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IATD Packaging Business Unit3
Tartan™ Filament Tape 8930
Value Priced Utility Filament Tape
IATD Packaging Business Unit3
Tartan™ Filament Tape 8930 Product Description
• Glass filament reinforced tape • Applications are light duty strapping,
bundling and reinforcing applications• Synthetic rubber resin adhesive with
good adhesion to most fiberboard surfaces, and a variety of plastic and metal surfaces
• Tensile Strength - 100 lbs/in width• Adhesion to Steel - 75 oz./in width
IATD Packaging Business Unit3
Tartan™ Filament Tape 8930 Product Description
• Scotch brand polypropylene film backing
• Thickness of 4.3 mil• Sizes
– Widths of 9mm, 12mm, 19mm, 25mm, 38mm, 50mm, and 75mm
– All lengths of 50 meters
IATD Packaging Business Unit3
Tartan® Filament Tape 8930• Customer Applications
– Light duty pallet unitizing• Customers use tape product to unitize
and stabilize pallet loads of packaged products for warehousing. Tape stabilizes pallet when it is moved around internally by fork-lifts and pallet jacks in distribution centers before being shipped to customers or other distribution facilities
– Light duty box closing– General bundling
IATD Packaging Business Unit3
Tartan® Filament Tape 8930
• Distribution Benefits – Channel can increase tape sales and profits
with new value priced filament tape introduction.
– This product can compete with price and value of low-end competitive tape products such as Intertape RG 300 and RG285, along with Tesa 53317
– Tartan® filament tape 8930 will assort in pallet quantities within the 3M-Matic 5-pallet Buy and General Line 5-pallet Large Buy
IATD Packaging Business Unit3
Tartan® Filament Tape 8930• Call to action for Sales Specialists
– Target competitive RG300, RG285 and Tesa 53317 accounts in territory
– Assist Channel Specialist with distributor sales meetings and help create a list of target competitive accounts
– Make sales calls with distribution on target accounts identified by distribution and update the opportunities in CMT. Close sales in CMT source code 3032
IATD Packaging Business Unit3
Tartan® Filament Tape 8930
• Call to action for Channel Specialists – Introduce product at distributor sales
meetings using channel presentation– Investigate what general industrial
filament tape is stocked by distributor – Gain a pallet stocking order at
distribution
IATD Packaging Business Unit3
Tartan® Filament Tape 8930• What’s in it for Sales/Channel
Specialist – This product will help position 3M as a
"player" in the low-end competitive filament tape business
– With this well-respected Tartan brand product gaining sales at a distributor, 3M sales of other products will grow as we receive additional mind-share due to being overall supplier of choice
– Tartan® filament tape 8930 is in channel basket of 3M products