics of Lord Sri Aurobindo are enshrined is like the heart of the Institution. There are spacious Halls for Music, Art, Dance and other fine arts where creative skills of students are honed. In the auditoriums, Sri Maa Hall and Hall of Harmony the children participate in the various literary and cultural activities. In the Gita Room, displays related to Indian festivals, culture and history are organized. There are First Aid Rooms with medical facilities where qualified Medical assistants are present on all working days to attend to unwell children. Excellent Laboratories for various branches of Science and Computer education are provided." (Sriaurobindomemorialschool.in, 2015)

WHY GO GLOBALISATION- GLOBALISATION OF EDUCATIONAL SERVICES

The trade and FDI can have a positive effect on the education and training as well. This can be viewed as direct and indirect process. Furthermore, the after effects can be positive in the world that started to gain abundance knowledge in education sector.

Education going globalized can help a developing economy but at the same time there can be issues related to access and accreditation.If education going global what can be the outcome:-

It provides the basic skills on which a firm can build and train further IT provides CSR to have a good quality education in future Develop own university laws, rules and regulations to keep the students on-going Joint venture with a already developed and well-known firm can be a great success. It can b a emerging trend of the developing countries to go global and provide the best education to the students as significant students from these 2 countries seek education abroad. (Studyinaustralia.gov.au, 2015)

MARKET OF EDUCATIONAL SERVICES IN THE INTERNATIONAL MARKETThe international education is at a very high growth from 2008 onwards to other developed countries like Australia, USA, Canada, New Zealand, and Europe etc. At least 37% of all international students are Indians and Chinese. The rapidly growing demand for international education in Asia has grown the demand for English at a very high level. Almost 74% of students according to report in 2012 stated that student are more focusing on the English language rather than their own native language. Today, Indias first language is considered as English. To go to a foreign country to study every one from Asian countries have a pass an IELTS test, which is the first step to qualify for a foreign university. Thats it why many schools have taken step forward to provide their students a better platform of English level. (Fool & market, 2014)

DEMAND OF ENGLISH IN THE WORLDEnglish is proudly been called as the first language in the world. Every business, university, schools, local colleges are known with one language in common and that it English. Many regional international organizations such as European free trade association, Association of Southeast Asian Nations and Asia-pacific Economic cooperation have set their English as their organizations first language to communicate. Many business have started to follow the trend of doing business in the English language. Every western country you take these days like Canada, USA, Australia, New Zealand, UK, India etc. have their first language as English. (Trainers, 2015)

GROWTH OF EDUCATIONAL SERVICESThe education contributes to economic performance is more corporate in findings based on earnings. The growth of education in our world is expanding day by day. The more the western world is expanding the more the students as well as teachers are getting formulated in that process. Mostly people from developing countries want to pursue their studies abroad to have a good quality command over the English language as well as to adopt the new trends in the. The rate of return in developing countries has gone to 23% over the last few years. (Acer.edu.au, 2015)

IMPLEMENTATION STRATEGY

RESEARCHBy regularly evaluating, the process the came to be on the positive side as collaboration with one of the most reputed schools in Chinas capital state can be a great success if formulated accordingly. Research can be done accordingly with the use of the already developed educational industry magazines, websites and books to collect ample data for taking the school at a global.

CONSULTSri Aurobindo Memorial School can consult with the various other firms in the developed countries who had already setup the joint venture with other big institutions and how are they running the business now. Contact other accountants and other business owners to ask advice to join other firm in a different country.

DECIDEMrs. Pearson was the founding principal of the school and Mr. Pearson was its director of studies. The school has decided to have their school going abroad and to a developing country, which has high, demand in English. They choose BIBS (Beanstalk International Bilingual School) as their joint partner in China, which was, minimize the risk of failure to a very much low level.

PLANNING FOR THE BUSINESSSri Aurobindo Memorial School is seeking to setup their global footprints and exploit opportunities for their students. In the very beginning it was originated as a primary school till 7th standard. Indeed, this was until 1970s when both of them left for Australia from Bangalore. The main focus and principal objective of the school became to have the school with English medium as a tagline. Both of them had a vision for excellence in English learning and teaching as well. The school has to have some start up cost with the other firm and framework for Management

FINANCINGThe financing for the school to start as a joint venture in China will be at a very much high risk. For implementation of high English standards to the students lots of faculty has to be hired from China, India as well as from other developed countries like Australia, USA, Canada etc. which can be very much cost effective for the institution and for which both the institutions should have a good finance with them. BIBS (Beanstalk International Bilingual School) is already a highly reputed school in China, which also focuses on English as one of their primary language. Financing at a low risk can be done by collaborating the self-assets of both the schools, bank loans from Chinese banks as well as partnerships with big sponsors etc.

HIRINGHiring the staff should have to be in a very much effective way as the aim of the school is to provide best English program to their existing students as well as students who can get inspired from the institution. Their present focus is to expand the school internationally for which they can put the best teachers from home and host country as well as from other high institutions all around the world to give a better education, which is also good for the future expansion of the joint venture.

START THE INSTITUTIONSri Aurobindo Memorial School in Bangalore, India is a profound school with great cultural ethics and BIBS (Beanstalk International Bilingual School) is a very highly reputed school teaching students from last 21 years and they have 8 campuses all around china with aim of becoming multicultural and bilingual and have students with a global mind who are equipped with integrity and knowledge to function successfully.

MARKETINGGlobal marketing is a new phenomenon. Global marketing is all-together a richer cocktail now. The marketing skills for the Indian school is best to have joint venture with BIBS (Beanstalk International Bilingual School) as its already one of the most highly reputed school of China. By this process the school in Bangalore can have a good competence in the future. Joint venture is the best marketing strategy for the institution to go global in the start. Going with already developed countries will not at all work, as there is less demand of English in those countries, which can be a big failure for this school.

TRY TO REACH OBJECTIVESSri Aurobindo Memorial Schools main objective is to provide competent level of English to their students. As we know many students from India and China are going abroad for their higher studies and so for that level of studies a student must have a good command over the English to sustain in the market.

REFRENCES

Sriaurobindomemorialschool.in,. (2015). Sri Aurobindo Memorial School - Welcome. Retrieved 29 May 2015, from http://sriaurobindomemorialschool.in

Wikipedia,. (2015). Sri Aurobindo Memorial School. Retrieved 29 May 2015, from http://en.wikipedia.org/wiki/Sri_Aurobindo_Memorial_School

Studyinaustralia.gov.au,. (2015). Education Services for Overseas Students (ESOS) Act. Retrieved 29 May 2015, from http://www.studyinaustralia.gov.au/global/australian-education/education-system/esos-act

Fool, T., & market, H. (2014). Head of the class: Education is a key export market. The Sydney Morning Herald. Retrieved 29 May 2015, from http://www.smh.com.au/business/motley-fool/head-of-the-class-education-is-a-key-export-market-20140716-ztjr9.html

Trainers, T. (2015). Everything TESOL: The World-Wide Demand For English Language Teachers. Tesoltrainers.blogspot.com.au. Retrieved 29 May 2015, from http://tesoltrainers.blogspot.com.au/2013/05/the-world-wide-demand-for-english.html

Acer.edu.au,. (2015). Monitoring Trends in Educational Growth | Centre for Global Education Monitoring | ACER. Retrieved 29 May 2015, from http://www.acer.edu.au/gem/activities/mteg