Embed Size (px)
DESCRIPTION
Presentation given on November 8th, 2012 to the Institute of Managerial Accountants at one of their continuing education workshops. Content surrounded the new IASourceLink web portal for Iowa business owners and the new Iowa Economic Gardening initiative called AdvanceIowa.
Citation preview
Rob Williams, Business AnalystUniversity of Northern Iowa
I want to start a business, where do I start?
I’ve been in business for 10 years, how can I grow?
“Dizzying Array”....
• Website built to connect business owners with the right resources, at the right time
• Main Features Include:– Iowa Business Concierge powered by MyEntre.Net– Business Webinars powered by MyEntre.Net– Resource Navigator– Resource Directory– Blogs & E-Newsletter
Iowa Business Concierge• ‘Ask us Anything’• Database Resources• Social Media Help• Find Grant/Loan Programs• Make Key Connections• Mailing Lists• Powered by MyEntre.Net
http://bizhelp.iasourcelink.com
Database & Market Research
High Rent & Target Market Map
Iowa Business Concierge
Patrick LuensmannLead Business [email protected]
Business Webinars• Free Online Seminars• Bi-Monthly• Expert Speakers• Topics:– Social Media Marketing– Accounting/Tax– Hiring & Finding Talent– Search Engine Optimization
• Hundreds to watch on-demand• Powered by MyEntre.Net
http://webinars.iasourcelink.com
Dan BeenkenAdvanceIowa, Team Lead
Iowa’s Economic Gardening Pilot
What is Economic Gardening?
• Entrepreneurship Development Strategy• Focus on Stage 2 Companies• Team Consulting Approach• Business Strategy Analysis• Leverages Advanced Market Data & GIS• Social Media & New Market Tools• EG Certified High Fidelity Program at UNI
The Process
• Client Recruitment/Identification• Interviews - Assessing Needs & Motivation• Team Call• Magic Happens• Wrap Up Call• Ongoing Check-Ins
Stage 2 Companies in Iowa
Self-Em-ployed (1)
Stage 1 (2-9) Stage 2 (10-99)
Stage 3 (100-499)
Stage 4 (500+)
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Iowa Jobs by Company Stage, 2009
Firms Jobs
Self-Em-ployed (1)
Stage 1 (2-9)
Stage 2 (10-99)
Stage 3 (100-499)
Stage 4 (500+)
0
10,000,000,000
20,000,000,000
30,000,000,000
40,000,000,000
50,000,000,000
60,000,000,000
Iowa Company Sales by Stage, 2009
Sales
Source: YourEconomy.org
Team Consulting Approach
Sarah BeyAdvanceIowa, [email protected]
Rob WilliamsAdvanceIowa, New [email protected]
Patrick LuensmannAdvanceIowa, Market [email protected]
Dan BeenkenAdvanceIowa, Team [email protected]
Business Strategy Analysis• Beyond Typical Business Consulting– Core Strategy (Commodity v. Innovation)
• Commodity: Price• Innovation: Niche, Specialization
– Temperament Issues• Engineer Consultants / No Marketing (SJ)• Creative Consultants / Carry Through (N)• Old Company Facing Change / Resistance to Change (STJ)• Lack of Strategy (SP)
– Marketing Issues• New Markets / Unknown Markets• No SEO/web marketing
Advanced Market Research & GIS
• Leverage Dozens of Paid Databases– Consumer Data– Business Data– Market Information/Trends– Lifestyle Analysis
• GIS Resources– Customer Mapping– Geo-Targeting of Existing/New Markets
Social Media | New Media Tools
• Facebook, LinkedIn, and Twitter Analysis and/or Recommendations
• Online Monitoring• Competitor Research• Online Advertising Assistance (Keyword
Research)• Search Engine Optimization
The End Game• Provide companies with advanced market intelligence
coupled with strategy consulting, refined through years of experience and research, to help them grow and add jobs.
• The tools, process, and approach are unique to the EG model.
• Successful statewide EG programs have been launched in Florida, Oregon, Indiana, Kansas, Michigan, with many more in the works. Preliminary findings support positive economic impact of these initiatives.– In Florida for 2011: 250 firms served resulting in 1,400 jobs in
32 counties.
Questions?
• IASourceLink– Rob Williams, IASourceLink– Patrick Luensmann, Iowa Business Concierge– http://www.IASourceLink.com
• Economic Gardening– Dan Beenken, AdvanceIowa Lead– http://www.AdvanceIowa.com
